Pixway Chooses disguise to Drive Massive LED Video Screen for Renault at 2019 Geneva International Motor Show posted: 20/02/2020
When Berlin-based creative event solutions company Pixway helped to create the Renault booth for the 2019 Geneva International Motor Show (GIMS) they utilised four disguise 4x4pro media servers to drive the booth's massive LED video screen and feed colour information to an innovative interactive lighting rig.
The annual GIMS is considered one of the most important international auto shows. With the goal of providing show attendees with a look at Renault's more than 120 years of providing sustainable mobility for all. The booth explored the evolution of the brand, showcased the latest models and engaged show-goers with more than 240 intelligent lights for atmosphere, 109 LED tubes for targeted illumination and a massive LED video screen for maximum visual impact.
A defining element of the booth was the 63 x 2.5-meter LED video screen, with a resolution of 18,144 x 720 pixels. The theme and colours of the video, the speed of the cuts and VFX were all accurately integrated with the programmed lighting creating a real wow-factor.
We were able to fully showcase how powerful the disguise system is and the benefits the client can achieve by working with the Pixway team operating disguise servers, says Ron Lindenau, Event Tech and Management Specialist at Pixway.
The project's contractor, 4Wall Entertainment Group GmbH (formerly Seibo), has worked with Pixway since 2016 on numerous productions featuring immersive experiences, including previous incarnations of the Renault booth such as the 2018 motor show in Geneva as well as other in countries such as China, Russia, Brazil, France, Belgium, just to name a few.
The booth designers and especially Lighting Designer Christian Jean had a simplistic but powerful vision: a clean booth with high-quality materials and nice shifting natural light that changed according to the video content running on the LED screen, notes Ron. It was quite different from a lot of booths where video screens just played loops without affecting the cars showcased.
The functionality of the disguise pre-vis also played a big part in Pixway being selected for the project. At the beginning of the planning phase Renault's main requirement was to find efficient playback systems that could help bring their ideas to life, says Paul Meffert, Pixway's CEO.
The day we arrived at Renault, a few competitors were trying to make their systems run the videos with a canvas size of 18,144px x 720px @ 50fps in QuickTime and lights with over 1,000 Art-Net universes - without success. We got the job the moment we plugged our system into the network and showed them how it played in the disguise pre-viz in real-time. Fast, precise, diverse and reliable were characteristics that Renault deemed essential. We were able to successfully deliver with the disguise system plus our dedicated and skilled Pixway operators being on site to support throughout the event.
Pixway began working on the project by receiving rig plans, IP tables and Art-Net address tables. From there, the screens, devices, mappings and outputs were defined, and we were ready for pre-programming with the Lighting Console Operator Philippe Lattoni and Christian Jean, Paul explains.
The interactive lighting rig was controlled by a lighting console, but they also received colour information from the disguise media servers thanks to the use of Luminex LumiNodes and Art-Net signals.
In Paris, we received the first content for the DMX screens and tested the connections to all the LumiNodes to ensure that all the necessary Art-Net channels we sent our information were working efficiently. Renault was particularly impressed with this part of the process since they had full visibility of their vision throughout programming and on the 3D stage of the disguise GUI. As the core part of the entertainment control system, we sent LTC timecode to the lighting console and to Pro Tools to receive OSC-commands from a Medialon control system.
disguise's table screen feature for DMX screens in combination with feed mapping were particularly helpful to Pixway, Ron reports, They saved a lot of time and gave us flexibility as the content layout changed from show to show.
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
09/05/2026
New desktop instrument focused on tactile performance
Bastl Instruments have announced Kalimba, a new desktop instrument that combines physical modelling, F...
09/05/2026
Compact sampling workstation gains new features
1010music have announced blackbox 2, a new version of their compact standalone sampler designed for DAWless ...
08/05/2026
One-button synth generates random four-track ideas
Cyma Forma and French artist Bambounou have announced RND synth, a compact hardware synthesizer built aro...
08/05/2026
Portable four-layer granular and sampling instrument
Tasty Chips have announced the GR-2, a new granular synthesizer and sampling instrument that combines e...
08/05/2026
Video Show Report
Video of SUPERBOOTH 26: Polyend Drums
Polyends big announcement for Superbooth 2026 is the Drums, a new drum machine that features both ...
08/05/2026
Deal agreed as NI enters new chapter
Native Instruments CEO Nick Williams has announced that a definitive agreement has been signed for the company to be ac...
08/05/2026
Video Show Report
Video of SUPERBOOTH 26: Erica Bullfrog Drums
The Bullfrog Drums is the latest collaboration between Erica Synths and Richie Hawtin, and ...
08/05/2026
In our latest blog, Tim Pearson reflects on the recent launch of Play Snooker, the new digital home of snooker by the World Professional Billiards and Snooker A...
08/05/2026
Pete reunites with Dogs Trust for a fourth series and a two-part overseas special
London, Friday 8th May 2026: The award winning factual entertainment series P...
08/05/2026
Wuppertal May 8, 2026
Riedel to Support Glasgow 2026 as Official Connectivity Integration Provider Riedel Communications today announced its return as a spons...
08/05/2026
ICG is excited to share news of our official launch in Northern Ireland, marking a significant milestone in the agency's growth.
Led by Digital Marketing M...
08/05/2026
Over the past ten years, Thames Water, in partnership with Arqiva, has installed more than 1.2 million smart meters, creating one of the most extensive advanced...
07/05/2026
Journalists reporting on Sudan are working in one of the most complex and fast-m...
07/05/2026
Seit dem Start im Jahr 2023 hat DJ (Beta) das personalisierte H rerlebnis von 94...
07/05/2026
Da quando stata presentata nel 2023, DJ (beta) ha aiutato a definire un'esperienza d'ascolto pi personalizzata per 94 milioni di utenti Spotify Premi...
07/05/2026
Since launching in 2023, DJ (beta) has helped shape a more personalized listenin...
07/05/2026
Desde o lan amento em 2023, o DJ (beta) j ajudou a deixar a experi ncia de ouvi...
07/05/2026
From our earliest days, Spotify has been built on a simple principle: Great audio should be easy to reach. It's what's driven us to expand from music to...
07/05/2026
Asian and Pacific Islander artists continue to shape the global soundscape, pushing creative boundaries and connecting with fans worldwide. This Asian & Pacific...
07/05/2026
Company announce long-requested choir instrument
In the latest expansion of their Symphonic Elements series, UJAM have introduced an all-new vocal instrumen...
07/05/2026
Modular-inspired sound generation with digital control
Buchla have introduced Ziggy, a new compact synthesizer built around the company's complex oscill...
07/05/2026
Combines analogue voices with digital synthesis and sequencing
Polyend have announced Drums, a new hybrid analogue and digital drum machine that combines sy...
07/05/2026
Control surface now officially supports four DAWs
When Nektar launched the Panorama CS12 control surface, it worked exclusively with Apple's Logic Pro, ...
07/05/2026
In the first quarter 2026, SGL Carbon generated consolidated sales of 184.5 million, which was 49.8 million, or 21.3%, lower than in the prior year (Q1 2025: ...
07/05/2026
Rohde & Schwarz and Greenerwave achieve precise and fast ESA antenna characteriz...
07/05/2026
January 8, 2024
Colorfront (colorfront.com), a leader in high-performance, on-s...
07/05/2026
February 9, 2024
Colorfront (colorfront.com), the multi-award-winning pioneer i...
07/05/2026
March 20, 2024
NAB 2024, Las Vegas - Colorfront (colorfront.com), the multi-awa...
07/05/2026
April 1, 2025
CINEMACON, APRIL 1, 2025 - Colorfront (colorfront.com), the multi-award-winning developer of high-performance dailies/transcoding/streaming syste...
07/05/2026
June 15, 2025
Colorfront (colorfront.com), an Academy and Emmy Award-winning de...
07/05/2026
June 15, 2025
Colorfront participated in the ICTA Barcelona Cinema Technology Summit on Sunday, June 15, 2025. Held at The Phenomena Experience, the event feat...
07/05/2026
July 1, 2025
Colorfront (colorfront.com), the multi-award-winning developer of high-performance dailies/transcoding/streaming systems for motion pictures, OTT,...
07/05/2026
July 1, 2025
Passion and dedication will take you places. Come with us on a short trip to the heart of India, where Annapurna Studios is living-up to the inspi...
07/05/2026
July 3, 2025
Colorfront (colorfront.com), the multi-award-winning developer of high-performance dailies/transcoding/streaming systems for motion pictures, OTT,...
07/05/2026
September 1, 2025
IBC 2025, Amsterdam - Colorfront (colorfront.com) - the Acade...
07/05/2026
April 17, 2026
LOS ANGELES - April 17, 2026 - Colorfront today announced Colorf...
07/05/2026
April 23, 2026
NAB 2026, Las Vegas - the Academy and Emmy Award-winning develop...
07/05/2026
Comscore to Announce First Quarter 2026 Financial ResultsRESTON, Va., May 7, 2026 - Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting a...
07/05/2026
Thursday 7 May 2026
Sky continues Sphere Abacus partnership with The Death of S...
07/05/2026
Thursday 7 May 2026
Sky Confirms Saturday Night Live UK will return this September for Series Two
Saturday Night Live UK will return for a second series, as S...
07/05/2026
Save 20% on the Sky Glass Gen 2 and Sky Glass Air TVsThursday 7 May 2026
How to watch the World Cup on Sky Glass
Tune into the World Cup on the BBC and ITV vi...
07/05/2026
Production sound mixer Dirk Sciarrotta has mixed Family Feud for 28 seasons. Thats up to 200 syndicated episodes per year, plus primetime celebrity specials - a...
07/05/2026
As audience expectations have evolved, Owen has stopped trying to hide microphones or excuse amplification. Instead, he treats sound as a fully immersive part o...
07/05/2026
Well known Irish faces pushed to the edge in new series of
Uncharted with Ray G...
07/05/2026
RT will premiere A Traveller Family, a compelling new documentary exploring the...
Pixway Chooses disguise to Drive Massive LED Video Screen for Renault at 2019 Geneva International Motor Show posted: 20/02/2020 
