MOG Announces World-First H.266 SDK Integration for Media Production
Brie Clayton August 22, 2023
0 Comments
Future-Proofing Media Production with VVC/H.266 Integration
MOG Technologies, a global provider of end-to-end solutions for professional media, is proud to announce the full integration of the cutting-edge MainConcept VVC/H.266 SDK into its MAM4PRO cloud media production platform. This groundbreaking partnership further reinforces MOG's commitment to pushing the boundaries of media technology and propelling the industry into a future of improved video production quality and efficiency.
MAM4PRO, MOG's comprehensive native-cloud media production platform, offers innovative features designed to transform media production workflows, including AI-driven object recognition and metadata enhancement, production and orchestration, collaborative remote production, and comprehensive broadcast operations. Now, MAM4PRO can be fully deployed in a multi-cloud environment, making it an even more versatile solution for media professionals worldwide.
The integration of the MainConcept VVC/H.266 SDK into the MAM4PRO platform showcases the long-lasting, innovative partnership between MOG Technologies and MainConcept, a leading provider of video and audio codecs to the production, streaming and broadcast industries. This successful collaboration has led to MOG being the first company to enable VVC in a native-cloud media production environment.
Among the notable benefits, it's important to highlight:
Unparalleled Compression Improvements The VVC/H.266 technology delivers unprecedented compression improvements of up to 40%, facilitating more efficient broadcast and OTT. This advancement not only accommodates the continuous evolution of digital video delivery but also promotes cost-effective and productive production workflows.
Versatility and Resilience The VVC codec, engineered with an eye towards the future, offers robust flexibility in handling diverse resolutions. While 8K-optimized, it efficiently manages 4K and lower resolutions, ensuring media production can easily adapt to upcoming advancements in video quality and resolution demands.
August 25, 2023Zero Density Brings New Virtual Graphics Solutions to IBC Reality5 and Traxis Updates, Exclusive Multicam Television Show Demos and More Zero
August 17, 2023Nixer Pro Audio Facilitates Wireless Audio Streaming for Multiple Operators with Launch of New WL64-4 at IBCUnique AoIP unit and Nixer Remote iPad App simplify audio monitoring and
Integration with Cloud Deep Archive Seamless integration of the VVC/H.266 codec with future-proof technologies, such as cloud deep archive, enables long-term cloud storage of media with minimal space requirements, courtesy of VVC's efficient compression. This accessibly stored footage can be used for future broadcasts or repurposed content, providing a cost-effective solution for media archiving.
Conclusion With the integration of the VVC/H.266 codec, we offer our customers access to cutting-edge video processing technology. Its versatility and efficiency make it a future-proof solution that continues to add value as the media landscape evolves. says Lu s Miguel Sampaio, CEO at MOG Technologies.
The way we consume video content is constantly evolving, perhaps never more so than at this moment in time. With VVC, our industry now has a codec specifically developed to handle the massive amount of data being created for distribution to a growing number of devices, says Deacon Johnson, Senior Vice-President and General Manager at MainConcept. We are pleased that MOG Technologies is spearheading the availability of the MainConcept VVC SDK, especially for such a vital area as native-cloud media production.
This game-changing integration will be available for live experience at the IBC Show, at Hall 2, Booth #2.A32. Book a demo today!
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, and your first and last name below!
-- Sign up: * indicates required
Email Address *
Name
--
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
16/07/2026
33 leading exhibitors are taking part in the GREAT Britain and Northern Ireland Pavilions and linked locations across IBC2026 (Amsterdam RAI, 11 14 September)...
16/07/2026
Hitomi Broadcast will introduce Spectra, a new HDR colour verification solution measured in picture, not using VPID, at IBC2026 (Hall 10, Stand A40). Expanding ...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Zixi, a leader in live video delivery and workflow orchestration, and Comcast Technology Solutions (CTS) today announced a strategic new integration to deliver ...
16/07/2026
Blackmagic Design Cameras Capture Immersive Flight for New Cirrus App
Brie Clayton July 15, 2026
0 Comments
Leader in Personal Aviation taps URSA Cin...
16/07/2026
XenData Announces LTO Archive Appliances with both File and S3 Object Storage In...
16/07/2026
Together the semi-finals had a combined reach of 1.98 million unique individuals...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Launched alongside new FreqSoft installer
Designed to bridge the gap between hardware and software, Freqport's FreqInOut FO1 unit provides a simple way ...
15/07/2026
Save up to 55% on software until 23 July 2026
Expressive E have just launched their Summer Offer sale, with discounts of up to 55% now applied across their ...
15/07/2026
Real-time stem-separation tool updated
zplane have recently released a new and improved version of their real-time stem-separation plug-in which they say ma...
15/07/2026
A new benchmark in bass enhancement
Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...
15/07/2026
DMC Production's AR 1 and AR 2 units reverse the conventional OB workflow, keeping all production-critical processing at the venue while operators work remo...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
General-purpose robots and autonomous machines are moving from research labs to ...
15/07/2026
Wednesday 15 July 2026
Screeners and press pack now available: Gomorrah: The Or...
15/07/2026
Trinity's Treasures features Ruth Negga, Eleanor McEvoy, and David Norris, a...
15/07/2026
Join geographer Dr Susan Hegarty, Engineer Tim Joyce and Architect Orla Murphy a...
MOG Announces World-First H.266 SDK Integration for Media Production 
