NAB 2026: IABM rebrands as IAMT and launches AI discovery platform and global alliance

International Association of MediaTech (IAMT), formerly known as IABM, announced a rebrand alongside the launch of an AI-powered discovery platform and a new global alliance at NAB Show 2026.

The organisation stated that the transition to IAMT reflects changes across the media technology sector, with a broader focus extending beyond traditional broadcast to include streaming, enterprise media, AI-driven workflows, immersive technologies and emerging content platforms.

This is beyond a rebrand, it's a recognition of the market we now inhabit, said Saleha Williams, CEO of IAMT. The media value chain has been permanently transformed, moving from hardware-centric silos to a fluid, software-defined, and cloud-integrated ecosystem. IAMT is a lever for our collective growth.

IAMT reported increased audience engagement, including an 8.8% LinkedIn engagement rate in 2025, more than 356,000 website sessions and over 220,000 active users.

IAMT is not just growing its audience, it is activating it, said Williams. We are delivering high-value visibility, meaningful engagement, and trusted influence that translates directly into stronger credibility and more commercially valuable connections for our members.

As part of the rebrand, IAMT introduced MAI (MediaTech Agentic AI), an AI-based discovery platform developed in collaboration with Alpha Cogs. Integrated into the organisation's website, MAI is trained on IAMT's research, member content and business intelligence resources to support information discovery and content visibility.

MAI is a game-changer for member industry amplification, said Williams. It moves us from a static repository of information to a 24/7 global advocate for our members.

We are moving beyond traditional AI integration into systems capable of interpreting intent and contextual signals, said Nicola Cogotti, founder and CTO of Alpha Cogs. Leveraging the Emotional Intelligence Engine originally developed for Cogi, MAI applies that same human-centric architecture to information discovery, helping people access insights in a way that feels natural, adaptive, and deeply intelligent.

IAMT also announced the launch of the IAMT Global Alliance, intended to connect technology providers, end users and industry partners. The initiative includes collaboration across media partners, educational institutions and industry groups, with a focus on aligning technology development with operational requirements.

At its core, this is about aligning innovation with real-world needs, said Williams. By bringing buyers, educators, and industry groups into the same ecosystem, we are creating a more connected, responsive, and forward-looking industry.

The organisation is also introducing a visual podcast series at NAB Show 2026, featuring interviews and discussions with industry participants.

We're creating a direct connection between those building MediaTech and those buying it and those using it, said Matt Stagg, of Neutral Wireless and an IAMT Global Alliance Ambassador and host of the IAMT Visual Podcast Series. By bringing senior MediaTech buyers into the conversation, through research, roundtables, and real-world dialogue, we can ensure innovation is aligned with actual industry needs, not assumptions.

IAMT stated that the rebrand, MAI platform and Global Alliance are intended to support industry collaboration and information exchange across the media technology sector.

LINK:	https://www.sportsvideo.org/2026/04/20/nab-2026-iabm-rebrands-as-iamt-...
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