Karen Chupka, executive vice president and managing director, NAB Global Connections and Events, gives TVBEurope the lowdown on what visitors can expect at next month's NAB Show
By Contributor
Published: March 14, 2025
Karen Chupka, executive vice president and managing director, NAB Global Connections and Events, gives TVBEurope the lowdown on what visitors can expect at next month's NAB Show
target=_blank title=Share on LinkedIn class=share-linkedin>
What should attendees expect from this year's NAB Show? The 2025 NAB Show is set to be bigger and more dynamic, bringing together global leaders in broadcast, media and entertainment. Attendees can expect cutting-edge insights on AI, streaming, cloud virtualisation and the creator economy, plus a major new focus on sports media with the launch of the new Sports Summit: The Future of Sports Rights and Fan Experience.
Karen Chupka, executive vice president and managing director, NAB Global Connections and Events With 1,300 exhibitors, 550+ sessions and immersive activations like My SportsCenter powered by Microsoft and AWS F1 Simulators, NAB Show is where the industry's biggest players come to connect, innovate and shape the future of content. Whether you're in broadcasting, production or tech, this is the place to see what's next.
You've chosen five trends/topics to focus on this year (AI, cloud virtualisation, creator economy, sport and streaming) why those five in particular? These five trends are driving the future of media, entertainment and technology. AI is transforming content creation, audience engagement and production workflows. Cloud virtualisation is making media production more flexible, scalable and cost-effective. The creator economy is reshaping traditional media as independent creators build massive audiences and new revenue streams. Sports continue to be a powerhouse for live entertainment, with evolving media rights, streaming innovations and fan engagement strategies. Streaming is redefining content distribution, with new monetisation models and personalisation tools changing how audiences consume media.
Each of these trends is interconnected, and at the 2025 NAB Show, attendees will explore the latest tech, learn from industry leaders and discover how these forces are shaping the future of storytelling.
What can visitors expect to see at the show in regard to those five topics? The 2025 NAB Show brings these trends to life with cutting-edge technology, expert insights and hands-on experiences. The AI Innovation Pavilion, Startup Stage at PropelME and training and education sessions put AI front and centre, showcasing advancements in production, audience analytics and content security. Live production demos and sessions explore how cloud virtualisation enhances workflow efficiency and scalability.
The Creator Lab gives digital pioneers and brands a platform to share strategies for audience growth and monetisation. The Sports Summit dives into media rights, live production innovations and next-gen fan experiences. The Streaming Summit, Programming Everywhere: The Content Event for Linear, Streaming and Syndication and exhibitor showcases highlight the latest in OTT, FAST and personalised content delivery.
On the show floor and in education, visitors will experience these trends in action, connect with industry leaders and explore the technologies shaping the future of content.
The Sports Summit is new this year why should NAB visitors attend? The new Sports Summit: The Future of Sports Rights and Fan Experience is a must-attend for anyone looking to stay ahead in sports media. This three-day programme will dive into the tech and trends reshaping fan engagement and unlocking new revenue streams. With industry leaders from the NFL, AWS and iHeart Women's Sports, just to name a few, attendees will gain actionable insights into the evolving sports landscape. We'll also have interactive activations like the F1 Simulators, a popular sport worldwide, where fans can feel like they're in the action.
And, it's not just about American sports. The Summit will cover global trends, including international broadcasting strategies and the rise of women's sports worldwide. Expect discussions on everything from American football to golf to tennis, ensuring a broad, global perspective.
How do you plan on catering for non-US visitors at this year's show in terms of topics, speakers, events etc? The 2025 NAB Show offers a truly global experience with international speakers, sessions and exhibitors addressing the challenges and opportunities shaping media and entertainment worldwide. Key sessions will explore global broadcasting strategies, the rise of international streaming platforms and the rapid growth of women's sports across different markets.
International speakers and executives from major global media companies will take the stage to share insights on industry trends, regulations and innovations. Attendees can also engage with international pavilions featuring exhibitors from countries like Germany, France, Korea and the UK, showcasing new technologies and solutions tailored for global markets.
For networking and collaboration, the show facilitates delegation programmes and country-specific meetups, bringing together industry professionals from around the world. With roughly 27 per cent of attendees coming from outside the US, the show ensures a global perspective, making it a key destination for media professionals everywhere.
Can you tell us about any speakers who attendees should watch out for? Dhar Mann, a Forbes Top Creator, and Sean Atkins, CEO of Dhar Mann Studios, will take the Main Stage to share how they built a multi-million-dollar digital content empire. Attendees can even ask them questions directly in an interactive Q&A at Creator Lab.
For
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
02/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
02/06/2026
Powerful new vocal-production tool announced
Described as a vocal performance station , Klevgrand's latest plug-in combines pitch-correction with harmo...
02/06/2026
Launched alongside Go Green sale extension
McDSP have just released the latest addition to their APB line-up, DC-2 Dual Compressor, and have also announced ...
02/06/2026
Create custom tools for Ableton Live 12 Suite
Ableton have just introduced a new open JavaScript toolkit that allows anyone to create their own custom tools...
02/06/2026
Now features full H90 algorithm library
Eventide have announced the upcoming launch of the H9 Harmonizer Gen 2, a new and improved version of their hugely p...
02/06/2026
Plus UAD Half Yearly Sale now live
The latest arrival to the Universal Audio range delivers a new native pitch-correction plug-in that's capable of deli...
02/06/2026
Rohde & Schwarz to present comprehensive performance, conformance and spectrum-m...
02/06/2026
BTL Laboratory becomes Taiwan's first test house with a CTIA Certification c...
02/06/2026
If you've kept up with this article series, you know by now where to start w...
02/06/2026
With new DSP configurations and flexible licensing options, Calrec is removing the barriers to virtualised audio, giving broadcasters the freedom to scale produ...
02/06/2026
02 Jun 2026
VEON Closes USD 1.4 Billion Bond Offering, Refinancing 2027 Notes A...
02/06/2026
Praise for series three:
The Times - sun-dappled pleasure
The Daily Mail - The Homes Counties' Charlie's Angels
The Sun - 4* this [is an] enjoya...
02/06/2026
Wuppertal June 2, 2026
Gudrun Scharler Appointed CEO of Riedel Networks The Riedel Group today announced the appointment of Gudrun Scharler as CEO of Riedel N...
02/06/2026
Trust has become a commercial issue With global advertising spend forecast to exceed US$1 trillion this year*, the commercial consequences of weak governance co...
02/06/2026
June sees Ireland's cultural calendar in full bloom, as RT Supporting the Arts showcases a vibrant and wide-ranging programme spanning music, theatre, visu...
02/06/2026
After The Traitors Ireland launched in 2025, Irish audiences proved to have a taste for the global hit reality show. This Bank Holiday Monday fans can indulge e...
01/06/2026
Category line-up & sponsors announced
Photo: Paul Clarke
The Production Music Awards (PMA) have announced that submissions are now officially open ahead of...
01/06/2026
New hybrid sample/synthesis instrument revealed
Excite Audio have just released the latest instalment in their Evolve series, which has been developed in co...
01/06/2026
Latest TONEX expansion captures three rare vintage amps
The newest addition to IK Multimedia's ever-growing TONEX line-up introduces a set of three incr...
01/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
01/06/2026
Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to ...
01/06/2026
Luxembourg, June 1, 2026 - SES, a leading space solutions company, and Viva, Mexico's ultra low-cost airline, launched fast and reliable multi-orbit satelli...
01/06/2026
Mardi 2 juin 14h00
FilmLight (ARRI), 10 rue Ren Boulanger, 75010 Paris
Rejoignez-nous pour d couvrir comment FLAPI (l'API FilmLight) peut transformer e...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
29/05/2026
The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...
29/05/2026
New retro-inspired MPC announced
There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...
29/05/2026
Save up to 30 on acclaimed titles
Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...
29/05/2026
Binaural monitoring application improved
Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...
29/05/2026
6 June 2026 at SAE Institute, London, UK
IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...
29/05/2026
cetecom advanced certifies Rohde & Schwarz test solution for hybrid and Next Gen...
29/05/2026
May 29 2026, 09:00 (PDT) Dolby and rednote Bring More Immersive Storytelling to...
29/05/2026
Youtube exclusive special drops today
Watch now
UKTV today announces another e...
29/05/2026
Genelec announces V2.1 for Aural ID binaural headphone monitoring application posted: 29/05/2026
Aural ID 2.1 enhances binaural monitoring for stereo and ...
29/05/2026
At just 20 years old, Sean Melia from Summerhill Co. Meath has been revealed as the winner of Super Garden 2026. Sean is the youngest ever contestant and winner...
28/05/2026
Thomsons Climate Crisis Toolkit is already being put to work, helping journalist...
28/05/2026
A little refresh can go a long way. We've been making behind-the-scenes upda...
28/05/2026
Since early last year, our quarterly Creator Milestone Awards have celebrated podcasts from around the world that hit major streaming milestones on Spotify. Tod...
28/05/2026
New software-based MIDI multi-clock announced
Rapid Flow have just announced the launch of a new MIDI utility plug-in that aims to solve one of the most per...
28/05/2026
Company introduce most affordable interface yet
SSL's range of audio interfaces has just gained its latest, and smallest member, the SSL 1. Designed to ...
28/05/2026
New compact drum machine & sampler announced
The latest instrument from Sonicware sees the company kick off an all-new Deconstruct series with a compact dru...
28/05/2026
Hellenic Civil Aviation Authority modernizes nationwide ATC voice communications...
28/05/2026
Comscore Announces Appointment of Matt McLaughlin as Chief Executive OfficerJon Carpenter to remain as Senior Advisor to the Board and CEO
Global business lead...
28/05/2026
Wuppertal May 28, 2026
Berliner Ensemble Upgrades Backstage Infrastructure With Riedel Stage SystemsRiedel Communications today announced that Berliner Ensemb...
28/05/2026
Harmonic's Software-Based XOS Advanced Media Processor Powers Cost-Efficient 24/7 Channel Origination and Direct-to-Consumer Delivery
SAN JOSE, Calif. - M...
28/05/2026
RT presents Wild Conamara, a two-part natural history documentary that brings a...
27/05/2026
Spotify already brings together listeners' favorite music, podcasts, and audiobooks in one place. Now, we're trialing a new format that expands the cont...
Karen Chupka, executive vice president and managing director, NAB Global Connections and Events, gives TVBEurope the lowdown on what visitors can expect at next month's NAB Show
