Sony Pixel Power calrec Sony

Anna Valley signals virtual production expansion with new director role and major technology investment

05/05/2022

Audio-visual and entertainment technology company Anna Valley has underlined its commitment to the rapidly expanding virtual production market by appointing a director of virtual production, Christina Nowak, and making a £1.9m investment in LED technology by ROE. These developments - which also mark Anna Valley's return to its roots in broadcasting - confirm that the company now regards virtual production as a key target within the UK media & entertainment sector.

Anna Valley is not new to virtual production (VP) and has undertaken a number of acclaimed projects from its VP facility, including the GRM Rated Daily Awards and the Independent Music Awards. Nonetheless, the company is now ramping up its activities in this market, hence the appointment of its first-ever director of virtual production in Christina Nowak, who has a wealth of experience at cutting-edge film & TV technology companies.

Along with a stint at camera tracking specialist NCam, Nowak's business development role at RED Digital Cinema was especially significant and saw her growing the company's EMEA business. She consulted for a number of years in business development and marketing capacities before her most recent role as director of film & TV for a virtual production pop-up at creative production technology company 80six. In addition to being a SMPTE member and a Friend of the ACO, Nowak is also extensively involved in Women in Film and TV (WFTV UK), Rise WIB and other groups aimed at improving gender diversity and representation through media & entertainment.

Simultaneously with the appointment of its first-ever director of virtual production, Anna Valley has also made its largest purchase to date in VP technology from LED screen and display leader ROE. In an investment worth £1.9m, the company has acquired 896 of Roe's acclaimed Black Pearl BP2V2 film-centric LED panels' with a 2.8mm pixel pitch - equating to a total of 224 sqm of LED panels. Anna Valley has also acquired a large quantity of hanging & stacking bars along with various curving plates from ROE, whilst a separate relationship with a batch partner will allow the company to boost its capability to 1500 panels from one batch when needed for larger productions.

Anna Valley commercial director Nick Hart comments: Christina brings to this new role considerable experience of the virtual production world as well as a sensibility that is very closely aligned to Anna Valley's roots in broadcast and TV. She has the knowledge and vision that will ensure Anna Valley realises its inherent potential in virtual production. In the first few months she will be focused on the refinement of a business plan that will define our long-term strategy towards this hugely exciting market. With Christina's network and Anna Valley's capabilities, it is a match made in heaven!

Christina Nowak immediately warmed to the company's approach to virtual production - a technology that, in industry terms, is still only in its infancy. Anna Valley's take on VP is quite unique in that they realise there are no 100% experts in all the fields within a technology area that is only a few years old in an application of this scale, she says. Instead, they want to be part of the evolution of virtual production and use only the products that best serve productions and their crew. The company's investment in Black Pearl BP2V2, which follows on from the first version of the product used for Disney+'s hugely innovativeThe Mandalorian, shows that they have their finger on the pulse and an acute sense of how VP is developing. I am really looking forward to working closely with the Anna Valley team to bring their unique combination of skills and technology to this hugely exciting area of the industry.
LINK: https://www.kitplus.com/news/Anna_Valley_signals_virtual_production_ex...
See more stories from tvbay

More from TV-Bay

03/07/2025

Filmmaker Jay Holben Releases The Directors Guide to Ever...

Acclaimed filmmaker, educator, and industry veteran Jay Holben has released his most ambitious work to date: The Director's Guide to Everything a sweeping...

03/07/2025

Capturing the Moment - Pruski Photographs Dyke Day LA wit...

For Los Angeles-based photographer Scout Pruski, documenting the annual Dyke Day LA is a way to honor and give back to the city's legacy queer community and...

03/07/2025

New Reinvented Chimera V-Flat Panel Frame Kit

Modular, Travel-Ready Solution Matthews Studio Equipment launches the new Chimera V-Flat Panel Frame Kit, the lightweight and modular, ultra-durable alternativ...

03/07/2025

Dalet Flex LTS Release Elevates Content Workflows with Ne...

Dalet, a leading technology and service provider for media-rich organizations, today announced the release of Dalet Flex 2025.6 LTS (long-term support), introdu...

03/07/2025

Lightware launches LARA Wizard to help integrators simpli...

Lightware's LARA Wizard makes it quicker and easier than ever to set up audio-visual (AV) room automation and control configurations, ensuring anyone, from ...

03/07/2025

Alfalite obtains NCAGE and TAA certifications strengtheni...

Alfalite, the only European manufacturer of LED screens, has obtained both the NCAGE Code (NATO Commercial and Government Entity) and TAA (Trade Agreements Act)...

03/07/2025

WIN streamlines complex live production with nxtedition

nxtedition is implementing a new solution for WIN Network, based in its headquarters in Wollongong, New South Wales, Australia. The nxtedition integrated platfo...

03/07/2025

ORS Group and Insys Video Technologies unite under one br...

ORS Group and Insys Video Technologies today announce the launch of a new joint brand identity: Big Blue Marble. The move reflects the evolution of a long-stand...

03/07/2025

Evergent Proves Cross-Industry Power of AI for Japanese G...

Evergent, a global leader in customer lifecycle management and monetization solutions for subscription-based businesses, today announced the successful results ...

03/07/2025

LYNX Technik Appoints New Executive Leadership Team to Dr...

LYNX Technik, provider of modular signal processing solutions today announces an executive leadership transition, effective July 1, 2025. Markus Motzko has been...

01/07/2025

Magewell Brings NDI into Conferencing Software and More w...

Compact new converter lets users capture live NDI and streaming sources into software over a USB interface Video interface and IP workflow innovator Magewell ...

01/07/2025

Disneys Hercules Brings Mosaic Visuals To Life On Stage W...

Disguise, the award-winning tech company driving visuals for Broadway and West End hits including Redwood, Stranger Things: The First Shadow and Disney's Fr...

28/06/2025

Sonnet Announces Echo 20 Thunderbolt 4 SuperDock Now Veri...

LAKE FOREST, Calif. June 19, 2025 What's New: Sonnet Technologies today announced the certification of its Echo 20 Thunderbolt 4 SuperDock as an Engin...

28/06/2025

IDC Names MASV One of Three Most Innovative Companies in...

MASV (massive.io), the fastest and most reliable large file transfer platform for media professionals, has been named an IDC Innovator in the IDC Innovators: Me...

28/06/2025

TV SKYLINE Expands Live Production Capabilities with Late...

Grass Valley today announced that TV SKYLINE GmbH, one of Europe's top mobile production providers, has expanded its camera inventory with 30 LDX 135 UHD/HD...

28/06/2025

AgileTV has been selected to develop and implement LIWEST...

AgileTV, a European leader in TV and video technology solutions, signed an agreement with Austrian telco LIWEST to develop and implement its TV service in Austr...

27/06/2025

TAG Video Systems and Gencom Technology Forge Strategic P...

TAG Video Systems, the leader in software-based IP media probing, monitoring, visualization, and analytics, has announced a new collaboration with Gencom Techno...

27/06/2025

France-tv Streamlines Master Control Capabilities with PR...

Pixel Power (A Rohde & Schwarz Company) has recently been working with France T l visions, the French national public TV broadcaster, on a number of projects fo...

27/06/2025

DPA Microphones to Reveal Breakthroughs in RF Distributio...

DPA Microphones' U.S. team, a partner of Wisycom SRL, is hosting a free webinar focused on Wisycom's innovative RF distribution technology for wireless ...

27/06/2025

Avid delivers full integration of MediaCentral and Wolfte...

Avid today announced the release and immediate availability of its fully integrated, industry-leading news platform, uniting MediaCentral and Wolftech News in...

27/06/2025

PlayBox Neo Highlights Strategic Visibility at Key Indust...

PlayBox Neo is only half way through the year and has already experienced sustained demand for the company's wide range of smart media solutions, reporting ...

25/06/2025

KRK launches Kreate Series Studio Monitors a versatile so...

KRK introduces the Kreate Series Studio Monitors, the newest addition to the brand's wide range of audio offerings. The Kreate monitors bring extraordinary ...

25/06/2025

Skandha partners with EFC to bolster Global Media Capabil...

Collaboration with space-branded real estate specialist brings next level offshoring agility to broadcasters, OTT platforms, media tech and software companies ...

25/06/2025

NUGEN Audio to Host Live Panel on Dialog Intelligibility...

NUGEN Audio will host Can You Hear Me Clearly, an online panel discussion on speech intelligibility and why it matters, on Tuesday, July 8 at 2 p.m. EDT (7 p....

25/06/2025

Utelogy Expands Utelligence Program with Legrand - AV Bra...

Utelogy Corporation, a global leader in connected workspace management, monitoring, and analytics, is excited to bring Legrand | AV into its Utelligence Allianc...

24/06/2025

Interface Systems to Unveil Virtual Perimeter Guard

The Singapore Repertory Theatre (SRT), one of the leading professional theatre companies in Asia, recently deployed Clear-Com 's Arcadia Central Station, r...

24/06/2025

Brightline Lighting Delivers a Breakthrough in Low Voltag...

Brightline Lighting introduces an all-in-one, low voltage control system for variable white lighting over a single DMX cable. Designed to provide seamless compa...

24/06/2025

How 6000TB of Global Footage Trains AI and Pays Creators

Who Is Troveo? Troveo is a video licensing platform helping creators monetize unused footage through AI licensing: Content owners such as creators, filmmakers, ...

24/06/2025

Rise AV Launches Elevate Programme to Empower the Next Ge...

Applications Now Open for Groundbreaking UK Leadership Initiative Closes 31 July Rise AV, the advocacy group championing gender diversity and professional de...

24/06/2025

RTM Sarawak Futureproofs with DHD SX2 Audio Mixers

Radio Televisyen Malaysia (RTM) Sarawak, the central regional division of Malaysia s state broadcast network, has chosen DHD audio mixing consoles and digital s...

24/06/2025

MNC Group partners with Friend MTS to lead anti-piracy ch...

Friend MTS, the number one anti-piracy provider in media, sports, and entertainment, today announced it is partnering with MNC Media & Entertainment, Southeast ...

24/06/2025

Wooden Camera Launches the Elite Handheld Accessories

Wooden Camera, a leading innovator in camera accessories, is proud to announce the launch of Elite Handheld Accessories that includes new innovative designs for...

24/06/2025

Experience Commerce Bags Two Afaqs Awards for Parle Kism...

Experience Commerce, a leading full-service digital agency and part of the Cheil SWA group, has won big at the Afaqs! Marketer's Excellence Awards 2025. The...

24/06/2025

LiveU Successfully Concludes FIDAL Field Trials Beyond 5G...

LiveU has announced the successful completion of the European FIDAL/B5VideoNet (B5GVN) project. The project demonstrated pioneering advancements in remote video...

20/06/2025

Pixellot Names Rob DeSalvo President of North American Op...

Pixellot, the world's largest streamer of sports video - transforming three million annual hours of gameplay into personal stories of individual success - t...

20/06/2025

Rise Announce Global Cohorts for 2025 Mentoring Scheme

Rise, the award-winning advocacy group for gender diversity in the broadcast and media technology sector, is pleased to announce the global cohort for 2025. The...

20/06/2025

ZOE Broadcasting continues to invest in PlayBox Neo now w...

ZOE Broadcasting Network, Inc. (ZBNI/ZOE TV), a valued customer of PlayBox Neo for over a decade, has further solidified its position among global television ne...

19/06/2025

Amazon MGM Studios renews collaboration with Avid to supp...

Avid today announced an extended agreement with Amazon MGM Studios to integrate Avid's industry-leading creative tools, Media Composer and Avid NEXIS , on...

19/06/2025

Telestream Qualify Introduces AI-Powered Language Detecti...

Telestream, a global leader in media workflow technologies, today introduced key innovations in the newest version of Telestream Qualify, a cloud-native quality...

19/06/2025

Limecraft Announces Platform Update with Enhanced Dashboa...

Limecraft, a leading provider of cloud-based production and delivery tools for the media and entertainment industry, today announced the general availability of...

19/06/2025

View Master Events Powers Greece s First Fully Operationa...

Grass Valley, the media and entertainment industry's leading technology innovator, today announced a significant advancement in Greek media production: the ...

19/06/2025

Globecast Delivers Comprehensive Broadcast Services to RA...

Linear, Live Sports and Playout Origination from Globecast's Newest Facility in Westlake Village, CA Globecast, the leading provider of broadcast, media an...

19/06/2025

Cobalt Digital Wins Futures Best of Show Award for COBALT...

Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products and a founding partner in the openGear initiative, is pleased...

19/06/2025

Lightware supports commitment to environmental sustainabi...

Lightware Visual Engineering, a pioneer in signal management, has begun rolling out paper-only packaging for its flagship products, heralding another important ...

19/06/2025

Mediagenix to supply France Medias Monde with state of th...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announces that it has been selected ...

19/06/2025

HighField AI Partners with CGI to Streamline Broadcast Gr...

HighField AI, the industry's first multimodal, agentic AI solution purpose-built for broadcast newsrooms, today announced its integration with CGI OpenMedia...

19/06/2025

Amino H200W with Orchestrate Wins Best of Show Award at I...

Amino, a global leader in enterprise video and digital signage technology, today announced that its flagship media player, the H200W with Orchestrate, has been ...

19/06/2025

ENEX Implements LiveU Matrix Ad Hoc Channel Expansion to...

News agency ENEX, a long-term LiveU customer, has expanded its use of LiveU's Matrix cloud-native IP video distribution platform with the addition of an ad ...

19/06/2025

Broadcast Solutions realises bold ambitions for Aalto Uni...

Broadcast Solutions, one of Europe's largest media systems integration groups, has completed a remarkable project to create an extensive infrastructure at A...

19/06/2025

Relo Metrics and VideoAmp Unveil Total Sports Performance...

Relo Metrics and VideoAmp today announced the official launch of Total Sports Performance, a next-generation measurement and attribution solution purpose-built ...