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NELVANA ALIGNS SESAME STREET WITH ICONIC CANADIAN BRANDS IN LATEST COLLABORATIONS

24/09/2020

NELVANA ALIGNS SESAME STREET WITH ICONIC CANADIAN BRANDS IN LATEST COLLABORATIONS New Collection From Hudson's Bay Features Beloved Sesame Street Characters with HBC's Iconic Stripes In Honour of HBC's 350th Anniversary This Year 50-Year Anniversary Celebration of Sesame Street Continues With Additional Products From Canadian Design Houses Smash Tess And Peace Collective, And New Petwear Line at PetSmart For additional photography and press kit material visit: https://www.corusent.com

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For Immediate Release

TORONTO, September 24, 2020 - This fall, Nelvana Enterprises, the exclusive licensing agent for Sesame Workshop in Canada, announces a new collaboration with Sesame Street and Hudson's Bay for a limited edition collection of apparel and accessories. Set to launch in September, the collaboration celebrates both brands' milestone anniversaries.

The first-ever collection featuring beloved Sesame Street characters alongside the classic HBC Stripes design will comprise eight limited edition SKUs including a baby onesie, baby pants, baby booties, sleep masks, and PJ sets for both kids and adults. The collection will be available on thebay.com and at Hudson's Bay locations across the country for a limited time.

Sesame Street and Hudson's Bay are both timeless brands that each have their own long-standing legacy rich in history, making them the perfect pair to commemorate with a dedicated collection, said Mellany Masterson, Head of Nelvana Enterprises. The fun and adorable collection featuring some of the most familiar faces in children's television combined with Hudson's Bay's highly-coveted colourful Stripes is perfect for every Canadian Sesame Street fan to wear with pride.

This marks the third Canadian-exclusive apparel collaboration for Sesame Street in the past year. Last fall, Nelvana launched two successful collaborations with homegrown fashion design houses, Smash Tess and Peace Collective, to celebrate the iconic brand's 50th anniversary. Both Smash Tess and Peace Collective will continue their programs into 2020. Peace Collective launched their newest collection PC X Sesame Street 002: Better Together in August and will launch additional products in time for the holidays. Based on its successful first launch, Smash Tess is re-releasing their Smash Tess x Sesame Street collection this Fall. Moreover, Nelvana recently introduced a new Sesame Street petwear line to PetSmart in Canada in September which includes hoodies and toys for cats and dogs.

We're pleased to team up with another premium Canadian fashion brand like Hudson's Bay to create a stylish line of apparel that will resonate with multiple generations of Sesame Street fans, said Gabriela Arenas, Vice President of Licensing, North America, Sesame Workshop. Smash Tess and Peace Collective's new and exciting products gives our fans the opportunity to express themselves, and with the new line of petwear at PetSmart, now our furry friends can be a part of the fun.

The Sesame Street and Hudson's Bay collaboration launches ahead of Sesame Street s new season debuting on Treehouse this November and following the premiere of the brand new spin-off series, The Not-Too-Late Show with Elmo, airing new episodes every Sunday at 6:30 p.m. on Treehouse. The Not-Too-Late Show with Elmo stars Elmo as the host of his own late-night talk show. Its main curricular goals focus on bedtime routines, with each episode helping preschoolers understand a different aspect of getting ready for bed. Celebrity guests include: Jimmy Fallon, Kacey Musgraves, the Jonas Brothers, Lil Nas X, and Blake Lively.

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About Nelvana

Nelvana is a world-leading international producer and distributor of children's animated and live-action content. Nelvana produces a stable of award-winning and globally renowned brands that focus on comedies, preschool and boys action series and ancillary consumer products programs. Nelvana's content airs on Corus Entertainment's kids channels in Canada and in over 160 countries around the world. The Nelvana library has well over 4,000 episodes of programming and has received over 70 major international program awards including Emmys and Canadian Screen Awards. Visit the Nelvana website at nelvana.com.

Follow Nelvana Enterprises on Twitter @NelvanaEnt

About Corus Entertainment

Corus Entertainment Inc. (TSX: CJR.B) is a leading media and content company that develops and delivers high quality brands and content across platforms for audiences around the world. Engaging audiences since 1999, the company's portfolio of multimedia offerings encompass 34 specialty television services, 39 radio stations, 15 conventional television stations, a suite of digital assets, animation software, technology and media services. Corus is an established creator of globally distributed content through Nelvana animation studio, Corus Studios, and children's book publishing house Kids Can Press. The company also owns innovative full-service social digital agency so.da, and lifestyle entertainment company Kin Canada. Corus' roster of premium brands includes Global Television, W Network, HGTV Canada, Food Network Canada, HISTORY , Showcase, National Geographic, Disney Channel Canada, YTV and Nickelodeon Canada, Global News, Globalnews.ca, Q107, Country 105, and CFOX. Visit Corus at www.corusent.com.

About Sesame Workshop

Sesame Workshop is the nonprofit educational organization behind Sesame Street, the pioneering television show that has been reaching and teaching children since 1969. Today, Sesame Workshop is an innovative force for change, with a mission to help kids everywhere grow smarter, stronger, and kinder. We're present in more than 150 countries, serving vulnerable c
LINK: https://www.corusent.com/news/sesame-x-hbc/...
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