Pixway Chooses disguise to Drive Massive LED Video Screen for Renault at 2019 Geneva International Motor Show posted: 20/02/2020
When Berlin-based creative event solutions company Pixway helped to create the Renault booth for the 2019 Geneva International Motor Show (GIMS) they utilised four disguise 4x4pro media servers to drive the booth's massive LED video screen and feed colour information to an innovative interactive lighting rig.
The annual GIMS is considered one of the most important international auto shows. With the goal of providing show attendees with a look at Renault's more than 120 years of providing sustainable mobility for all. The booth explored the evolution of the brand, showcased the latest models and engaged show-goers with more than 240 intelligent lights for atmosphere, 109 LED tubes for targeted illumination and a massive LED video screen for maximum visual impact.
A defining element of the booth was the 63 x 2.5-meter LED video screen, with a resolution of 18,144 x 720 pixels. The theme and colours of the video, the speed of the cuts and VFX were all accurately integrated with the programmed lighting creating a real wow-factor.
We were able to fully showcase how powerful the disguise system is and the benefits the client can achieve by working with the Pixway team operating disguise servers, says Ron Lindenau, Event Tech and Management Specialist at Pixway.
The project's contractor, 4Wall Entertainment Group GmbH (formerly Seibo), has worked with Pixway since 2016 on numerous productions featuring immersive experiences, including previous incarnations of the Renault booth such as the 2018 motor show in Geneva as well as other in countries such as China, Russia, Brazil, France, Belgium, just to name a few.
The booth designers and especially Lighting Designer Christian Jean had a simplistic but powerful vision: a clean booth with high-quality materials and nice shifting natural light that changed according to the video content running on the LED screen, notes Ron. It was quite different from a lot of booths where video screens just played loops without affecting the cars showcased.
The functionality of the disguise pre-vis also played a big part in Pixway being selected for the project. At the beginning of the planning phase Renault's main requirement was to find efficient playback systems that could help bring their ideas to life, says Paul Meffert, Pixway's CEO.
The day we arrived at Renault, a few competitors were trying to make their systems run the videos with a canvas size of 18,144px x 720px @ 50fps in QuickTime and lights with over 1,000 Art-Net universes - without success. We got the job the moment we plugged our system into the network and showed them how it played in the disguise pre-viz in real-time. Fast, precise, diverse and reliable were characteristics that Renault deemed essential. We were able to successfully deliver with the disguise system plus our dedicated and skilled Pixway operators being on site to support throughout the event.
Pixway began working on the project by receiving rig plans, IP tables and Art-Net address tables. From there, the screens, devices, mappings and outputs were defined, and we were ready for pre-programming with the Lighting Console Operator Philippe Lattoni and Christian Jean, Paul explains.
The interactive lighting rig was controlled by a lighting console, but they also received colour information from the disguise media servers thanks to the use of Luminex LumiNodes and Art-Net signals.
In Paris, we received the first content for the DMX screens and tested the connections to all the LumiNodes to ensure that all the necessary Art-Net channels we sent our information were working efficiently. Renault was particularly impressed with this part of the process since they had full visibility of their vision throughout programming and on the 3D stage of the disguise GUI. As the core part of the entertainment control system, we sent LTC timecode to the lighting console and to Pro Tools to receive OSC-commands from a Medialon control system.
disguise's table screen feature for DMX screens in combination with feed mapping were particularly helpful to Pixway, Ron reports, They saved a lot of time and gave us flexibility as the content layout changed from show to show.
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
03/03/2026
For many, finding time or headspace to pick up a book can feel out of reach, but...
03/03/2026
Rohde & Schwarz and Realtek demonstrate first test solution for Bluetooth LE Hi...
03/03/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
03/03/2026
Luxembourg, 2 March 2026 -- SES S.A. fully consolidates Intelsat from 17 July 2025 and announces financial results for the year ended 31 December 2025
FY25 Pe...
03/03/2026
03 Mar 2026
VEON and MeetKai Expand Collaboration to Explore Sovereign AI Infra...
03/03/2026
Tuesday 3 March 2026
Sky releases official trailer for The Miniature Wife, a Sk...
03/03/2026
Tuesday 3 March 2026
Ryan Reynolds and Rob Mac land first ever live commentary ...
03/03/2026
Tuesday 3 March 2026
The Dyers' Caravan Park reopens for a second season after a hit launch on Sky
The Dyers' Caravan Park
JPEG (510KB)
Sky books a ...
03/03/2026
Harmonic's cOS Virtualized Broadband Platform Simplifies Network Operations, Lowers Hardware Dependency and Enables Seamless DOCSIS and Fiber Growth SAN JO...
03/03/2026
Comscore to Announce Fourth Quarter and Full Year 2025 Financial ResultsRESTON, VA, March 3, 2026 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for plannin...
03/03/2026
Self-taught on iMovie, Hanagami transitioned to Final Cut Pro in 2009, discovering that professional tools could give him full creative control over how his wor...
03/03/2026
RT Media Sales has announced Spry Finance has renewed it's sponsorship of M...
02/03/2026
Rohde & Schwarz demonstrates FR1-FR3 carrier aggregation, advancing 6G readiness Rohde & Schwarz and Qualcomm Technologies, Inc. have reached another pivotal ...
02/03/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, and Arqit Quantum Inc. (Nasdaq: ARQQ, A...
02/03/2026
Luxembourg, February 26, 2026 - SES and Africa Mobile Network (AMN) have expande...
02/03/2026
Monday 2 March 2026
Saturday Night Live UK announces writing team
L-R: Jonno Johnson; Charlie Skelton; Celya AB; Omar Badawy; Gr inne Maguire; Laura Claxton; ...
27/02/2026
Since its inception, Gorillaz has been known for blending art with genre-bending...
27/02/2026
This week, Spotify introduced Audiobook Charts for the U.S. and U.K. The charts make it easy to discover your next favorite book by showing what's popular a...
27/02/2026
Rohde & Schwarz and Viasat to collaborate on NB-NTN IoT test plan for connectivi...
27/02/2026
In media technology, big features often steal the spotlight - AI integrations, cloud transformations, automation frameworks. But for the people who use these to...
27/02/2026
Digital Asset Management systems sit at the heart of most marcoms operations. They centralise content, organise it, and make it discoverable. Integrated with th...
27/02/2026
The AI Wild West comes to NAB 2026 and Blue Lucy is bringing the Sheriff
The AI Wild West is here, and media organisations are feeling the heat. On Booth W23...
27/02/2026
A deeply personal, uncompromising portrait of the legendary punk rock iconFriday...
27/02/2026
One of Ireland's favourite lifestyle shows Home of the Year, returns for its 12th series and will be proudly sponsored by SIRO. The brand-new series will ai...
27/02/2026
Our Farm: A GIY Story lands on RT One and RT Player from March 3
From walled garden to community farm, new six-part series captures the unfiltered realities...
27/02/2026
Note: English version included below the Irish language version.
Seachtain na Gaeilge 2026 ar RT
A Ghaeilge mo cheol th '
T feachtas athnuaite i n...
26/02/2026
Rohde & Schwarz awarded contract by Israel Airports Authority for QPS201 securit...
26/02/2026
Rohde & Schwarz highlights its unique CMX500 one-box tester tailored for NTN tes...
26/02/2026
Rohde & Schwarz high-efficiency transmitter powers next-gen broadcast services i...
26/02/2026
Rohde & Schwarz highlights its comprehensive embedded systems test solutions at ...
26/02/2026
Rohde & Schwarz to showcase spectrum security and network efficiency solutions a...
26/02/2026
Rohde & Schwarz and Broadcom showcase first Wi-Fi 8 RF signaling tests, paving w...
26/02/2026
Rohde & Schwarz advances AI-RAN testing using digital twins with NVIDIA Rohde & Schwarz, in collaboration with NVIDIA, continues to drive AI-RAN innovation fo...
26/02/2026
Rohde & Schwarz and LITEON demonstrate high throughput 5G femtocell testing with...
26/02/2026
The agreement ensures Europe's satellite-based augmentation continues enhanc...
26/02/2026
There were two big wins for RT KIDS shows at the 17th Kidscreen Awards in San Diego this week with Maddie Triggs and BeddyByes both taking home gongs.
The K...
26/02/2026
26 Feb 2026
VEON to Release FY25 Earnings Update on March 13, 2026 Dubai and New York, February 26, 2026 - VEON Ltd. (NASDAQ: VEON), a global digital operator ...
26/02/2026
What can I watch on UKTV and stream on U this week?
This week's highlights include new episodes of Will and Ralf Should Know Better, The Marlow Murder Club...
26/02/2026
Thursday 26 February 2026
Sky partners with STARZ on high-impact boxing drama F...
26/02/2026
Thursday 26 February 2026
An Open Letter to Our Fellow Leaders in Global Media
From:
Tim Davie, BBC Director-General
Jon Slade, CEO, Financial Times
Anna B...
26/02/2026
Wuppertal February 26, 2026
Teatro alla Scala Elevates Backstage Communication with Riedel's BoleroRiedel Communications today announced that Fondazione T...
26/02/2026
RT has confirmed that it has today received payment from the GAA for its 50% share of GAAGO.
RT confirmed in February 2025 that it had agreed in principle wi...
26/02/2026
RT Statement regarding the broadcast of Republic of Ireland vs Israel Nations League fixture
If the match goes ahead and that is a decision for the FAI as ...
25/02/2026
It's never been easier to customize your Spotify listening experience. Last year, we introduced more control over the way your playlist sounds, giving Premi...
Pixway Chooses disguise to Drive Massive LED Video Screen for Renault at 2019 Geneva International Motor Show posted: 20/02/2020 
