Karen Chupka, executive vice president and managing director, NAB Global Connections and Events, gives TVBEurope the lowdown on what visitors can expect at next month's NAB Show
By Contributor
Published: March 14, 2025
Karen Chupka, executive vice president and managing director, NAB Global Connections and Events, gives TVBEurope the lowdown on what visitors can expect at next month's NAB Show
target=_blank title=Share on LinkedIn class=share-linkedin>
What should attendees expect from this year's NAB Show? The 2025 NAB Show is set to be bigger and more dynamic, bringing together global leaders in broadcast, media and entertainment. Attendees can expect cutting-edge insights on AI, streaming, cloud virtualisation and the creator economy, plus a major new focus on sports media with the launch of the new Sports Summit: The Future of Sports Rights and Fan Experience.
Karen Chupka, executive vice president and managing director, NAB Global Connections and Events With 1,300 exhibitors, 550+ sessions and immersive activations like My SportsCenter powered by Microsoft and AWS F1 Simulators, NAB Show is where the industry's biggest players come to connect, innovate and shape the future of content. Whether you're in broadcasting, production or tech, this is the place to see what's next.
You've chosen five trends/topics to focus on this year (AI, cloud virtualisation, creator economy, sport and streaming) why those five in particular? These five trends are driving the future of media, entertainment and technology. AI is transforming content creation, audience engagement and production workflows. Cloud virtualisation is making media production more flexible, scalable and cost-effective. The creator economy is reshaping traditional media as independent creators build massive audiences and new revenue streams. Sports continue to be a powerhouse for live entertainment, with evolving media rights, streaming innovations and fan engagement strategies. Streaming is redefining content distribution, with new monetisation models and personalisation tools changing how audiences consume media.
Each of these trends is interconnected, and at the 2025 NAB Show, attendees will explore the latest tech, learn from industry leaders and discover how these forces are shaping the future of storytelling.
What can visitors expect to see at the show in regard to those five topics? The 2025 NAB Show brings these trends to life with cutting-edge technology, expert insights and hands-on experiences. The AI Innovation Pavilion, Startup Stage at PropelME and training and education sessions put AI front and centre, showcasing advancements in production, audience analytics and content security. Live production demos and sessions explore how cloud virtualisation enhances workflow efficiency and scalability.
The Creator Lab gives digital pioneers and brands a platform to share strategies for audience growth and monetisation. The Sports Summit dives into media rights, live production innovations and next-gen fan experiences. The Streaming Summit, Programming Everywhere: The Content Event for Linear, Streaming and Syndication and exhibitor showcases highlight the latest in OTT, FAST and personalised content delivery.
On the show floor and in education, visitors will experience these trends in action, connect with industry leaders and explore the technologies shaping the future of content.
The Sports Summit is new this year why should NAB visitors attend? The new Sports Summit: The Future of Sports Rights and Fan Experience is a must-attend for anyone looking to stay ahead in sports media. This three-day programme will dive into the tech and trends reshaping fan engagement and unlocking new revenue streams. With industry leaders from the NFL, AWS and iHeart Women's Sports, just to name a few, attendees will gain actionable insights into the evolving sports landscape. We'll also have interactive activations like the F1 Simulators, a popular sport worldwide, where fans can feel like they're in the action.
And, it's not just about American sports. The Summit will cover global trends, including international broadcasting strategies and the rise of women's sports worldwide. Expect discussions on everything from American football to golf to tennis, ensuring a broad, global perspective.
How do you plan on catering for non-US visitors at this year's show in terms of topics, speakers, events etc? The 2025 NAB Show offers a truly global experience with international speakers, sessions and exhibitors addressing the challenges and opportunities shaping media and entertainment worldwide. Key sessions will explore global broadcasting strategies, the rise of international streaming platforms and the rapid growth of women's sports across different markets.
International speakers and executives from major global media companies will take the stage to share insights on industry trends, regulations and innovations. Attendees can also engage with international pavilions featuring exhibitors from countries like Germany, France, Korea and the UK, showcasing new technologies and solutions tailored for global markets.
For networking and collaboration, the show facilitates delegation programmes and country-specific meetups, bringing together industry professionals from around the world. With roughly 27 per cent of attendees coming from outside the US, the show ensures a global perspective, making it a key destination for media professionals everywhere.
Can you tell us about any speakers who attendees should watch out for? Dhar Mann, a Forbes Top Creator, and Sean Atkins, CEO of Dhar Mann Studios, will take the Main Stage to share how they built a multi-million-dollar digital content empire. Attendees can even ask them questions directly in an interactive Q&A at Creator Lab.
For
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
01/10/2026
Third collaboration with celebrated composer
Spitfire Audio have once again teamed up with Grammy-nominated composer, producer and technologist BT, creating...
01/10/2026
FL Studio gets dedicated grid controller
Novation have teamed up with FL Studio developers Image-Line to create another dedicated controller for the popular...
01/10/2026
Six new USB interfaces introduced
Universal Audio's USB audio interface line-up has just been refreshed, gaining six new models aimed at musicians, prod...
01/10/2026
Siretta's SNYPER-5G cellular network analyser has been shortlisted for the IoT Global Awards 2026.
The IoT Global Awards recognise products, services and o...
01/10/2026
Mesh Broadcast Services Fits Big-Truck Audio Power into Compact Eclipse Unit with Calrec Argo M Canadian OB company Mesh Broadcast Services has fitted its Eclip...
01/10/2026
Thursday 1 October 2026
Nominees revealed for 2026 Sky Arts Awards
Current slide, 0 0, undefined1
0
Irish National Opera and Jennifer Walshe: MARS
Jacob Al...
01/10/2026
Vital TV antenna replaced at SudburyHelicopter and broadcast engineers work together to upgrade TV services for 1.5M in the East
--
Share to Linkedin
Octobe...
01/10/2026
Arqiva appoints Simon Duffy as ChairSimon Duffy joins as Chair effective 01 October 2026
--
Share to Linkedin
October 1, 2026
Press Office
01 October 2026...
01/10/2026
Season 4 of the multi-award-winning hit entertainment series The 2 Johnnies Late Night Lock In is back, serving up another round of unpredictable laughs, unforg...
01/10/2026
New season begins Sunday, 4 October at 6pm on RT lyric fm and RT Listen
RT lyric fm's arts and culture documentary series The Lyric Feature returns on S...
01/10/2026
RT is proud to continue its commitment to supporting and celebrating the arts across Ireland this October, highlighting a vibrant programme of theatre, music, ...
30/09/2026
Add an envelope generator to any plug-in
Sync Audio's latest creation is a handy utility plug-in that can be used to combine and modulate other effects ...
30/09/2026
All-analogue tape-style drive joins Series A
Strymon's reputation was built on their digital knowhow, so many were surprised (and intrigued) when they a...
30/09/2026
Two new expansion packs released
Sonuscore have just introduced two new expansion packs for The Pulse, its production engine instrument for modern cinematic...
30/09/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
30/09/2026
New Solution Expands Harmonic's Network Intelligence Portfolio and Brings Comcast-Developed Fiber Monitoring Technology to Broadband Operators, Providing Re...
30/09/2026
How to Shop Well Now starts Monday at 9.35pm
on RT One and RT Player
On the...
29/09/2026
Two new plug-ins launch alongside updated bundles
Zynaptiq have just announced the launch of two new plug-ins, alongside new and improved versions of two of...
29/09/2026
All-in-one bus processor revealed
Wes Audio's ng product range has come a long way since it was first introduced, and now includes a tasty selection of ...
29/09/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/09/2026
NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION IN OR INTO OR TO ANY PERSON LOCATED OR RESIDENT IN, OR AT ANY ADDRESS IN, THE UNITED STATES OF AMERICA, ITS TERRITO...
29/09/2026
We tend to think we live in a digital world, with hopes and fears around artificial intelligence (AI), quantum computing, data centres and the next big technolo...
29/09/2026
Today, in partnership with the American Academy of Pediatrics (AAP), Apple relea...
29/09/2026
Final Cut Camera, the professional filming app for iPhone, receives a major upda...
29/09/2026
RT lyric fm is proud to announce the annual Choirs for Christmas competition callout. Warm up those vocal chords and join us on RT lyric fm for a celebration ...
28/09/2026
EQ plug-in can now be played via MIDI
Scaler Music have recently released a new and improved version of their patented musical EQ plug-in, kitting it out wi...
28/09/2026
New synth developed in collaboration with philterSoup
Boutique effects pedal and Eurorack manufacturer Animal Factory Amps have announced that the new compa...
28/09/2026
Rohde & Schwarz adds an integrated multi-channel pulse analysis option to its FS...
28/09/2026
Monday 28 September 2026
Sky launches Full Fibre 1.6 Gbps for millions of homes
Sky has launched a new Full Fibre 1.6 Gbps product, rolling out from today, gi...
28/09/2026
Arvato Systems Highlights It's Role for Automotive Manufacturers and Suppliers
TISAX
Arvato Systems has successfully completed the TISAX Level 3 assess...
28/09/2026
Crimecall, presented by Carla O'Brien, returns tonight for a brand new series at 9.35pm on RT One and RT Player.
In tonight's episode, alongside appe...
28/09/2026
CELEBRATING 40 YEARS AT THE HEART OF NEW IRISH WRITING
LIVE FROM POETRY IRELAND, DUBLIN AND ON RT RADIO 1 FROM 7PM
DETAILS: www.rte.ie/writing | FOLLOW: #r...
27/09/2026
New compact pedal packs in 120 effects
The latest multi-effects pedal from Boss is a compact unit that promises to give any pedalboard a massive boost in s...
26/09/2026
Launched alongside three new expansion packs
In celebration of their 30th anniversary, Native Instruments have released a major update for their Maschine 3 ...
25/09/2026
Algorithm update & new DVA vibrato-detection engine
A new flagship version of Antares' iconic pitch-correction software has arrived, and along with a co...
25/09/2026
New flagship unit to arrive in early 2027
Two notes Audio Engineering have revealed that a new and improved version of their hugely popular reactive load bo...
25/09/2026
AI-free mixing tool gets an upgrade
Launched in October 2025, Tim Exiles Finalist is an algorithmic mixing tool that's been designed for those who don&#...
25/09/2026
Rohde & Schwarz Mobile Test Summit 2026 puts the spotlight on 6G - registrations...
25/09/2026
In our latest blog, Tim Pearson reflects on IBC 2026 and considers the main learnings against an industry that saw AI finally coming out of the labs and into pr...
25/09/2026
Friday 25 September 2026
How to watch an unmissable weekend of women's football on Sky Sports and NOW
Sky Sports and NOW will broadcast seven live games f...
25/09/2026
Friday 25 September 2026
YAGA trailer released, coming exclusively to Sky and N...
25/09/2026
Watch this space: a new strategic direction for UK media. Arqiva has submitted its response to the Governments Green Paper on the future of television distribut...
25/09/2026
Want to be part of this year's Late Late Toy Show?
Final call for applications in search for this year's stars
The most wonderful night of the year is...
24/09/2026
The next generation of multitrack recording for live sound
The latest version of Waves' dedicated live multitrack recording software delivers an array ...
24/09/2026
An idea machine for musicians
Described as an idea machine for musicians , the latest addition to Polyend's growing collection of guitar pedals combin...
24/09/2026
Alignment tool gains multitrack layout
Synchro Arts have just launched the latest version of their renowned time-alignment plug-in, and it's said to be ...
Karen Chupka, executive vice president and managing director, NAB Global Connections and Events, gives TVBEurope the lowdown on what visitors can expect at next month's NAB Show
