HIT CHINESE ANIMATED SERIES SUPER BOOMI TO TRAVEL THE GLOBE WITH NELVANA Nelvana has scored international distribution and merchandising rights to the successful Chinese IP and a first-look deal with its creator, Up Studios
Toronto, CANADA/Hangzhou, CHINA - Corus Entertainment's Nelvana, a world-leading international producer and distributor of children's animated content, has acquired global distribution, licensing and merchandising rights outside of Greater China for Super BOOMi, the hit animated Chinese series and IP created by Trevor Lai, CEO and Founder of Up Studios. Nelvana and Up Studios will work together with leading Chinese technology and media giant Tencent, and its extensive network of partners to launch the show's content and licensing program internationally. In addition, Nelvana has entered into a first-look agreement with Up Studios that will see the companies co-develop and finance new properties over a multi-year plan that will appeal to both Chinese and international audiences.
The 3D-animated series follows the adventures of BOOMi bear and his best friends as they play and learn in an incredible virtual reality game universe. Focusing on themes of friendship, positivity and the power of imagination, Super BOOMi features vibrant characters and expansive worlds that resonate with kids on a fundamental level.
With Trevor's richly imagined stories and characters that are truly universal, we feel Super BOOMi has incredible potential to travel globally and are so pleased that Nelvana will be instrumental in making it happen, said Pam Westman, Head of Nelvana Enterprises. Super BOOMi is only the beginning of our collaboration with Trevor. His creativity and business savvy will be instrumental in our development of new content for the international market.
Nelvana will be looking to build on Super BOOMi's momentum and plans to version the series for various international markets, specifically those with strong consumer product programs.
I am thrilled to be working with Nelvana to bring Super BOOMi to audiences around the world, said Trevor Lai, CEO and Founder, Up Studios. The series was always created with the international market in mind, and in addition to our partners within Greater China, we look forward to working with Nelvana's extensive distribution, production and licensing teams to launch Super BOOMi globally. Watching Nelvana's shows were a wonderful part of my childhood, and I am overjoyed to now have the opportunity to create characters and stories with them to entertain a new generation of families.
With two 52x11min seasons, Super BOOMi has built an extensive audience in China through Up Studios' partnership with the country's tech giant Tencent. Tencent has continued to build on its capital investment in Up Studios' properties, putting seasons 3 and 4 of Super BOOMi into production. Within nine months, the series racked up more than 930 million views on Tencent Video and is on track to surpass an estimated one billion views in May.
We are very proud of Super BOOMi's success on our Tencent Video platform, as well as its performance atop television ratings in China, said Selina She, chief editor of Tencent's kids channel. Trevor and Up Studios have been excellent creative and production collaborators, while also bringing world-class partners like Holiday Inn, Li & Fung, and now Nelvana together to build Super BOOMi into a global property. Nelvana has a rich portfolio of programs and properties they have grown over many years, and we look forward to seeing Super BOOMi flourish internationally.
Super BOOMi has also been licensed to several national and regional television broadcasters across China, including Beijing TV's KAKU and Hunan TV, where the show garnered #1 national ratings (across all channels) for its primetime slot over multiple weeks.
Super BOOMi is also part of a multi-year partnership with the Intercontinental Hotel Group, which features BOOMi-themed rooms and products in more than 80 Holiday Inn hotels in Greater China, and has had previous promotional collaborations with Apple, Shanghai's Museum of Contemporary Arts and the Wanda Group.
About Nelvana
Nelvana is a world-leading international producer and distributor of children's animated and live-action content. Nelvana produces a stable of award-winning and globally renowned brands that focus on comedies, preschool and boys action series and ancillary consumer products programs. Nelvana's content airs on Corus Entertainment's kids channels in Canada and in over 160 countries around the world. The Nelvana library has well over 4,000 episodes of programming and has received over 70 major international program awards including Emmys and Geminis. Visit the Nelvana website at nelvana.com.
Follow Nelvana Enterprises on Twitter @NelvanaEnt
About Up Studios
Up Studios is a leading animation studio in China that creates original entertainment properties for kids and audiences around the world. Founded by author-illustrator and director, Trevor Lai, Up Studios currently has two CG-animated series in production which are co-invested by Tencent: Super BOOMi and Piggy.
For more information about Up Studios, visit www.SuperBOOMi.com or www.UpStudios.cn
Press Contacts:
Nelvana:
Media contact: ChizComm Ltd. | www.chizcomm.com on behalf of Nelvana.
Lana Castleman | 416.551.0822 x 330 | lcastleman@chizcomm.com
Up Studios:
Media contact: Jessica Wang | jessica@upstudios.cn
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
09/05/2025
Wooden Camera, a leading innovator in camera accessories, is proud to announce the launch of a new line of products for the Blackmagic URSA Cine Cameras. These ...
09/05/2025
LYNX Technik, provider of modular signal processing solutions is expanding its popular Series 5000 platform with three new 12G-SDI cards. The new cards provide ...
09/05/2025
Pebble, the leading automation, content management and integrated channel specialist, has completed a project to migrate ON TV, the major independent broadcaste...
09/05/2025
NUGEN Audio launches its new speech intelligibility plug-in, DialogCheck. A mono, stereo and multichannel dialog clarity meter, the software provides an objecti...
09/05/2025
Disguise the technology platform and solutions provider that powered MDL Beast Soundstorm 2024, Dubai Expo's Al Wasl Dome and visual displays at the Burj ...
09/05/2025
CVP has announced it will demonstrate its cutting-edge broadcast, live production and studio solutions at MPTS 2025. Taking place at Olympia London from 14th - ...
09/05/2025
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, and White Peaks Solutions, the prominent e...
09/05/2025
SportsEngine Play, the first-of-its-kind streaming service for youth sports, has agreed to a multi-year extension with AI-automated sports content leader, Pixel...
09/05/2025
Friend MTS, a leading global provider of content protection services, today announced that TOD, the premier sports and entertainment OTT subscription service fo...
09/05/2025
ZEISS announces that it is in development on a new virtual lens technology that will allow visual effects and compositing artists to apply an authentic lens loo...
09/05/2025
At the 2025 Media Production & Technology Show (MPTS), Cerberus Tech will showcase the latest major enhancement to its Livelink IP video delivery platform the...
09/05/2025
Capitol Broadcasting Company welcomed Warren Thomas as the new Vice President an...
09/05/2025
CAMBRIDGE, Mass. Studio Technologies said the Harvard University athletics department has integrated Dante-enabled equipment from the vendor into its broadcast ...
09/05/2025
NEW YORK ITN, a provider of a local linear supply side platform, and Magnite, a independent sell-side advertising company, have announced that they working toge...
09/05/2025
LEEDS, U.K. Nugen Audio has launched a new speech intelligibility plug-in, DialogCheck and offered up quotes from technologists working at places like Netflix p...
09/05/2025
AJA I/O Gear: The Heart of Broadcast Solutions' VEGO Mobile Editing Solution
Brie Clayton May 8, 2025
0 Comments
When working remotely on broadcas...
09/05/2025
What do they teach in an Advanced Adobe After Effects Course?
Roland Kahlenberg May 8, 2025
0 Comments
There aren't many advanced After Effects co...
09/05/2025
Larry Jordan Sits with Trevor Morgan of OpenDrives at NAB 2025
Brie Clayton May 8, 2025
0 Comments
Trevor Morgan, COO of OpenDrives, shares how the co...
09/05/2025
Berklee Popular Music Institute Announces UK Festival Debut and Tour Dates For the first time, BPMI will bring Berklee-affiliated artists and students to the ...
09/05/2025
Here is your host, Patrick Kielty!
In the season finale of The Late Late Show, ...
09/05/2025
My Eurovision Party 2025 - join in on the fun with RT Kids!
Eurovision launche...
08/05/2025
A sinister fairy infiltrates a desperate family in Kenneth Dagatan's In My Mother's Skin, which premiered at the 2023 Sundance Film Festival. Photo co...
08/05/2025
As expected, continued weak demand from key sales markets and declining economic...
08/05/2025
A new three-part series is coming to BBC iPlayer and BBC One
(Image: The Christie Archive Trust)
The BBC has announced Agatha Christie's Endless Night, a...
08/05/2025
For skyward-bound operators, training focuses on the unique aspects of flying ISR missions, including the management of onboard surveillance equipment and the e...
08/05/2025
The cable industry has told the Federal Communications Commission it supports the National Association of Broadcasters' proposal to allow broadcasters to us...
08/05/2025
WASHINGTON The Consumer Technology Association has continued its opposition to mandates requiring that NextGen TV/ATSC 3.0 tuners be included in new TV sets, sa...
08/05/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real time visualization, has named Paul Maroni as Vice Pres...
08/05/2025
This year's UK Pavilion in hall 5, once again managed by Tradefair, will provide visitors with the unique opportunity to discuss and be involved in cutting ...
08/05/2025
Rohde & Schwarz will showcase its latest energy-efficient transmitters and 5G Broadcast technologies, designed to support network operators and content provider...
08/05/2025
IRVING, Texas Nexstar Media Group has tapped Bill Nardi as vice president of station operations, responsible for overseeing the day-to-day broadcast operations ...
08/05/2025
SEATTLE LumaTouch is partnering with CNN Academy to improve mobile storytelling techniques and support training across all of CNN Academy's training simulat...
08/05/2025
WASHINGTON The Society of Broadcast Engineers has filed comments with the Federal Communications Commission that support a proposal by the National Association ...
08/05/2025
Senior adviser to the United States Agency for Global Media Kari Lake has announced that One America News Network (OAN) will provide newsfeed services for fre...
08/05/2025
EdMon Expands as AI-Driven Post Production Workflows Gains Traction in Sweden an...
08/05/2025
Using Luma Mattes in Adobe Premiere Pro
Graham Quince May 7, 2025
0 Comments
This very quick tutorial shows you how to take an RGB clip and apply its ...
08/05/2025
OpenDrives Unveils Free Your Data' Initiative with New Astraeus Cloud-Nativ...
08/05/2025
Student Spotlight: Grigori Balasanyan The Armenian composer, who was named Boston Conservatory at Berklees 2025 student commencement speaker, talks about his ...
08/05/2025
08 May 2025
VEON Shareholders Re-elect Board at 2025 AGM, Founder Augie Fabela ...
08/05/2025
Comedy and entertainment channel U&Dave bring back their #1 ranked programme of ...
08/05/2025
May 8th, 2025 Press Materials Available Here
Tribeca Festival 2025 Unveils New Premieres Spanning Film and Music
Slick Rick's Victory with Idris Elba a...
08/05/2025
May 8th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces Lineup for Inaugural Storytelling Summit
11-Day Industry Event Launches with Tal...
08/05/2025
SVG Sit-Down: Vizrt's Nicholas Jameson on AI in Workflows, Pushing Boundarie...
08/05/2025
Creating Alternative Brand Experiences: Live Sports in the Age of Fortnite, Meta...
08/05/2025
PGA TOUR's David Piccolo: Advanced Graphics and Virtual Production Tools are...
08/05/2025
Tech Focus: Advancing Immersion in Sports Broadcasting with AR and Virtual Produ...
08/05/2025
Expect even more chaos this July with Harriet Webb leading the returning cast, p...
08/05/2025
Back to All News
Now in Production: Comedy Action Film Husbands in Action'...
HIT CHINESE ANIMATED SERIES SUPER BOOMI TO TRAVEL THE GLOBE WITH NELVANA Nelvana has scored international distribution and merchandising rights to the successful Chinese IP and a first-look deal with its creator, Up Studios
