Brainstorm, with Alfalite and Sono, to showcase advanced content creation solutions at ISE 2023

Brainstorm,leading manufacturer of real-time 3D graphics and virtual studio solutions,will be exhibiting at ISE 2023 in partnership withSono,the system integrator that designs experiences through audio-visual engineering,andAlfalite, the European LED manufacturer. The company will showcase its products in two different spaces withinthe newContent Production and Distribution Zone in Hall 6,which demonstratesthe flexibility of its product range,that allows forcreating the most advanced, high-end VR/AR/XR content, while providing with cost-effective content creation tools forlive events,corporations,and education.

Brainstorm andAlfalite(booth 6E300)will demonstrate theendlesspossibilities ofhigh-endvirtual productionincluding AR, AR and VR content created byInfinitySet, Brainstorm's award-winning solution, and displayed onAlfalite'sstate-of-the-artORIM LED panels. TheVP/XR Theatre byAlfalite& Brainstormwill showcase a complete solution,displayed ina 90 AlfaliteLED wallpowered withthe latest version of InfinitySet,which includesspecificfeaturesforadvanced, immersive XR virtual production, includingtele transportationandin-context AR.With its close integration with Unreal Engine, InfinitySet is perfect forbroadcast, film,liveeventsandmanyothercontent creation requirements.

Brainstorm andSono(booth 6E700)will showcaseEdison PRO, a comprehensive,easy-to-useand cost-effectivesolution for creatingeye-catching live or online presentationsand videosthat includekeyedlive talentsin virtual 3D environments. With Edison PRO, any user can create immersive presentations based on a PPT or PDF file and adding rich media like pictures, sound, video and even 3D objects and animations from the built-in libraries or any other source. Edison PRO is a user-friendly systemthat can becomplemented withEdisoneDesk,whichincludes a portable chroma set and a desk with workstation,camera,and lights so it becomes a self-sufficient, turnkey solution. And should the user prefer to create fully realistic AR shows, theEdisonGOapplication uses an iPad Pro to provide videowithtrackinginformationto Edison PRO, which can then insert in-context AR objects of any kind.

Brainstorm isdelightedto partner withAlfaliteandSonoat theContent Production and Distribution Zone, demonstrating theinfinite possibilitiesthat AR/XRcontent creationtechnologies provide,not only for broadcast and film, but also for advertising,live and hybrid events, corporate presentationsoreducation says Miguel Churruca, marketing and communications director of Brainstorm.

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