Lagardre Entertainment becomes majority shareholder of DIFFA

Lagard re Entertainment becomes majority shareholder of DIFFA

Lagard re Entertainment is formalizing the partnership it formed several months ago with the distribution platform DIFFA (International Distribution of Films and Fiction from Africa).

DIFFA has built up a catalogue of 500 hours of programs and a network of 24 producers from a dozen African countries.

Following the signing of the agreement on May 5 last year, the DIFFA label and all its activities were incorporated into a new company that will take the name DIFFA.

Launched 3 years ago by Alain Modot (Media Consulting Group) and Jean-Hubert Nankam (Martika Production, based in Ivory Coast), DIFFA will now be majority-owned by Lagard re Entertainment. Its original mission-to provide opportunities for film and television production from Africa-will remain DIFFA s main strategic direction.

In light of this, Lagard re Entertainment is announcing the upcoming opening of two offices-one in Abidjan and the other in Johannesburg.

Lagard re Entertainment and DIFFA will attend DISCOP in Abidjan this year, on 2-6 June. The event will be an opportunity for DIFFA to persuade new producers and talent from Africa to entrust DIFFA with the international distribution of their work.

"Lagard re Entertainment s positioning in Africa coincides with the growing need for content on the continent," says Takis Candilis, President of Lagard re Entertainment and of DIFFA. "We wish to offer the production means capable of responding to this demand, and accompany the growth of the audiovisual market. We are very pleased that Alain Modot-whose first-rate knowledge of the African market is unanimously recognized-is joining our group."

"The new DIFFA is a synergy of shared goals and values dedicated to African creation," says Alain Modot, Managing Director of DIFFA.

Jean-Hubert Nankam, Managing Director of Martika Production, adds: "With the diversification of its productions, our continent will step forward, show itself as it is, and take center stage with pride. The rise in demand for content produced by African professionals must be accompanied by structures created by people from a range of backgrounds, all who believe in this potential. Along with other initiatives providing a structure for these new opportunities, the new DIFFA-besides an immediate increase in revenue from the market it enables and the support it facilitates for its members productions-will help in building a pan-African community of producers who exchange, share and develop common values and best practices. These are major issues in a sector that is a shared passion for all involved."

DIFFA s corporate headquarters will now be located at 7, rue du D me, in Boulogne, on the Lagard re Entertainment premises.

LINK:	http://www.lagardere.com/press-room/press-releases/press-releases-363....
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