Online electricals retailer, AO.com announced today that it has signed a sponsorship deal with ITV, FremantleMedia UK and Syco Entertainment to sponsor the forthcoming 11th series of Saturday night hit show, Britain's Got Talent.
The exclusive deal is a first for AO.com and includes on-air and mobile companion app sponsorship plus multi-platform activation over the shows audition stages, live shows including multiple digital assets.
The comprehensive licensing package, will see a brand new creative, The AO.com Green Room'. Delivered by commercial production company, The Mob and directed by BTAA winning comedy & performance director, Sarah O'Gorman, the creative will form AO.com's new idents and will bring to life the surprising backstage moments that happen at the show.
AO.com will be using the sponsorship to demonstrate how it brings unexpected moments to its customers through its exceptional service, similar to the feeling that the ITV show brings to its viewers.
The deal was struck by AO.com's media agency, MediaCom North.
John Roberts, AO.com Founder commented:
We are really excited to be partnering with one of the biggest shows on ITV. This is a major investment in the AO brand to enable us to bring the AO Way to so many more UK customers. Our mission is to be the best European electrical retailer by being exceptional in the moments that matter for our customers as Britain's Got Talent is for their viewers. The alignment with Britain's Got Talent is the perfect springboard and we are excited to be working together with such a great team on the project.
Andrew Kirkcaldy, AO.com Brand Director stated:
From day one, the partnership between ourselves and Britain's Got Talent has felt like the perfect fit. Britain's Got Talent continuously gives its viewers the unexpected and AO.com aims to always go above and beyond with its extraordinary service. By joining forces, we are looking forward to creating some amazing and surprising moments together.
This year's series will see judge favourites; David Walliams, Amanda Holden, Alesha Dixon and show creator Simon Cowell returning for the 6th year in a row. The presenters will once again be the inimitable pairing of Ant and Dec. The show will air on ITV this Spring.
Nigel Hall, Global Head of Television, Syco Entertainment said:
"We are delighted at this new partnership with AO.com. This is a really exciting opportunity for us to work together to create a unique and innovative collaboration. We can't wait for the new series of Britain's Got Talent to begin!"
Jason Spencer, Business Development Director at ITV, said:
"We are thrilled to be working with AO.com as sponsor of Britain s Got Talent. AO.com is a fastgrowing, ambitious company and we look forward to activating the many varied elements of this new partnership across all of ITV s and AO.com s platforms to turbo charge their business."
Jayne Stephens, Head of Brand Partnerships at FremantleMedia said:
We're delighted to be partnering with AO.com and look forward to working closely with them in bringing to life the AO Green Room creative and unexpected moments through all internal and consumer facing touchpoints of the campaign.
Paul Cooper, Managing Director of MediaCom North Group stated:
As a growing, fast moving and entrepreneurial online business AO.com is the type of brand we at MediaCom North do our best work for. We are proud to support them on their growth to becoming the best electrical retailer in Europe. The AO.com and Britain's Got Talent partnership is a great example of how we work with our clients and media partners to place brands closer to the content that audiences love.
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
09/05/2025
Berklee Online Signs Transfer Articulation with Conservatorio Nacional de M sica The new agreement allows CNM students in the Dominican Republic to transfer i...
09/05/2025
Wooden Camera, a leading innovator in camera accessories, is proud to announce the launch of a new line of products for the Blackmagic URSA Cine Cameras. These ...
09/05/2025
LYNX Technik, provider of modular signal processing solutions is expanding its popular Series 5000 platform with three new 12G-SDI cards. The new cards provide ...
09/05/2025
Pebble, the leading automation, content management and integrated channel specialist, has completed a project to migrate ON TV, the major independent broadcaste...
09/05/2025
NUGEN Audio launches its new speech intelligibility plug-in, DialogCheck. A mono, stereo and multichannel dialog clarity meter, the software provides an objecti...
09/05/2025
Disguise the technology platform and solutions provider that powered MDL Beast Soundstorm 2024, Dubai Expo's Al Wasl Dome and visual displays at the Burj ...
09/05/2025
CVP has announced it will demonstrate its cutting-edge broadcast, live production and studio solutions at MPTS 2025. Taking place at Olympia London from 14th - ...
09/05/2025
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, and White Peaks Solutions, the prominent e...
09/05/2025
SportsEngine Play, the first-of-its-kind streaming service for youth sports, has agreed to a multi-year extension with AI-automated sports content leader, Pixel...
09/05/2025
Friend MTS, a leading global provider of content protection services, today announced that TOD, the premier sports and entertainment OTT subscription service fo...
09/05/2025
ZEISS announces that it is in development on a new virtual lens technology that will allow visual effects and compositing artists to apply an authentic lens loo...
09/05/2025
At the 2025 Media Production & Technology Show (MPTS), Cerberus Tech will showcase the latest major enhancement to its Livelink IP video delivery platform the...
09/05/2025
Capitol Broadcasting Company welcomed Warren Thomas as the new Vice President an...
09/05/2025
CAMBRIDGE, Mass. Studio Technologies said the Harvard University athletics department has integrated Dante-enabled equipment from the vendor into its broadcast ...
09/05/2025
NEW YORK ITN, a provider of a local linear supply side platform, and Magnite, a independent sell-side advertising company, have announced that they working toge...
09/05/2025
LEEDS, U.K. Nugen Audio has launched a new speech intelligibility plug-in, DialogCheck and offered up quotes from technologists working at places like Netflix p...
09/05/2025
AJA I/O Gear: The Heart of Broadcast Solutions' VEGO Mobile Editing Solution
Brie Clayton May 8, 2025
0 Comments
When working remotely on broadcas...
09/05/2025
What do they teach in an Advanced Adobe After Effects Course?
Roland Kahlenberg May 8, 2025
0 Comments
There aren't many advanced After Effects co...
09/05/2025
Larry Jordan Sits with Trevor Morgan of OpenDrives at NAB 2025
Brie Clayton May 8, 2025
0 Comments
Trevor Morgan, COO of OpenDrives, shares how the co...
09/05/2025
Berklee Popular Music Institute Announces UK Festival Debut and Tour Dates For the first time, BPMI will bring Berklee-affiliated artists and students to the ...
09/05/2025
Further to the comments from RT Director-General, Kevin Bakhurst on Wednesday 7th May included below in which he asked the EBU for a discusion on Israel...
09/05/2025
Here is your host, Patrick Kielty!
In the season finale of The Late Late Show, ...
09/05/2025
My Eurovision Party 2025 - join in on the fun with RT Kids!
Eurovision launche...
08/05/2025
A sinister fairy infiltrates a desperate family in Kenneth Dagatan's In My Mother's Skin, which premiered at the 2023 Sundance Film Festival. Photo co...
08/05/2025
As expected, continued weak demand from key sales markets and declining economic...
08/05/2025
A new three-part series is coming to BBC iPlayer and BBC One
(Image: The Christie Archive Trust)
The BBC has announced Agatha Christie's Endless Night, a...
08/05/2025
For skyward-bound operators, training focuses on the unique aspects of flying ISR missions, including the management of onboard surveillance equipment and the e...
08/05/2025
The cable industry has told the Federal Communications Commission it supports the National Association of Broadcasters' proposal to allow broadcasters to us...
08/05/2025
WASHINGTON The Consumer Technology Association has continued its opposition to mandates requiring that NextGen TV/ATSC 3.0 tuners be included in new TV sets, sa...
08/05/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real time visualization, has named Paul Maroni as Vice Pres...
08/05/2025
This year's UK Pavilion in hall 5, once again managed by Tradefair, will provide visitors with the unique opportunity to discuss and be involved in cutting ...
08/05/2025
Rohde & Schwarz will showcase its latest energy-efficient transmitters and 5G Broadcast technologies, designed to support network operators and content provider...
08/05/2025
IRVING, Texas Nexstar Media Group has tapped Bill Nardi as vice president of station operations, responsible for overseeing the day-to-day broadcast operations ...
08/05/2025
SEATTLE LumaTouch is partnering with CNN Academy to improve mobile storytelling techniques and support training across all of CNN Academy's training simulat...
08/05/2025
WASHINGTON The Society of Broadcast Engineers has filed comments with the Federal Communications Commission that support a proposal by the National Association ...
08/05/2025
Senior adviser to the United States Agency for Global Media Kari Lake has announced that One America News Network (OAN) will provide newsfeed services for fre...
08/05/2025
EdMon Expands as AI-Driven Post Production Workflows Gains Traction in Sweden an...
08/05/2025
Using Luma Mattes in Adobe Premiere Pro
Graham Quince May 7, 2025
0 Comments
This very quick tutorial shows you how to take an RGB clip and apply its ...
08/05/2025
OpenDrives Unveils Free Your Data' Initiative with New Astraeus Cloud-Nativ...
08/05/2025
Student Spotlight: Grigori Balasanyan The Armenian composer, who was named Boston Conservatory at Berklees 2025 student commencement speaker, talks about his ...
08/05/2025
08 May 2025
VEON Shareholders Re-elect Board at 2025 AGM, Founder Augie Fabela ...
08/05/2025
Comedy and entertainment channel U&Dave bring back their #1 ranked programme of ...
08/05/2025
May 8th, 2025 Press Materials Available Here
Tribeca Festival 2025 Unveils New Premieres Spanning Film and Music
Slick Rick's Victory with Idris Elba a...
08/05/2025
May 8th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces Lineup for Inaugural Storytelling Summit
11-Day Industry Event Launches with Tal...
08/05/2025
SVG Sit-Down: Vizrt's Nicholas Jameson on AI in Workflows, Pushing Boundarie...
08/05/2025
Creating Alternative Brand Experiences: Live Sports in the Age of Fortnite, Meta...
08/05/2025
PGA TOUR's David Piccolo: Advanced Graphics and Virtual Production Tools are...
08/05/2025
Tech Focus: Advancing Immersion in Sports Broadcasting with AR and Virtual Produ...
Online electricals retailer, AO.com announced today that it has signed a sponsorship deal with ITV, FremantleMedia UK and Syco Entertainment to sponsor the forthcoming 11th series of Saturday night hit show, Britain's Got Talent.
