
SVT Leverages Ateliere Live to Pioneer 100% Software-Defined Production at Rally Sweden 2025
Brie Clayton March 12, 2025
0 Comments
New sports broadcasting model achieves a 50% cost reduction per hour of live production and reduces carbon footprint by an impressive 70%
Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced a groundbreaking milestone achieved by Swedish national broadcaster, Sveriges Television (SVT). Using Ateliere Live, SVT successfully executed its first fully software-defined live sports production during Rally Sweden 2025, the second leg of the prestigious FIA World Rally Championship (WRC) in Ume . The WRC's premier winter event featured drivers navigating snow-covered stages, showcasing their skills in challenging conditions.
An IBC2024 Best of Show winner, Ateliere Live offers a proven workflow that reduces production costs by at least 50% and lowers environmental impact by at least 70%. Replacing traditional broadcast hardware with an agile system of software and commercial off-the-shelf (COTS) hardware, SVT's approach provided flexibility, efficiency, and unparalleled cost savings while delivering premium live coverage.
An entire complex production was delivered using software-based tools and streaming media, marking a major milestone in our evolution toward software-defined workflows, said Christoffer Ainek, Technical Producer at SVT. We are beyond the proof-of-concept phase and fully operational with flexible, software-based live production.
This milestone is part of SVT's vision to lead the industry in digital innovation. Through its ambitious Project Neo initiative, launched in 2020, SVT is transitioning from conventional broadcasting practices to a completely digital operation.
Key goals of Project Neo include reducing environmental impact by at least 50%, optimizing production processes, and cutting costs-all while reallocating resources to expand compelling content creation. Central to this transformation is Ateliere Live's advanced cloud-native platform that accelerates such transitions by removing the need for costly proprietary equipment.
Ateliere Live's real-time adaptability proved critical. When a rally stage was modified at the last minute, the integrated system allowed instantaneous updates to rundowns-ensuring uninterrupted, high-quality coverage regardless of changes on the ground. Powered by NVIDIA GPU processing and Ateliere Live's innovative remote proxy vision mixing technology, this software-defined approach simplifies both scalability and environmental responsibility.
Ateliere Live exemplifies our commitment to transforming live production, said Dan Goman, CEO, Ateliere. By enabling a fully software-defined workflow, we're eliminating the need for costly proprietary hardware and unlocking unprecedented flexibility for broadcasters to scale quickly and sustainably. SVT's achievement paves the way for a more efficient and eco-friendly future in live sports production.
Game Changing Live Sports Coverage During Rally Sweden, SVT integrated studio and REMI production:
Localized Control: Local WRC compound acted as the ingest node for the multilateral world feed while SVT's UME facilities served as a hub for Swedish-language commentary and domestic coverage, equipped with PTZ cameras and commentary kits.
Seamless Mobility: Two roaming reporters captured real-time reactions using cellular-bonded backpacks, ensuring dynamic on-the-ground content.
Cutting-Edge Collaboration: The production team used a hybrid workflow with SVT's cloud-based NEO system in Stockholm, managing live feeds, vision and audio mixing, and graphics remotely.
A Cost-Efficient Model for the Future By eliminating the reliance on expensive proprietary hardware-such as traditional video mixers and broadcast monitors-and replacing these with COTS, commercial GPUs and consumer-grade mixers and displays, SVT has drastically cut operational costs. This scalable solution paves the way for future productions, offering broadcasters a sustainable model that does not require substantial new investments.
Additionally, the integration of NeoCom, SVT's open-source talkback system, into Ateliere Live further streamlined communication between remote and studio production teams, improving both efficiency and production quality.
After years of development, testing, and collaborative efforts, SVT is finally realizing the vision of true software-defined production-a vital step leading to the 2026 Olympics, said Dennis Buhr, Head of Production Development at SVT.
SVT's transition to software-defined workflows marks the broadcaster's most significant technological leap since its groundbreaking remote production at the 2012 London Olympics. Earlier this year, SVT officially launched its NEO platform during the Singapore Smash Table Tennis Tournament. The groundbreaking simplicity of this setup allowed a single journalist to oversee the localization of a live international production for a Swedish audience-including managing commentary-using only a laptop. The solution supports productions of any scale, with Rally Sweden 2025 the next step in this evolution as their first multi-operator complex production that was 100% software-defined.
To learn more about SVT's use of Ateliere Live on Rally Sweden 2025, please read the case study available here.
NAB 2025 attendees can see Ateliere Live in action at booth W1267.
March 14, 2025NAB 2025: Cobalt Announces Plans to Bring Plug and Play ST 2110 Experience to NAB with Expanded Line of IPMX-Compliant ProductsCobalt Digital, the leading designer and manufacturer of award-winning signal processing products,
March 14, 2025Avid Makes Key Additions to Executive Leadership Team to Meet the Needs of the Evolving Media Land
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
22/04/2026
Solid State Logic is advancing its System T platform with a stronger focus on IP...
22/04/2026
From immersive audio to live streaming, Dolby Laboratories is focused on the fut...
22/04/2026
Shallow depth-of-field cameras have taken the industry by storm. Its debut a han...
22/04/2026
Riedel Communications (Booth C4908) announced that Eastern Kentucky University (...
22/04/2026
The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...
22/04/2026
Blackmagic Design has announced the URSA Cine 12K LF 100G, a new model in the URSA Cine family adding 100G Ethernet for SMPTE 2110 live production output up to ...
22/04/2026
Celebrating its 40th anniversary, NEP is leaning into hybrid production with the...
22/04/2026
NEP VP, Platform Dan Murphy sits down at the 2026 NAB Show to unpack what NEP P...
22/04/2026
Spotify and the New York Liberty are teaming up to give music and basketball fan...
22/04/2026
New 20-minute documentary explores iconic design The Focusrite Room in Mesa, Arizona, where John Aquilino hosts the Studio Console 005.
In 2025, Focusrite co...
22/04/2026
Offers compact wireless solution for pedalboards
Taiwanese audio brand Cloudvocal have announced the availability of a new pedalboard-friendly wireless syst...
22/04/2026
Latest hybrid sampling/synthesis instrument arrives
Arturia's Augmented series offerings rely on a mixture of sampling and synthesis, allowing users to ...
22/04/2026
Combines three distinct analogue EQ emulations
The latest addition to Acustica Audio's ever-expanding collection of analogue-emulation plug-ins combines...
22/04/2026
Final instalment in vintage-inspired instrument series
Analog Empire: Bass & Lead marks the final instalment in Melda Production's vintage hardware-insp...
22/04/2026
Fuzz pedal joins all-analogue Series A line
Given that Strymons reputation was built on unapologetically digital pedals, it was a little surprising to see t...
22/04/2026
SBS names shortlisted brands for 2026 SBS Media Sustainability Challenge
22 April, 2026
Media releases
National broadcaster also releases its second annual...
22/04/2026
Why Low Band Electronic Warfare Matters...
22/04/2026
The nation unites around football team's World Cup dream
Warsaw, Poland, 20.04.26: Nielsen, a global leader in audience measurement, data, and media intell...
22/04/2026
Warsaw, Poland, 22.04.26: Nielsen, a global leader in audience measurement, data...
22/04/2026
New market intelligence offering gives businesses a clearer view of local consum...
22/04/2026
Glookast Unveils New UX, YouTube and Social Media Connectors, Premiere Panel, Ci...
22/04/2026
Lightcraft Technology to Preview Spark Story at NAB 2026 with Interactive Previs...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
22 Apr 2026
VEON's Banglalink to Bring Starlink Mobile to Customers in Bangladesh Bangladesh becomes the third market where VEON and Starlink Mobile partne...
22/04/2026
U have unveiled exclusive first-look images for their six-part police thriller Hit Point, starring Nick Blood (Day of the Jackal) and BAFTA nominee Saffron Hock...
22/04/2026
What can I watch on UKTV and stream on U this week?
This week on UKTV and the free streaming service U, viewers can watch a range of new and returning programm...
22/04/2026
Wednesday 22 April 2026
Sky announces fifth year of WNT Fund with 30,000 bursa...
22/04/2026
Back to All News
This Earth Day, Discover the Sustainable Productions Behind Our Films and Series
Emma Stewart, Ph.D.
Netflix Sustainability Officer
Enterta...
22/04/2026
The move from Retail Media to Commerce Media is about broadening the scope of th...
22/04/2026
April 22 2026, 07:00 (PDT) Dolby and BMW Bring Dolby Atmos to the BMW 7 Series,...
22/04/2026
RT Documentary On One 7-part series breaks US market for first time
RT Programme Sales has announced its first deal with a US distribution partner for its 7-...
22/04/2026
NVIDIA and Google Cloud have collaborated for more than a decade, co engineering a full stack AI platform that spans every technology layer - from performance o...
21/04/2026
Cloud-based production isnt going anywhere, and BitFire is doubling down by prov...
21/04/2026
The topic of artificial intelligence has a stranglehold on the sports-video-prod...
21/04/2026
5G is still a hot topic in live event production, and this workflow continues to...
21/04/2026
At the 2026 NAB Show, Ed McGivern, GM and President of Appear US, discusses the ...
21/04/2026
Studio Network Solutions (SNS) has announced an on-premise AI suite designed for...
21/04/2026
Suite Studios has integrated its file-streaming technology into the newly announced Frame.io Drive, a desktop application from Adobe company Frame.io. The colla...
21/04/2026
Net Insight has integrated InSync Technology's FrameFormer into the Nimbra E...