Karen Chupka, executive vice president and managing director, NAB Global Connections and Events, gives TVBEurope the lowdown on what visitors can expect at next month's NAB Show
By Contributor
Published: March 14, 2025
Karen Chupka, executive vice president and managing director, NAB Global Connections and Events, gives TVBEurope the lowdown on what visitors can expect at next month's NAB Show
target=_blank title=Share on LinkedIn class=share-linkedin>
What should attendees expect from this year's NAB Show? The 2025 NAB Show is set to be bigger and more dynamic, bringing together global leaders in broadcast, media and entertainment. Attendees can expect cutting-edge insights on AI, streaming, cloud virtualisation and the creator economy, plus a major new focus on sports media with the launch of the new Sports Summit: The Future of Sports Rights and Fan Experience.
Karen Chupka, executive vice president and managing director, NAB Global Connections and Events With 1,300 exhibitors, 550+ sessions and immersive activations like My SportsCenter powered by Microsoft and AWS F1 Simulators, NAB Show is where the industry's biggest players come to connect, innovate and shape the future of content. Whether you're in broadcasting, production or tech, this is the place to see what's next.
You've chosen five trends/topics to focus on this year (AI, cloud virtualisation, creator economy, sport and streaming) why those five in particular? These five trends are driving the future of media, entertainment and technology. AI is transforming content creation, audience engagement and production workflows. Cloud virtualisation is making media production more flexible, scalable and cost-effective. The creator economy is reshaping traditional media as independent creators build massive audiences and new revenue streams. Sports continue to be a powerhouse for live entertainment, with evolving media rights, streaming innovations and fan engagement strategies. Streaming is redefining content distribution, with new monetisation models and personalisation tools changing how audiences consume media.
Each of these trends is interconnected, and at the 2025 NAB Show, attendees will explore the latest tech, learn from industry leaders and discover how these forces are shaping the future of storytelling.
What can visitors expect to see at the show in regard to those five topics? The 2025 NAB Show brings these trends to life with cutting-edge technology, expert insights and hands-on experiences. The AI Innovation Pavilion, Startup Stage at PropelME and training and education sessions put AI front and centre, showcasing advancements in production, audience analytics and content security. Live production demos and sessions explore how cloud virtualisation enhances workflow efficiency and scalability.
The Creator Lab gives digital pioneers and brands a platform to share strategies for audience growth and monetisation. The Sports Summit dives into media rights, live production innovations and next-gen fan experiences. The Streaming Summit, Programming Everywhere: The Content Event for Linear, Streaming and Syndication and exhibitor showcases highlight the latest in OTT, FAST and personalised content delivery.
On the show floor and in education, visitors will experience these trends in action, connect with industry leaders and explore the technologies shaping the future of content.
The Sports Summit is new this year why should NAB visitors attend? The new Sports Summit: The Future of Sports Rights and Fan Experience is a must-attend for anyone looking to stay ahead in sports media. This three-day programme will dive into the tech and trends reshaping fan engagement and unlocking new revenue streams. With industry leaders from the NFL, AWS and iHeart Women's Sports, just to name a few, attendees will gain actionable insights into the evolving sports landscape. We'll also have interactive activations like the F1 Simulators, a popular sport worldwide, where fans can feel like they're in the action.
And, it's not just about American sports. The Summit will cover global trends, including international broadcasting strategies and the rise of women's sports worldwide. Expect discussions on everything from American football to golf to tennis, ensuring a broad, global perspective.
How do you plan on catering for non-US visitors at this year's show in terms of topics, speakers, events etc? The 2025 NAB Show offers a truly global experience with international speakers, sessions and exhibitors addressing the challenges and opportunities shaping media and entertainment worldwide. Key sessions will explore global broadcasting strategies, the rise of international streaming platforms and the rapid growth of women's sports across different markets.
International speakers and executives from major global media companies will take the stage to share insights on industry trends, regulations and innovations. Attendees can also engage with international pavilions featuring exhibitors from countries like Germany, France, Korea and the UK, showcasing new technologies and solutions tailored for global markets.
For networking and collaboration, the show facilitates delegation programmes and country-specific meetups, bringing together industry professionals from around the world. With roughly 27 per cent of attendees coming from outside the US, the show ensures a global perspective, making it a key destination for media professionals everywhere.
Can you tell us about any speakers who attendees should watch out for? Dhar Mann, a Forbes Top Creator, and Sean Atkins, CEO of Dhar Mann Studios, will take the Main Stage to share how they built a multi-million-dollar digital content empire. Attendees can even ask them questions directly in an interactive Q&A at Creator Lab.
For
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
14/05/2026
At Spotify, we're focused on making every listening experience feel intentio...
14/05/2026
Spotify recently welcomed songwriters, artists, executives, and music students t...
14/05/2026
New articulations, ostinatos, Motion Scoring Articulation Sets & more
Sonuscore's flagship cinematic string library has just been treated to a significa...
14/05/2026
World-class studio opens on T rkiye's Aegean coast
P r Recording & Residence have announced their official opening, introducing a new world-class reside...
14/05/2026
Now supports channel layouts up to 9.1.6
Nugen Audio have just released an update for their AI-powered dialogue intelligibility and compliance tool. Set to ...
14/05/2026
New recordings & one-key chord tool
UVI have just announced the release of Orchestral Suite 2, a ground-up redesign of their all-in-one symphonic orchestra ...
14/05/2026
Two new arrivals & expanded factory content
Rob Papen's all-encompassing plug-in and virtual instrument collection has just been treated to another upda...
14/05/2026
Embed QR codes into DAW sessions
FSK Audio's latest plug-in doesn't process audio, but serves as an organisational tool that allows QR codes to be e...
14/05/2026
Rohde & Schwarz transforms spectrum complexity into situational awareness and ef...
14/05/2026
Rohde & Schwarz and Quantum Systems join forces to redefine EW and C-UAS-enabled...
14/05/2026
Rohde & Schwarz showcases STANAG aligned ARDRONIS Counter UAS capability at NATO...
14/05/2026
Code of Silence has won the BAFTA for Best Drama Series at Sunday night's ceremony at the Royal Festival Hall.
The series, starring Rose Ayling-Ellis and w...
14/05/2026
Vivid Broadcast was embracing remote production long before it became the industry norm. Now, with Calrec's True Control 2.0-enabled Argo M and Type R conso...
14/05/2026
What can I watch on UKTV and stream on U this week?
This week on UKTV and the free streaming service U, viewers can watch a range of new and returning programm...
14/05/2026
The high-stakes chase thriller from Oscar- and BAFTA-nominated writer Matt Charm...
14/05/2026
Back From The Brink airs Sunday 17 May and Sunday 24 May at 6.30pm on RT One an...
13/05/2026
13 May 2026
VEON Delivers Strong Start to 2026 1Q26: Revenue 17.0%, EBITDA 17...
13/05/2026
Thousands of props donated from Skys longest-running original seriesWednesday 13 May 2026
How a neon windmill from A League of Their Own ended up in a dogs'...
13/05/2026
SAN JOSE, Calif. - May 13, 2026 - Harmonic (NASDAQ: HLIT) today announced that I...
13/05/2026
A definitive portrait of one of Ireland's most influential musicians
New TV documentary airs Monday 18 May on RT One and RT Player at 9.35pm
Watch the...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
FOX Announces Schedule for 2026-27 Season FOX'S POWERFUL NEW SERIES PIPELINE FUELS A BREAKOUT SEASON WITH RETURNING HITS AND BOLD NEW STORYTELLING ACROSS ...
12/05/2026
Customer demand for data continues to grow in the first quarter of 2026 at Magya...
12/05/2026
The latest drama underscores Sky's continued investment in regional production and Welsh creative talent.Tuesday 12 May 2026
Wales takes the spotlight in S...
11/05/2026
As Eurovision fans gear up to celebrate the 70th anniversary of the iconic song ...
11/05/2026
Pela primeira vez na hist ria, o Brasil figura entre os oito maiores mercados de...
11/05/2026
New desktop instrument focused on tactile performance
Bastl Instruments have announced the Kalimba, a new desktop instrument that combines physical modellin...
11/05/2026
Compact sampling workstation gains new features
1010music have announced the blackbox 2, a new version of their compact standalone sampler designed for DAWl...
11/05/2026
Performance-focused sequencer with microtonal control
Berlin-based KOMA Elektronik have announced Monoplex, a new 42HP Eurorack sequencer designed for hands...
11/05/2026
Boasts wireless control from mobile devices
The latest iteration of IK Multimedia's compact amp and effects modelling pedal expands on the capabilities ...
11/05/2026
Spans traditional orchestral and experimental sounds
Sonora Cinematic have recently released the third instalment in their Transfigured Orchestra series, de...
11/05/2026
Our exhibition coverage
Watch all our SUPERBOOTH 2026 video coverage in one place. Check back to this page regularly as we will be updating with more video ...
11/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, is participating in the Equity Forum Ge...
11/05/2026
Bounteous Acquires Cartesian to Accelerate Enterprise AI
May 11, 2026
Business Assurance
News
Acquisition enhances deep data and analytics capabil...
11/05/2026
11 May 2026
VEON Shareholders Re-elect Board and Chairman, Reaffirming Confiden...
11/05/2026
Fox Corporation Reports Third Quarter Fiscal 2026 Financial Results NEW YORK, NY, May 11, 2026 - Fox Corporation (Nasdaq: FOXA, FOX; FOX or the Company ) t...
11/05/2026
Arvato Systems Becomes a Member of InsurLab Germany
Collaboration in the insurance industrys leading innovation network
G tersloh - Arvato Systems has joine...
11/05/2026
Pirate Predator uncovers new information from victims and survivors of abuse on ...
10/05/2026
RT ALL-IRELAND DRAMA FESTIVAL WINNERS ANNOUNCED DURING GALA AWARDS STREAMED LIVE ON RTE.IE/CULTURE
Kilmeen Drama Group hailing from Rossmore, Co. Cork Scoops ...
09/05/2026
New desktop instrument focused on tactile performance
Bastl Instruments have announced Kalimba, a new desktop instrument that combines physical modelling, F...
09/05/2026
Compact sampling workstation gains new features
1010music have announced blackbox 2, a new version of their compact standalone sampler designed for DAWless ...
Karen Chupka, executive vice president and managing director, NAB Global Connections and Events, gives TVBEurope the lowdown on what visitors can expect at next month's NAB Show
