MOG Announces World-First H.266 SDK Integration for Media Production
Brie Clayton August 22, 2023
0 Comments
Future-Proofing Media Production with VVC/H.266 Integration
MOG Technologies, a global provider of end-to-end solutions for professional media, is proud to announce the full integration of the cutting-edge MainConcept VVC/H.266 SDK into its MAM4PRO cloud media production platform. This groundbreaking partnership further reinforces MOG's commitment to pushing the boundaries of media technology and propelling the industry into a future of improved video production quality and efficiency.
MAM4PRO, MOG's comprehensive native-cloud media production platform, offers innovative features designed to transform media production workflows, including AI-driven object recognition and metadata enhancement, production and orchestration, collaborative remote production, and comprehensive broadcast operations. Now, MAM4PRO can be fully deployed in a multi-cloud environment, making it an even more versatile solution for media professionals worldwide.
The integration of the MainConcept VVC/H.266 SDK into the MAM4PRO platform showcases the long-lasting, innovative partnership between MOG Technologies and MainConcept, a leading provider of video and audio codecs to the production, streaming and broadcast industries. This successful collaboration has led to MOG being the first company to enable VVC in a native-cloud media production environment.
Among the notable benefits, it's important to highlight:
Unparalleled Compression Improvements The VVC/H.266 technology delivers unprecedented compression improvements of up to 40%, facilitating more efficient broadcast and OTT. This advancement not only accommodates the continuous evolution of digital video delivery but also promotes cost-effective and productive production workflows.
Versatility and Resilience The VVC codec, engineered with an eye towards the future, offers robust flexibility in handling diverse resolutions. While 8K-optimized, it efficiently manages 4K and lower resolutions, ensuring media production can easily adapt to upcoming advancements in video quality and resolution demands.
August 25, 2023Zero Density Brings New Virtual Graphics Solutions to IBC Reality5 and Traxis Updates, Exclusive Multicam Television Show Demos and More Zero
August 17, 2023Nixer Pro Audio Facilitates Wireless Audio Streaming for Multiple Operators with Launch of New WL64-4 at IBCUnique AoIP unit and Nixer Remote iPad App simplify audio monitoring and
Integration with Cloud Deep Archive Seamless integration of the VVC/H.266 codec with future-proof technologies, such as cloud deep archive, enables long-term cloud storage of media with minimal space requirements, courtesy of VVC's efficient compression. This accessibly stored footage can be used for future broadcasts or repurposed content, providing a cost-effective solution for media archiving.
Conclusion With the integration of the VVC/H.266 codec, we offer our customers access to cutting-edge video processing technology. Its versatility and efficiency make it a future-proof solution that continues to add value as the media landscape evolves. says Lu s Miguel Sampaio, CEO at MOG Technologies.
The way we consume video content is constantly evolving, perhaps never more so than at this moment in time. With VVC, our industry now has a codec specifically developed to handle the massive amount of data being created for distribution to a growing number of devices, says Deacon Johnson, Senior Vice-President and General Manager at MainConcept. We are pleased that MOG Technologies is spearheading the availability of the MainConcept VVC SDK, especially for such a vital area as native-cloud media production.
This game-changing integration will be available for live experience at the IBC Show, at Hall 2, Booth #2.A32. Book a demo today!
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, and your first and last name below!
-- Sign up: * indicates required
Email Address *
Name
--
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
09/06/2026
Media buyers and sellers can now compare YouTube reach from computer, mobile, an...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
A project aimed at modernizing scheduling operations across Mediaset's channel portfolio
Mediagenix, a global leader in smart content solutions to profitab...
09/06/2026
tvONE, an ACT Entertainment brand, debuts its most powerful video processor ever built: the 4RU CALICO PRO (C7-PRO-4200), at InfoComm 2026 (Booth N6813). Engine...
09/06/2026
Composer and Conductor Eric Whitacre to Receive Honorary Doctorate at Berklee Va...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Technology collaboration to validate AMPP and Lawo HOME orchestration integration, showcasing Dynamic Media Facility principles in practice.
Grass Valley and ...
09/06/2026
Bitmovin, a leading provider of video streaming solutions, today announced that Axel Springer SE, international media and technology company, has deployed Playe...
09/06/2026
LiveU, the global leader in live IP-video solutions, today announced a landmark deployment with the Oceania Football Confederation (OFC) that has brought Video ...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Two Alumni Win Tony Awards Mike Morris and Cedric Leiba Jr. won awards for Best Orchestrations and Best Play, respectively.
June 8, 2026
By
Tori Donahue
...
09/06/2026
Enni Continues to Rely on Arvato Systems - And Will Be Using AEP.EnerS4 Billing Solution
Arvato Systems to implement transformation project for SAP S/4HANA Ut...
09/06/2026
These special programmes will highlight RT 's connection with the Irish diaspora
This year, RT is marking 100 years of public broadcasting in Ireland with...
08/06/2026
The two execs discuss the goals and the challenges of building a huge multi-cult...
08/06/2026
This industry legend has been a road warrior since the early '90s and is, today, a lynchpin on College GameDay
The sports-production industry continues to ...
08/06/2026
DAZN has agreed a multi-year rights partnership with Extreme Fighting Championship (EFC), expanding its global combat sports portfolio.
DAZN will broadcast EFC...
08/06/2026
As fans move across broadcast, streaming, social, mobile and creator-led platforms, and they expect every angle, in real time, TVU Networks has released a new e...
08/06/2026
Infront has further strengthened the 2026 Diamond League's international bro...
08/06/2026
Grass Valley has announced the appointment of Sam Craig as Vice President, Global Pre-Sales. Based in the United States, Craig will lead Grass Valley's glob...
08/06/2026
SMPTE has announced its summer 2026 education lineup covering IP networking and SMPTE ST 2110, including two standalone courses, a 13-week boot camp, and a hand...
08/06/2026
Sportradar Group AG has announced a multi-year global agreement with Kalshi, a p...
08/06/2026
FIFA and Gamefam have announced the launch of a FIFA World Cup 2026 event on Roblox, running June 5 through July 31, 2026. The event centers on FIFA Super Socce...
08/06/2026
A collaboration of NHL Productions, Monumental Sports, and Michael Levitt Produc...
08/06/2026
CBS Sports production staffer Bryce Adair has died at the age of 31 after sustaining injuries during a car accident on Wednesday while in Ohio working the the P...
08/06/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
08/06/2026
WMT Digital today announced the launch of WMT Fan Intelligence, designed to unif...
08/06/2026
The Heat are the seventh NBA team to air their games over-the-air next season...
08/06/2026
Paramount and UFC have announced an expansion of their media rights partnership making Paramount the exclusive home of UFC Numbered Event main cards in Canada ...
08/06/2026
The Qatar Football Association (QFA), in cooperation with Sponix and broadcaster...
08/06/2026
Project B has announced the appointment of Host Broadcast Services (HBS) as Offi...
08/06/2026
The Buckeyes now produce and stream upwards of 200 sports events annually with a...
08/06/2026
At Spotify, our commitment to the LGBTQIA community is year-round. Through GLOW, our global music program, we celebrate and amplify the contributions of queer ...
08/06/2026
Get Hands-on With Keyboard & Synth Brands
GearExpo UK wouldn't be complete without some synth action, and we've got some of the industry's most ...
08/06/2026
50 popular in-ear monitoring system profiles added
The latest update for IK Multimedia's headphone-correction system has just arrived, and introduces ca...
08/06/2026
Manny Marroquin signature cans upgraded with SLAM Technology
The flagship model in Audeze's Manny Marroquin Signature Series has just been treated to an...
08/06/2026
Air domain supremacy redefined - New counter UAS, space solutions and directiona...
08/06/2026
he BBC and BritBox have announced that Edward Bluemel (We Might Regret This, My ...
08/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
MOG Announces World-First H.266 SDK Integration for Media Production 
