
Virtual graphics and moving cameras can make for a difficult partnership. Croatian company Stype Grip offers a solution that allows 3D virtual objects to be reliably placed into any set with precision
Stype Kit employs a standard Stanton Jimmy crane to deliver pan, tilt and positional data that Vizrt software can use to realistically place virtual objects in a set. The system also has an auto-aiming feature that allows the camera to stay focused on any point on the real set or the virtual scene.
Every movement of the crane arm is recorded to a high degree of precision. Camera movement and position, including focal data, and pan, tilt and roll movements of the camera head are recorded too, as well as distance to the subject. This data is encoded and output to computer to allow the camera to interact with and focus on virtual objects in realtime.
The Stype Kit began with company CEO Stjepan aji 's invention of an automatic focusing of the crane. aji , who was a national Croatian programming champion, began to develop the auto-aiming system as his graduate project. Because the system was so precise, aji thought it would be useful to allow the camera data to be sent to a 3D graphics engine.
aji explains: It wasn't until later that we found that the project was suitable for the virtual studio market. To be able to make this automatic aiming really, really good, we pushed to the limits all the precision of camera data. And I had this idea that you could output the data to a computer to Autodesk Maya or 3D Studio Max. I didn't have in mind realtime virtual studio applications at that time.
Stype has developed a relationship with Vizrt and the two have recently partnered for a job in China. Stype Grip has a good cooperation with Vizrt who see us as a good hardware provider for their software solution.
The company's big breakthrough came earlier this year when Fox Sports were putting together a virtual studio for its Australian National Rugby League coverage. Fox had not been able to find a suitable solution with its usual provider Shotoku, and, discovering Stype Grip on the web, decided to take a gamble on the Stype Kit.
It was a lucky situation with us, says Marko Naki , Stype Grip's creative director, Fox already had an agreement with Shotoku. But for this new show they were making, they had some trouble, so Bob Slater, at Fox Sports, decided to speed things up a bit and he found us.
At first, they were a bit sceptical of course, because we are new on the market. We were not proven yet. But when they saw it and started using it, I guess they fell in love with it!
Interest has surged since the Fox adoption. Stype Grip is currently getting enquiries from Canada, Spain, and China. Now is a period when a lot of people have seen what we did and a lot of people are interested to try it out for themselves.
When we mentioned an encoded crane to someone, they said OK, another encoded crane', says aji , but the automatic aiming combined with virtual output is what makes the product unique.
By Neal Romanek
www.stypegrip.com
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
12/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/02/2026
TIME100 Health list features Scripps Research Professor Darrell Irvine Irvine is recognized for his work in empowering the immune system to fight disease, which...
11/02/2026
FYI: Phone Support Maintenance One thing we pride ourselves on here at Utah Scientific is our 24-hour support included with our signature 10-year hardware warra...
11/02/2026
Leading provider of video streaming solutions, Bitmovin, has appointed Ian Baglow as Co-CEO alongside existing CEO and Co-Founder Stefan Lederer. Under this str...
11/02/2026
Paramount and the CBS Television Network will partner to air UFC 326: HOLLOWAY vs. OLIVEIRA 2 live on Saturday, March 7, from T-Mobile Arena in Las Vegas, mar...
11/02/2026
Beginning February 10, fans can buy MLB.TV on ESPN, a new milestone in one of sports media's longest-standing partnerships. ESPN becomes the new streaming h...
11/02/2026
Fubo Sports Network is available to Hulu's Live TV subscribers in the core $89.99 a month subscription plan, which also includes full access to the entire H...
11/02/2026
Following a competitive public tender process, Rai (Radiotelevisione Italiana), the national public broadcasting company of Italy, has awarded Imagine Communica...
11/02/2026
Major League Baseball is making in-market streaming subscriptions for 20 Clubs available today for fans. Subscriptions for the following Clubs are available vi...
11/02/2026
Building on successful demonstrations during the Paris Olympics 2024, Italian public service broadcaster Rai and the European Broadcasting Union (EBU) are condu...
11/02/2026
Following Sunday's Super Bowl LX, ESPN and Disney unveiled We're Going,...
11/02/2026
Delayed streams are a growing source of frustration for sports fans. During the 2026 Super Bowl, some streams lagged up to 62 seconds behind the action on the f...
11/02/2026
NASCAR and FloSports announces an expanded slate of racing events that will bring FloRacing coverage live throughout the 2026 season to the NASCAR Channel, furt...
11/02/2026
Manifold technologies GmbH announces the appointment of Nick Tucker as Sales Manager for Europe, reinforcing the company's continued growth across broadcast...
11/02/2026
Genies, the AI avatar technology company powering the next era of interactive digital identity, entered into a landmark collaboration with MLB Players, Inc., th...
11/02/2026
The International Cricket Council (ICC) and Google have joined forces for an AI-...
11/02/2026
Dolby's CEO Kevin Yeaman and Giles Baker, SVP of Dolby Cloud Solutions, shared how the brand's latest innovations - Dolby Vision, Dolby Atmos, and Dolby...
11/02/2026
Ilitch Sports + Entertainment has entered a first of its kind partnership with Major League Baseball, which will provide broadcast support to both the Detroit T...
11/02/2026
For major U.S. events like Super Bowl 2026, FIFA World Cup, America 250, and the...
11/02/2026
Broadcasts of the NHL's Detroit Red Wings will also be produced by the leagu...
11/02/2026
Video moves fast can your DAM keep up?
Join Blue Lucy in LA for the West Coast's leading Digital Asset Management event as we explore, celebrate, and acc...
11/02/2026
NEW YORK - February 10, 2026 - An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel measu...
11/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/02/2026
Clear-Com provided an advanced, IP-based communications infrastructure for TEDNext 2025, supporting production, media, and editorial teams with a highly flexib...
11/02/2026
Astera introduces QuikBeam, the newest addition to its acclaimed Quik family of focusing LED Fresnels. This ultra-compact spotlight combines the equivalent powe...
11/02/2026
Following a competitive public tender process, Rai (Radiotelevisione Italiana), the national public broadcasting company of Italy, has awarded Imagine Communica...
11/02/2026
With Convertible Mount for NL Bowens & Aputure A Mounts See it at BSC Expo Stand #133 LCA
DoPchoice continues to refine light shaping tools for professional LE...
11/02/2026
World Premiere at BSC Expo, Booth #319 Oberkochen/Germany, 10 February 2026
ZEISS introduces the new Aatma, set of nine high-end full frame T1.5 cinema primes ...
11/02/2026
As Re-recording Mixer and Head of Sound at The Farm, one of UK's leading post-production facilities, Nick Fry has built his career on making stories sound a...
11/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/02/2026
Graduate Spotlight: Gabrielle Rodriguez The educator, who grew up in the Philippines, shares how shes bringing what she learned at Berklee back home.
Februar...
11/02/2026
Wednesday 11 February 2026
Sky brings together Netflix, Disney , HBO Max and Ha...
11/02/2026
Back to All News
Netflix Confirms Production of Love O'Clock' From the...
11/02/2026
Back to All News
Investing in Belgian Stories: A Commitment to Culture and Choice
From left to right: Undercover, Ang le, Rough Diamonds, Into the Night, John...
11/02/2026
At the end of January, ICG headed off to the Portuguese capital, Lisbon, for our annual conference.
An early flight gave us plenty of time to start exploring s...
11/02/2026
ABS Strengthens Ku-Band Capacity and Expands Regional Reach Through Strategic Pa...