Sony Pixel Power calrec Sony

MOG Announces World-First H.266 SDK Integration for Media Production

23/08/2023

MOG Announces World-First H.266 SDK Integration for Media Production

Brie Clayton August 22, 2023

0 Comments

Future-Proofing Media Production with VVC/H.266 Integration

MOG Technologies, a global provider of end-to-end solutions for professional media, is proud to announce the full integration of the cutting-edge MainConcept VVC/H.266 SDK into its MAM4PRO cloud media production platform. This groundbreaking partnership further reinforces MOG's commitment to pushing the boundaries of media technology and propelling the industry into a future of improved video production quality and efficiency.

MAM4PRO, MOG's comprehensive native-cloud media production platform, offers innovative features designed to transform media production workflows, including AI-driven object recognition and metadata enhancement, production and orchestration, collaborative remote production, and comprehensive broadcast operations. Now, MAM4PRO can be fully deployed in a multi-cloud environment, making it an even more versatile solution for media professionals worldwide.

The integration of the MainConcept VVC/H.266 SDK into the MAM4PRO platform showcases the long-lasting, innovative partnership between MOG Technologies and MainConcept, a leading provider of video and audio codecs to the production, streaming and broadcast industries. This successful collaboration has led to MOG being the first company to enable VVC in a native-cloud media production environment.

Among the notable benefits, it's important to highlight:

Unparalleled Compression Improvements The VVC/H.266 technology delivers unprecedented compression improvements of up to 40%, facilitating more efficient broadcast and OTT. This advancement not only accommodates the continuous evolution of digital video delivery but also promotes cost-effective and productive production workflows.

Versatility and Resilience The VVC codec, engineered with an eye towards the future, offers robust flexibility in handling diverse resolutions. While 8K-optimized, it efficiently manages 4K and lower resolutions, ensuring media production can easily adapt to upcoming advancements in video quality and resolution demands.

August 25, 2023Zero Density Brings New Virtual Graphics Solutions to IBC Reality5 and Traxis Updates, Exclusive Multicam Television Show Demos and More Zero

August 17, 2023Nixer Pro Audio Facilitates Wireless Audio Streaming for Multiple Operators with Launch of New WL64-4 at IBCUnique AoIP unit and Nixer Remote iPad App simplify audio monitoring and

Integration with Cloud Deep Archive Seamless integration of the VVC/H.266 codec with future-proof technologies, such as cloud deep archive, enables long-term cloud storage of media with minimal space requirements, courtesy of VVC's efficient compression. This accessibly stored footage can be used for future broadcasts or repurposed content, providing a cost-effective solution for media archiving.

Conclusion With the integration of the VVC/H.266 codec, we offer our customers access to cutting-edge video processing technology. Its versatility and efficiency make it a future-proof solution that continues to add value as the media landscape evolves. says Lu s Miguel Sampaio, CEO at MOG Technologies.

The way we consume video content is constantly evolving, perhaps never more so than at this moment in time. With VVC, our industry now has a codec specifically developed to handle the massive amount of data being created for distribution to a growing number of devices, says Deacon Johnson, Senior Vice-President and General Manager at MainConcept. We are pleased that MOG Technologies is spearheading the availability of the MainConcept VVC SDK, especially for such a vital area as native-cloud media production.

This game-changing integration will be available for live experience at the IBC Show, at Hall 2, Booth #2.A32. Book a demo today!

Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.

Enter your email address, and your first and last name below!

-- Sign up: * indicates required

Email Address *

Name

--
LINK: https://creativecow.net/mog-announces-world-first-h-266-sdk-integratio...
See more stories from creativecow

Most recent headlines

04/08/2024

Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation

Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....

15/07/2024

Opinion: Will Apple Vision Pro overtake TV?

As Apple releases its Vision Pro in the UK, Jos Somolinos, solutions strategist & XR lead, Accedo, considers the future of spatial computing By Contributor ...

15/07/2024

Plans for 3 million TV and film studio in Hull approved

The 19,700sq ft soundstage is due to open towards the end of 2025 By Jenny Priestley Published: July 15, 2024 The 19,700sq ft soundstage is due to open to...

15/07/2024

TVBEurope July/August issue available to download

The latest issue of TVBEurope includes everything from Doctor Who to Baby Reindeer, The Fall Guy to Paris 2024, and a preview of IBC Show 2024 By TVBEurope Sta...

15/07/2024

The Look Rolls out DaVinci Resolve Studio for Picture Fin...

Blackmagic Design announced that The Look, a post production company in London and Cardiff, has adopted DaVinci Resolve Studio as its hero system for picturing ...

15/07/2024

Fox News Embraces Remote Production for RNC

Fox News Media is deploying massive tech and production resources for its coverage of the Republican National Convention, with over 400 people on site, 24 plus ...

15/07/2024

Telestream Appoints Matthew Gharegozlou as Senior Vice Pr...

Telestream, a leading provider of workflow automation, media processing, and distribution solutions, is pleased to announce the appointment of Matthew Gharegozl...

15/07/2024

Media Excel Announces DIVA Encoding to Boost Streaming Ef...

Media Excel, a leading provider of live video encoding and transcoding solutions, announced that it will use its IBC 2024 presence to showcase its new, groundbr...

15/07/2024

Riedel Communications Powers ATK Versacoms Live Productio...

Riedel Communications today announced that ATK Versacom, a Clair Global brand, has used a comprehensive suite of Riedel solutions to ensure seamless production ...

15/07/2024

Australias Nine Network Collaborates With Black Box Deplo...

Black Box , a leading IT solutions and consulting services provider to businesses worldwide, today announced that Australian media company Nine Network is using...

15/07/2024

Are you going to the Fleadh? RT will be there.

Are you going to the Fleadh? RT will be there. WATCH OUR PROMO: https://youtu.be/7NrzcjuepG0?si=iVk5wtKu3UFc0g0f Wexford Town will host the Comhaltas Fleadh ...

14/07/2024

Gray Television Stations To Air Seattle Kraken Games in Alaska

Gray Television has made a deal with Tegna and the Seattle Kraken to air Kraken National Hockey League games in two Alaska markets....

14/07/2024

Chili's Sponsors Summer Movies on Vizio's WatchFree Plus

Chili's has signed up as the exclusive presenting sponsor of a Hot Summer Movies collection of films available on demand on Vizio's WatchFree Plus str...

14/07/2024

Live From MLB All-Star 2024: With Full Slate of Events in Arlington, MLB Network Settles In for Multi-Day MLB Draft at Cowtown Coliseum

Live From MLB All-Star 2024: With Full Slate of Events in Arlington, MLB Network...

14/07/2024

Live From MLB All-Star 2024: League's Global Events Team Runs to the Rodeo for MLB Draft in Fort Worth

Live From MLB All-Star 2024: League's Global Events Team Runs to the Rodeo f...

14/07/2024

Spacecom Secures $4.2 Million Satellite Communication Services Deal

BACK TO PRESS RELEASES Spacecom Secures $4.2 Million Satellite Communication Services Deal 14.07.2024 Spacecom Secures $4.2 Million Satellite Communication ...

13/07/2024

Skywalkers: A Love Story Takes Love to Unimaginable Heights

Jeff Zimbalist, Ivan Beerkus, Angela Nikolau, and Maria Bukhonina at the premiere of Skywalkers: A Love Story at The Ray Theatre in Park City, Utah, on Januar...

13/07/2024

Invitation for South African filmmakers to submit films for the 97th Annual Academy Awards (Oscars) International Feature Film category.

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

13/07/2024

VideoAmp Integrates Snap Inc. Ad Inventory

NEW YORK VideoAmp has announced a wide-ranging collaboration with Snap Inc. that will see the social technology platform integrate its first-party data, video, ...

13/07/2024

RAI Moves up Launch of DVB-T2 HEVC Broadcasts

The Italian public broadcaster RAI will start broadcasting on Multiplex B in the DVB-T2 HEVC standard on August 28, according to Marco Rossignoli, president of ...

13/07/2024

Mile-High AI: NVIDIA Research to Present Advancements in Simulation and Gen AI at SIGGRAPH

Mile-High AI: NVIDIA Research to Present Advancements in Simulation and Gen AI a...

13/07/2024

Future Today Adds Studio Content to Fawesome

Future Today said it has signed licencing deals with Sony Pictures Entertainment, Samuel Goldwyn Films and Gravitas Ventures that will add fresh content to its ...

13/07/2024

VideoAmp To Integrate Data, Inventory From Snap Into Ad-Planning Tools

VideoAmp said it made a deal enabling the measurement company to integrate Snap's first-party data, video and augmented-reality ad inventory into VideoAmp&#...

13/07/2024

ABC Renews Bachelor in Paradise' for Season 10

ABC has ordered a tenth season of Bachelor in Paradise. The season will air in 2025 on the network and stream the next day on Hulu....

13/07/2024

Bill Belichick Joins Inside the NFL' for Season 2 on The CW

Bill Belichick, the legendary head coach who led the New England Patriots to eight Super Bowl wins, is joining Inside the NFL, which starts its second season on...

13/07/2024

Allen Media Group's HBCU Go Set To Kick Off College Football Season

Allen Media Group's HBCU Go said it will televise 26 college football games played by Historically Black Colleges and Universities....

13/07/2024

Backed By Top Producers, Exploding Kittens' Card Game Adapted to Netflix Series

Exploding Kittens, an animated series based on the card game, debuts on Netflix ...

13/07/2024

ABC Owned Stations, Ava DuVernay Partner on Our America' Special

ABC Owned Television Stations premieres Our America: Hidden Stories with Ava DuVernay starting Sunday, July 14. The one-hour special sheds light on the interco...

13/07/2024

Shania Twain To Host People's Choice Country Awards' on NBC

Shania Twain will host the People's Choice Country Awards, which happens Thursday, September 26 on NBC and Peacock. The two-hour special will be live at the...

12/07/2024

My byte-size week at Calrec

My Byte-size week at Calrec By Erin Crowther My name is Erin, and I am a student at Ryburn Sixth Form. This week I completed my work experience at Calrec Audi...

12/07/2024

Fox Sports to Create Virtual Reality Experience for Copa Amrica Final

CAMPBELL, Calif. Fox Sports and YBVR have announced that they will be creating an immersive virtual reality experience for the Copa Am rica Final on Meta Quest,...

12/07/2024

Gray TV Stations in Alaska to Air Seattle Kraken Games

TYSONS, Va. Tegna Inc., the Seattle Kraken and Gray Media have announced that Gray's KAUU in Anchorage and KYEX in Juneau will expand the Kraken broadcast n...

12/07/2024

Hallmark To Launch New Subscription Streaming Service

PASADENA, Calif. Hallmark has unveiled Hallmark+, a subscription streaming television service that will combine the company's brand of lifestyle experience ...

12/07/2024

Going the extra Milo: MRMC unveils new rig

The Super Milo can achieve speeds of up to 3 m/s on track and 5 m/s with combined camera movement By Matthew Corrigan Published: July 12, 2024 The Super M...

12/07/2024

TGI Sport acquires virtual advertising company Supponor

The deal is scheduled to close mid-summer, financial details have not been revealed By Jenny Priestley Published: July 12, 2024 The deal is scheduled to c...

12/07/2024

What the Clearhaven Deal Means for Zixi's Future

In recent years, as TV companies and producers pushed to launch streaming services and deploy IP infrastructures, Zixi has been at the center of that tectonic t...

12/07/2024

Ateme To Focus on Maximizing Output, Minimizing Costs At IBC 2024

PARIS Ateme will feature technologies pushing the boundaries of transformation, monetization and experience at IBC 2024, Sept. 13-16, at the RAI Convention Cent...

12/07/2024

DNEG Group Completes Prime Focus Technologies Acquisition

The DNEG Group has completed acquisition of Prime Focus Technologies....

12/07/2024

Wimbledon and Hawk-Eye Innovations Extend Tech Agreement

LONDON The All England Lawn Tennis Club and Sony's Hawk-Eye Innovations have announced a new multi-year agreement that will see Hawk-Eye continue to provide...

12/07/2024

Vision2 Marketing to Rep FOR-A as Part of Acceleration in...

As part of a more expansive push into the U.S. market, FOR-A announces its partnership with Vision2 Marketing, a manufacturers' rep for pro audio, video, li...

12/07/2024

KTRK Optimizes Look of Live Streams and Broadcasts with S...

Houston broadcaster KTRK-TV has been on the scene for 70 years and is known for community outreach as well as investigative journalism. Journalist alumni includ...

12/07/2024

QuickLink Expands its US Presence With Two New Seasoned T...

QuickLink, the leading global provider of multi-camera video productions and remote contributions, announces a significant growth strategy with two high-level p...

12/07/2024

Imagine Communications Names Don Durand SVP Global Sales...

Imagine Communications has appointed international media industry executive Don Durand to the position of senior vice president of global sales for its ad tech ...

12/07/2024

BH Telecom selects Appear to deliver Moja TV service to s...

Appear, the global leader in live production technology, has been selected by BH Telecom to enhance the live channel processing software for its Moja TV service...

12/07/2024

Ikegami Announces New Additions to its Range of Broadcast...

Ikegami announces two new additions to its range of broadcast quality picture monitors: the 24-inch HLM-2460WA and 18.5 inch HLM-1860WR. These will make their E...

12/07/2024

Vizrt focuses on BroadcastAV market with PTZ3 PLUS camera...

Vizrt, the leader in real-time graphics and live production solutions for content creators, brings the BroadcastAV market sharply into focus with today's la...

12/07/2024

Czech TV Live Streams Prague Marathon with Resilient Deje...

Local production company Livecast counts on Dejero Smart Blending Technology for connectivity on the move Dejero recently provided Czech production company Li...

12/07/2024

LTN playout solution powers European Football Championshi...

LTN, the industry leader in transformative media technology and video transport solutions, announces the successful delivery of live and pre-recorded coverage t...

12/07/2024

Ateme to Showcase Cutting-Edge Solutions to Maximise Outp...

Ateme's solutions deliver unprecedented video experiences and content monetisation while optimizsng workflows through hybrid on-premises and cloud systems. ...

12/07/2024

Lightware Announces New Leadership in the Enterprise Team

Lightware Visual Engerineering, a leading manufacturer of connectivity solutions for the professional integrated systems market and a pioneer in signal manageme...