
Since Spotify's 2019 launch in India, the growth of the country's local artists-and music industry at large-continues upward not just in the market, but globally. Spotify's latest Loud & Clear report shows that streams of Indian artists on the platform skyrocketed by more than 2,000% in international markets between 2019 and 2023. In 2024, artists from India were discovered more than 11.2 billion times by first-time listeners on Spotify, an increase of 13% year-over-year.
To underscore the importance of India to our platform, Dustee Jenkins, Spotify's Global Chief Public Affairs Officer, visited Mumbai to attend the inaugural World Audio Visual & Entertainment Summit (WAVES) organized by India's Ministry of Information and Broadcasting. The four-day event brought together global and Indian leaders, alongside some of India's most prominent creators, to discuss the world of media and entertainment. On the sidelines, Dustee also spent time with local creators, artists, and government officials.
Building relationships with artists and creators Dustee kicked off her week by hosting a reception attended by Indian artists and creators including pop stars Armaan Malik, Badshah, and Shaan; legendary producers and artists Salim and Sulaiman Merchant; India's first RADAR artist Mali; and podcast duo Naina Bhan and Sakshi Shivdasani of Moment of Silence, among others.
Armaan Malik and Dustee Jenkins
Dustee Jenkins and Mali
Naina Bhan, Dustee Jenkins, Sakshi Shivdasani
Salim Merchant, Dustee Jenkins, Sulaiman Merchant
NEXT
The following morning, I-Pop superstar Badshah and actor-artist Aparshakti Khurana joined Dustee for a fireside chat to discuss the evolution of Indian music and what it takes to break out globally.
I was one of the first advocates of Spotify in India, recalled Badash. What Spotify has done, which is insane, is it has made the music scene extremely democratic. Your song can reach anyone. You can really find your audience. Today it's not about a hit. It's about finding listeners. The control is in the hands of the one who is making the music.
Dustee also had the opportunity to meet singer Kavita Krishnamurthy and her husband, renowned violinist Dr. L. Subramaniam, as well as classical musician Kaushiki Chakraborty. She met with another icon of the Indian music scene, Shankar Mahadevan, to talk about the diversity of the country's music and gain his perspective on how the industry has evolved since the late '90s.
Understanding and helping to shape public policy and recognition WAVES offered an opportunity for introductions to prominent Indian policy stakeholders including Ashwini Vaishnaw, Minister for Information and Broadcasting; Devendra Fadnavis, Chief Minister of Maharashtra; and Dr. Fadli Zon, Minister for Culture of Indonesia. During these discussions, the ministers recognized Spotify's contribution in broadening the global audience for Indian culture and expressed interest in fostering the continued growth of the music ecosystem within their respective countries. Dustee also delivered a keynote address for the U.S. India Business Council on the importance of Indian music on Spotify.
Supporting women in the Indian music industry The week wrapped up with a dinner where women from the music industry shared personal experiences and learned more from Dustee about Spotify's ongoing commitment to support the growth of female representation in music.
The reason we wanted to be here is because we believe so wholeheartedly in what is happening in India, Dustee reflected on her trip. The local team is working tirelessly to ensure that Indian artists not only thrive locally, but also reach the world. Their new listeners may never even have been to India, but they can connect by discovering artists from here. In fact, in 2024, 50% of the revenue for Indian artists came from outside of India, which shows the importance of exporting the country's music.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
20/01/2026
SVG Sit-Down: BitFire's Jim Akimchuk on the Future of Cloud, Remote, Softwar...
20/01/2026
From architecture to reality: What CBC's Milano Cortina 2026 workflows tell ...
20/01/2026
Milano Cortina 2026: Making the Winter Olympics and Paralympics workflow work fo...
20/01/2026
Countdown to Milano Cortina 2026: SVG Launches SportsTechLive Blog in Lead-up to...
20/01/2026
Grand finale: Rally Saudi Arabia pushes WRC to make the most of cameras and dron...
20/01/2026
State of Change: What's Happening in the Remote-Production Business?NEP Group, Game Creek Video, Dome Productions, Mobile TV Group, Program Productions exec...
20/01/2026
CFP National Championship 2026: A Look Back at SVG's Complete CoverageGo behind the scenes with ESPN, Game Creek Video, Van Wagner, and the champion Indiana...
20/01/2026
The Gotham, Film Independent, and Creators Coalition on AI Join Alliance
by Michelle Satter, Founding Senior Director, Sundance Institute's Artist Programs...
20/01/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
20/01/2026
December, the first month of winter and the holiday season, has traditionally encouraged families to spend time together in front of the television. During this...
20/01/2026
During December, streaming's share of TV viewing in Mexico settled at 24.3%, an increase of 0.1 share points from the previous month.
Disclaimer: YUMI TV,...
20/01/2026
Christmas Day is Most-Streamed Day Ever with 55 Billion Viewing Minutes, led by...
20/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/01/2026
Disguise and ASB GlassFloor today announced a strategic partnership that turns the arena floor into a fully customizable interactive digital surface. This will ...
20/01/2026
Last summer, ITV celebrated the tenth anniversary of its popular reality dating show, Love Island. To ramp up the excitement of series 12 (launched in the UK on...
20/01/2026
Berklee's Mark Ethier Named One of SPIN's Most Influential People in Mus...
20/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/01/2026
Emergent, a provider of AI-powered media production solutions, today announced its presence at ISE 2026 in Barcelona, taking place February 3 6, where it will u...
20/01/2026
Back to All News
Netflix and Warner Bros. Discovery Amend Agreement to All-Cash Transaction
Business
20 January 2026
Global
Link copied to clipboard
All-C...
20/01/2026
Back to All News
Now You Can Play a Role in Our Live Events With Real-Time Voting
Elmar Nubbemeyer
VP, Member Product
Product
20 January 2026
Global
Link...
19/01/2026
CFP National Championship 2026: Indiana Football's Digital Crew Generate Hyp...
19/01/2026
CFP National Championship 2026: Van Wagner Relies on Experience for Indiana-Miam...
19/01/2026
CFP National Championship 2026: Game Creek Video Fields Premiere IP Compound for...
19/01/2026
CFP National Championship 2026: For a Slew of Studio Shows, ESPN Turns Hard Rock...
19/01/2026
CFP National Championship 2026: ESPN's Sweeping Live Game Production Leverag...
19/01/2026
The new L3Harris NOVA binocular system is the every-soldier goggle' - and the beginning of a new era for night-vison capability....
19/01/2026
The Majority of Those Surveyed Prefer to Buy Brands Who Advertise in Content Tha...
19/01/2026
Back to All News
Straight to Hell' Sets April 27 Premiere: Teaser Trailer,...
19/01/2026
New Workflow Enhancements for All Broadcast Pix Systems, Plus 4-Channel ISO Recording for Hybrid and Roadie Tyngsboro, Mass. - January 2025 - Broadcast Pix ann...
19/01/2026
Monday 19 January 2026
Sky News reinvents News at Ten for the modern audience with The Wrap
Sky News today announces The Wrap, a bold evolution of its 10pm ou...
19/01/2026
Back to All News
Netflix Announces the Series Nights & Days, Directed by Kamila...
19/01/2026
DPA Microphones is striking a new chord in piano miking with the debut of its DPK2015 Piano Stereo Kit, an out-of-the-box, plug-and-play miking solution that ta...
19/01/2026
DPA Microphones will present its 4099 CORE Instrument Microphone and redesigned...
19/01/2026
Trianel relies on Arvato Systems for future-proof data center operations
Moving to the cloud: Arvato Systems implements extensive IT migration project
Migrat...
19/01/2026
Celebrating 21 Years of the RT Choice Music Prize
RT Choice Music Prize
In association with IMRO and IRMA
Irish Album of the Year 2025 - Shortlist Announce...
18/01/2026
January 18 2026, 21:30 (PST) Dolby Cinema Arrives in Bengaluru: Dolby Laborator...
17/01/2026
Lightware, an industry leader in signal management, is helping to elevate the Google Meet experience with the introduction of an integration with Taurus UCX. Th...
17/01/2026
Clear-Com announced a strategic partnership with NETGEAR AV to offer four high-performance networking switches as original equipment manufacturer (OEM) solutio...
17/01/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, today announced a new U.S. distribution partnership wit...
17/01/2026
NUGEN Audio announces the latest evolution of MasterCheck, its industry-trusted optimization plug-in for cross-platform mastering and loudness verification. Des...
17/01/2026
BHV has announced that it will highlight its new SportsBox remote vision mixer and picture processor at ISE in Booth #4H900 marking its official introduction in...
17/01/2026
Clear-Com will return to ISE 2026 to demonstrate its latest intercom solutions for broadcast, live production, and AV professionals. Exhibiting at Stand #4P700...
17/01/2026
Grass Valley, a leading provider in live production solutions, will exhibit at ISE 2026 in Barcelona from February 3 6, presenting its vision for how modern Bro...
17/01/2026
Utelogy Corporation, the global leader in connected workplace management, monitoring, control, automation and analytics closes out a record-breaking 2025. The c...