New study commissioned by Civolution reveals post-decryption theft is the weakest point in the content delivery chain 11 Sep 2013
Civolution, the leading provider of technology and solutions for identifying, managing and monetizing content today announced the results of The Multiscreen Video and Piracy: The Big Picture survey report, carried out by Digital TV Europe.
Key findings of the survey:
Subscription video-on-demand (SVOD) is considered the most efficient revenue model for online video
46.5% of respondents believe the viewers are likely to pay for content if good enough quality is provided
Almost half of the respondents believe post-decryption theft is the weakest point in the content delivery chain, with 85.4% of them stating that post-decryption theft is a threat to revenue.
73.1% of respondents rate digital watermarking as an important weapon in the fight against piracy
37.5% of respondents consider that content owners should tackle the problem of illegal content redistribution online
Piracy threatens business models, revenues and thousands of jobs in the content industry, says Sheila Cassells, Executive Director of Audiovisual Anti-Piracy Alliance (AAPA). At AAPA we see global cooperation as absolutely critical in countering piracy, so it's good news that Civolution's study shows that industry insiders are globally aware of the threat that they are facing and looking for remedies. I look forward to AAPA working with anti-piracy bodies, technology providers such as Civolution and others to fight piracy and restore creativity.
Civolution and Digital TV Europe partnered to canvas the views of senior media industry executives around the world about their perception of online video piracy and the solutions currently available. Respondents to the survey report expressed concerns about the relative lack of security of content available online, notably post-decryption but they remain optimistic as to the willingness of viewers to pay for content if good enough quality is provided.
The Civolution Piracy: The Big Picture' survey report shows that the industry is well aware that content piracy is hindering the development of the media and entertainment businesses, and underlines how important a threat to the industry it has become. With almost all respondents to the survey being aware of post-decryption piracy, it's clear that the industry needs to tackle these security issues now, said Andy Nobbs, CMO, Civolution.
Interestingly the survey shows that a large proportion of video professionals see digital watermarking as an important weapon in the fight against piracy. Another key finding is the belief that consumers will pay if they could have early access to content as part of a high-quality experience. Those findings reinforce our belief that watermarking, which is non-intrusive for the consumers as it does not alter their viewing experience, is increasingly playing a critical role in deterring piracy and in creating interesting new business models and exciting entertainment applications, concluded Nobbs.
To download a complimentary issue of the Multiscreen Video and Piracy: The Big Picture survey please visit: http://www.digitaltveurope.net/98452/download-multiscreen-video-piracy-the-big-picture-report/.
Civolution will be exhibiting at IBC2013, September 13-17, Amsterdam in Hall 2, Stand A41
About Civolution
Civolution (www.civolution.com) is the leading provider of technology and solutions to identify, manage and monetize media content. The company offers an extensive portfolio of cutting edge digital watermarking and fingerprinting based applications for media interaction (accurate and real-time video synchronization for 2nd screen and smart TVs), media intelligence (audience measurement and media monitoring for television, radio and internet) and media protection (content filtering and forensic marking of media assets in pre-release, digital cinema, payTV and online). Follow us on Twitter: @Civolution.
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New study commissioned by Civolution reveals post-decryption theft is the weakest point in the content delivery chain 11 Sep 2013
