
Since Spotify's 2019 launch in India, the growth of the country's local artists-and music industry at large-continues upward not just in the market, but globally. Spotify's latest Loud & Clear report shows that streams of Indian artists on the platform skyrocketed by more than 2,000% in international markets between 2019 and 2023. In 2024, artists from India were discovered more than 11.2 billion times by first-time listeners on Spotify, an increase of 13% year-over-year.
To underscore the importance of India to our platform, Dustee Jenkins, Spotify's Global Chief Public Affairs Officer, visited Mumbai to attend the inaugural World Audio Visual & Entertainment Summit (WAVES) organized by India's Ministry of Information and Broadcasting. The four-day event brought together global and Indian leaders, alongside some of India's most prominent creators, to discuss the world of media and entertainment. On the sidelines, Dustee also spent time with local creators, artists, and government officials.
Building relationships with artists and creators Dustee kicked off her week by hosting a reception attended by Indian artists and creators including pop stars Armaan Malik, Badshah, and Shaan; legendary producers and artists Salim and Sulaiman Merchant; India's first RADAR artist Mali; and podcast duo Naina Bhan and Sakshi Shivdasani of Moment of Silence, among others.
Armaan Malik and Dustee Jenkins
Dustee Jenkins and Mali
Naina Bhan, Dustee Jenkins, Sakshi Shivdasani
Salim Merchant, Dustee Jenkins, Sulaiman Merchant
NEXT
The following morning, I-Pop superstar Badshah and actor-artist Aparshakti Khurana joined Dustee for a fireside chat to discuss the evolution of Indian music and what it takes to break out globally.
I was one of the first advocates of Spotify in India, recalled Badash. What Spotify has done, which is insane, is it has made the music scene extremely democratic. Your song can reach anyone. You can really find your audience. Today it's not about a hit. It's about finding listeners. The control is in the hands of the one who is making the music.
Dustee also had the opportunity to meet singer Kavita Krishnamurthy and her husband, renowned violinist Dr. L. Subramaniam, as well as classical musician Kaushiki Chakraborty. She met with another icon of the Indian music scene, Shankar Mahadevan, to talk about the diversity of the country's music and gain his perspective on how the industry has evolved since the late '90s.
Understanding and helping to shape public policy and recognition WAVES offered an opportunity for introductions to prominent Indian policy stakeholders including Ashwini Vaishnaw, Minister for Information and Broadcasting; Devendra Fadnavis, Chief Minister of Maharashtra; and Dr. Fadli Zon, Minister for Culture of Indonesia. During these discussions, the ministers recognized Spotify's contribution in broadening the global audience for Indian culture and expressed interest in fostering the continued growth of the music ecosystem within their respective countries. Dustee also delivered a keynote address for the U.S. India Business Council on the importance of Indian music on Spotify.
Supporting women in the Indian music industry The week wrapped up with a dinner where women from the music industry shared personal experiences and learned more from Dustee about Spotify's ongoing commitment to support the growth of female representation in music.
The reason we wanted to be here is because we believe so wholeheartedly in what is happening in India, Dustee reflected on her trip. The local team is working tirelessly to ensure that Indian artists not only thrive locally, but also reach the world. Their new listeners may never even have been to India, but they can connect by discovering artists from here. In fact, in 2024, 50% of the revenue for Indian artists came from outside of India, which shows the importance of exporting the country's music.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
03/03/2026
Beyond Sports, a Sony group company, and LIV Golf, the world's golf league, ...
03/03/2026
Ilitch Sports + Entertainment announces the launch of Detroit SportsNet (DSN), a year-round broadcast home for two of Detroit's franchises. With flexible op...
03/03/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media ...
03/03/2026
The PGA of America, NBC Sports and USA Sports extend their media rights agreemen...
03/03/2026
AI device ecosystem company HONOR enters into a strategic technical collaboratio...
03/03/2026
Cleveland's Telos Alliance, pioneers in broadcast technology for 30 years, l...
03/03/2026
The MD 9235 microphone head for wireless handhelds has been a firm favorite with many engineers and artists for its ability to cut through high on-stage levels ...
03/03/2026
Haivision Systems Inc. (Haivision), a global provider of mission-critical, real-...
03/03/2026
Broadcast Management Group (BMG) announces the expansion of its 62,000-square-fo...
03/03/2026
Maroon 5's musical tour in 2025 marked a leap forward in live audio as Monitor Engineer Dave Rupsch utilized Sennheiser's all-digital Spectera wireless ...
03/03/2026
Designed specifically for pro basketball, the renovated space at Gainbridge Fiel...
03/03/2026
As part of the move, former CEO Phillipp Lawo joins the broadcast-tech provider's Supervisory Board
Lawo has announced appointment of Jamie Dunn as chief e...
03/03/2026
A team of legendary announcers and analysts and a classic graphics look will bring the past to life
NBC Sports and Peacock will return to yesteryear for tonigh...
03/03/2026
From April 30 to May 3, Sundance Film Festival: CDMX 2026 will offer a selection of exciting independent cinema.
Mexico City, March 3, 2026 - At a moment of he...
03/03/2026
For many, finding time or headspace to pick up a book can feel out of reach, but...
03/03/2026
Rohde & Schwarz and Realtek demonstrate first test solution for Bluetooth LE Hi...
03/03/2026
The National Film and Video Foundation (NFVF) invites aspiring and emerging filmmakers from Matatiele and surrounding areas to apply for the Sediba Scriptwritin...
03/03/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
03/03/2026
Nielsen's DMA data gives Magellan AI users a standardized way to measure th...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Marshall Electronics premieres the CV356-10X, its latest compact 10X camera that offers Full HD with simultaneous SDI and HDMI outputs, at NAB 2026 (Booth C8339...
03/03/2026
farmerswife, the industry-leading enterprise operations platform for broadcast and post-production, today announced it will exhibit at NAB Show 2026 in Las Vega...
03/03/2026
Manfrotto has announced that the Manfrotto ONE Hybrid tripod has won the iF DESIGN AWARD 2026, one of the world's most respected design honours.
Selected ...
03/03/2026
DHD is expanding the capabilities of its DX2, RX2, SX2 and TX2 broadcast audio mixers, RM1 portable production unit and XC3/XD3/XS2 processing cores with the in...
03/03/2026
Leading video software provider Synamedia and MoMe, a leading Spanish consultancy and systems integrator, today announced the launch of Spain's first stream...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Home Post Production has further expanded its factual, unscripted, and entertainment capabilities with the acquisition of Picture Shop Bristol, a leading post h...
03/03/2026
Luxembourg, 2 March 2026 -- SES S.A. fully consolidates Intelsat from 17 July 2025 and announces financial results for the year ended 31 December 2025
FY25 Pe...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Tuesday 3 March 2026
Sky releases official trailer for The Miniature Wife, a Sk...
03/03/2026
Tuesday 3 March 2026
Ryan Reynolds and Rob Mac land first ever live commentary ...
03/03/2026
Tuesday 3 March 2026
The Dyers' Caravan Park reopens for a second season after a hit launch on Sky
The Dyers' Caravan Park
JPEG (510KB)
Sky books a ...
03/03/2026
Back to All News
Kai Ko and Wang Po-chieh Unleash Divine Glory in Electrifying ...
03/03/2026
Back to All News
My Dearest Se orita, by Fernando Gonz lez Molina, Arrives on N...