The first day of the MediaTech 360 Summit covered 5G, artificial intelligence, machine learning, the pandemic and the future outlook for the media tech industry
By Jenny Priestley
Published: March 26, 2021
The first day of the MediaTech 360 Summit covered 5G, artificial intelligence, machine learning, the pandemic and the future outlook for the media tech industry
target=_blank title=Share on LinkedIn class=share-linkedin> The first day of the MediaTech 360 Summit covered 5G, artificial intelligence, machine learning, the pandemic and the future outlook for the media tech industry
https://www.tvbeurope.com/business/mediatech-360-summit-5g-will-challenge-content-creators-to-push-the-boundaries title=Share via Email class=share-email>
Day One of TVBEurope's MediaTech 360 Summit covered a range of topics, including 5G, artificial intelligence, machine learning, and the impact of the pandemic on the industry.
Hosted by Oisin Lunny, day one began with a discussion on the revolutionary rise of 5G in the media supply chain. The panel's speakers included the BBC's Purminder Gandhu, 5G technologist Muki Kulhan, Brendan Yam SVP from ViacomCBS Digital Studios International, and BT Sport's Matt Stagg.
Gandhu discussed how 5G will be a massive user of 5G, and stated that the BBC doesn't want to just be sold packages by the mobile operators, but instead wants to engage with them. It's important that as broadcasters move towards fully IP, 5G will be an enabler on that, she added. But, there isn't a lot of technology for us to get our hands on and play with at the moment.
Stagg detailed BT Sport's work with 5G, which has been split into three areas: production, in-home experiences, in stadium augmented reality.
The litmus test will be the audience, added Kulhan. Will they have that connectivity, will they have an enhanced experience inside the stadium?
It's about putting the fan in charge of their experiences, but maintaining editorial control, explained Stagg. Our ethos is taking the fan to the heart of sport, so we want to make the fan feel they have a connection with us as the broadcaster. The industry is moving from one-to-many for sport to one-to-one. 5G and IP workflows enable that.
Yam explained that the it's important to get the telcos excited about the possibilities of 5G in broadcast, and to do that the audience needs to be excited. We think there is an onus on us to work with the telcos and vendors and take these game changing technologies and show the audience what they can do, he added. We need to engage with production and try new cameras, new overlays. The exciting thing is that we can do that now.
Gandhu concluded the panel by reminding everyone that 5G won't just have an impact on connectivity but also creativity. What's really important is not only opening up the experience for the fans, but providing greater creativity for the people who are creating content. Being able to move untethered cameras around, incorporating drone feeds into shots etc. 5G technology won't just enable better connectivity, it will challenge content creators to push the boundaries.
Can AI replace a human? No! Kulhan was back for the panel looking at applications and opportunities for artificial intelligence and machine learning. She was joined by analyst Chris Evans from Futuresource Consulting, KPMG's Hugo Pinto and Richard Welsh from Deluxe.
A lot of the discussion centred on where AI and ML are already being used in the media industry with Welsh telling the audience a lot of AI's use is not necessarily obvious.
Some of the use cases you don't even know they're there, but they're all over the place, agreed Pinto. When you talk about creativity you need to consider abstract thinking. Does data quantify it? Can you quantify creativity?
(l to r) Matt Stagg, Purminder Gandhu, Muki Kulhan, Oisin Lunny, Tal Hewitt, Richard Welsh Welsh cited an interesting example of research the team at Deluxe have been carrying out with the help of artificial intelligence. If you push into the creative area, you can start to find patterns that maybe you didn't realise were there, he explained. We looked into colour grading and you could map a colourist's choices across a particular piece, and then at other things they'd worked on, and there was a lot of correlation.
Evans added there's a huge opportunity for AI in the broadcast industry. As we begin to introduce more data in broadcast we can train AI to do more, he said.
But that brought a spirited response from Kulhan: AI has been around for a long time. Can AI replace a human? No! It's a tool that you can implement to make things smarter.
The panel ended with a warning about the ethical employment of AI. We need standardisation from the vendors, said Evans. Someone needs to make sure AI is eating a nutritious diet of information.
The media tech industry is so vibrant right now! The final panel of day one focused on TVBEurope's recent 2021 MediaTech Outlook report. It featured contributors to the report, including the DPP's Mark Harrison, UKTV's Sinead Greenaway, Signiant's Mike Flathers and Tal Hewitt from EY Parthenon.
Hewitt kicked the discussion off on a very positive note. Two things we saw during 2020 was strategic ability, the ability to pivot and launch new products really quickly, and to have an appetite for learning on the job, she told the audience. Innovation is baked in for media tech companies, but we saw a difference in companies that were able to escalate that and take advantage of the tail winds.
The media tech industry is so vibrant right now. There's a real momentum here that we can build off, which is actually quite exciting.
She added: Media and broadcasting is already in the pr
Most recent headlines
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
22/12/2025
Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...
22/12/2025
The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...
22/12/2025
Partnership integrates complementary satellite data and AI analytics to enhance security, infrastructure, and environmental monitoring solutions for global cust...
22/12/2025
Workflows allow you to create a sequence of planned events which may be added to your template(s) or inserted directly into your sequential or background playli...
22/12/2025
Monday 22 December 2025
Sky extends PGA TOUR partnership until 2029, as Sky Spo...
22/12/2025
Back to All News
Global Anime Hits and New Releases Take Center Stage at Jump Festa 2026
Entertainment
22 December 2025
GlobalJapan
Link copied to clipboar...
22/12/2025
Siobh n McSweeney, Rory McIlroy, Elon Musk, Catherine Connolly, Jim Gavin, Ivan Yates and Traitor Paudie Moloney lead new characters for Callan Kicks the Year 2...
22/12/2025
Winner announced in the picturesque surroundings of Wicklow's Avondale Tower and Treetop Walk
Andrew Trimble wins the show in his first series as coach
Th...
22/12/2025
The 2025 winners have been announced today, Sunday 21 December, for Ireland's largest choral competition Choirs for Christmas hosted by RT lyric fm.
Ove...
The first day of the MediaTech 360 Summit covered 5G, artificial intelligence, machine learning, the pandemic and the future outlook for the media tech industry
