Sports OTT Forum: How Digital Entities Create and Cultivate a Sports-Betting Plan
19/08/2019
Monday, August 19, 2019 - 8:00 am
Print This Story
Story Highlights
In 2019, we live in a time marked by seismic changes in legalized sports betting. After multiple states began permitting the practice and with others poised to allow it, professional leagues have broadened ties with their data providers, and mobile applications like Draft Kings and FanDuel have become hubs of activity. Content curators are playing catch-up in riding the sports-betting wave. At last month's Sports OTT Forum, two executives who work in those trenches explored the day-to-day and long-term process of developing a sports-betting-centric strategy.
Sportradar's Brian Josephs encourages a foundation of probabilities, insights, and analytics.
Step One: Get the Ball Rolling
Nothing can possibly get done without putting your best foot forward and taking the first step. Despite the infancy of legalized sports betting and the industry's finding its way along this unknown path, the slew of data and live odds does not stop for anyone. When starting a sports-betting initiative, Brian Josephs, VP, digital sport, Sportradar, believes that three core elements can lead to real-time accurate information.
It really depends on the appetite of your editorial staff, but the probabilities, advanced insights, and analytics around the game are very interesting for a bettor, he said. [Content creators need to ask] what are the certain trends or streaks that particular players, athletes, and teams are riding right now. What could give a bettor that little information they need to feel informed and then ultimately place a bet?
Step Two: Capitalize on Your Audience
After getting started and establishing a sturdy foundation, it's time to push out content that the majority of your fans can digest. As companies start to scratch the surface of sports-betting terms (over/under, covering the spread), a lot of progress can be made when these entities understand the inner fabric and mentality of their followers.
This is a new concept because it's newly legalized, but the habit [of gambling] is not new at all for sports fans due to fantasy football, explained David Liss, VP, analytics and strategy, Bleacher Report. Servicing is really something that we built some muscle around from a content perspective. There are a number of options - like picks, odds, and possible upsets - but a lot of it is just presenting the information in a visually clean way. On Instagram through our betting handle, there was a post that asked, Who are the favorites to win the Super Bowl?' for an event that will happen seven months from now. That's tapping into the behavior that NFL fans at the end of July are getting notifications that the regular season is about to start.
Bleacher Report's David Liss wants to push towards a communal experience.
Step Three: Educate Your User
Although the attention of seasoned bettors is important, a successful plan will not maintain structure or relevance without expansion. For many OTT platforms, being able to educate the user and provide a deep understanding of the subject matter is key to increasing the fanbase. Bleacher Report intends on using their social-media content and Turner Sports' partnership with Caesars Entertainment.
We're in the process of creating a lot of shows and content that leverage [the new studio in Las Vegas], said Liss. This content will all be about helping fans bet more smartly.
Step Four: Develop Encompassing User Experience
When all the hard work is done, it's time to bring casual and expert fans together as a sports-betting community. With an easy-to-navigate user interface and content that caters to all, digital platforms can plant an immovable flag in the new venture of sports-betting coverage.
We're aggregating people that care about this topic and are finding ways to deliver that content to them. We're building for a future where fans are able to place bets or build an ecosystem where that information and the exchanging of money can all live in a central place, Liss said. It all boils down to the user experience. [We want] a sports fan who cares about a game because they have money riding on it to [also] experience not just whether they won or lost their bet but the community surrounding that bet and that game.
LINK: | https://www.sportsvideo.org/2019/08/19/sports-ott-forum-how-digital-en... |
See more stories from svg |
Most recent headlines
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
19/03/2024
Barco announces collaboration with NVIDIA and SoftAcuity to add AI and data analytics applications to the operating room
Mar 18, 2024 Barco announces collaboration with NVIDIA and SoftAcuity to a...
19/03/2024
Hear from New Bulls Manager Morgan Ensberg on latest The Durham Bulls Podcast
Meet the Bulls' new manager, hear from 2 former managers, a former player and a person with a very special connection to Wool E. Bull. Tune in to The Durham...
19/03/2024
What Is Dembow? Tracing the Roots of a Global Phenomenon
What Is Dembow? Tracing the Roots of a Global Phenomenon The story of the dembow beat, which can be found in reggaeton, hip-hop, pop, and far beyond, speaks t...
19/03/2024
Berklee's Roger H. Brown Jr. Building Honored by Boston Society for Architecture
Berklee's Roger H. Brown Jr. Building Honored by Boston Society for Architec...
19/03/2024
Applications Open for 2024 Berklee at Umbria Jazz Clinics
Applications Open for 2024 Berklee at Umbria Jazz Clinics The 39th edition of the program will be held from July 9-21. By Callista Chan March 21, 2024 Ima...
18/03/2024
USC Basketball Star Juju Watkins on Fashion, Film, Friendship Bracelets, and More
Listeners turn to Spotify to connect with their favorites-from artists and album...
18/03/2024
Young professionals successfully complete vocational training at SGL's Meitingen site
Seven young professionals completed their vocational training at SGL Carbon in M...
18/03/2024
Vintage Allure
Released this past January, the music video for Ariana Grande's yes, and? brings a modern approach to vintage allure. The video was directed by Christian ...
18/03/2024
ST Engineering iDirect Unveils Intuition at SATELLITE 2024 Conference and Exhibition
Global satellite communications leader gives market a first look at its next-gen...
18/03/2024
Box to Box Films shares with MediaSilo
Box to Box Films Shares with MediaSilo Amy and Drive to Survive producer updates collaborators simply and securely Boston, MA, March 18, 2024 - Box to Box Fi...
18/03/2024
Telestream Introduces AI-Powered Tools for Rapid Content Delivery at NAB Show 2024
Telestream Introduces AI-Powered Tools for Rapid Content Delivery at NAB Show 20...
18/03/2024
Docufiction Film Bringing Down a Mountain Edited with DaVinci Resolve Studio
Docufiction Film Bringing Down a Mountain Edited with DaVinci Resolve Studio Brie Clayton March 18, 2024 0 Comments Blackmagic Design today announced ...
18/03/2024
FingerWorks Telestrators Releases Enhancements to Computer Vision Live Tracking Software at NAB 2024
FingerWorks Telestrators Releases Enhancements to Computer Vision Live Tracking ...
18/03/2024
DirecTV to Allow Subscribers to Opt Out of Local Stations
DirecTV announced a new feature over the weekend that will allow its subscribers to opt out of their local stations in return for a discount. Customers who ch...
18/03/2024
Logging and reviewing: Moving towards a sustainable workflow
Jane Sung, COO at Cinedeck, explains how broadcasters and content production companies can achieve the goal of moving towards creating a more sustainable, effic...
18/03/2024
Altice Media sold to French shipping tycoon for 1.55 billion
The deal includes BFM TV, one of the country's largest 24-hour news channels, as well as documentary channel RMC D couverte, and RMC Story By Jenny Priestl...
18/03/2024
Meet the CEO and founder
By TVBEurope Staff Published: March 18, 2024 Nick Franco tells TVBEurope how he went from being a master plasterer and refurbishing the ornate plasterwork ...
18/03/2024
Master the Avatar State: Glowing Eyes in Adobe After Effects
Master the Avatar State: Glowing Eyes in Adobe After Effects Levi Borland March 18, 2024 0 Comments In this step-by-step tutorial, learn how to recrea...
18/03/2024
Next Season of Doctor Who' on Disney Plus May 10
The next season of Doctor Who, with Ncuti Gatwa as the 15th Doctor, premieres on Disney Plus and around the world May 10. It is the first season to launch on Di...
18/03/2024
Screen Australia and VicScreen launch new Screen Careers initiative
18 03 2024 - Media release Screen Australia and VicScreen launch new Screen Careers initiative LTR Denise Eriksen, Esther Coleman Hawkins, Caroline Pitcher, K...
18/03/2024
CBC/WRAL Night Helps Bring in Over $26k for PBS NC
Capitol Broadcasting and WRAL-TV continued a decades-long tradition of supporting PBS North Carolina, our state's public television station, to good result ...
18/03/2024
NVIDIA Edify Unlocks 3D Generative AI, New Image Controls for Visual Content Providers
NVIDIA Edify, a multimodal architecture for visual generative AI, is entering a ...
18/03/2024
From Atoms to Supercomputers: NVIDIA, Partners Scale Quantum Computing
The latest advances in quantum computing include investigating molecules, deploying giant supercomputers and building the quantum workforce with a new academic ...
18/03/2024
New NVIDIA Storage Partner Validation Program Streamlines Enterprise AI Deployments
A sharp increase in generative AI deployments is driving business innovation for...
18/03/2024
NVIDIA Unveils Digital Blueprint for Building Next-Gen Data Centers
Designing, simulating and bringing up modern data centers is incredibly complex, involving multiple considerations like performance, energy efficiency and scala...
18/03/2024
Generative AI Developers Harness NVIDIA Technologies to Transform In-Vehicle Experiences
Cars of the future will be more than just modes of transportation; they'll b...
18/03/2024
All Eyes on AI: Automotive Tech on Full Display at GTC 2024
All eyes across the auto industry are on GTC - the global AI conference running in San Jose, Calif., and online through Thursday, March 21 - as the world's ...
18/03/2024
All Aboard: NVIDIA Scores 23 World Records for Route Optimization
With nearly two dozen world records to its name, NVIDIA cuOpt now holds the top spot for 100% of the largest routing benchmarks in the last three years. And thi...
18/03/2024
We Created a Processor for the Generative AI Era,' NVIDIA CEO Says
Generative AI promises to revolutionize every industry it touches - all that's been needed is the technology to meet the challenge. NVIDIA founder and CEO ...
18/03/2024
Banglalink Gets Unified Licence to Deliver Superior Digital Services in Bangladesh
18 Mar 2024 Banglalink Gets Unified Licence to Deliver Superior Digital Service...
18/03/2024
Thuraya partners with Niflink to deliver telemedicine and eLearning to users across its network
Abu Dhabi, 18 March, 2024 : Abu Dhabi, 18 March 2024: Thuraya Telecommunication...
18/03/2024
Thuraya partners with Niflink to deliver telemedicine and eLearning to users across its ne...
Abu Dhabi, 18 March, 2024 : Abu Dhabi, 18 March 2024: Thuraya Telecommunication...
18/03/2024
Major League Soccer: IMG on Capturing Fan Rituals and Delivering Consistent Coverage
Major League Soccer: IMG on capturing fan rituals and delivering consistent cove...
18/03/2024
Smashing Padel: Inside Aurora's Innovative Production of the Inaugural Hexagon Cup
Smashing padel: Inside Aurora's innovative production of the inaugural Hexag...
18/03/2024
Airspeeder Teams Up With EMG for World's First Live Broadcast of Flying Car Series
Airspeeder teams up with EMG for world's first live broadcast of flying car ...
18/03/2024
Netflix Announces News About 26 Upcoming Nordic Titles - Including 12 Brand New Titles
Back to All News Netflix Announces News About 26 Upcoming Nordic Titles - Inclu...
18/03/2024
Final sprint in the AS4 market communication
Final Sprint in the AS4 Market Communication: All Arvato Systems Customers Are Ready to Go Customers for market communication AS4-ready Arvato Systems is now...
18/03/2024
Tonight on Uzalo: Nkunzi takes a drastic decision
Tonight on Uzalo: Nkunzi takes a drastic decisionDon't miss Monday, 18 March's riveting episode of South African soapie Uzalo on SABC 1 on DStv channel ...
18/03/2024
Thales to modernize Montreal Mtro blue Line,improving passengers' punctuality and train reliability
Facebook Twitter LinkedIn Following a call for tenders, the Soci t de tra...
18/03/2024
Streaming today: Vida the Vet' on Netflix - 18 March 2024
Streaming today: Vida the Vet' on Netflix - 18 March 2024Looking for something to watch tonight? Check out all the new streaming releases from all your fav...
18/03/2024
Skeem Saam': Is Tobias Maswahla Evelyn's son?
Skeem Saam': Is Tobias Maswahla Evelyn's son?Is actor Sicelo Buthelezi's character Tobias Maswahla related to Deputy Principal Evelyn Maswahla in S...
18/03/2024
Tonight on Generations: Khensani tries to mend his friendship with Sphe
Tonight on Generations: Khensani tries to mend his friendship with SpheDon't miss Monday, 18 March's riveting episode of South African soapie Generation...
18/03/2024
Question: Did George Lucas rip off Dune?
Question: Did George Lucas rip off Dune?Miles Phillips explores Dune's Legacy and its echo in Star Wars, claiming that the former is among the best science ...
18/03/2024
Tonight on Skeem Saam: Jacobeth kicks Bullet to the curb
Tonight on Skeem Saam: Jacobeth kicks Bullet to the curbDon't miss Monday, 16 March's riveting episode of South African soapie Skeem Saam on SABC 1 on D...
18/03/2024
Tonight on Muvhango: Matshidiso finds incriminating information on Nkele
Tonight on Muvhango: Matshidiso finds incriminating information on NkeleDon't miss Monday, 18 March's riveting episode of South African soapie Muvhango ...
18/03/2024
Tonight on Smoke and Mirrors: In a haze of alcohol, Sakhile knocks down Fanyana
Tonight on Smoke and Mirrors: In a haze of alcohol, Sakhile knocks down FanyanaDon't miss Monday, 18 March's riveting episode of South African soapie Sm...
18/03/2024
Tonight on Scandal: Jojo's bad PR costs him more than he can afford
Tonight on Scandal: Jojo's bad PR costs him more than he can affordDon't miss Monday, 18 March's riveting episode of South African soapie Scandal! o...
18/03/2024
Tonight on Champions: Lebo's family are tearing him apart
Tonight on Champions: Lebo's family are tearing him apartDon't miss Monday, 18 March's riveting episode of South African soapie Champions on Mzansi ...
18/03/2024
Tonight on Gqeberha: Msimelelo lays down the rules at the Tshisa Nyama
Tonight on Gqeberha: Msimelelo lays down the rules at the Tshisa NyamaDon't miss Monday, 18 March's riveting episode of South African soapie Gqeberha: T...