Liqui-Fruit launches its new Feel Fully Alive campaign

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Liqui-Fruit launches its new Feel Fully Alive campaign --

Mon, 11 Sep 2017 09:49

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Liqui-Fruit has launched its new Feel Fully Alive campaign. The campaign will

see two local emerging bands competing in order to produce songs that aim to

encompass what it means to Feel Fully Alive. Consumers will have the chance

to vote for their favourite, with the winning song becoming the soundtrack to the

Liqui-Fruit TV ad.

Singer Jameel Webster, who teamed up with producer Rowan Blem, and singer

Phathiswa Magangane, who paired with guitarist James Cross, were selected by Liqui-

Fruit to compose a song that will reflect the brand s campaign.

To create the next summer hit song, the artists spent three weeks at Cape Town s We

Love Jam Studios under the guidance of industry professionals Hylton Mowday, Arnold

Vermaak, and Jeremy de Tolly. The result was a selection of music inspired by the

brand s summer campaign.

The Liqui-Fruit brand has always celebrated invigorating experiences that make one

feel fully alive, which is why, for this campaign, we have selected music as the perfect

channel to express that feeling. To bring this to life, we made use of our extensive

talent network to source and review around 200 artists, then shortlisted around 60

potential musicians and had them come in for an idols-style casting session where we

selected our finalists, says Lienkie van Eeden, Liqui-Fruit s brand manager.

We re excited about this initiative. Our aim is to give emerging artists a platform to

collaborate and work with music mavericks in order to create a refreshing new sound

that will inspire our consumers to live life fully, adds van Eeden.

Magangane and Crosss song, titled Summer Dreams, aims to give the

listener a nostalgic summer feeling. Webster and Blem composed a singalong tune,

Ready to Go, that aims be a hit with festival goers.

Participants can be a part of the campaign by following Liqui-Fruit on social media and

by voting for their favorite song, which will be used as the brand s TV soundtrack.

For more information, visit the Liqui-Fruit website.

Source: Media Update

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