
Editor's note: This post is part of Into the Omniverse, a series focused on how artists, developers and enterprises can transform their workflows using the latest advances in OpenUSD and NVIDIA Omniverse.
Universal Scene Description, aka OpenUSD, is elevating the manufacturing game. Siemens, a leader in industrial technology, has embraced OpenUSD as a cornerstone of its digital transformation journey, using it to help bridge the gap between physical and virtual worlds.
Siemens is adding support for OpenUSD in its Siemens Xcelerator platform applications, starting with Teamcenter X software.
The integration empowers manufacturers to create photorealistic, robust digital twins that mirror real-world counterparts with unprecedented fidelity and efficiency. This allows for optimized resource utilization, minimized waste and enhanced product quality through comprehensive simulation and analysis - all of which align with sustainability and quality objectives.
For a company such as Siemens - one whose software touches all parts of the manufacturing cycle - digitalization can mean helping customers save time and costs, streamline workflows and reduce risk of manufacturing defects.
Ian Fisher, a member of Siemens Digital Industries Software team, is no stranger to the impact of embracing digital transformation - especially one powered by OpenUSD and generative AI.
We are an industrial company where data is king, he said. OpenUSD comes in from the media side of the world, and we are looking to bring its openness and flexibility into the industrial world.
Enterprises of all sizes depend on Siemens' Teamcenter software, part of the Siemens Xcelerator platform, to develop and deliver products at scale. By connecting NVIDIA Omniverse - a platform of APIs and services based on OpenUSD - with Teamcenter X, Siemens' cloud-based product lifecycle management software, engineering teams can make their physics-based digital twins more photorealistic and immersive, improving accuracy and minimizing waste and errors within workflows.
Siemens' adoption of OpenUSD means that companies like HD Hyundai, a leader in sustainable ship manufacturing, can consolidate and visualize complex engineering projects directly within Teamcenter X. Find out more in the demo:
OpenUSD is touching other parts of Siemens as well. Siemens produces inverters, drive controllers and motors for more than 30,000 customers worldwide. Its lead electronics plant, GWE, in Erlangen, Germany, has been developing use cases from AI-enabled computer vision for defect detection to training pick-and-place robots.
One of their main challenges has been acquiring data to train the AI models that fuel these use cases. By building custom synthetic data generation pipelines using Omniverse Replicator, powered by OpenUSD, the engineers were able to generate large sets of diverse training data by varying many parameters including color, texture, background, lighting and more - allowing them to not only bootstrap but also quickly iterate on their AI models.
Committed to a future of widespread OpenUSD integration, Siemens was one of eight new general members that joined the Alliance for OpenUSD (AOUSD) last month, an organization dedicated to interoperability of 3D content through standardization.
Watch Fisher and other special guests discuss the impact of OpenUSD on industrial digitization workflows in this livestream replay:
Get Plugged Into the World of OpenUSD Siemens and OpenUSD took center stage this week at Hannover Messe, the world's leading industrial trade fair. Siemens CEO Roland Busch and Rev Lebaredian, vice president of Omniverse and simulation technology at NVIDIA, shared their vision on the potential of OpenUSD for customers in all industries.
For more on how Siemens is using OpenUSD to build and test complex AI-based automation systems completely virtually, watch the replay of the GTC session, Virtual Commissioning of AI Vision Systems With OpenUSD. All other sessions from GTC's OpenUSD Day are available for viewing on demand.
Watch @BuschRo and @RevLebaredian discuss how #digitaltwins, powered by #AI and #OpenUSD, can drive productivity across all industries at #HM24.
NVIDIA Design & Visualization (@NVIDIADesign) April 22, 2024
Get started with NVIDIA Omniverse by downloading the standard license free, access OpenUSD resources and learn how Omniverse Enterprise can connect teams. Follow Omniverse on Instagram, Medium and X. For more, join the Omniverse community on the forums, Discord server, Twitch and YouTube channels.
Featured image courtesy of Siemens, HD Hyundai.
More from Nvidia
04/06/2026
Home to cutting-edge sovereign AI infrastructure and robotics innovators, as well as one of the world's most passionate gaming communities, South Korea is o...
04/06/2026
June's forecast with GeForce NOW: 100% chance of gaming.
GeForce NOW is lining up new adventures for the month, from big-name blockbusters to quirky indies...
03/06/2026
At CVPR, NVIDIA is unveiling new physical AI agent skills that help researchers ...
03/06/2026
What makes a robot gripper useful isn't that it can pick up one object - it&...
02/06/2026
The agentic AI moment has arrived, but delivering on its promise requires more t...
02/06/2026
Accelerated computing has revolutionized industrial engineering, compressing sim...
01/06/2026
Agentic AI is getting physical.
At COMPUTEX on Tuesday, NVIDIA announced NVIDIA JetPack 7.2 and NVIDIA NemoClaw support on NVIDIA Jetson.
JetPack 7.2 brings a...
01/06/2026
Financial institutions have spent years building AI: fraud models, credit models...
31/05/2026
Taiwan is home to more than 500 NVIDIA ecosystem partners. More than 1 million N...
31/05/2026
As factories move from isolated automation to plant-wide intelligence, manufacturers need AI systems that can connect live machine signals, quality systems, wor...
31/05/2026
The NVIDIA AI Cloud ecosystem is accelerating the global buildout of AI factory infrastructure. Partners are expanding capacity to meet growing demand from ente...
28/05/2026
License to stream, shaken and stirred.
GeForce NOW is dialing up the espionage with the launch of 007 First Light, letting members slip into James Bond's r...
28/05/2026
Robotics is entering a new phase: moving from controlled demos and scripted automation toward generalizable, reliable embodied autonomy in the real world.
At ...
26/05/2026
The shift to agentic AI creates a new CPU requirement for the AI factory: fast cores, massive memory bandwidth and the ability to sustain high performance when ...
21/05/2026
The future of AI is landing in Taipei. At NVIDIA GTC Taipei at COMPUTEX, the world's developers, researchers and industry leaders are converging to dive int...
21/05/2026
The mission begins now.
GeForce NOW is dialing up the action with a blockbuster...
19/05/2026
At this year's Google I/O conference, NVIDIA and Google Cloud are accelerating the work of more than 100,000 developers in the companies' joint develope...
18/05/2026
Agentic AI inference at one-tenth the cost per token with NVIDIA Vera Rubin NVL7...
14/05/2026
Editor's note: The Gaijin single sign-on feature is now up and running.
Dive masks on - Subnautica 2 is making a splash on GeForce NOW day-and-date with la...
13/05/2026
Agentic AI is changing the way users get work done. Following the success of OpenClaw, the community is embracing new open source agentic frameworks. The latest...
13/05/2026
Reinforcement-learning agents - AI systems that learn by trial and error - can c...
12/05/2026
From finance and procurement to supply chain and manufacturing, specialized AI agents are moving into the enterprise systems where business decisions are made, ...
07/05/2026
AI will help build the energy it needs.
That's the case U.S. Energy Secreta...
07/05/2026
Less typing, more tanking.
Faster logins mean more time in the gaming action - and this week provides GeForce NOW members with a smoother path straight into th...
06/05/2026
The race to build the world's most powerful AI factories demands networking ...
05/05/2026
Enterprise AI has learned to generate. It has learned to reason. Now companies are asking the next question: How should AI act?
Early agent systems have shown ...
30/04/2026
Editor's note: This post is part of the Nemotron Labs blog series, which explores how the latest open models, datasets and training techniques help business...
30/04/2026
[Editor's note] The blog has been updated to note that GeForce RTX 5080-powe...
28/04/2026
Editor's note: This post is part of Into the Omniverse, a series focused on how developers, 3D practitioners, and enterprises can transform their workflows ...
28/04/2026
AI agent systems today juggle separate models for vision, speech and language - ...
23/04/2026
AI agents have revolutionized developer workflows, and their next frontier is kn...
23/04/2026
GeForce NOW is doubling down on what matters most: gamers. This week's upgra...
22/04/2026
NVIDIA and Google Cloud have collaborated for more than a decade, co engineering a full stack AI platform that spans every technology layer - from performance o...
20/04/2026
Manufacturing is at an inflection point. Across every major industrial economy, ...
20/04/2026
AI agents are transforming how work gets done across all industries, acceleratin...
16/04/2026
Head straight for orbit with GeForce NOW - no space helmet required.
PRAGMATA,...
15/04/2026
Traditional data centers only stored, retrieved and processed data. In the generative and agentic AI era, these facilities have evolved into AI token factories....
15/04/2026
The NAB Show 2026 trade show, running April 18-22 in Las Vegas, is set to showcase a wave of new features and optimizations for top video editing applications. ...
09/04/2026
A timeless story of grit, faith and rebellion takes center stage as Samson: A Ty...
02/04/2026
Open models are driving a new wave of on-device AI, extending innovation beyond the cloud to everyday devices. As these models advance, their value increasingly...
02/04/2026
No joke - GFN Thursday is skipping the tricks and heading straight into the games. April kicks off with ten new titles, bringing fresh adventures to GeForce NOW...
31/03/2026
CERAWeek - dubbed the Davos of energy - is where policymakers, producers, techno...
26/03/2026
Editor's note: This post is part of Into the Omniverse, a series focused on ...
26/03/2026
That gaming backlog won't clear itself - GeForce NOW is here to help. Stream the latest titles straight from the cloud across a variety of devices.
This we...
25/03/2026
AI is the defining technology of our time, quickly becoming core business infrastructure. It's fueled by a diverse ecosystem of models: large and small, ope...
25/03/2026
At the half-time whistle of the UEFA EURO 2020 round of 16 football match betwee...
24/03/2026
Artificial intelligence has rapidly emerged as one of the most critical workload...
23/03/2026
Autonomous agents mark a new inflection point in AI. Systems are no longer limited to generating responses or reasoning through tasks. They can take action: Age...
19/03/2026
It's a double feature on GFN Thursday. This week, GeForce NOW offers smoother sights in virtual reality (VR) and a sprawling new land to conquer.
Streaming...
17/03/2026
As AI native applications scale to more users, agents and devices, the telecommu...