Editor's note: This post is part of Into the Omniverse, a series focused on how artists, developers and enterprises can transform their workflows using the latest advances in OpenUSD and NVIDIA Omniverse.
Universal Scene Description, aka OpenUSD, is elevating the manufacturing game. Siemens, a leader in industrial technology, has embraced OpenUSD as a cornerstone of its digital transformation journey, using it to help bridge the gap between physical and virtual worlds.
Siemens is adding support for OpenUSD in its Siemens Xcelerator platform applications, starting with Teamcenter X software.
The integration empowers manufacturers to create photorealistic, robust digital twins that mirror real-world counterparts with unprecedented fidelity and efficiency. This allows for optimized resource utilization, minimized waste and enhanced product quality through comprehensive simulation and analysis - all of which align with sustainability and quality objectives.
For a company such as Siemens - one whose software touches all parts of the manufacturing cycle - digitalization can mean helping customers save time and costs, streamline workflows and reduce risk of manufacturing defects.
Ian Fisher, a member of Siemens Digital Industries Software team, is no stranger to the impact of embracing digital transformation - especially one powered by OpenUSD and generative AI.
We are an industrial company where data is king, he said. OpenUSD comes in from the media side of the world, and we are looking to bring its openness and flexibility into the industrial world.
Enterprises of all sizes depend on Siemens' Teamcenter software, part of the Siemens Xcelerator platform, to develop and deliver products at scale. By connecting NVIDIA Omniverse - a platform of APIs and services based on OpenUSD - with Teamcenter X, Siemens' cloud-based product lifecycle management software, engineering teams can make their physics-based digital twins more photorealistic and immersive, improving accuracy and minimizing waste and errors within workflows.
Siemens' adoption of OpenUSD means that companies like HD Hyundai, a leader in sustainable ship manufacturing, can consolidate and visualize complex engineering projects directly within Teamcenter X. Find out more in the demo:
OpenUSD is touching other parts of Siemens as well. Siemens produces inverters, drive controllers and motors for more than 30,000 customers worldwide. Its lead electronics plant, GWE, in Erlangen, Germany, has been developing use cases from AI-enabled computer vision for defect detection to training pick-and-place robots.
One of their main challenges has been acquiring data to train the AI models that fuel these use cases. By building custom synthetic data generation pipelines using Omniverse Replicator, powered by OpenUSD, the engineers were able to generate large sets of diverse training data by varying many parameters including color, texture, background, lighting and more - allowing them to not only bootstrap but also quickly iterate on their AI models.
Committed to a future of widespread OpenUSD integration, Siemens was one of eight new general members that joined the Alliance for OpenUSD (AOUSD) last month, an organization dedicated to interoperability of 3D content through standardization.
Watch Fisher and other special guests discuss the impact of OpenUSD on industrial digitization workflows in this livestream replay:
Get Plugged Into the World of OpenUSD Siemens and OpenUSD took center stage this week at Hannover Messe, the world's leading industrial trade fair. Siemens CEO Roland Busch and Rev Lebaredian, vice president of Omniverse and simulation technology at NVIDIA, shared their vision on the potential of OpenUSD for customers in all industries.
For more on how Siemens is using OpenUSD to build and test complex AI-based automation systems completely virtually, watch the replay of the GTC session, Virtual Commissioning of AI Vision Systems With OpenUSD. All other sessions from GTC's OpenUSD Day are available for viewing on demand.
Watch @BuschRo and @RevLebaredian discuss how #digitaltwins, powered by #AI and #OpenUSD, can drive productivity across all industries at #HM24.
NVIDIA Design & Visualization (@NVIDIADesign) April 22, 2024
Get started with NVIDIA Omniverse by downloading the standard license free, access OpenUSD resources and learn how Omniverse Enterprise can connect teams. Follow Omniverse on Instagram, Medium and X. For more, join the Omniverse community on the forums, Discord server, Twitch and YouTube channels.
Featured image courtesy of Siemens, HD Hyundai.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Editor's note: This post is part of Into the Omniverse, a series focused on how artists, developers and enterprises can transform their workflows using the latest advances in OpenUSD and NVIDIA Omniverse.
