The latest study from Ericsson's ConsumerLab, Augmenting the daily commute , uncovers consumer behavior both before and during the COVID-19 crisis and post-pandemic expectations. Eighty percent of respondents say it is likely they will return to their usual commute after the crisis, even if only one in four definitely wants to go back to it.
Knowing what consumers value during their daily commute can be used to influence positive changes and adapt the commuting experience going forward especially when it comes to requirements on technology and connectivity.
Safety and driver assistance were a few of the topics explored in the report. The study tested a total of 16 mobility concepts with consumers with fifty-eight percent of the respondents highly interested in features that send alerts when a driver is not paying attention to a danger ahead.
In-vehicle continual connectivity, which involves having a stronger and more consistent internet connection for all passengers, compared to the regular internet access available on a smartphone, is another concept highly interesting for 50 percent of the respondents, these consumers would even like to take suggestions from their vehicles to change routes in order to avoid call drops or lags along the way.
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