Complete
Coverage: Upfronts 2013
RELATED:
ABC:
Reducing Repeats With Limited Series
CBS:
Restocking the Comedy Coffers
Fox:
24 Ways to Retool With Comedy, Spectacle
NBC:
Betting on Olympics, Voice to Launch New Hits
The
CW: Making Noise With Dramas
USA:
Launching Original Half-Hour Comedies
Turner:
Beefing Up Content Collection
ESPN:
We Welcome the Competition
Univision:
Expanding Its Hispanic Footprint
MundoFox:
Bringing The X Factor, Bridge to Hispanic Viewers
Discovery
en Espanl: Introducing a New Programming Genre, Vroom
Click
here to view the fall primetime schedule grid.
Click
here to view pilot clips and trailers from the networks new shows.
STRATEGY: Continue to be the top producer of Spanish-language content
for U.S. Hispanic audiences, with more than 1,000 new hours.
Coming
off its best Q1 ratings ever, Telemundo Media is looking to take down the
Hispanic Goliath,
Univision. Telemundo has slated more than 1,000 hours of new content for
2013-14, including five primetime telenovelas, two daytime series and a
music-competition show in conjunction with Ryan Seacrest Productions.
Superstar Showdown (working title) will pit two well-known musicians
against each other through four rounds of music-based games and sing-offs, with
the audience voting on the winner. This will be the networks second
music-competition series, alongside La Voz Kids, which the network
officially renewed for a second season. La Voz Kids, an adaption of NBCs
The Voice, had the best reality series premiere in Telemundos history.
The Spanish-language broadcasters five new primetime telenovelas are Dama y
Obrero (Lady and the Worker), La Impostora (The Imposter),
Reina de Corazones (Queen of Hearts), Santa Diabla (Holy
Devil, working title) and Camelia la Tejana (Camelia the Texan).
For daytime, Telemundo has scheduled a celebrity newsmagazine and a
family-themed game show. Suelta la Sopa will feature reports on the top
entertainment and celebrity news of the day. The TMZ-style series will
also offer viewers exclusive content on digital and mobile. The game show Entre
Grandes Y Chicos finds children taking on their parents in role-reversal
games.
At its May 14 upfront presentation, Telemundo said it has added more than 110
new advertisers since last years upfront. Currently the No. 6 broadcast
network regardless of language, Telemundo also reported it has grown 8 share
points season-to-date during Monday-Sunday primetime.
We rebranded and our viewers responded, Telemundo Media COO Jacqueline
Hernandez told the upfront audience.
Telemundo is launching a new multiplatform production studio called Fluency to
continue developing and producing the highest amount of original Spanish-
Language content for U.S. Hispanics.
The new Los Angeles-based studio will produce programming in both English and
Spanish and will produce in genres such as science fiction and adventure.
Fluency currently has two series in production, La Buena Mala (The
Good Bad One) and ISA.
This summer Telemundo will launch its own TV Everywhere service, TelemundoMas.
The authenticated service will offer full-length episodes of more than 300 of
the networks programs. TelemundoMas will offer full episodes the day after
they air via a user-friendly portal that adjusts to the size of the users
screen.
Audiences are coming to Telemundo Media in record numbers, said Emilio
Romano, president, Telemundo Media. David is hot on the heels of Goliath.
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