Introducing Fire OS .0 Mojito

Introducing Fire OS 3.0 Mojito

Brings hundreds of platform updates and exclusive new features, including the Mayday button, X-Ray for Music, Second Screen, 1-Tap Archive, Cloud Collections, Quiet Time, Optimizing Download Manager, and Social Integration with Goodreads and Facebook

New enterprise and productivity features-including printing, email conversation view, enterprise encryption and mobile device management-BYOD support

Apps and games built for Android are compatible with Fire OS

Fire OS 3.0 available exclusively on the all-new Kindle Fire HD & Kindle Fire HDX tablets

SEATTLE--(BUSINESS WIRE)--Sep. 25, 2013-- Amazon.com today introduced Fire OS 3.0 Mojito, the next generation of software and services that powers the best-selling Kindle Fire tablets, with hundreds of updates and exclusive new features to give customers a simple OS experience with Android app compatibility. Fire OS starts with Android and adds:

Low-level platform enhancements, including: the Optimizing Download Manager, re-designed graphics pipeline, Reading Mode, and improvements to touch latency for better performance.

Productivity apps with enhanced email, documents, and enterprise support with hardware and software data encryption.

Deep integration of the hardware, software and services to deliver features like X-Ray, the Mayday button, Second Screen, and more.

Built-in media libraries for instant access to music, movies, apps, and games both stored on the device or in the cloud, and automatically syncs between them.

Content-first user interface with both Carousel and Grid views.

Cloud services like Whispersync, 1-Tap Archive and Cloud Collections.

Fire OS 3.0 is available exclusively on the all-new Kindle Fire HD and Kindle Fire HDX-read a separate press release at: www.amazon.com/kindle-pr.

Fire OS includes the core email and productivity apps, but we take a different approach when it comes to content, said Dave Limp, Vice President, Amazon Kindle. Our content-first approach shapes the design of Fire OS-the home screen makes the most recent content items available instantly on the Carousel or Grid and customers can move between their media libraries both on the device and in the cloud with a simple tap. We've also deeply integrated Amazon services directly into Mojito, such as the Mayday button, Second Screen, X-Ray for Movies & TV shows, and now X-Ray for Music.

Fire OS lets developers offer their Android apps on Kindle Fire with little to no work, said Mike George, Vice President, Amazon Appstore. Developers can integrate services like Whispersync for Games, GameCircle, In-App Purchasing, and Amazon's Mobile Associates into their apps to take advantage of the Amazon Appstore's increased monetization and customer engagement.

Fire OS features for Android apps and games:

Native Android App Compatibility is supported by Fire OS, so if an app runs on Android it can run on Fire OS with little to no work. Fire OS is built from the Android open source kernel and runtime libraries and is consistently tested for Android app compatibility. Amazon also offers developers an integrated ecosystem for building, monetizing and marketing their apps and games for Fire OS, which results in better customer engagement.

Support for HTML5 Apps allows developers to offer their web apps and mobile websites on Kindle Fire tablets to customers in the same, convenient way as mobile apps. As one of the only platforms to offer this level of HTML5 support, developers can submit and distribute mobile web content without using third-party software or any mobile development.

GameCircle and Whispersync for Games give developers the opportunity to allow customers to sync their game progress and scores across devices, and to quickly integrate Achievements and Leaderboards into their games.

In-App Purchasing and Mobile Associates lets developers give customers the opportunity to buy digital and physical items, such as toys, upgrades and game pieces from Amazon.com and use their Amazon accounts to make the purchase directly from within an app.

Amazon Device Messaging gives customers a single messaging platform for all their apps built on Amazon Web Services, which developers can take advantage of to send notifications to Kindle Fire tablets.

Amazon Coins offers every new Kindle Fire customer 500 coins ($5) of virtual currency to use for purchasing apps, games, or in-app items on Kindle Fire. Amazon Coins is an easy way for customers to spend money on developers' apps and offers another opportunity to drive traffic and app downloads increasing monetization even further.

Accessibility Tools including Screen Reader, Explore by Touch and Screen Magnifier enable access to the vast majority of Fire OS features. Text-to-Speech for book reading features natural-sounding IVONA voices for the following languages: US, British and Australian English, German, French, Italian, Spanish, Brazilian Portuguese and French Canadian. Fire OS 3.0 supports standard Android Text-to-Speech APIs, so developers can take advantage of IVONA voices for third-party apps.

Cloud services and user interface improvements:

Carousel and Grid views let customers choose how they want to navigate their content. With a swipe, the redesigned Fire OS home screen easily switches between viewing their recent content on the Carousel or their favorites in Grid view.

Cloud Collections organizes apps, books, newspapers, and magazines, making them easier to find. Collections are automatically stored in the cloud and Amazon's Whispersync technology synchronizes collections across Kindle devices and apps.

1-Tap Archive frees up space on Kindle Fire tablets by identifying items that have not been used recently and provides a 1-tap option to store them in the Cloud for later retrieval.

Kindle FreeTime gives parents t

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