0 AICP Next Awards Winners Announced

The AICP Next Awards debuted last night at the NYU Skirball Center, kicking off AICP Week 2013 a celebration of advertising in the motion image, which will also include the AICP Directors Lecture Series, as well as the premiere of the AICP Show: The Art & Technique of the American Commercial on the evening of June 6th at The Museum of Modern Art. The Next Awards, now in its seventh year, were presided over by Bob Greenberg, Founder, Chairman and CEO of R/GA.

The evening included presentations by winners in the Integrated Campaign category: Nike's Nike Fuelband, out of R/GA; Laika's ParaNorman, out of Wieden Kennedy and Laika; and Axe's Susan Glenn, out of BBH and Rattling Stick.

The winner of the Most Next Award, which best exemplifies from among this year's Next winners the most innovative and forward thinking work of the year, was Nike's Nike Fuelband. The honor is recognized with a $5,000 grant, drawn from the AICP Foundation, to an educational organization selected by the recipient. The honor was accepted by Greenberg. The grant was directed to the Active Schools Fund managed by Partnership for a Healthier America.

This year the Next Awards revamped its judging process. Greenberg handpicked eight Jury Presidents, who selected judges based on their area of expertise. The Jury Presidents were: Jeff Benjamin of JWT (Product Integration); Gerry Graf of Barton F. Graf 9000 (Viral/Web Film); Jill Nussbaum of The Barbarian Group (Website/Microsite); Tiffany Rolfe of Co:Collective (Cause Marketing); Ian Schafer of Deep Focus (Social); Ian Spalter of Foursquare (Mobile); Mark Tutssel of Leo Burnett (Integrated Campaign); and Mark Waites of Mother (Experiential). Each Jury President established a stellar panel of judges who selected the winners of the 2013 AICP Next Awards. The winners (in addition to Integrated Campaign) are as follows:

Next Viral/Web Film

Southern Comfort Beach

Production Company: Biscuit Filmworks

Director: Tim Goodsall

Advertising Agency: Wieden Kennedy New York

Jordan Cut Through L.A.

Production Company: Biscuit Filmworks

Director: Andreas Nilsson

Advertising Agency: Wieden Kennedy New York

Dollar Shave Club Our Blades Are F*ckin Great

Production Companies: ber Content, Paulilu

Director: Lucia Aniello

Advertising Agency: Dollar Shave Club, Paulilu

Next Social

Water is Life Hashtag Killer Case Study

Agency/Production: DDB NY

The Parks and Crump Law Firm #MillionHoodies for Trayvon Martin

Agency/Production: McCann New York

Nike Nike Primetime

Agency/Production/ R/GA

Next Cause Marketing

Water is Life Hashtag Killer Case Study

Agency/Production : DDB NY

Hemoba-Esporte Clube Vitoria My Blood is Red and Black

Production: Vetor Zero-Brasileira Filmes

Directors: Bia Flecha, Fernando Sanches

Advertising Agency: Leo Burnett Tailor Made

Rainforest Alliance Follow the Frog

Production: Wander

Director: Max Joseph

Next Mobile

Inter IKEA Systems The 2013 IKEA Catalog Application

Advertising Agency: McCann New York

Google Livable

Agency/Production: R/GA

Nike Nike FuelBand

Agency/Production: R/GA

Next Experiential

Faile Art Series NYC Ballet

Advertising Agency/Production: DDB New York

Director/Editor: Alec Helm

Village Voice Newspaper New York Writes Itself

Advertising Agency: Leo Burnett New York

Production: LB Entertainment, Bill Thomas

Hemoba-Esporte Clube Vitoria My Blood is Red and Black

Production: Vetor Zero-Brasileira Filmes

Directors: Bia Flecha, Fernando Sanches

Advertising Agency: Leo Burnett Tailor Made

Next Website/Microsite

JFK Presidential Library and Museum Clouds Over Cuba

Production: Tool

Directors: Ben Tricklebank, Erich Joiner

Executive Producers: Dustin Callif, Brian Latt

Advertising Agency: The Martin Agency

Google JAM with Chrome

Agency: Google Creative Lab

Digital Production Company: Tool

Interactive Director: Ben Tricklebank

Laika ParaNorman

Production: LAIKA/Grow, Films/Serial, Pictures/Legwork Studio/North,

Agency: Wieden Kennedy

Next Product Integration

AT&T The New Possible

Production: Park Pictures

Director of Photography: Ellen Kuras

Agency: BBDO New York

General Mills Nature Valley Trail View

Production Companies: Your Majesty & InTheMo

Agency: McCann New York

AT&T Brackets by Six Year Olds

Production: Caviar Content/The Famous Group

Agency: BBDO

The AICP Next Awards featured custom graphics by Trollback Company, which were displayed on technology from McCann Systems, a longtime AICP collaborator. The soundtrack for the display was created by Michael Montes of Sacred Noise. A series of films featuring the Jury Presidents were edited by Eric Kilanski of the STUDIO.

The AICP Next Awards would not be possible without the generous support of our sponsors. AICP's Partners, who support all AICP events throughout the year, are: CAPS, Deluxe, and Universal Studios. Its Supporting Partners are Anthem Blue Cross, and Sony Pictures Studios. The Premiere Sponsors of the Next Awards are: McCann Systems and Trollback & Company. Sponsors are: Schrom, Ladies & Gentleman, and Yessian Music.

The AICP Next Awards will go on tour with the AICP Show to cities across the U.S. and abroad. The Tour kicks off in Los Angeles on July 24th. It will travel to San Francisco (September 18th); Austin (September 26th); Atlanta (October 10th); Dallas (October 17th); and in Chicago (November 21st). Dates for Miami, Richmond and Minneapolis will be announced and posted on aicp.com.

ABOUT AICP

Founded in 1972, the AICP represents, exclusively, the interests of United States companies that specialize in producing commercials in various media film, video, digital for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a stron

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