
La m sica proveniente de M xico cuenta con talento en muchos g neros, como la m sica mexicana y el hip-hop. Pero, como en muchos otros mercados, el pop sigue siendo un elemento b sico. De hecho, M xico ocupa el cuarto lugar como el pa s que m s consume pop en Spotify, y muchas de las estrellas de pop en espa ol m s queridas del mundo son de M xico.
Ahora, Spotify presenta la ltima ola de estrellas del pop en una nueva campa a: La Gen 23. Durante muchas d cadas, M xico ha liderado el movimiento del pop latino , explica Uriel Waizel, l der editorial de Spotify M xico. Estamos emocionados de amplificar una nueva era del pop mostrando a los talentosos y creativos artistas mexicanos que est n cautivando a nuevas generaciones a trav s de la m sica . Con una identidad marcada por la colaboraci n y la autenticidad, esta nueva generaci n de talentos ha logrado impactar a su audiencia Gen Z. En Spotify, los oyentes s lo tienen que ir a un lugar para encontrar la m sica m s reciente de estos artistas: la playlist la pop wave.
Nuestra campa a comienza con RENEE, Kevin Kaarl, Bruses, Bratty, Humbe y Leon Leiden, seis artistas cuyos streams mensuales han aumentado m s de 9000% desde junio de 2020. En conjunto, suman 18,4 millones de oyentes mensuales, m s del doble de la poblaci n de Ciudad de M xico. Al dar a conocer a estos artistas, ofrecemos a los fans una mirada a las estrellas del pop m s recientes y atractivas de M xico. Con celos.
Kevin Kaarl
Con su guitarra siempre en mano, Kevin Kaarl se ha convertido en uno de los referentes de la pop wave . Sus emotivas canciones indie-folk han enganchado a m s de 7 millones de fans que se identifican con las historias de desamor que comparte en sus canciones. El a o pasado, su lbum Par s Texas debut en la posici n #5 de la lista de estrenos globales en Spotify.
RENEE
RENEE es una de las artistas m s electrizantes de su generaci n y embajadora EQUAL. Sus canciones se han convertido en himnos para mujeres y tiene alrededor de 2 millones de oyentes mensuales. Nunca Tristes (Me Vale Madre) , su canci n m s conocida, ha sido reproducida por fans m s de 45 millones de veces.
Bruses
Bruses fue la primera artista mexicana en ser nombrada embajadora de GLOW, el programa de Spotify que celebra y amplifica a los artistas y creadores LGBTIQA+. En los premios Latin Grammy de 2022, su lbum Monstruos fue nominado a Mejor lbum pop-rock y su tema qu voy a hacer conmigo??? fue nominado a Mejor Canci n Pop Rock .
Humbe
El regiomontano es famoso por su habilidad de lanzar canciones exitosas. Su lbum 2021, ENTROP A , fue bien recibido, con todas las canciones debutando en el Top 200 de Spotify M xico.
Leon Leiden
El artista de 23 a os Leon Leiden ha acumulado casi 50 millones de streams por su canci n Gitana (feat Jeis, Pao Alvarado & Charly Romero) . Con un estilo inigualable, la m sica de ESE LE N ha crecido m s de 2600% en streams mensuales entre junio de 2020 y junio de 2023.
Bratty
En 2023, Bratty se convirti en la artista mexicana m s joven en presentarse en Coachella. Mientras comandaba el escenario en Indio, California, Bratty interpret sus xitos como Honey, No Est s , Continental y Quiero Estar .
Encuentra m sica nueva de estos artistas mexicanos, y m s, en nuestra playlist la pop wave.
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