
Ayrton Perseo fixtures provide lighting effects for Chevelle's new Self Destructor music video from So Midwest posted: 02/03/2021
Ayrton Perseo create otherworldly effects for Chevelle in new music video
So Midwest, Inc. provided turnkey creative and technical services for Self Destructor, the new music video for rock band Chevelle. Executive producer and production designer, Robb Jibson, selected Ayrton Perseo fixtures for the video, which So Midwest concepted, designed, directed, produced and edited.
Focusing on science deniers and written before the coronavirus pandemic, Self Destructor is the lead single from the band's upcoming, space-themed ninth studio album, Niratis (an acronym for Nothing is Real And This Is a Simulation).
Ayrton Perseo create otherworldly effects for Chevelle in new music video
Coming up with a theme of a visitor from space carrying a glowing energy orb that would ultimately suck the band inside its energy, we back-tracked the story to come up with the script and the shot list, says Jibson of the concept, which combines performance footage with clips of Chevelle on a night hunt for the spaceman.
Jibson chose a complement of Perseo-S fixtures for the project, the first compact multi-function luminaire with an IP65 enclosure rating developed by Ayrton for intensive outdoor use. He was impressed by Perseo's output per watt and IP rating since So Midwest was shooting in late November in Chicago. We were able to run them off a really small and quiet generator, Jibson recalls. The Perseos could sit in the mud and get rained and snowed on; we could have many per circuit and deliver a ton of output with really crisp optics!
The Perseos were used to create otherworldly lighting effects for the nighttime pursuit of the spaceman. We wanted the forest scene to have this really volumetric vibe, smoke and light with the naked foliage creating these sweet breakups, Jibson notes. We wanted to follow the visitor as he hid the energy orb. Having this thicket of trees allowed us to place the Perseos roughly 125 feet apart, six to a side, and really illuminate the scene in a fun way.
Ayrton Perseo create otherworldly effects for Chevelle in new music video
He reports that the fixtures performed flawlessly and looked really great on the Sony FS7 camera with no shutter or frequency refresh issues like fixtures with crappy PSUs. Im happy that Ayrton has a fixture like this in the market. Perseo enables you to do things that just a few years ago you couldn't do without more pain, much more power and after-rental cleaning charges to the dismay of the production houses.
We had fun on the video and were excited that our touring client Chevelle enlisted and trusted us to handle this vital part of their image. We like to think we put a live production design spin on it, Jibson says.
Josh Stone directed and edited Self Destructor with Rudy Schieder the director of photography. Floyd Dillman was the unit producer, Tyler Roach the gaffer and lighting programmer, Nick Maty the lighting tech and Josh Gordon the production assistant who was also conned into being astronaut #1. Matt Barker handled the post VFX and colour grading.
Matt Brotz of LEC - Live Events Chicago, the production company called upon to support this project, has been an earlier adaptor of quite a few products from us, and the Ayrton Perseo fixtures were no exception, adds Aaron Hubbard, regional sales manager at ACT Lighting.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/11/2026
COW Jobs: Production Manager - Las Cruces, NM
Brie Clayton November 6, 2026
0 Comments
Production Manager
November 5, 2026COW Jobs: Faith-Based UGC ...
06/11/2026
It's been a big week in Australia horse racing as the Victoria Racing Club (...
06/11/2026
Additional gear includes a second, outside drone; a second slo-mo unit; and a wi...
06/11/2026
The University of Alabama has installed a new Daktronics display system at Coleman Coliseum in Tuscaloosa. It includes a 360-degree centerhung with four underbe...
06/11/2026
NEP Americas, part of NEP Group, has expanded its remote production offering with new IP-based flypack production kits deployed from the U.S. and available to c...
06/11/2026
Telestream has appointed Joseph Hopkins Chief Revenue Officer. He has more than two decades of executive experience in media technology. In the role, he will fo...
06/11/2026
In-venue and creative video staffers at the professional and collegiate level ha...
06/11/2026
It's been nearly two years since MLS Productions made the move to WWE's ...
06/11/2026
All 30 clubs take the field Saturday, and every camera, graphic, and feed runs t...
06/11/2026
Latest official Oberheim collaboration arrives
Following on from the launch of their new and improved website, GForce Software have released their latest of...
06/11/2026
Pro Tools Extensions, MPE support & more
Avid have just released Pro Tools 2026.11, which introduces built-in stem separation, a new Extensions format that ...
06/11/2026
Interface range can now run captures on internal DSP
Heritage Audio have just launched a firmware update that makes it possible for their i73 Pro audio inte...
06/11/2026
SMALL TOWN. BIG DREAMS. ABSOLUTE MAYHEM. The crown is up for grabs in bold new S...
06/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/11/2026
Maxon Expands Creative Possibilities with New Touch and Spatial Experiences in Cinema 4D and ZBrush for Apple Products New capabilities let artists interact wi...
06/11/2026
Big Daddy Kane to Be Inducted Into Berklee's Hip-Hop Hall of Fame The Grammy-winning emcee joins an iconic roster of inductees in an event that features s...
06/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/11/2026
Black Friday Deals from Flanders Scientific, Inc - An Atomos Company
Brie Clayton November 5, 2026
0 Comments
Purchase any FSI monitor between now and...
06/11/2026
COW Jobs: Faith-Based UGC Video Creator - Remote
Brie Clayton November 5, 2026
0 Comments
Faith-Based UGC Video Creator (Remote, Part-Time)
November...
06/11/2026
Friday 6 November 2026
That's Christmas Sorted: Sky brings entertainment ic...
06/11/2026
Fox Corporation Completes Acquisition of Roku FOX Is Now One of the Leading Streaming Businesses in the U.S., Inclusive of Roku, Tubi and FOX One
Roku's...
06/11/2026
18-20 November
Hall 6, stand #6413 (Restar Communications)
Come and see us in Tokyo at InterBEE 2026, where you will find us with our partner Restar Communica...
06/11/2026
Discover a week of themed programming and content across RT 's services
Documentaries | Kids | Podcasts | Ireland's city of the future | More
Includes...
06/11/2026
A year ago, NVIDIA open sourced its Aerial wireless software, joining Sionna and...
05/11/2026
The Chicago native has emerged as a leader at Marquette's student-run production operation, directing broadcasts, mentoring peers, and building toward a car...
05/11/2026
Sky Sports will broadcast the inaugural 2026 and 2027 seasons of the women's TGL (WTGL) exclusively in the UK, as part of an expansion of its golf rights th...
05/11/2026
CP Communications worked with Gravity Media to bring Gravity's SMARThead rob...
05/11/2026
Gravity Media developed a remote production solution for Beyond Productions'...
05/11/2026
Canon U.S.A. has announced a firmware update for its Cinema EOS cameras, includi...
05/11/2026
Canon Inc. is celebrating the 15th anniversary of the Cinema EOS System this month, Canon U.S.A. announced. Launched in 2011 for professional video production, ...
05/11/2026
Canon U.S.A. has announced new Cinema EOS Lens Kits and an EOS C50 Videographer Kit. Sales are scheduled to begin in mid-November 2026.
The lens kits pair the ...
05/11/2026
Dick Stockton's broadcasting career was marked by longevity, versatility, an...
05/11/2026
The United Football League Draft is set to take place at Ball Park Village in St. Louis on beginning on November 18 and the UFL today announced that players fro...
05/11/2026
Most compact Qu-series consoles to date
Allen & Heath have just revealed two new additions to their Qu digital mixer line-up, the Qu-3 and Qu-3D. The new ar...
05/11/2026
We take a look at the first touchscreen-equipped Mac Peter Gabriel once sang: I have the touch. Now we all do. The new MacBook Pro with PROLED XDR Display b...
05/11/2026
SGL Carbon's consolidated sales in the first nine months of 2026 totaled 59...
05/11/2026
Rohde & Schwarz and Pegatron validate FR3 phased array technology for dual strea...
05/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...