Ayrton Perseo fixtures provide lighting effects for Chevelle's new Self Destructor music video from So Midwest posted: 02/03/2021
Ayrton Perseo create otherworldly effects for Chevelle in new music video
So Midwest, Inc. provided turnkey creative and technical services for Self Destructor, the new music video for rock band Chevelle. Executive producer and production designer, Robb Jibson, selected Ayrton Perseo fixtures for the video, which So Midwest concepted, designed, directed, produced and edited.
Focusing on science deniers and written before the coronavirus pandemic, Self Destructor is the lead single from the band's upcoming, space-themed ninth studio album, Niratis (an acronym for Nothing is Real And This Is a Simulation).
Ayrton Perseo create otherworldly effects for Chevelle in new music video
Coming up with a theme of a visitor from space carrying a glowing energy orb that would ultimately suck the band inside its energy, we back-tracked the story to come up with the script and the shot list, says Jibson of the concept, which combines performance footage with clips of Chevelle on a night hunt for the spaceman.
Jibson chose a complement of Perseo-S fixtures for the project, the first compact multi-function luminaire with an IP65 enclosure rating developed by Ayrton for intensive outdoor use. He was impressed by Perseo's output per watt and IP rating since So Midwest was shooting in late November in Chicago. We were able to run them off a really small and quiet generator, Jibson recalls. The Perseos could sit in the mud and get rained and snowed on; we could have many per circuit and deliver a ton of output with really crisp optics!
The Perseos were used to create otherworldly lighting effects for the nighttime pursuit of the spaceman. We wanted the forest scene to have this really volumetric vibe, smoke and light with the naked foliage creating these sweet breakups, Jibson notes. We wanted to follow the visitor as he hid the energy orb. Having this thicket of trees allowed us to place the Perseos roughly 125 feet apart, six to a side, and really illuminate the scene in a fun way.
Ayrton Perseo create otherworldly effects for Chevelle in new music video
He reports that the fixtures performed flawlessly and looked really great on the Sony FS7 camera with no shutter or frequency refresh issues like fixtures with crappy PSUs. Im happy that Ayrton has a fixture like this in the market. Perseo enables you to do things that just a few years ago you couldn't do without more pain, much more power and after-rental cleaning charges to the dismay of the production houses.
We had fun on the video and were excited that our touring client Chevelle enlisted and trusted us to handle this vital part of their image. We like to think we put a live production design spin on it, Jibson says.
Josh Stone directed and edited Self Destructor with Rudy Schieder the director of photography. Floyd Dillman was the unit producer, Tyler Roach the gaffer and lighting programmer, Nick Maty the lighting tech and Josh Gordon the production assistant who was also conned into being astronaut #1. Matt Barker handled the post VFX and colour grading.
Matt Brotz of LEC - Live Events Chicago, the production company called upon to support this project, has been an earlier adaptor of quite a few products from us, and the Ayrton Perseo fixtures were no exception, adds Aaron Hubbard, regional sales manager at ACT Lighting.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
30/09/2026
Schibsted Media, one of Norways largest and most influential digital media publishers and content producers, has invested in mixers and digital signal processor...
30/09/2026
Big Blue Marble announces the addition of live multiview channels to Cloud Video Kit, its broadcast-grade video processing platform. The feature is powered by A...
30/09/2026
Leading video software provider Synamedia today announced that Telekom Slovenije, Slovenia's largest provider of telecommunications and TV services, is open...
30/09/2026
PODCAST EXPO 2026 Recorded Using Blackmagic Design Workflow
Brie Clayton September 29, 2026
0 Comments
Conference featuring 24 sessions over two days ...
30/09/2026
IBC2026 Show Report
David Kirk September 29, 2026
0 Comments
The International Broadcasting Convention has long been Europe's equivalent of the US...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Mavis has launched Mavis Camera 8.2, the latest release of its professional camera app for the iPhone and iPad. This update brings support for iPhone 18 Pro and...
29/09/2026
Oak View Group (OVG) has announced Cisco as an Official Technology Partner, with plans to standardize infrastructure across its venue network on Cisco solutions...
29/09/2026
SportsNet Pittsburgh (SNP) won three honors at the 2026 Mid-Atlantic Emmy Awards.
Program awards went to Bucs BP in the Sports Program Live category (produced ...
29/09/2026
The Professional Women's Hockey League has announced home openers for all 12 teams for the 2026-27 season, along with a broadcast partnership with CBC under...
29/09/2026
Manifold technologies has been recognized as a contributor to the Media eXchange...
29/09/2026
FuboTV has announced My Local Sports, allowing subscribers in select markets to add their local regional sports network (RSN) as an add-on to a Fubo Sports subs...
29/09/2026
Asian News International (ANI), a wire agency and video news provider based in India, has deployed Grass Valley's AMPP Media Operating System and Framelight...
29/09/2026
South African Broadcasting Corporation (SABC) has deployed Ikegami UHK-X600 cameras as part of an upgrade to IP-based production infrastructure. The deployment ...
29/09/2026
REMI, REMCO models will drive the bulk of the broadcaster's NHL productions ...
29/09/2026
Three years in, the facility is supporting more centralized race production, com...
29/09/2026
NBC, Peacock, and NBSN are carrying all four Wild Card series with a production ...
29/09/2026
19 Nonfiction Projects Across All Stages of Production to Receive More Than $1 million in Support as Documentary Film Program Approaches 25th Anniversary
LOS ...
29/09/2026
Two new plug-ins launch alongside updated bundles
Zynaptiq have just announced the launch of two new plug-ins, alongside new and improved versions of two of...
29/09/2026
All-in-one bus processor revealed
Wes Audio's ng product range has come a long way since it was first introduced, and now includes a tasty selection of ...
29/09/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Ikegami announces that the South African Broadcasting Corporation, SABC, has chosen Ikegami UHK-X600 camera systems as part of an advance to IP-based operation ...
29/09/2026
Blendkit Offers 20% Discount to Celebrate Crossing 150K Asset Milestone
Brie Clayton September 29, 2026
0 Comments
Blendkit, the largest 3D asset libr...
29/09/2026
Interactive streaming specialist Ease Live supported more than 76.5 million fan sessions across three major European media operators during this summers FIFA Wo...
29/09/2026
Ease Live has added support for VAST (Video Ad Serving Template) to its graphical overlay technology, opening up new ways for broadcasters, streamers and rights...
29/09/2026
Rise AV has announced the launch of the inaugural Rise AV Awards, a new global awards programme celebrating the women, advocates and organisations across the AV...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Clear-Com announced that First Baptist Nashville has upgraded its production communications with a Clear-Com intercom solution as part of a comprehensive sanct...
29/09/2026
Blackmagic Cinema Camera 6K Captured Action Shots for Sketch
Brie Clayton September 28, 2026
0 Comments
Camera's portable design and dynamic range...
29/09/2026
Kean Production Services Deploys AJA ColorBox to Deliver Consistent, Accurate Co...
29/09/2026
Berklee Alumni and Faculty Nominated for the 2026 Latin Grammy Awards A total of 28 Berklee alumni and faculty earned nominations across 20 categories this ye...
29/09/2026
Berklee's K-Pop & Beyond Explores Connections Between K-Pop and Hip-Hop Now in its fifth year, the series brings together artists, industry leaders, and s...
29/09/2026
NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION IN OR INTO OR TO ANY PERSON LOCATED OR RESIDENT IN, OR AT ANY ADDRESS IN, THE UNITED STATES OF AMERICA, ITS TERRITO...
29/09/2026
We tend to think we live in a digital world, with hopes and fears around artificial intelligence (AI), quantum computing, data centres and the next big technolo...
Ayrton Perseo fixtures provide lighting effects for Chevelle's new Self Destructor music video from So Midwest posted: 02/03/2021 
