Since Spotify's 2019 launch in India, the growth of the country's local artists-and music industry at large-continues upward not just in the market, but globally. Spotify's latest Loud & Clear report shows that streams of Indian artists on the platform skyrocketed by more than 2,000% in international markets between 2019 and 2023. In 2024, artists from India were discovered more than 11.2 billion times by first-time listeners on Spotify, an increase of 13% year-over-year.
To underscore the importance of India to our platform, Dustee Jenkins, Spotify's Global Chief Public Affairs Officer, visited Mumbai to attend the inaugural World Audio Visual & Entertainment Summit (WAVES) organized by India's Ministry of Information and Broadcasting. The four-day event brought together global and Indian leaders, alongside some of India's most prominent creators, to discuss the world of media and entertainment. On the sidelines, Dustee also spent time with local creators, artists, and government officials.
Building relationships with artists and creators Dustee kicked off her week by hosting a reception attended by Indian artists and creators including pop stars Armaan Malik, Badshah, and Shaan; legendary producers and artists Salim and Sulaiman Merchant; India's first RADAR artist Mali; and podcast duo Naina Bhan and Sakshi Shivdasani of Moment of Silence, among others.
Armaan Malik and Dustee Jenkins
Dustee Jenkins and Mali
Naina Bhan, Dustee Jenkins, Sakshi Shivdasani
Salim Merchant, Dustee Jenkins, Sulaiman Merchant
NEXT
The following morning, I-Pop superstar Badshah and actor-artist Aparshakti Khurana joined Dustee for a fireside chat to discuss the evolution of Indian music and what it takes to break out globally.
I was one of the first advocates of Spotify in India, recalled Badash. What Spotify has done, which is insane, is it has made the music scene extremely democratic. Your song can reach anyone. You can really find your audience. Today it's not about a hit. It's about finding listeners. The control is in the hands of the one who is making the music.
Dustee also had the opportunity to meet singer Kavita Krishnamurthy and her husband, renowned violinist Dr. L. Subramaniam, as well as classical musician Kaushiki Chakraborty. She met with another icon of the Indian music scene, Shankar Mahadevan, to talk about the diversity of the country's music and gain his perspective on how the industry has evolved since the late '90s.
Understanding and helping to shape public policy and recognition WAVES offered an opportunity for introductions to prominent Indian policy stakeholders including Ashwini Vaishnaw, Minister for Information and Broadcasting; Devendra Fadnavis, Chief Minister of Maharashtra; and Dr. Fadli Zon, Minister for Culture of Indonesia. During these discussions, the ministers recognized Spotify's contribution in broadening the global audience for Indian culture and expressed interest in fostering the continued growth of the music ecosystem within their respective countries. Dustee also delivered a keynote address for the U.S. India Business Council on the importance of Indian music on Spotify.
Supporting women in the Indian music industry The week wrapped up with a dinner where women from the music industry shared personal experiences and learned more from Dustee about Spotify's ongoing commitment to support the growth of female representation in music.
The reason we wanted to be here is because we believe so wholeheartedly in what is happening in India, Dustee reflected on her trip. The local team is working tirelessly to ensure that Indian artists not only thrive locally, but also reach the world. Their new listeners may never even have been to India, but they can connect by discovering artists from here. In fact, in 2024, 50% of the revenue for Indian artists came from outside of India, which shows the importance of exporting the country's music.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
New appointments to Screen Australia board 7 July 2026
The Albanese Labor Government has made new appointments to the Screen Australia board.
Dr Tania Chamber...
07/07/2026
The right team. The right time.' How The Killings at Parrish Station stuck t...
07/07/2026
Berklee College of Music Alum and Faculty Perform at Boston Public Library's...
07/07/2026
Scripps Research scientists train the immune system to make antibodies against numerous HIV strains Preclinical findings mark progress toward a long-sought vacc...
06/07/2026
Long-developed relationships and informal access, three production models, and c...
06/07/2026
The deal follows Lumine's recent acquisition of Synamedia's video-networ...
06/07/2026
This former SportsCenter producer is shaping local-team studio coverage to surro...
06/07/2026
IMS Productions and FOX Sports deployed more than 100 cameras, 32 onboard feeds,...
06/07/2026
Lumine Group Inc. has announced the completion of its acquisition of the Video Network Business from Synamedia. The business will operate as a standalone compan...
06/07/2026
NASCAR has announced a content and commercial partnership with Motorsport Network, a motorsports and automotive media platform, to distribute NASCAR original co...
06/07/2026
Versant Media Group has announced a definitive agreement to acquire Full Swing, a sports technology company, from Bruin Capital and a group of minority investor...
06/07/2026
DAZN has announced global broadcast rights to 3ICE, a professional hockey format featuring three skaters and a goalkeeper per side, with no power plays or offsi...
06/07/2026
Bundle gains 100 new synths & more
Synth Anthology 5 the largest and most feature-packed edition of UVI's hardware synth emulation bundle, bringing toge...
06/07/2026
Available now via free firmware update
MOTU have just announced that three of their popular audio interfaces now boast official Milan Certification. The 16A...
06/07/2026
Rohde & Schwarz completes Hunter Preliminary Design Review for the Integrated Co...
06/07/2026
The R&S IMAGER from Rohde & Schwarz uses millimeter wave imaging to inspect the ...
06/07/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
06/07/2026
Digital Domain Appoints Industry Veteran Patrick Davenport as Executive Vice Pre...
06/07/2026
Gravity Media USA appoints Brittney Boston as Head of Business Development
Brie Clayton July 6, 2026
0 Comments
The strategic new appointment supports...
06/07/2026
Remote Editing Without Cloud Storage in Resolve
Michael Cioni July 6, 2026
0 Comments
This is a step-by-step guide that demonstrates how to setup your...
06/07/2026
Automatic Caption Translation in Adobe Premiere Pro
Colin Smith July 6, 2026
0 Comments
Here I showcase the innovative automatic caption translation f...
06/07/2026
Flavor's First Ever Managing Director Neal Cohen Retires; Longstanding Execu...
06/07/2026
How Adam Rosenwach Pivoted from Music to Medtech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might think...
06/07/2026
Zhongyi Optics unveils the Dreamy Zone T1 FF Cine Lens Series on Indiegogo with ...
06/07/2026
Open source AI has shown how quickly developers can innovate when models, data a...
06/07/2026
Techtel debuts insyght: making ST 2110 media discovery easy
intellisphereinsyght2026
6 July Written By Suzanne Costello
Sydney, Australia - 06 July 2026 T...
06/07/2026
Monday 6 July 2026
Sky agrees to acquire ITV Media & Entertainment, creating a ...
06/07/2026
Fresh from his World Cup heroics with Cabo Verde, Roberto Pico' Lopes will join the RT panel for Argentina v Egypt tomorrow and for the England v Norway q...
06/07/2026
Nations have long invested in domestic infrastructure to advance their economies, protect and use their data, and take advantage of technology opportunities in ...
06/07/2026
Every year, the International Conference on Machine Learning (ICML) reveals where thousands of AI researchers have decided to put their work.
This year's ...
06/07/2026
A death can be unsuspicious, but it has to be explained
What happened to Ke...
05/07/2026
We've gone to another level of integrating the graphics into the set architecture' - Zac Fields, SVP, Graphic Technology and Integration, FOX Sports...
05/07/2026
Browser-based and desktop apps available
Digital Sunset Studios have been busy working on an interesting project: a free software tool that provides compute...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
Since Spotify's 2019 launch in India, the growth of the country's local artists-and music industry at large-continues upward not just in the market, but globally. Spotify's latest Loud & Clear report shows that streams of Indian artists on the platform skyrocketed by more than 2,000% in international markets between 2019 and 2023. In 2024, artists from India were discovered more than 11.2 billion times by first-time listeners on Spotify, an increase of 13% year-over-year.
