Pixway Chooses disguise to Drive Massive LED Video Screen for Renault at 2019 Geneva International Motor Show posted: 20/02/2020
When Berlin-based creative event solutions company Pixway helped to create the Renault booth for the 2019 Geneva International Motor Show (GIMS) they utilised four disguise 4x4pro media servers to drive the booth's massive LED video screen and feed colour information to an innovative interactive lighting rig.
The annual GIMS is considered one of the most important international auto shows. With the goal of providing show attendees with a look at Renault's more than 120 years of providing sustainable mobility for all. The booth explored the evolution of the brand, showcased the latest models and engaged show-goers with more than 240 intelligent lights for atmosphere, 109 LED tubes for targeted illumination and a massive LED video screen for maximum visual impact.
A defining element of the booth was the 63 x 2.5-meter LED video screen, with a resolution of 18,144 x 720 pixels. The theme and colours of the video, the speed of the cuts and VFX were all accurately integrated with the programmed lighting creating a real wow-factor.
We were able to fully showcase how powerful the disguise system is and the benefits the client can achieve by working with the Pixway team operating disguise servers, says Ron Lindenau, Event Tech and Management Specialist at Pixway.
The project's contractor, 4Wall Entertainment Group GmbH (formerly Seibo), has worked with Pixway since 2016 on numerous productions featuring immersive experiences, including previous incarnations of the Renault booth such as the 2018 motor show in Geneva as well as other in countries such as China, Russia, Brazil, France, Belgium, just to name a few.
The booth designers and especially Lighting Designer Christian Jean had a simplistic but powerful vision: a clean booth with high-quality materials and nice shifting natural light that changed according to the video content running on the LED screen, notes Ron. It was quite different from a lot of booths where video screens just played loops without affecting the cars showcased.
The functionality of the disguise pre-vis also played a big part in Pixway being selected for the project. At the beginning of the planning phase Renault's main requirement was to find efficient playback systems that could help bring their ideas to life, says Paul Meffert, Pixway's CEO.
The day we arrived at Renault, a few competitors were trying to make their systems run the videos with a canvas size of 18,144px x 720px @ 50fps in QuickTime and lights with over 1,000 Art-Net universes - without success. We got the job the moment we plugged our system into the network and showed them how it played in the disguise pre-viz in real-time. Fast, precise, diverse and reliable were characteristics that Renault deemed essential. We were able to successfully deliver with the disguise system plus our dedicated and skilled Pixway operators being on site to support throughout the event.
Pixway began working on the project by receiving rig plans, IP tables and Art-Net address tables. From there, the screens, devices, mappings and outputs were defined, and we were ready for pre-programming with the Lighting Console Operator Philippe Lattoni and Christian Jean, Paul explains.
The interactive lighting rig was controlled by a lighting console, but they also received colour information from the disguise media servers thanks to the use of Luminex LumiNodes and Art-Net signals.
In Paris, we received the first content for the DMX screens and tested the connections to all the LumiNodes to ensure that all the necessary Art-Net channels we sent our information were working efficiently. Renault was particularly impressed with this part of the process since they had full visibility of their vision throughout programming and on the 3D stage of the disguise GUI. As the core part of the entertainment control system, we sent LTC timecode to the lighting console and to Pro Tools to receive OSC-commands from a Medialon control system.
disguise's table screen feature for DMX screens in combination with feed mapping were particularly helpful to Pixway, Ron reports, They saved a lot of time and gave us flexibility as the content layout changed from show to show.
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
10/06/2026
Get Hands-On with Interfaces & Mic Preamp Brands
If youre after a new interface or preamp, then GearExpo UK is the place to be! Well have a whole host of au...
10/06/2026
November 13-14 2026, The Midway, San Francisco
Following their recent rebranding, MONO Music Conference (formerly Music Expo) have officially announced thei...
10/06/2026
Debut instrument free for limited time
deFORM is the debut release from newly founded developer ebbandflow, and it's being offered as a free download fo...
10/06/2026
Rohde & Schwarz and TRUMPF advance laser-based drone defense with THORIS LCS Rohde & Schwarz is showcasing THORIS at ILA 2026: A sovereign, end to end counter...
10/06/2026
MAHLE and Rohde & Schwarz develop application for sensor testing of modern drive...
10/06/2026
10 Jun 2026
VEON's Banglalink Brings Every World Cup 2026 Match to Football...
10/06/2026
Wednesday 10 June 2026
How to watch every ICC Women's T20 World Cup 2026 match live on Sky Sports
Where is the ICC Women's T20 World Cup 2026 availabl...
10/06/2026
Wednesday 10 June 2026
P RLA brings first-ever Beautifully Clean Oral Care'...
10/06/2026
Wednesday 10 June 2026
Sky reveals pulse-pounding first teaser trailer for upco...
10/06/2026
Wuppertal June 10, 2026
Riedel Artist at the Heart of the 14th World Live Neurovascular ConferenceAt the 14th World Live Neurovascular Conference (WLNC) in Li...
09/06/2026
Last month, Spotify hosted PURE FLOWERS LIVE, a special event celebrating the re...
09/06/2026
Last month, RADAR U.K. artist Skye Newman took the stage in East London for a sp...
09/06/2026
Company to cease operating on 30 June 2026
Australian loudspeaker and amplifier manufacturer Wayne Jones Audio have announced that after much consideration,...
09/06/2026
Increases low-end weight and character
The latest plug-in release from Sheffield-based fedDSP aims to offer an all-in-one solution for users in search of mo...
09/06/2026
Introduces AI Studio Assistant, Moises Studio integration & more
Fender Studio have just announced the launch a significant update that brings an array of n...
09/06/2026
The BBC has found its Hercule Poirot.
After Deadline revealed last month that t...
09/06/2026
Filming to take place in Holmfirth
9th June 2026, London: U&GOLD is heading bac...
09/06/2026
X-Rite Pantone Launches Offset360 to Modernize Color Control Across Existing Pre...
09/06/2026
09 Jun 2026
VEON Appoints Serkan Ozturk as Chief of Staff & Strategy Officer Dubai and New York, June 9, 2026 - VEON Ltd. (NASDAQ: VEON), a global digital oper...
09/06/2026
Tuesday 9 June 2026
Katie Price: Nothing to Hide, a candid and unfiltered accou...
09/06/2026
Enni Continues to Rely on Arvato Systems - And Will Be Using AEP.EnerS4 Billing Solution
Arvato Systems to implement transformation project for SAP S/4HANA Ut...
09/06/2026
These special programmes will highlight RT 's connection with the Irish diaspora
This year, RT is marking 100 years of public broadcasting in Ireland with...
08/06/2026
At Spotify, our commitment to the LGBTQIA community is year-round. Through GLOW, our global music program, we celebrate and amplify the contributions of queer ...
08/06/2026
Get Hands-on With Keyboard & Synth Brands
GearExpo UK wouldn't be complete without some synth action, and we've got some of the industry's most ...
08/06/2026
50 popular in-ear monitoring system profiles added
The latest update for IK Multimedia's headphone-correction system has just arrived, and introduces ca...
08/06/2026
Manny Marroquin signature cans upgraded with SLAM Technology
The flagship model in Audeze's Manny Marroquin Signature Series has just been treated to an...
08/06/2026
Air domain supremacy redefined - New counter UAS, space solutions and directiona...
08/06/2026
he BBC and BritBox have announced that Edward Bluemel (We Might Regret This, My ...
08/06/2026
Plus, 20% off TVs ahead of kick-offMonday 8 June 2026
Sky introduces Real Time...
08/06/2026
FOX Secures Live NFL Game Package in Mexico Starting in Fall 2026 Agreement Features Thursday Night Football, Sunday Games Package, Thanksgiving Day Games, al...
08/06/2026
FOX One, FOX Sports and Indeed Name Austin Franklin and Kevin Akoto as FOX One C...
08/06/2026
Meet us on the show floor
Stand #286310 Discover Nara, the media management tool used by major facilities including Harbor and Molinare.
Nara v2 introduces re...
08/06/2026
L'art de l'Image dans Reflet dans un diamant mort' Une conversation avec le directeur de la photographie Manuel Dacosse, SBC et l' talonneur Pe...
08/06/2026
Embracing today's modern media workflows: FilmLight presents Nara 2.0, with FilmLight API Designed to support the growing demands of today's production ...
08/06/2026
Moderated by Andy Minuth, FilmLight's Colour Workflow Specialist
Wednesday 18 February
6:00pm / Doors open
7:00pm / Presentation in German
8:00pm / Drin...
08/06/2026
Join us on April 14 at 10:00am for a technical roundtable with the Filmlight dev...
08/06/2026
You're invited to FLAPI Classroom The fundamentals of coding and machine-assisted development
These sessions will help you build the skills needed to cre...
08/06/2026
With Sylvain Canaux (St Louis, Paris) and J r me Cloutier (MELS, Montreal)
Wednesday 6 May
Pick your time: 1:00PM / 5:00PM
Note: The presentation will be hel...
08/06/2026
FilmLight, 1107 N El Centro Ave, Los Angeles
Doors open at 3:30pm
Join the FilmLight team on June 9th at 4pm to learn how FilmLight products and APIs can stre...
08/06/2026
The Creators List launched to Help Brands Connect With Top Creators In CannesThe curated directory launched by Tubefilter, Comscore, Whalar Group and Gospel Sta...
08/06/2026
Irish YouTube star DavidMC joins Aisling O'Reilly to tackle all things socce...
07/06/2026
Company introduce 21 new protective covers
Decksaver have just announced their Sping 2026 Drop, which sees a total of 21 new models added to their ever-grow...
07/06/2026
Sunday 7 June 2026
Dynamo Vs Houdini comes to Sky later this year
The last time the world saw Dynamo, he buried himself alive. This weekend, he returned.
Mom...
06/06/2026
Check Out Leading Monitor Brands
We'll have monitors of all shapes and sizes at GearExpo UK, so whether you're looking to upgrade or expand your set...
Pixway Chooses disguise to Drive Massive LED Video Screen for Renault at 2019 Geneva International Motor Show posted: 20/02/2020 
