ES Broadcast Hire Selects Grass Valley's LDX Series Cameras to Increase its 4K Hire Fleet

ES Broadcast Hire Selects Grass Valley's LDX Series Cameras to Increase its 4K Hire Fleet posted: 20/09/2017

LDX 86N WorldCam cameras and LDX 82 Premi re cameras

Grass Valley, a Belden Brand, has announced that leading broadcast equipment hire company ES Broadcast Hire has selected a significant number of Grass Valley LDX 86N Series cameras and LDX 82 Series cameras to increase its 4K and HD hire fleet. All cameras are enabled with Grass Valley's unrivalled native HDR acquisition.

ES Broadcast Hire specializes in broadcast equipment hire to the 4K and HD live production market, offering one of the largest 4K hire fleets on the continent. And with offices in London, Manchester, Madrid and Munich, the company is perfectly placed to support the broadcast industry whatever the location.

With a large range of Grass Valleys LDX Series cameras as well as LDK 8000 and LDK 8300 cameras, ES Broadcast Hire is able to offer the best solution for any type of production. The cameras will be used for the most challenging productions all over Europe in a wide variety of deployments for sports and music events.

Citing the rapid growth of the TV broadcast market's migration to 4K/UHD formats as a reason behind the acquisition of the LDX Series cameras, ES Broadcast Hire managing director Warren Taggart explained: We needed to increase our hire fleet and selected the camera series from Grass Valley because they provide the most technologically advanced quality for multiple formats with a flexible eLicense-based upgrade path to 4K/UHD and HDR.

The LDX 86N Series camera takes ES Broadcast Hire's Grass Valley camera fleet to the next level with traditional HD/3G acquisition, offering a great viewer experience for all its live productions. The LDX 86N WorldCam cameras can be upgraded directly to native 4K UHD as well as 3X 1080i/720p or 6X 1080i/720p or 3X 1080p, on a daily, weekly or permanent basis using Grass Valley's unique eLicensing system. The camera's HDR functionality can similarly be activated with a weekly or perpetual eLicense.

We are very pleased ES Broadcast chose Grass Valley camera solutions to enlarge its 4K Hire Fleet, noted Jan-Pieter van Welsem, vice president sales and marketing, EMEA, Grass Valley. The LDX cameras with their high-quality picture performance and their unmatched operational flexibility will enable ES Broadcast Hire to offer their customers tailor-made solutions, enabling them to handle the most demanding jobs.

About Grass Valley

Grass Valley is focused on empowering customers to create, control and connect content wherever, however and whenever it is consumed. In this ever-changing media landscape, content remains the most important element. Many of our customers are faced with the need to create and support new workflows while continuing to operate their legacy workflows, simultaneously broadcasting through traditional channels, Over-The-Top platforms, and Video-On-Demand as well as to tablets, PCs, and mobile devices.

We provide the innovative tools and expertise to help customers improve the efficiency of their operations while telling better stories to attract and keep viewers. With Grass Valleys integrated solutions that enable flexibility, efficiency, cost-effectiveness, quality and scalability, broadcasters and content creators have what they need to sustain their businesses. Headquartered in Montreal, Grass Valley has been in the broadcast business for nearly 60 years and is part of St. Louis-based Belden Inc.

LINK:	http://www.live-production.tv/news/4k-8k-arising/es-broadcast-hire-sel...
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