Tiffen Photo fx Ultra Wins a Highly Coveted TIPA Award

Tiffen Photo fx Ultra Wins a Highly Coveted TIPA Award 14 May 2013

The Tiffen Company, a leading manufacturer and distributor of award-winning accessories for the still imaging, video, motion picture and broadcast markets, announced its iPad app, Tiffen Photo fx Ultra v5, has been named Best Mobile Photo App of 2013 by the prestigious Technical Image Press Association (TIPA). According to the TIPA website, editors of the member-magazines (full list can be found here) evaluate products introduced to the market in the past 12 months and base judgments on innovation, the use of leading-edge technology, design and ergonomics, ease-of-use, as well as price/performance ratio.

We are extremely proud to be honored by TIPA for Photo fx Ultra, comments Steve Tiffen, President and CEO, The Tiffen Company. Unlike other awards that require a submission process, eligibility is based purely on a product's value in the marketplace, making the TIPA Awards one of the most coveted in the industry.

Available for iPads operating with iOS 4.3 or later, Tiffen Photo fx Ultra v5 allows users to simulate many popular award-winning Tiffen glass filters, specialized lenses, optical lab processes, film grain, exacting color correction, natural light, and photographic effects directly from their iPads and share via Facebook, Flickr, Instagram, Twitter, Tumblr, email and more. The app offers a total of 77 filters, with 934 presets organized into eight different filter groups, plus a clever paint system with a variety of brushes.

Photo fx Ultra Pricing and Availability

The award-winning Tiffen Photo fx Ultra v5 is available today for $4.99 USD through the Apple App Store and priced in local currency outside the United States.

About the TIPA General Assembly and Technical Committee

The General Assembly is the highest representative body of the association. The GA meets at least once a year and all active members must attend in order to vote for the best photo and imaging products of the year. The GA has the final word on the TIPA Awards results. The GA also elects the Board of Directors and discusses and votes on all of the associations issues, such as the approval of the annual report and budget. It approves or rejects proposals coming from the board and from single members. In addition, the GA has the power to decide on TIPA membership issues and make all other decisions on extraordinary matters. The GA voting process follows the majority system.

Giving an award to a product is a matter of experience, technical honesty, independence, and responsibility. The General Assembly, the highest body of the association, has appointed a team of technical editors to extensively assist the GA in the award giving process. The mission of the Technical Committee, a four-member body with specific technical knowledge, is to select award candidates following an elaborate guideline. The TC works year-round checking which products have the prerequisites necessary to be considered for an award nomination.

For more information, please visit: http://www.tipa.com/english/people.php?iExpand1=19.

About Tiffen

Tiffen has been a leading manufacturer of photographic filters, lens accessories, software, and camera accessories for the consumer/professional imaging and the motion picture and broadcast television industries for 75 years. The company has a rich history of innovative product design, superior optical consistency, and unparalleled quality. Tiffen has been recognized for its product and engineering excellence, earning two Technical Achievement Awards and a Scientific and Engineering Award from the Academy of Motion Picture Arts & Sciences, as well as multiple Emmy Awards from the Academy of Television Arts and Sciences. Today, the company offers a wide range of products, which include: Tiffen filters, Steadicam camera stabilizing systems, Lowel light, Listec teleprompters, Tiffen Dfx digital imaging software, Domke bags, Davis & Sanford tripods, Genustech camera accessories, Zing camera covers, Stroboframe flash brackets, Saunders professional trimmers, and Kodak Wratten filters. Tiffen continues to enhance its reputation as a leading imaging accessory manufacturer through aggressive growth in the image-making accessory industry.

For more information on Tiffen, please visit: http://www.tiffen.com.

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