truTV has launched a brand new mobile and online experience that offers the networks complete on-air lineup via live streaming, plus an abundance of on-demand content. At the center of the Watch truTV app and website (truTV.com/watch) is an immersive video player that provides a live simulcast of truTVs East Coast and West Coast feeds. In addition, the Watch truTV experience includes the networks groundbreaking Social Playback function, which allows fans to see a curated social media feed synchronized with on-demand replays of episodes.
Live streaming is the latest phase in the rollout of TV Everywhere, the industry-wide initiative that gives TV subscribers access to more of their favorite shows across a wide range of digital platforms. truTVs new live streaming simulcast is available in more than 80 million homes through Turners TV Everywhere partners. In addition to being offered through the Watch truTV app and website, the live stream can be enjoyed via participating TV providers websites and apps. To view truTVs live stream and on-demand content, users must log in with their TV provider user-name and password.
With its robust architecture, rich features and abundant long- and short-form video content, the Watch truTV experience is the perfect way for truTVs tech-savvy target audience to connect with the content they love, said Chris Linn, president, head of programming for truTV. Were extremely excited to be rolling out Watch truTV as part of Turner Broadcastings industry-leading TV Everywhere initiative.
Work on the new Watch truTV experience began more than a year ago, when truTVs digital team began conducting an extensive review of analytics and usability testing in several cities to gain better understanding of what consumers want. truTVs digital team set out to create an app and website that invites users into the content, with a design thats sleek, streamlined and intuitive, said Linn. We want people to discover and sample the shows, so the team used informed analysis to optimize the experience, successfully putting the user first.
truTVs digital team has developed a user interface for the Watch truTV App that leverages the new design elements within the iOS 7 operating system. Among the elements incorporated into the Watch truTV App design are parallax effects, motion blur and background fetch.
Response to the Watch truTV app has already been strong, with the iOS version receiving placement as a Best New App on the iTunes App Stores home page and climbing into position as one of the iTunes Stores Top 25 free apps within the Entertainment category.
For the website portion of the Watch truTV experience, truTVs digital team incorporated design elements and user-interface functionality from the mobile app. The result is a unified and familiar user experience across platforms, whether on a computer or a mobile device.
The Watch truTV App for iPhone, iPad and iPod touch is available for free on the App Store or at www.appstore.com. The Watch truTV app for Android devices can be downloaded for free from the Android app store or at play.google.com/store/apps.
The Watch truTV Experience
The following is a rundown of content and special elements featured in the Watch truTV experience:
Watch truTV app - truTVs brand new Watch truTV app is available for iOS and Android devices. It is being issued as an update to truTVs previous media player app, truTV 2GO, which has been downloaded more than 1.7 million times.
Watch truTV website - truTVs online TV Everywhere site, truTV.com/watch, offers a dynamic media player for live stream or on demand viewing, plus all the great content available through the mobile app. The site also matches the app in terms of general design elements, making for a unified user experience across platforms.
Live Streaming - Fans can watch a simulcast of truTVs on-air lineup through the app and the websites large, immersive video player. Fans have a choice of viewing either the East Coast feed or West Coast feed. The Watch truTV experience was the latest addition of the recent Responsive Web Design (RWD) update to truTV.com.
Video On Demand - truTV offers full episodes and thousands of shareable video clips for viewing on demand, with the full episodes available the day after they air on the network.
Social - Many on-demand episodes are available with Social Playback, which allows viewers to watch a curated and synchronized social media feed during the playback of select series on truTV.com. Plans call for truTV to incorporate Social Playback into the Watch truTV app experience in 2014. A unique function of the app allows users to see a curated social feed for every individual series.
Watch truTV app optimized for iOS7 - truTV optimized the app for iPhone, iPad and iPod touch running iOS 7, with visually enticing parallax effects, motion blur, background fetch and transitions to create an even more delightful and immersive experience.
Adobe Primetime - The Watch truTV app is among the first to utilize Adobe Primetime, which allows the network to place ads dynamically within content rather than packaged into commercial pods.
Omniture Analytics - The new truTV app will be Turners first TV Everywhere app to utilize Omniture analytics in order to measure the viewership of its live streaming simulcast.
Contact(s): Samantha Graham
212-275-6821
New York Mitchell Squires
212-275-6405
New York
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
truTV has launched a brand new mobile and online experience that offers the networks complete on-air lineup via live streaming, plus an abundance of on-demand content. At the center of the Watch truTV app and website (truTV.com/watch) is an immersive video player that provides a live simulcast of truTVs East Coast and West Coast feeds. In addition, the Watch truTV experience includes the networks groundbreaking Social Playback function, which allows fans to see a curated social media feed synchronized with on-demand replays of episodes.
