KDDI Corporation
September 18,2019
-- Merpay, Inc. (Merpay), LINE Pay Corporation (LINE Pay), NTT DOCOMO, INC. (DOCOMO), and KDDI Corporation (KDDI) have signed a letter of intent for a business alliance to make cashless transactions more widely available. In addition, KDDI has joined the Mobile Payment Alliance (MoPA), an alliance of merchant stores. Going forward, the four companies will strive to further popularize cashless payments in Japan.
About the business alliance Through this business alliance, the four companies will promote the introduction of their mobile payment services, Merpay, LINE Pay, d Barai (TM), and au PAY to stores and businesses.
Each company plans to make their own app capable of handling QR code scanning and payments for the other partners merchant-presented mode (MPM) code payment [
1] services. Businesses only need to set up a QR code from any one of the services to begin accepting payments from users of all four, reducing both the burden of implementing a new system and enabling acquisition of many potential new customers. Users will also benefit from being able to use their chosen payment method at more stores [
2].
By bringing the four companies and their large userbases together, the companies expect the alliance to create an even more convenient experience for both consumers and merchants, and also anticipate that this will help accelerate the spread of cashless payment services in Japan.
About the Mobile Payment Alliance (MoPA) The government is promoting cashless transactions through point rewards programs and more, especially with the upcoming consumption tax rate increase planned for October 2019. On the other hand, the increasing number of businesses entering the mobile payment market has resulted in an overwhelming flood of services. The countless options have resulted in a larger burden and more complexity for merchants, and confused users about which service they should use.
Given this situation, Merpay and LINE Pay formed a business alliance and established the merchant alliance MoPA in March 2019, with the objective of providing a more convenient mobile payment experience for both merchants and users. DOCOMO also agreed with the goals and purpose of the alliance and joined in June 2019, further strengthening the organization.
MoPA will continue to expand its partnerships by encouraging other payment service providers supportive of the alliances goals and purpose to join.
About Merpay, Inc.
Company name:
Merpay, Inc.
Head office:
Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo
Business:
New financial-related businesses
Representative:
Naoki Aoyagi
About LINE Pay Corporation
Company name:
LINE Pay Corporation
Head office:
Osaki Garden Tower 22F, 1-1-1 Nishi-Shinagawa, Shinagawa-ku, Tokyo
Business:
Issuance, sales, and management of e-money, other electronic monetary value, and advance payment methods, provision of digital payment systems, funds transfer business, sale and operation of LINE Official Account, operation of LINE Kakeibo, service development, and advertising agency
Representative:
Yongsu Ko
About NTT DOCOMO, INC.
Company name:
NTT DOCOMO, INC.
Head office:
Sanno Park Tower, 2-11-1 Nagatacho, Chiyoda-ku, Tokyo
Business:
Telecommunications business, Smart Life business, Other businesses
Representative:
Kazuhiro Yoshizawa, President and Chief Executive Officer
About KDDI Corporation
Company name:
KDDI Corporation
Head office:
Garden Air Tower, 3-10-10 Iidabashi, Chiyoda-ku, Tokyo
Business:
Telecommunications business
Representative:
Makoto Takahashi
d Barai is a trademark of NTT DOCOMO, INC.
[1]
Payment method in which users scan a QR code at the store with their smartphone to pay for their purchase. (scan payment)
[2]
Merpay and LINE Pay users will be able to make payments by scanning QR codes issued by any of the other three companies. d Barai (TM) and au PAY users will be able to read/pay using QR codes from each company.
The information contained in the news releases is current at the time of publication. Products, service fees,service content and specifications, contact information, and other details are subject to change without notice.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
26/11/2025
Back to All News
Netflix Deepens Partnership with Taiwan's 62nd Golden Hors...
25/11/2025
Tracy Bonareri Onchoke, an investigative journalist from Kenya is the winner of the Thomson Foundation's Young Journalist Award 2025.
The 26-year-old-sele...
25/11/2025
SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES NetworkThe Indiana alum has turned storytelling into an artform for more than two decadesBy...
25/11/2025
Op-Ed: With FCC's C-Band Auction on the Horizon, Broadcasters Need Proven, C...
25/11/2025
Analysis: Is Baller League really the future of sport? By Callum McCarthy, Editor-at-Large
Tuesday, November 25, 2025 - 10:10
Print This Story
With KSI on...
25/11/2025
Platinum Whitepaper: The Growth of Broadcast in the World of Major Large Scale E...
25/11/2025
SVG Summit 2025 Preview: SVG Women's Sports WorkshopBy Samantha Gabay
Tuesday, November 25, 2025 - 10:27 am
Print This Story | Subscribe
Story Highlig...
25/11/2025
SVG New Sponsor Spotlight: CacheFly's Matt Levine on the Evolving Role of th...
25/11/2025
Peacock's EA SPORTS Madden NFL Cast Levels Up on Thanksgiving With SkyCam as...
25/11/2025
Mathias Broe attends the 2025 Sundance Film Festival premiere of Sauna at Library Center Theatre. (Photo by Michael Hurcomb/Shutterstock for Sundance Film Fes...
25/11/2025
The best playlists, podcasts, and audiobooks bring a little extra magic to your daily routine. With new features and offerings, Spotify Premium delivers even mo...
25/11/2025
Comprehensive new research confirms what we already knew: Australian music fans love the quality, quantity, and access they have to new and local music on strea...
25/11/2025
Applicable Products
Objectives The purpose of this application note is to give a brief background on 5G (NR) wireless communication an explain the reason a SN...
25/11/2025
Nielsen will now measure both Lionsgate's FAST channel MovieSphere and Movie...
KDDI Corporation
