
Tech Focus: Immersive Sound - Sports Venues Eye Live Versions New PA technologies could help attract fans to the stands By Dan Daley, Audio Editor
Thursday, December 20, 2018 - 8:00 am
Print This Story
Story Highlights
Immersive sound has been moving along dual tracks in recent years. Formats like Dolby's Atmos and Fraunhofer Institute's MPEG-H have made deep strides into broadcasting, and music-touring artists are taking live-sound versions of immersive systems on the road, as Childish Gambino has done with L-Acoustics' L-ISA platform.
However, immersive broadcast-sound formats have been using sports as the tip of the spear, and the venues in which games take place may become the next breeding ground for live-sound versions of the immersive concept.
Tomorrowland electronic-music festival worked with L-Acoustics to design a 20.1 L-ISA system to elevate the concert experience at Atmosphere Stage in Belgium.
Some teams and both indoor arenas and outdoor stadiums have started experimenting with multichannel sound effects, although, to date, it has not gained wide acceptance, observes Mark Graham, associate principal, A/V-systems consultancy WJHW. But, as the technology advances and the costs come down, we do expect to see more interest as part of venues' strategies to attract to the stands those fans who otherwise stay home and watch/listen on surround systems.
The first indications that immersive sound is coming to sports venues are starting to appear. For one, integrator Diversified is working with WJHW on the Texas Rangers' new park, Globe Life Field, expected to open in spring 2020. There, Diversified's approach to providing some types of surround effects uses cross-firing loudspeaker arrays for localization and show-control software to manage it.
I think there is huge potential, says Justo Gutierrez, director, A/V and sound for sports and live events, Diversified. But the size, scale, and acoustics of large venues pose technical challenges beyond the touring applications these immersive sound systems were designed for.
The other challenge, of course, is the content creation, he continues. This is a case where the technology is there, but production staffs will need to catch up for producing and executing the content. Stadium PAs are predominantly mono, let alone stereo, so thinking in multichannel is quite a leap.
The systems lining up for consideration are multiplying and offer cutting-edge technology that could make sitting in the stands at games almost as immersive as listening at home on a 5.1 or even an Atmos system. Here's a look at some leading immersive live-sound candidates.
L-Acoustics' L ISA Processor and the L ISA Controller
L-Acoustics
L-ISA combines processing, mixing and playback and is used in conjunction with the manufacturer's loudspeakers. The audio is location-based, using the ear-brain combination's natural localization capability. L ISA technology is enabled by a comprehensive hardware and software ecosystem that adds new tools - specifically the L ISA Processor and the L ISA Controller - to L-Acoustics loudspeakers, amplified controllers, and prediction and control software. In addition to providing traditional mixing tools, the system enables each sound object to be placed and manipulated anywhere within the 3D framework provided by the multichannel loudspeaker configuration. This object-based mix enables sources to be localized, scaled, and moved to their actual location or anywhere else within loudspeaker configuration. l-isa-immersive.com/live-sound/
Martin Audio
The Sound Adventures solution for providing immersive live-sound experiences is a 3D immersive audio technology developed in partnership with Belgium-based Astro Spatial Audio. Based on the SARA II Premium Rendering Engine and accompanying software, the object-based system lets users position and move audio sources in real time, as well as via timecode, cue-based, or tracking system. martin-audio.com/sound-adventures
d&b Audiotechnik
Based on delay-based localization, d&b Soundscape by d&b Audiotechnik in Germany delivers immersive audio via a combination of the manufacturer's DS100 signal engine and Dante networking, using two software modules: d&b En-Scene, for sound-object positioning, allowing individual placement and movement of up to 64 sound objects; and d&b En-Space, an in-line room emulator that creates and/or modifies a space's reverberation characteristics derived from acoustic measurements of seven critical performance venues and convolved within its audio processor. www.dbsoundscape.com/global/en/concept/
Meyer Sound
D-Mitri is an integrated digital audio platform for mixing, playback, multichannel distribution, live-event control, and acoustic-space simulation. It comprises a series of hardware modules that can be used to design audio systems for a wide range of applications. An Ethernet network-based, modular system that encompasses the entire audio chain from microphone input to loudspeaker output, D-Mitri integrates sound reinforcement, simultaneous recording and playback, matrix mixing, digital-signal processing, multichannel surround panning, and show-control automation into a unified, programmable environment. Meyer's Sound CueStation control software can access every D-Mitri feature and fully automate system operation while sharing control among multiple users. System interaction can be further customized using Python-based scripting. D-Mitri systems can be scaled for venues of all types and sizes, including sports arenas. meyersound.com/product/d-mitri/
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
07/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/03/2026
TNT Sports and the International Basketball Federation (FIBA) have reached a mul...
06/03/2026
OffBall and TOGETHXR, two influential young media companies in sports, announce a strategic and operational partnership in a shared push to scale and create inn...
06/03/2026
InfoComm 2026, a destination for AV, IT, broadcast, and AI-driven systems, annou...
06/03/2026
LTN and MediaKind announce a strategic partnership to integrate MediaKind's ...
06/03/2026
X Games and the Greater New Orleans Sports Foundation (GNOSF) announce that New Orleans, Louisiana, will host the first-ever X Games Championship event - the fi...
06/03/2026
As part of a busy start of the year at Chyron, the AXIS team developed a set of improvements for AXIS Maps. The features released empower users with more flexib...
06/03/2026
At the 2026 NAB Show, BeckTV, a premier systems integrator for the broadcast ind...
06/03/2026
At NAB Show 2026, Net Insight introduces Nimbra Live Intelligence, which definin...
06/03/2026
SES announces that it has added new Medium Earth Orbit (MEO) satellite capacity ...
06/03/2026
LucidLink, the cloud-native file streaming platform for instant, secure access to large files, announce LucidLink Connect, a new solution that enables real-time...
06/03/2026
Panasonic helped bring the world of Paddington: The Musical to life through imme...
06/03/2026
In-venue and creative video staffers at the professional and collegiate level ha...
06/03/2026
Ratings Roundup is a rundown of recent rating news and is derived from press releases and reports around the industry. In this week's edition, NASCAR Cup Se...
06/03/2026
At the 2026 NAB Show, Riedel Communications opens with a clear message to the North American market: production technology does not have to be complex.
This ye...
06/03/2026
Midco Sports isn't your typical regional sports network. Backed by nearly a ...
06/03/2026
The stories around the Paralympics are really touching and the athletes, the atmosphere it is all amazing and we want to use new technologies to help us tell th...
06/03/2026
Apple TV subscribers will have access to as many as 30 additional live feeds acr...
06/03/2026
Ten years after its release, South African hip-hop artist Kwesta's DaKAR II is still making waves. With 51.8 million streams on Spotify, the album continues...
06/03/2026
Statement on the appointment of Dr Nicholas Pappas AM as SBS Chair
Media releases
The SBS Board and Executive have welcomed the appointment of Dr Nicholas P...
06/03/2026
Nielsen Highlights Women's Sports Viewership Milestones Ahead of International Women's Day on March 8
New York March 5, 2026 According to Nielsen...
06/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/03/2026
Spanish FM and online broadcaster esRadio has selected DHD RX2 audio production consoles for use at its studio headquarters in Madrid. Part of the Libertad Digi...
06/03/2026
LucidLink, the cloud-native file streaming platform for instant, secure access to large files, today announced LucidLink Connect, a new solution that enables re...
06/03/2026
At the 2026 NAB Show, BeckTV, a premier systems integrator for the broadcast industry, is launching BeckFlow, the first web-based schematic documentation platfo...
06/03/2026
At NAB Show 2026, Net Insight introduces Nimbra Live Intelligence defining a new category and setting a new standard for live operations: the Open Media Platfor...
06/03/2026
At the 2026 NAB Show, Interra Systems will showcase its latest advancements in automated QC, real-time monitoring, and captioning reinforcing its position as ...
06/03/2026
At the 2026 NAB Show, Riedel Communications opens with a clear message to the North American market: production technology does not have to be complex. This yea...
06/03/2026
New partnership combines on-prem video processing with reliable IP transport to support the transition from C-Band satellite to IP distribution
LTN and MediaKi...
06/03/2026
06 Mar 2026
VEON and JazzWorld Advance Pakistan's Digital Financial Future ...
06/03/2026
Friday 6 March 2026
Teaser revealed for Saturday Night Live UKTurn on cookies to view this content. Go to Privacy options and select Accept All'.
Privacy...
06/03/2026
Back to All News
Announcing Barbara - Becoming Shirin David
Entertainment
06 March 2026
GlobalGermany
Link copied to clipboard
Available exclusively on N...
06/03/2026
Discover how the F1 sound team turned a real Grand Prix into a cinematic experience.
Director Joseph Kosinski and his team worked directly with the Formula On...
06/03/2026
Arvato Systems Joins Initiative D21 e. V.
Shaping digital transformation together
Collaboration in Germanys largest network for the digital society
Membersh...
06/03/2026
The Trustworthy Accountability Group (TAG) is a global initiative dedicated to c...
06/03/2026
We are deeply saddened to hear the very sad news of the death of our friend and colleague, John McHugh. John was an exceptionally talented creative leader who s...
06/03/2026
First exclusive look at RT 's promo as Ireland prepare to take on Czechia
Every Moment, Every Generation
https://youtu.be/2ijo96EadLU
36 years after Geor...
06/03/2026
A new clue to how the body detects physical force Scripps Research scientists offer new insight into how the body detects light touch and how disruptions in tha...
05/03/2026
More than 250 sports-graphics professionals packed into The Cutting Room in New ...
05/03/2026
Cosm announces that it will open its third immersive entertainment venue at downtown Atlanta's Centennial Yards on June 10, 2026. Its first public event wil...