Carolina Panthers, The Famous Group, Mixed-Reality Panther Wow Crowd at Bank of America Stadium The NFL organization expects to use the panther during every home game By Kristian Hernandez, Associate Editor
Wednesday, September 29, 2021 - 10:48 am
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Story Highlights
Through the first three weeks of the 2021 NFL season, notable storylines have unfolded on the field. One of the technological variety is technically being displayed on it. While most teams shoot off an extra set of fireworks or release an extra container of smoke in front of the player tunnel to start the season, the Carolina Panthers unleashed a mixed-reality (MR) panther at their home opener vs. the New York Jets on Sept. 12 and again vs. the New Orleans Saints on Sept. 19.
The mixed-reality panther is helping us create an exciting atmosphere, says Mike Bonner, director/executive producer, game presentation and production, Carolina Panthers. It has been great to have this kind of innovation, and we're looking forward to using it all season long.
Executive Approval: Owner David Tepper Signs Off on Creative Idea Any production proposal requires financial and executive backing. The Panthers are still figuring out their identity under David Tepper, who acquired the team three years ago. The franchise has maintained its Keep Pounding mantra - a large drum with the phrase is still hit prior to kickoff - but now it's looking to begin new traditions that get the fans involved and develop a difficult environment for opposing teams. A month after the Tampa Bay Buccaneers lifted the Lombardi trophy, the Panthers went to work on brainstorming with a wide-ranging and diverse group of 40 employees, including high-ranking executives like VP/COO Mark Hart; individuals who have been with the organization since its founding in 1995, such as Director, Alumni Affairs, David Monroe; and others critical to the game-day experience, such as members of the grounds crew.
Carolina Panthers' Mike Bonner (left) leads his production team through MR activation during the home opener vs. the New York Jets.
As someone who has been here only since January 2020, says Bonner, [I thought it] important to know about the game-day rituals from people who have worked here for such a long time. We wanted to hear the ideas of a variety of different people.
After a few of these meetings, the group presented its findings to David Tepper and his wife, Nicole, and received approved for the push in innovative technology. Getting the go-ahead, the staff invested in the pieces needed for the endeavor, including new replay servers from Evertz and other equipment from Grass Valley and Canon as well as a new low-end-zone camera position.
Bonner reached out to The Famous Group for assistance in August. David and Nicole were very much behind us, so we worked with The Famous Group for seven to eight weeks, he says. We saw what they did before Super Bowl LIV for the NFL's 100th anniversary and with the Baltimore Ravens in 2019, so we mentioned that we could do something like that with a black panther.
Nuts and Bolts: MR Presentation Built on Existing Infrastructure With widespread organizational approval and a stellar idea, Bonner and The Famous Group put their plan into action. The technological backbone of the project is built within Unreal Engine from Cary, NC-based Epic Games, which also deploys the services of other vendors, such as Pixotope, Quince Imaging, and stYpe. For real-time execution that calls for quick reactions and impeccable timing, a lot of the foundation is constructed before the first regular-season game.
From The Famous Group's perspective, the most difficult aspect was getting the MR system ready for the real-time presentation.
The first step, says CJ Davis, EVP, creative technology, The Famous Group, was getting a scan of the entire stadium to know where everything is for mapping and predefining the path of where the Panther is going to run and land. In addition to that was the onsite integration of media servers and camera-tracking technology. We used a hardware encoder head that goes on the Panthers' cameras, so they can take advantage of the broadcast system that they already have in place.
The mixed-reality panther was modeled after the statues standing outside Bank of America Stadium.
The streamlined setup has two purposes: allowing the Panthers to work with familiar equipment on a high-risk production and removing the logistical challenges that come with large-scale installations. With careful planning and a simplified approach, it also prevents last-minute mishaps with the participating devices and enables Davis and his team to develop the MR panther with precision.
The key to success is finding out what [the Panthers] have, what's going to work, and what isn't, Davis explains. But these media servers are all designed to go right into the racks in their control room. They gave us the pan/tilt/zoom data, so, whenever that camera moves and we get that feed, we're able to read and represent that same movement in the digital scene to make sure that the compositing happens all at the same time.
With more and more reps, The Famous Group looks to master its working relationship with the Panthers' production team. The goal is, eventually, to be able to leave Bonner and his crew to operate the system on their own.
There isn't a rule book right now, notes Andrew Isaacson, EVP, The Famous Group. We're creating a template and a training program so that their control room can execute this. It's not perfect every time. I think we're learning a lot and writing down these best practices as we move forward.
Game-Day Execution: Two Cameras Track the Panther The final product of the detailed planning process reflected the goals established
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Carolina Panthers, The Famous Group, Mixed-Reality Panther Wow Crowd at Bank of America Stadium The NFL organization expects to use the panther during every home game By Kristian Hernandez, Associate Editor 
