Content Creator Roger Seng Sings Ci's Praises for Video Asset Management
Brie Clayton July 16, 2024
0 Comments
Roger Seng wears many hats in his professional life as a YouTube content creator focused on cameras and technology, an owner and creative director of a creative studio that supports clients' video work, and the chief digital officer of a software company. Between his diverse endeavors, Seng creates hours' worth of video content each month for a variety of platforms, people, and needs. The one constant throughout his professional operation is his use of Ci Media Cloud, Sony's cloud-based file management solution for collaborating, sharing, and reviewing media files.
Whether creating content for his personal channels or supporting client video work, Seng take his files, uploads them to his Ci Workspace and is easily able to share the videos with additional reviewers - whether those are brands whose products he's evaluating, clients, or stakeholders. Without sharing any raw assets, Seng can share videos to brand partners. Partners can preview projects in the browsers without downloading large media files and leave feedback and comments directly on the video before final files are delivered and uploaded.
Seng values the simplicity of Ci and his ability to do everything in one platform. He first learned about Ci at a trade show and after seeing a demo called it a light bulb moment. He explained, It is a diamond in the rough. I immediately realized that with Ci, I could consolidate the video and cloud platforms I was using. It was a no-brainer to implement the solution. Ci offers enough space to accommodate different types of media assets and videos.
Ci enhances Seng's productivity while decreasing his overall time spent, especially when compared to using two separate services for video production, as he had in the past. He explained, Ci has helped me increase my productivity because I'm going to one place to solve all of my video production problems. It has also been a time saver. I like to have duplicate copies of my assets on hard drives locally. Asset management is easier for me when all of my files are in one place and can easily be duplicated without having to pull back from two different sources.
With less than a year's use of Ci, Seng has uncovered many benefits and built-in features that he appreciates. He said, I love Ci Media Cloud for the file sharing, notes and review. The scrubbing preview is also really helpful. Being able to send finished videos, additional creative assets, and thumbnails in Ci is huge for me.
Speed was another critical benefit Seng spoke of. The upload speeds are fast in Ci Media Cloud. It's impressive. I sent roughly 20 gigabytes to a collaborator, and it took record time. I was dreading sending it over, but Ci made it really easy.
Beyond his appreciation of the platform, Seng has shared his enthusiasm for Ci with other creators. I've even sent Ci file request links to others which offers easy collaboration and saves me an extra step. I'm a fan of this workflow and have tried to expose it to others because I really believe in this streamlined process, he added.
Seng has also been able to incorporate his other production tools into his Ci workflow. I have used the Premiere Pro plugin and it's been really helpful when I'm on the go and want to travel with as little as I can. I don't have to bring a couple of hard drives with me. It's nice to just go into Premiere Pro, and download those assets directly to my computer using the plugin.
As a fan of Sony's products and vision, Seng is glad to add Ci to his toolkit, expand his relationship with the brand, and come full circle. Sony technologies have enabled me to build the YouTube channel of my dreams, out of nothing. And they don't just make the tools to help create the content, but also to consume it. Sony bridges the gap between content creator and content consumer to make that experience so delightful.
July 2, 2024Sony Electronics' PDT-FP1 5G Portable Data Transmitter, Now AvailableNew Device Supports Sustained High-Speed Still and Video Transmission from Sony Cameras,
May 16, 2024Pixomondo's Virtual Production Academy Expands with Programs at Sony PCL, Vook, and Vancouver Film SchoolOffers the latest virtual production and LED stage techniques to students and
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, and your first and last name below!
-- Sign up: * indicates required
Email Address *
Name
--
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
07/05/2026
Multi-year partnership positions Victory+ as a free home for Dallas Cowboys orig...
07/05/2026
From sideline reporting to directing and producing, the talented sophomore is building a well-rounded foundation for a career in live sports production
In the ...
07/05/2026
Cobalt Digital has received two Future Best of Show awards at NAB Show 2026. The COBALT blueCORE platform was recognized by TV Tech, and the COBALT PACIFIC ULL-...
07/05/2026
ESPN analyst Mina Kimes will host the televised semifinals and finals of the 202...
07/05/2026
Bitmovin has announced that MUBI, the global film streaming platform, has selected Bitmovin as its cloud VOD encoding partner. Bitmovin's encoding infrastru...
07/05/2026
NBCUniversal Telemundo Enterprises and the U.S. Soccer Federation have announced...
07/05/2026
Angel City Football Club (ACFC) and Victory have announced a regional broadcast partnership bringing live match coverage to fans across the greater Los Angeles...
07/05/2026
Spiideo has announced the launch of AI Highlights inside Spiideo Play, its automated sports production platform. AI Highlights combines video, event data, audio...
07/05/2026
Leostream Corporation has announced a unified remote access ecosystem for high-p...
07/05/2026
The Atlanta Dream has partnered with Victory to stream all locally broadcast Dream games for free, expanding the team's digital distribution strategy and g...
07/05/2026
Riedel Communications has announced the appointment of Marc Engroff as Chief Fin...
07/05/2026
SES and ARD, Germany's largest public broadcasting network, have announced a long-term extension of their satellite distribution partnership through 2039. U...
07/05/2026
UpLight Technologies delivers a flexible video and lighting system for a new televised sportLaunching the Pro Cheer League required more than creating a compell...
07/05/2026
Full Day Productions and GSE Worldwide have announced Spikes Under the Lights, a...
07/05/2026
Seit dem Start im Jahr 2023 hat DJ (Beta) das personalisierte H rerlebnis von 94...
07/05/2026
Da quando stata presentata nel 2023, DJ (beta) ha aiutato a definire un'esperienza d'ascolto pi personalizzata per 94 milioni di utenti Spotify Premi...
07/05/2026
Since launching in 2023, DJ (beta) has helped shape a more personalized listenin...
07/05/2026
Desde o lan amento em 2023, o DJ (beta) j ajudou a deixar a experi ncia de ouvi...
07/05/2026
From our earliest days, Spotify has been built on a simple principle: Great audio should be easy to reach. It's what's driven us to expand from music to...
07/05/2026
Asian and Pacific Islander artists continue to shape the global soundscape, pushing creative boundaries and connecting with fans worldwide. This Asian & Pacific...
07/05/2026
Company announce long-requested choir instrument
In the latest expansion of their Symphonic Elements series, UJAM have introduced an all-new vocal instrumen...
07/05/2026
Modular-inspired sound generation with digital control
Buchla have introduced Ziggy, a new compact synthesizer built around the company's complex oscill...
07/05/2026
Combines analogue voices with digital synthesis and sequencing
Polyend have announced Drums, a new hybrid analogue and digital drum machine that combines sy...
07/05/2026
Control surface now officially supports four DAWs
When Nektar launched the Panorama CS12 control surface, it worked exclusively with Apple's Logic Pro, ...
07/05/2026
In the first quarter 2026, SGL Carbon generated consolidated sales of 184.5 million, which was 49.8 million, or 21.3%, lower than in the prior year (Q1 2025: ...
07/05/2026
Rohde & Schwarz and Greenerwave achieve precise and fast ESA antenna characteriz...
07/05/2026
Two multi-role L3Harris products - the Red Wolf launched effects vehicle and SK...
07/05/2026
L3Harris will be developing key features of a secure and resilient digital infra...
07/05/2026
Alysa Liu and Shohei Ohtani Help Drive Viewership as 91 of the Top 100 Broadcast...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Cobalt Digital Wins Two Future Best of Show Awards at 2026 NAB Show
Manufacturer Recognized by TV Tech and TVBEurope for Innovation in signal processing
Cobal...
07/05/2026
Software and hardware platforms, AI power and user-friendliness on show...
07/05/2026
Intinor will demonstrate its latest technical enhancements for the Direkt series at BroadcastAsia 2026. With a continued focus on reliable contribution and remo...
07/05/2026
Bitmovin has announced that MUBI has chosen Bitmovin as its cloud VOD encoding partner, replacing MUBI's legacy on premises encoding setup to improve scalab...
07/05/2026
Meet Graduates from Berklees Class of 2026 Members of this years graduating class reflect on their proudest moments at Berklee and look ahead to whats next.
...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
At BroadcastAsia 2026, Interra Systems will demonstrate its latest innovations in automated quality control (QC), real-time monitoring, and captioning. The comp...
07/05/2026
At this year's Broadcast Asia, PlayBox Neo is set to unveil recent innovations across its PlayBox Neo Suite and integrated range of broadcast media solution...
07/05/2026
Strategic three-year partnership marks delivery phase of BFBS' next-generation media vision
Media organisation and military charity BFBS (British Forces Br...
07/05/2026
Amagi, the agentic industry cloud platform for unified broadcast, streaming, and monetization, today announced the availability of its In-Content Ads offering v...
07/05/2026
Lightware Visual Engineering has developed Rack Taurus for rack-based environments such as education and corporate training spaces. It enables clean and simple ...
07/05/2026
Jigsaw24, the UK's leading media equipment supplier and systems integrator, will showcase its expanded end-to-end workflow capabilities at MPTS 2026, signal...
07/05/2026
Ease Live, an Evertz company, today announced that it has been granted a US Patent for its proprietary graphical overlay technology, the foundation for interact...
07/05/2026
Test & measurement innovator Leader Electronics of Europe will present an extensive range of Leader, PHABRIX and LeaderPhabrix test and measurement solutions at...
07/05/2026
At Broadcast Asia 2026 (Stand 5H3 8), LiveU is redefining live production with its most powerful IP-video EcoSystem to date built to help broadcasters and con...
Content Creator Roger Seng Sings Ci's Praises for Video Asset Management 
