Ericsson will present how it is enabling content owners, broadcasters, and TV service providers to reposition themselves for success in the internet era of television. As consumers dictate a new pace of change through their relentless desire to access quality content across all screens at any time, the TV and media industry is experiencing unprecedented disruption and a dramatic shift to TV on consumer terms. Ericsson's continued investment in its consumer and industry insights research, its broad product portfolio and its global transformation services have enabled the company to meet the challenges of this disruption head-on and create new opportunities for its customers in a competitive marketplace.
Elisabetta Romano, Vice President and Head of TV and Media, Ericsson, says: As the entire media value chain undergoes such enormous change, we have a clear mission to act as a catalyst for innovation by offering transformative solutions and services for our customers, enabling them to delight the TV consumer every day. During NAB Show 2016, we will illustrate how we have uniquely invested in and created a combination of insights, portfolio and services to enable our customers to succeed in this new age and respond to the consumer's directive for seamless, personalized and immersive content experiences.
We believe that we hold a unique position in today's TV industry with our expertise in media, mobility and cloud, and Ericsson has, for almost 25 years, enabled many of the most groundbreaking media industry transitions, concludes Romano.
At NAB 2016, Ericsson will show a broad portfolio spanning media enrichment, processing, publishing, delivery, and culminating in sophisticated media experiences. Ericsson's portfolio comprises multiple acquisitions and significant organic investments to leverage the latest technologies of virtualization, cloud, and software defined workflows to enable customers to create agile innovations, while increasing efficiencies.
Ericsson's booth (#SU721) will showcase the following Ericsson capabilities:
Enabling continually evolving, personalized and immersive media experiences through:
The Ericsson MediaFirst TV Platform
Ericsson OTT and online video services
Ericsson Cloud DVR solution
Ericsson end-to-end UltraHD 4K and HDR ecosystem
Ericsson Content Discovery services
Ericsson Access services
Delivering seamless video streaming and quality of experience through:
Ericsson Media Delivery Network
Ericsson LTE Broadcast solution
Roadmap to 5G
Processing video in ultimate quality and efficiency with:
Software-defined video processing solutions
Enriching and publishing content through:
Ericsson Sports Graphics (Piero)
Ericsson Media Management and Playout services
Demonstrating technology leadership and industry innovation with:
Invitation-only tours of Ericsson's customer innovation suite
Ericsson on-booth speaker expert topics and conference sessions
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Ericsson will present how it is enabling content owners, broadcasters, and TV service providers to reposition themselves for success in the internet era of television. As consumers dictate a new pace of change through their relentless desire to access quality content across all screens at any time, the TV and media industry is experiencing unprecedented disruption and a dramatic shift to TV on consumer terms. Ericsson's continued investment in its consumer and industry insights research, its broad product portfolio and its global transformation services have enabled the company to meet the challenges of this disruption head-on and create new opportunities for its customers in a competitive marketplace. 
