Air New Zealand, Fonterra and Telecom NZ most followed companies by members in New Zealand
SYDNEY -November 27, 2013 - LinkedIn, the worlds largest online professional network, with over 259 million members globally, today announced it has reached one million members in New Zealand.
Now in its tenth year of operation, LinkedIn attracts more than two new members every second globally. Interestingly, the student market is LinkedIn's fastest growing demographic with more than 30 million students worldwide leveraging the site - including its recently launched LinkedIn University Pages - to cultivate professional connections, search for universities and jobs, and build their professional brands.
Every day our New Zealand members are leveraging all aspects of LinkedIn to be more productive and successful in their careers , said Cliff Rosenberg, Managing Director for LinkedIn New Zealand, Australia and South East Asia. From following Influencers to gaining business insights, leveraging their networks to make new business connections, or simply finding their dream jobs, LinkedIn has become the go-to source for professionals and we couldn't be more thrilled to see such an impressive number of New Zealanders using the platform.
Interesting facts about New Zealand's LinkedIn members:
LinkedIn members in New Zealand have on average 10.8 years of work experience
In the home of adventure sports, there are 14 bungee jumping specialists
391 New Zealand members have a profession that is in some way related to Rugby
In an interesting sign of the times, there are only 41 sheep farmers; however 932 members have wine in their job title
17 members mention The Lord of The Rings on their profile; however there are only two Hobbits on LinkedIn in New Zealand
New Zealander Linda Coles (Speaker, Author, Trainer and Content Creator at Blue Banana) was one of the first of over 300 global leaders to be chosen as a LinkedIn Influencer. Since the launch a year ago, she has amassed a following of over 95,000 professionals from around the world. LinkedIn's Influencer program allows members to receive insights, information and advice from some of the world's best in their field.
It's humbling to be part of such a successful program and to be amongst thought leaders across so many areas of expertise , said Coles. Being a LinkedIn Influencer has given me the opportunity to share my experiences with professionals on a global scale. It's great to be able to engage with people from around the world and receive instant feedback. The knowledge that I'm helping likeminded professionals achieve their career goals is very rewarding.
New Zealand companies have developed a strong appetite for using LinkedIn to hire, market and sell. Companies such as ASB Bank, Fisher and Paykel, NZ Post, Vodafone, and Xero are using LinkedIn to find the best talent from across the globe, market their brand through engaging with affluent and influential professionals in targeted, insightful ways, and leverage their networks to find new sales prospects and generate warm introductions.
Top 3 data insights of LinkedIn membership usage in New Zealand:
Top 3 job functions represented on LinkedIn:
Operations
Sales
Entrepreneurship
Top 3 employers of LinkedIn members:
The University of Auckland
Fonterra
Telecom New Zealand
Top 3 companies New Zealanders follow on LinkedIn (excluding current employees):
Air New Zealand
Fonterra
Telecom New Zealand
Top 3 endorsed skills for New Zealand LinkedIn Members:
Management
Customer Service
Microsoft Office
Top 3 Universities attended by New Zealand LinkedIn members:
University of Auckland
Massey University
Victoria University of Wellington
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Air New Zealand, Fonterra and Telecom NZ most followed companies by members in New Zealand
