Content Creator Roger Seng Sings Ci's Praises for Video Asset Management
Brie Clayton July 16, 2024
0 Comments
Roger Seng wears many hats in his professional life as a YouTube content creator focused on cameras and technology, an owner and creative director of a creative studio that supports clients' video work, and the chief digital officer of a software company. Between his diverse endeavors, Seng creates hours' worth of video content each month for a variety of platforms, people, and needs. The one constant throughout his professional operation is his use of Ci Media Cloud, Sony's cloud-based file management solution for collaborating, sharing, and reviewing media files.
Whether creating content for his personal channels or supporting client video work, Seng take his files, uploads them to his Ci Workspace and is easily able to share the videos with additional reviewers - whether those are brands whose products he's evaluating, clients, or stakeholders. Without sharing any raw assets, Seng can share videos to brand partners. Partners can preview projects in the browsers without downloading large media files and leave feedback and comments directly on the video before final files are delivered and uploaded.
Seng values the simplicity of Ci and his ability to do everything in one platform. He first learned about Ci at a trade show and after seeing a demo called it a light bulb moment. He explained, It is a diamond in the rough. I immediately realized that with Ci, I could consolidate the video and cloud platforms I was using. It was a no-brainer to implement the solution. Ci offers enough space to accommodate different types of media assets and videos.
Ci enhances Seng's productivity while decreasing his overall time spent, especially when compared to using two separate services for video production, as he had in the past. He explained, Ci has helped me increase my productivity because I'm going to one place to solve all of my video production problems. It has also been a time saver. I like to have duplicate copies of my assets on hard drives locally. Asset management is easier for me when all of my files are in one place and can easily be duplicated without having to pull back from two different sources.
With less than a year's use of Ci, Seng has uncovered many benefits and built-in features that he appreciates. He said, I love Ci Media Cloud for the file sharing, notes and review. The scrubbing preview is also really helpful. Being able to send finished videos, additional creative assets, and thumbnails in Ci is huge for me.
Speed was another critical benefit Seng spoke of. The upload speeds are fast in Ci Media Cloud. It's impressive. I sent roughly 20 gigabytes to a collaborator, and it took record time. I was dreading sending it over, but Ci made it really easy.
Beyond his appreciation of the platform, Seng has shared his enthusiasm for Ci with other creators. I've even sent Ci file request links to others which offers easy collaboration and saves me an extra step. I'm a fan of this workflow and have tried to expose it to others because I really believe in this streamlined process, he added.
Seng has also been able to incorporate his other production tools into his Ci workflow. I have used the Premiere Pro plugin and it's been really helpful when I'm on the go and want to travel with as little as I can. I don't have to bring a couple of hard drives with me. It's nice to just go into Premiere Pro, and download those assets directly to my computer using the plugin.
As a fan of Sony's products and vision, Seng is glad to add Ci to his toolkit, expand his relationship with the brand, and come full circle. Sony technologies have enabled me to build the YouTube channel of my dreams, out of nothing. And they don't just make the tools to help create the content, but also to consume it. Sony bridges the gap between content creator and content consumer to make that experience so delightful.
July 2, 2024Sony Electronics' PDT-FP1 5G Portable Data Transmitter, Now AvailableNew Device Supports Sustained High-Speed Still and Video Transmission from Sony Cameras,
May 16, 2024Pixomondo's Virtual Production Academy Expands with Programs at Sony PCL, Vook, and Vancouver Film SchoolOffers the latest virtual production and LED stage techniques to students and
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, and your first and last name below!
-- Sign up: * indicates required
Email Address *
Name
--
North America Stories
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
How Chris Bolte Builds the Sound of PlayStation Games Chris Bolte '16 is a technical sound designer at Sucker Punch Productions, where he helps create the...
18/03/2026
Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4.
Larissa G rner Meeus will become CPO of Net Insight on May 4...
18/03/2026
SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...
18/03/2026
The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...
18/03/2026
(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...
18/03/2026
SMPTE Unveils 2026 NAB Show Educational Presentations
Brie Clayton March 18, 2026
0 Comments
SMPTE , the home of media professionals, technologists, a...
18/03/2026
Auditel Ad Campaign Shot on Blackmagic PYXIS 12K
Brie Clayton March 18, 2026
0 Comments
LED wall virtual production blends 12K open gate acquisition w...
18/03/2026
Brainstorm transforms productivity and sustainability with Suite 7 at NAB Show 2...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
SMPTE , the home of media professionals, technologists, and engineers, today unveiled its educational presentations for the 2026 NAB Show. This year SMPTE will ...
18/03/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, gaming, and more, today ann...
18/03/2026
Digital Alert Systems
Preview
2026 NAB Show
April 19 - 22
Booth C3452
At the 2026 NAB Show, Digital Alert Systems will showcase Version 6.0 of its DASDEC ...
18/03/2026
Setplex today announced that it will showcase its complete, fully integrated Zapflex platform for the first time at the 2026 NAB Show, introducing powerful new ...
18/03/2026
COW Jobs: Seeking DP for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Director of Photography for Low Budget Dramedy Fe...
18/03/2026
COW Jobs: Seeking Gaffer for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Gaffer for Low Budget Dramedy Feature Film- I...
18/03/2026
COW Jobs: Seeking Location, Sound for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Location/Sound for Low Budget Dramed...
18/03/2026
COW Jobs: Seeking Child Wrangler for Low Budget Film - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Child Wrangler for Low Budget Dramedy Fe...
18/03/2026
Calrec Redefines Broadcast Workflows at NAB 2026 with its Most Powerful Hardware...
18/03/2026
Oscar Nominated Two People Exchanging Saliva Posted with DaVinci Resolve Studio
Brie Clayton March 17, 2026
0 Comments
DaVinci Resolve Studio handle...
18/03/2026
Boston Conservatory Presents Celebrated Musical Satire Urinetown Performances for this Center Stage production will take place at Boston Conservatory Theater ...
18/03/2026
Charlie Puth Joins Switched on Pop at Berklee NYC The Berklee alum spoke with host and Berklee NYC professor Charlie Harding for a live taping, answering audi...
18/03/2026
Back to All News
Preparatevi Alla Terza E Ultima Stagione De La Legge di Lidia ...
18/03/2026
Back to All News
Netflix Drops Teaser and First Look Images for The Chestnut M...
17/03/2026
NASA+'s Rebecca Sirmons and Brittany Brown offer unique look at live streami...
17/03/2026
The transition to IP has fundamentally reshaped professional media infrastructures. Video, audio, and increasingly metadata now circulate as independent, precis...
17/03/2026
Live sports streaming can push every element in your video delivery chain to its limit, exposing every potential weakness in seconds. When the Super Bowl, the O...
17/03/2026
Texas Athletics sought to modernize its media production, enhance fan experience...
17/03/2026
Ikegami USA will demonstrate the latest additions to its wide range of broadcast...
17/03/2026
TNA Wrestling and iHeartMedia announces a new multi-platform collaboration that will integrate iHeartMedia across TNA's premium live events, weekly televisi...
17/03/2026
The goal was to transform Hard Rock Stadium into a global leader in sports and e...
17/03/2026
Spectrum has announced the launch of its new Multiview feature in the Spectrum TV App, giving customers the ability to watch up to four NCAA men's or women&...
17/03/2026
Genius Sports deal also covers data technology, AI, fan engagement, and performance analysis....
17/03/2026
Net Insight is supporting the rollout of a new state-wide centralized operation with Rede Massa, which is an SBT affiliate, the Brazilian regional television ne...
17/03/2026
Featuring audio from practice sessions, qualifying races, and Grand Prix races, the film represents Apple's sports-media ambitions
At Sunday night's Ac...
17/03/2026
Live broadcast has always been one of the most demanding environments in media a...
17/03/2026
DirecTV is introducing several new viewing features, including a multi-screen March Madness Mix channel and an updated Sports Central mobile app hub, ahead of...
17/03/2026
Deltatre has announced a multi-year partnership with ATP Media, the media arm of the ATP Tour, covering broadcast graphics, data, and production across the 2026...
17/03/2026
The Detroit Pistons have announced a third consecutive season partnering with Sc...
Content Creator Roger Seng Sings Ci's Praises for Video Asset Management 
