KLSR is airing this still for a 10-second moment of silence
When a gunman opened fired in a classroom at Umpqua Community College Thursday in Roseburg, Ore., the television stations from the Eugene market (DMA No. 120) were 50 minutes away. Both KVAL and KEZI, however, had reporters in Roseburg, allowing the stations to start reporting on the tragedy while more staff headed the 72 miles south from Eugene.
KVAL, the Sinclair-owned CBS affiliate and market leader, had two reporters in Roseburg in an office of only about eight people, said general manager JR Jackson. The station got first word of the shooting around 10:38 a.m. and was on the air shortly after 11, according to news director Larry Johnson. We're very fortunate we have those resources in Roseburg, Jackson said.
Fifty minutes later, reinforcements had arrived to help produce the wall-to-wall coverage that went on for six straight hours until about 4:30 when the Thursday Night Football telecast started, though the station cut in when necessary.
We sent pretty much everybody we could, Jackson said.
Related: Obama Calls on Media to Publicize Comparative Shooting Stats
The station also provides services for the Roberts Media-owned NBC affiliate KMTR. They have different newscasts and anchors, but share reporters, giving them more resources Thursday.
There was very little information coming out, Jackson said. It was a tough day but unbelievable how the team stepped up.
KEZI, the Heartland Media-owned ABC affiliate, had just a single reporter at its Roseburg office, but she immediately went to work, sending content back via her TVU backpack. A half dozen reporters and photographers and an engineer arrived on the scene in Roseburg soon after, and eventually the station had a full news team in the building.
We mobilized instantly, said general manager Mike Boring.
The news broke just before its regularly-scheduled 11 a.m. newscast, so the station used the broadcast as a jumping off point for coverage that went pretty much straight through until 7 p.m., not even always stopping for commercial breaks, save for the 5:30 national network newscast.
When something like this happens, we stay calm, balance the emotional story with facts that the public needs to know and deliver it in a way that is helpful to viewers, Boring said. We bring excellence everyday and execute as if we were on the national stage every day.
The station also produced a half-hour newscast at 8 p.m. on its Me-TV subchannel, showing the candlelight vigil, and another 10 p.m. special report on Me-TV before KEZI's regular 11 p.m. broadcast. It also had live news breaks during the ABC primetime program, using its commercial inventory to update the viewers and Oregon and inform them of the news programming on the digital subchannel.
Sinclair and KVAL produce news for KLSR, the California Oregon Broadcasting-owned Fox affiliate in Eugene, through a news share partnership. The only 7 p.m. newscast in the market, KLSR went live to the sheriff's office for five minutes around 7:15.
Mark Metzger, the VP and general manager, said they are not running Friday night's airing of Scream Queens, the Fox horror series that features murders at a college sorority. Never in his 25 years at the station has he preempted network programming like that before.
While national networks and cable channels were trying to get information on Thursdays events, the local stations were happy to help when they could, but their first priority was on their viewers.
During a breaking news story, small market stations may not have 100 producers on scene or dozens of satellite trucks, Boring said, but they do have teams that are family-oriented. People go the extra mile, whether it be the sales people bringing lunch to the newsroom and making phone calls or the morning anchor who was still reporting late in the evening Thursday despite a 5 a.m. broadcast Friday morning.
Small market stations are ingrained in the fabric of their communities, Boring said.
It's about knowing the community and the people in it and the right resources so when something like this happens, you have the trust of viewers and the trust of authorities and strong relationships, he said. All of that happens long before incidents like this happen, so when a tragedy happens we have all of that built up so we're able to execute to the very best of our ability for the viewers.
Added KVAL's Jackson: One thing we do not have is a small market attitude here.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
15/10/2025
Across the world, early-career reporters are interrogating systems that shape daily life, from mortuaries and classrooms to the corridors of legal education and...
15/10/2025
St. Louis Blues Pay Tribute to Ozzy Osbourne in New Pregame Open VideoThe NHL franchise worked with production firms 2WEI and 4th Floor CreativeBy Mark J Burns,...
15/10/2025
Cobalt Digital, G3DVu, Proxima Vision, and Telos Alliance Renew Premier Sponsors...
15/10/2025
By Paige Bethmann
Before my grandmother passed away in 2019, I went to visit her in the hospital where she'd been for a few weeks. When I arrived, the nurs...
15/10/2025
Two years ago, Spotify set out to grow the entire publishing industry by making ...
15/10/2025
People turn to DJ for a listening experience that feels personal, dynamic, and j...
15/10/2025
Las personas recurren a DJ para vivir una experiencia de escucha personal, din m...
15/10/2025
Rock legend Bruce Springsteen and luminary actor Jeremy Allen White came togethe...
15/10/2025
At Spotify, we're all about supporting rising talent and helping them connec...
15/10/2025
New SBS Documentary Series THE CANCER KILLERS Premieres 4 November on SBS & SBS ...
15/10/2025
SBS celebrates the Festivals of Lights with bold, illuminating stories across th...
15/10/2025
One of humanity's most profound questions continues: Is there any place in our galaxy suitable for life beyond Earth? NASA intends to find out, with the hel...
15/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
15/10/2025
Scality, a global leader in cyber-resilient storage software for the AI era, today announced the advancement of its comprehensive AI ecosystem certification pro...
15/10/2025
The Hollywood Professional Association (HPA) today unveiled key highlights of the 2026 HPA Tech Retreat, scheduled for Feb. 15 19 at the Westin Rancho Mirage Go...
15/10/2025
At NAB Show New York 2025 (Stand 244), Interra Systems will showcase the future of media QC, monitoring, and captioning, highlighting its award-winning, AI- and...
15/10/2025
Grass Valley today announced that RMC BFM, part of the CMA-CGM Group and France's third-largest private media group, has chosen Grass Valley's productio...
15/10/2025
Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future of hybrid, s...
15/10/2025
Rakim to Join Berklee's Hip-Hop Hall of Fame at Signature Series Concert The rap icon becomes the latest inductee, following luminaries such as Roxanne Sh...
15/10/2025
Berklee Brings Live Music to the Head of the Charles Student artists will perform on multiple riverfront stages during the 60th anniversary of the world's...
15/10/2025
CobbTV, the government access television channel for Cobb County, Ga. recently acquired an automated playout system from Pebble, a global provider of automation...
15/10/2025
OSLO, Norway Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future...
15/10/2025
NEW YORK The NBA is making major changes to the NBA App and NBA TV as it takes control of them from TNT Sports, which has long managed the league's digital ...
15/10/2025
SAN MATEO, Calif. In what promises to be a major expansion of interactive features and personalized content on the DirecTV platform, the operator and Glance hav...
15/10/2025
SAN JOSE, Calif. Roku has launched changes to its user interface (UI) that the streaming platform says will better showcase original programming on the platform...
15/10/2025
LOS ANGELES Software-defined data storage and data services provider OpenDrives has elevated Alex Dunfey to chief technology officer, responsible for driving th...
15/10/2025
Abu Dhabi, UAE October 15, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powe...
15/10/2025
Sheldon Nichols and Will Trickett to find and prepare more classic cars for budget conscious would-be owners from Wiser Films
UKTV have recommissioned the clas...
15/10/2025
Wednesday 15 October 2025
Nick Cave
JPEG (275 KB)
Explore the creative univer...
15/10/2025
Wednesday 15 October 2025
From breaking up with your partner to quitting your job - new polling shows some messages are just too scary to send
Over a fifth (...
15/10/2025
Rohde & Schwarz unveils compact MXO 3 oscilloscopes with 4 and 8 channels: Advan...
15/10/2025
Back to All News
Revenge Series The Resurrected' Captivates Audiences Across Asia
Entertainment
15 October 2025
GlobalTaiwan
Link copied to clipboard
...
15/10/2025
Back to All News
Bringing the Best in VFX and Virtual Production Together as Eyeline
Jeffrey Shapiro
CEO, Eyeline
Business
15 October 2025
GlobalCanadaInd...
15/10/2025
Deployed by Astound Business Solutions, Harmonic's Primary Distribution Solution Ensures Outstanding Video Quality and Seamless Ad Insertion at the Edge
SA...
15/10/2025
Collaboration extends a trusted relationship as RMC BFM invests in scalable, fut...
15/10/2025
Series coming in 2026 stars Tom Vaughan-Lawlor, Justine Mitchell and Jason O'Mara released today
RT today released first look images of new comedy-drama ...
14/10/2025
SVG Europe Summit 2025: All Sessions Now Available to Watch on SVG PLAYNetworking event that preceded IBC2025 shone a light on elite live sports innovation acro...
14/10/2025
SVG Sit-Down: Author Rich Podolsky on Writing Madden & Summerall: How They Revo...
14/10/2025
SVG All-Stars: Michael Reiners, Coordinating Producer, FloRacingThe Illinois State grad steers a vast schedule of motorsports events at tracks across the countr...
14/10/2025
Content protection: Getting the right management for your DRM By Neal Romanek
Friday, October 10, 2025 - 10:11
Print This Story
Eluvio power the EPCR'...
14/10/2025
As League Takes Over Ops, NBA TV and NBA App Add 60 Games, Weekday Studio Show, ...
14/10/2025
Time and effort: World's largest student-led broadcast prepares to go On Air...
14/10/2025
(L-R) Guest, Kimberly Robinson Jones, Geeta Gandbhir, Pamela Dias, and Takema Ro...
14/10/2025
Lossless ist jetzt mit Spotify Premium verf gbar.
Verlustfreies Audio war eine...
14/10/2025
La qualit Lossless est disponible sur Spotify Premium.
Le format sans perte de...
14/10/2025
For the seventh edition of Spotify and FC Barcelona's artist jersey series, ...
14/10/2025
Spotify is committed to bringing the best listening experience to all our users, and that includes parents and families. That's why we're expanding mana...
14/10/2025
Since its debut, the Spotify Original podcast Caso 63 has been more than just a story; it's been a cultural sensation. The science fiction thriller captivat...
KLSR is airing this still for a 10-second moment of silence 
