Since Spotify's 2019 launch in India, the growth of the country's local artists-and music industry at large-continues upward not just in the market, but globally. Spotify's latest Loud & Clear report shows that streams of Indian artists on the platform skyrocketed by more than 2,000% in international markets between 2019 and 2023. In 2024, artists from India were discovered more than 11.2 billion times by first-time listeners on Spotify, an increase of 13% year-over-year.
To underscore the importance of India to our platform, Dustee Jenkins, Spotify's Global Chief Public Affairs Officer, visited Mumbai to attend the inaugural World Audio Visual & Entertainment Summit (WAVES) organized by India's Ministry of Information and Broadcasting. The four-day event brought together global and Indian leaders, alongside some of India's most prominent creators, to discuss the world of media and entertainment. On the sidelines, Dustee also spent time with local creators, artists, and government officials.
Building relationships with artists and creators Dustee kicked off her week by hosting a reception attended by Indian artists and creators including pop stars Armaan Malik, Badshah, and Shaan; legendary producers and artists Salim and Sulaiman Merchant; India's first RADAR artist Mali; and podcast duo Naina Bhan and Sakshi Shivdasani of Moment of Silence, among others.
Armaan Malik and Dustee Jenkins
Dustee Jenkins and Mali
Naina Bhan, Dustee Jenkins, Sakshi Shivdasani
Salim Merchant, Dustee Jenkins, Sulaiman Merchant
NEXT
The following morning, I-Pop superstar Badshah and actor-artist Aparshakti Khurana joined Dustee for a fireside chat to discuss the evolution of Indian music and what it takes to break out globally.
I was one of the first advocates of Spotify in India, recalled Badash. What Spotify has done, which is insane, is it has made the music scene extremely democratic. Your song can reach anyone. You can really find your audience. Today it's not about a hit. It's about finding listeners. The control is in the hands of the one who is making the music.
Dustee also had the opportunity to meet singer Kavita Krishnamurthy and her husband, renowned violinist Dr. L. Subramaniam, as well as classical musician Kaushiki Chakraborty. She met with another icon of the Indian music scene, Shankar Mahadevan, to talk about the diversity of the country's music and gain his perspective on how the industry has evolved since the late '90s.
Understanding and helping to shape public policy and recognition WAVES offered an opportunity for introductions to prominent Indian policy stakeholders including Ashwini Vaishnaw, Minister for Information and Broadcasting; Devendra Fadnavis, Chief Minister of Maharashtra; and Dr. Fadli Zon, Minister for Culture of Indonesia. During these discussions, the ministers recognized Spotify's contribution in broadening the global audience for Indian culture and expressed interest in fostering the continued growth of the music ecosystem within their respective countries. Dustee also delivered a keynote address for the U.S. India Business Council on the importance of Indian music on Spotify.
Supporting women in the Indian music industry The week wrapped up with a dinner where women from the music industry shared personal experiences and learned more from Dustee about Spotify's ongoing commitment to support the growth of female representation in music.
The reason we wanted to be here is because we believe so wholeheartedly in what is happening in India, Dustee reflected on her trip. The local team is working tirelessly to ensure that Indian artists not only thrive locally, but also reach the world. Their new listeners may never even have been to India, but they can connect by discovering artists from here. In fact, in 2024, 50% of the revenue for Indian artists came from outside of India, which shows the importance of exporting the country's music.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
21/04/2026
Cloud-based production isnt going anywhere, and BitFire is doubling down by prov...
21/04/2026
The topic of artificial intelligence has a stranglehold on the sports-video-prod...
21/04/2026
5G is still a hot topic in live event production, and this workflow continues to...
21/04/2026
At the 2026 NAB Show, Ed McGivern, GM and President of Appear US, discusses the ...
21/04/2026
Studio Network Solutions (SNS) has announced an on-premise AI suite designed for...
21/04/2026
Suite Studios has integrated its file-streaming technology into the newly announced Frame.io Drive, a desktop application from Adobe company Frame.io. The colla...
21/04/2026
Net Insight has integrated InSync Technology's FrameFormer into the Nimbra E...
21/04/2026
Fox Sports has selected Appear as a technology partner to support the next phase...
21/04/2026
Diversified has appointed Tyler Affolter as Chief Revenue Officer (CRO) to lead the company's commercial organisation. The appointment follows the firm'...
21/04/2026
Layercake has formalised the integration of Bitmovin's video streaming infra...
21/04/2026
The International Judo Federation (IJF) has extended its distribution partnershi...
21/04/2026
Glookast has launched the Cinnafilm Tachyon plugin for its Media Producer and Me...
21/04/2026
Eutelsat has entered into an agreement with Cadena Tres, a division of Grupo Ima...
21/04/2026
Dolby Laboratories and TV Azteca have partnered to introduce Dolby Atmos immersive audio to free-to-air television broadcasts. The implementation utilises the A...
21/04/2026
FOX Entertainment partnered with Verizon to overcome significant production hurd...
21/04/2026
Osprey Video has announced its technology showcase for the NAB Show 2026, highli...
21/04/2026
Riedel Communications (Booth C4908) introduced a range of new solutions at NAB S...
21/04/2026
The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...
21/04/2026
Blackmagic Design has announced the URSA Cine Immersive 100G, an immersive cinem...
21/04/2026
Clark Wire & Cable is continuing its evolution from cable supplier to full-scale solutions partner for broadcast and live production. At the 2026 NAB Show, we s...
21/04/2026
Rashad Frett attends the 2025 Sundance Film Festival premiere of Ricky at Eccles Theatre on January 24, 2025, in Park City, UT. (Photo by George Pimentel/Shut...
21/04/2026
Five years ago, Spotify arrived in Pakistan, opening a new chapter in the country's music scene. Since then, local listeners have explored across genres, ge...
21/04/2026
Since its launch in 2020, RADAR has been our program for spotlighting emerging artists around the world. This year marks the sixth edition of RADAR Spain, our o...
21/04/2026
Offers compact wireless solution for pedalboards
Taiwanese audio brand Cloudvocal have announced the availability of a new pedalboard-friendly wireless syst...
21/04/2026
Latest hybrid sampling/synthesis instrument arrives
Arturia's Augmented series offerings rely on a mixture of sampling and synthesis, allowing users to ...
21/04/2026
Rohde & Schwarz to host Power Electronics Online Conference From Design to Vali...
21/04/2026
MAS and Lockheed Martin partner to establish an F-35 depot in Canada, enabling in-country sustainment and creating high-skilled aerospace jobs....
21/04/2026
Advertising strategies shift as competition grows for a large, active and qualit...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Layercake Deepens Bitmovin Integration to Power End-to-End Media Orchestration w...
21/04/2026
Cobalt Digital Announces Launch of blueCORE at NAB Show 2026: Compact Powerhouse...
21/04/2026
On-Premise AI Suite from Studio Network Solutions Debuts at NAB Show 2026
Melanie Ciotti April 21, 2026
0 Comments
Unlimited processing, no cloud depe...
21/04/2026
London, 21 April 2026 IBC today announced the appointment of Tim Banham as its first Chief Commercial Officer (CCO), a newly created role that reflects the or...
21/04/2026
Motion Design Tools - April 2026
Roland Kahlenberg April 21, 2026
0 Comments
Within 2 days, Maxon and Canva announced pro-level motion design apps - A...
21/04/2026
Chaos and Zero Density to Showcase Real-Time Ray Tracing for Virtual Studios and...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
Since Spotify's 2019 launch in India, the growth of the country's local artists-and music industry at large-continues upward not just in the market, but globally. Spotify's latest Loud & Clear report shows that streams of Indian artists on the platform skyrocketed by more than 2,000% in international markets between 2019 and 2023. In 2024, artists from India were discovered more than 11.2 billion times by first-time listeners on Spotify, an increase of 13% year-over-year.
