Sky News is taking its breakfast programme to Wigan and presenter Kay Burley will be taking the temperature of a part of the North West that has proved to be a bellwether for the country's mood as the cost of living crisis worsens.
Starting Monday 16 May, four special editions of the Kay Burley breakfast show will be broadcast live from the North West town of Wigan where 29% of neighbourhoods in Wigan are in the top 20% most deprived in England.
Millions of people across the country are feeling the squeeze on their household income as inflation soars and consumer prices rise at their fastest rate in 30 years.
Putting her hometown at the centre of the conversation and people at the heart of the story, viewers can expect the show to be broadcast from a variety of locations with special guests and heart-warming and difficult stories in equal measure as Kay goes back to her roots.
With fuel, food and energy prices climbing, people across the country are making difficult decisions on what essentials they can afford. And as the Food Foundation reveals that more than one in seven UK households have cut back on food or skipped meals in the past month, the people of Wigan will be invited to share their first-hand experiences of life in 2022.
Kay Burley airs every weekday morning between 7am to 10am on Sky News.
Availability for all: Sky News is available free of charge via Sky TV, Freeview, and on the live streaming service on Sky News mobile and website as well as 24-hour breaking news coverage and analysis across the Sky News social channels.
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About Sky
Sky is Europe's leading media and entertainment company and is proud to be part of Comcast Corporation, a global media and technology company that connects people to moments that matter. Across six countries, Sky connects 23 million customers to the best entertainment, sports, news, arts and to our own award-winning original content.
Following the launch of Sky Glass, we now offer customers our strongest ever line-up of products and services. As well as the new streaming TV with Sky inside and everything integrated, customers can enjoy the award-winning Sky Q with all your favourite channels and apps in one place, and with Sky Go you can now access an even better experience on your devices. Sky TV has new channels, new shows and new deals with Peacock, Paramount+ and more. Sky Mobile was voted Best Pay Monthly and Best Value Pay Monthly network by Uswitch, and with Sky Broadband we're offering our fastest speeds yet.
Building on the success of Sky Originals like Chernobyl, Gangs of London and Brassic, we are doubling our investment in original content by 2024 through Sky Studios. Our new TV and movie studio, Sky Studios Elstree, is expected to create over 2,000 new jobs and generate an additional £3 billion of production investment in the UK over the first five years alone. Sky News provides impartial and trustworthy journalism for free, Sky Arts is the UK's only dedicated free-to-air arts channel making the arts accessible for everyone and Sky Sports, our leading sports broadcasting service, brings customers some of the biggest and best global sporting events from the Premier League to Formula 1 and everything in-between. Sky Cinema is the home of Sky Original films with brand new films launching every month alongside an unrivalled range of the latest cinema releases and on demand library.
We believe that we can be a force for good in the communities in which we operate. We're committed to being Europe's first net zero carbon entertainment company by 2030 and we're proud to be a Principal Partner and Media Partner of COP26 - the UN Climate Change Conference. We take pride in our approach to diversity and inclusion: we've been recognised by The Times and Stonewall for our commitment to diversity, and we've set ambitious 2025 targets to continue to increase diversity and representation. We're also committed to investing £30million across our markets over the next three years to improve our approach to diversity and inclusion, and to tackle racial injustice.
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Sky News is taking its breakfast programme to Wigan and presenter Kay Burley will be taking the temperature of a part of the North West that has proved to be a bellwether for the country's mood as the cost of living crisis worsens. 
