Sony Pixel Power calrec Sony

Ayrton Perseo fixtures provide lighting effects for Chevelle's new Self Destructor music video from So Midwest

02/03/2021

Ayrton Perseo fixtures provide lighting effects for Chevelle's new Self Destructor music video from So Midwest posted: 02/03/2021

Ayrton Perseo create otherworldly effects for Chevelle in new music video

So Midwest, Inc. provided turnkey creative and technical services for Self Destructor, the new music video for rock band Chevelle. Executive producer and production designer, Robb Jibson, selected Ayrton Perseo fixtures for the video, which So Midwest concepted, designed, directed, produced and edited.

Focusing on science deniers and written before the coronavirus pandemic, Self Destructor is the lead single from the band's upcoming, space-themed ninth studio album, Niratis (an acronym for Nothing is Real And This Is a Simulation).

Ayrton Perseo create otherworldly effects for Chevelle in new music video

Coming up with a theme of a visitor from space carrying a glowing energy orb that would ultimately suck the band inside its energy, we back-tracked the story to come up with the script and the shot list, says Jibson of the concept, which combines performance footage with clips of Chevelle on a night hunt for the spaceman.

Jibson chose a complement of Perseo-S fixtures for the project, the first compact multi-function luminaire with an IP65 enclosure rating developed by Ayrton for intensive outdoor use. He was impressed by Perseo's output per watt and IP rating since So Midwest was shooting in late November in Chicago. We were able to run them off a really small and quiet generator, Jibson recalls. The Perseos could sit in the mud and get rained and snowed on; we could have many per circuit and deliver a ton of output with really crisp optics!

The Perseos were used to create otherworldly lighting effects for the nighttime pursuit of the spaceman. We wanted the forest scene to have this really volumetric vibe, smoke and light with the naked foliage creating these sweet breakups, Jibson notes. We wanted to follow the visitor as he hid the energy orb. Having this thicket of trees allowed us to place the Perseos roughly 125 feet apart, six to a side, and really illuminate the scene in a fun way.

Ayrton Perseo create otherworldly effects for Chevelle in new music video

He reports that the fixtures performed flawlessly and looked really great on the Sony FS7 camera with no shutter or frequency refresh issues like fixtures with crappy PSUs. Im happy that Ayrton has a fixture like this in the market. Perseo enables you to do things that just a few years ago you couldn't do without more pain, much more power and after-rental cleaning charges to the dismay of the production houses.

We had fun on the video and were excited that our touring client Chevelle enlisted and trusted us to handle this vital part of their image. We like to think we put a live production design spin on it, Jibson says.

Josh Stone directed and edited Self Destructor with Rudy Schieder the director of photography. Floyd Dillman was the unit producer, Tyler Roach the gaffer and lighting programmer, Nick Maty the lighting tech and Josh Gordon the production assistant who was also conned into being astronaut #1. Matt Barker handled the post VFX and colour grading.

Matt Brotz of LEC - Live Events Chicago, the production company called upon to support this project, has been an earlier adaptor of quite a few products from us, and the Ayrton Perseo fixtures were no exception, adds Aaron Hubbard, regional sales manager at ACT Lighting.
LINK: https://www.live-production.tv/news/products/ayrton-perseo-fixtures-pr...
See more stories from liveproduction

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

02/10/2026

Emergent Names Tom Shelburne Head of Business Development, North America

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

Mesh Broadcast Services Adds Calrec Argo M Console

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

International Swimming League Names Gravity Media Official Broadcast Partner

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

Big Blue Marble Adds Live Multiview to its Cloud Video Kit

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

AI Independence, Interoperability Fuel IP-Based Media Production

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

Photo Gallery: 34th Annual Broadcasting+Cable Hall of Fame

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

Andres Arochi Brings ZEISS Master Primes to Lady Gagas Th...

Cinematographer Andres Arochi was on his way back from filming in Spain when he got the call that Tim Burton would be directing a music video for Lady Gaga and ...

02/10/2026

Cobalt Digitals Pacific Line Wins Two Future Best of Show...

Cobalt Digital's Pacific Line Wins Two Future Best of Show Awards at IBC Manufacturer receives honors from both TV Tech and TVB Europe for advancements in...

02/10/2026

Maxon Adds Support for Artist-Controlled Automation with...

Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects and visualization, today ann...

02/10/2026

Vizrt reimagines live production workflows with fresh Tri...

The strengthened TriCaster portfolio increases accessibility to leading media technology, drives more creative experiences, and scales with every production wit...

02/10/2026

Computer-designed protein targets immune receptor linked to inflammation at a new undruggable site

LA JOLLA, CA-To sense their environment and respond accordingly, cells enlist me...

01/10/2026

AWS Elemental Dynamic Multiview Powers New Live Multiview Channels in Big Blue Marbles Cloud Video Kit

Big Blue Marble has announced the addition of live multiview channels to its Clo...

01/10/2026

SVG Sit-Down: Kieran Kunhya of Open Broadcast Systems on the Power of De-Centralized Production

The company CEO sees AI as a tool in speeding and enhancing product development ...

01/10/2026

USA Sports Looks To Set a New Standard' for WNBA Playoffs Coverage Ahead of Fever-Aces Showdown Tonight

Production, tech, crewing, and logistics teams draw on experience of a busy inau...

01/10/2026

Merrell and Sundance Collab Announce Three-Year Global Storytelling Program and 2027 Sundance Film Festival Partnership

The Partnership Will Support Filmmakers Worldwide Through Original Short Films I...

01/10/2026

Phoenix from Spitfire Audio & BT

Third collaboration with celebrated composer Spitfire Audio have once again teamed up with Grammy-nominated composer, producer and technologist BT, creating...

01/10/2026

Novation launch the FLpad

FL Studio gets dedicated grid controller Novation have teamed up with FL Studio developers Image-Line to create another dedicated controller for the popular...

01/10/2026

Volt Gen 2 & Volt Max interfaces from Universal Audio

Six new USB interfaces introduced Universal Audio's USB audio interface line-up has just been refreshed, gaining six new models aimed at musicians, prod...

01/10/2026

Siretta SNYPER-5G Shortlisted for the IoT Global Awards 2026

Siretta's SNYPER-5G cellular network analyser has been shortlisted for the IoT Global Awards 2026. The IoT Global Awards recognise products, services and o...

01/10/2026

Press Release: South Africa Announces Variasies op 'n Tema/Variations on a Theme as Official Selection for the 99th Annual Academy Awards

Johannesburg, South Africa, 30 September 2026 - The National Film and Video Foun...

01/10/2026

Mesh Broadcast Services and Argo M - A Perfect Fit

Mesh Broadcast Services Fits Big-Truck Audio Power into Compact Eclipse Unit with Calrec Argo M Canadian OB company Mesh Broadcast Services has fitted its Eclip...

01/10/2026

Mediaproxy Brings AI Monitoring, Web-Based Multiviewing to NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

Disguise brings the software behind the worlds biggest st...

For more than two decades, Disguise has powered some of the most ambitious live events and experiences in the world from Bad Bunny and Coachella to the Burj K...

01/10/2026

New California Law Offers Tax Credits For Hiring Local Journalists

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

State Broadcasters Want the FCC to Ease Into Software-Based EAS

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

Multiscreen TV Ad Campaigns Double Incremental Return On Ad Spend, Says Comcast

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

Scripps Calls Dish's Removal of WTVQ a Clear Violation' of Recent Agreement

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

Slovenian Broadcaster Taps Synamedia for Local Ads on Its International Channels

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

Viz Libero Teams brings 3D analysis to Richmond AFL coach...

The Australian football team can turn match footage into tactical insights to improve performance and maximize fan engagement Vizrt, the AI platform for visual...

01/10/2026

Mesh Broadcast Services Fits Big-Truck Audio Power into C...

When Mesh Broadcast Services set out to fit the pro audio capability of a large TV truck into a small audio room for high-profile sports events, Calrecs Argo M ...

01/10/2026

Emergent Appoints Tom Shelburne as Head of Business Devel...

Emergent, the browser-native broadcast graphics platform, today announced the appointment of Tom Shelburne as Head of Business Development, North America, effec...

01/10/2026

Mediaproxy brings AI driven monitoring and browser based...

Melbourne, Australia 1 October 2026: Mediaproxy, the global standard for software-based IP compliance monitoring and multiviewing solutions, will showcase maj...

01/10/2026

Clear-Com Arcadia Central Station Brings Professional Pr...

Clear-Com is supporting the education and development of future audiovisual industry professionals in Poland through the deployment of its Arcadia Central Sta...

01/10/2026

Telefonica equips new TSAmediaHUB monitoring room with Al...

Telef nica Servicios Audiovisuales (TSA), the audiovisual services arm of global telecommunications group Telef nica, has supplied and commissioned an LED wall ...

01/10/2026

FCC Unleashes Spectrum Abundance for New Uses

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

Poll: Alabamans Favor PBS Support, but Many Question Its Political Leanings

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

California Governor Signs Community NEWS Act

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

Green Hippo Estuary Series MC1 and MC2 Media Controllers...

Eleven minutes between headliners. The sponsor loop needs to be on screen now, and the only operator on hand is the one running lights. With the Green Hippo Est...

01/10/2026

DigiBox announces partnership with FOR-A for UK and Europ...

DigiBox has announced a new partnership with FOR-A to represent the innovative MixBoard product range in the UK market, further expanding its portfolio of broa...

01/10/2026

Screen Australia-funded documentaries bring Australian experiences and new perspectives to the screen

Screen Australia-funded documentaries bring Australian experiences and new persp...

01/10/2026

Mavis Camera 8.2 adds iPhone 18 Pro support with variable aperture control

Mavis Camera 8.2 adds iPhone 18 Pro support with variable aperture control Brie Clayton September 30, 2026 0 Comments Latest release also introduces P...

01/10/2026

Ghosts of the Gold Rush Shot with PYXIS 6K

Ghosts of the Gold Rush Shot with PYXIS 6K Brie Clayton September 30, 2026 0 Comments Blackmagic Design cameras expertly capture documentary while del...

01/10/2026

RE:Vision Effects - RSMB V7 is here!

RE:Vision Effects - RSMB V7 is here! Lori Freitag September 30, 2026 0 Comments ReelSmart Motion Blur 7 is here, the RSMB V7 cycle is open. ReelSmart ...

01/10/2026

VideoGen raises $3.3M seed as its AI video platform passes 5 million users

VideoGen raises $3.3M seed as its AI video platform passes 5 million users Brie Clayton September 30, 2026 0 Comments VideoGen co-founders Anton Koeni...

01/10/2026

Fullsteam Brewery Opens Its Durham Forever Home at American Tobacco Campus

New taproom, restaurant, lounge and theater in the historic Power Plant add to ATC's growing social hub Fullsteam Brewery and CBC Real Estate celebrate th...

01/10/2026

Berklee and APM Music Launch Global Catalog Bringing Student-Created Music to Film, TV, and Beyond

Berklee and APM Music Launch Global Catalog Bringing Student-Created Music to Fi...