At IBC 2024 Hall 5.G57, Cleeng, the Subscriber Retention Management (SRM ) software pioneer, today unveiled new AI services that solve direct-to-consumer (D2C) broadcasters' biggest challenges according to new research conducted by Omdia: practical and efficient use of AI, reduce costs and increase retention. In an industry-first, Cleeng's new ChurnIQ AIssistant uses a Generative AI chatbot to proactively identify crucial subscriber insights to inform smarter business decisions.
AIssistant is part of ChurnIQ, Cleeng's subscriber retention data solution that predicts churn risk with 95% accuracy - the highest rate in the industry. ChurnIQ features the video market's only data lake that ingests both subscriber data and third party data to reveal behavior insights. ChurnIQ AIssistant alerts media professionals with relevant insights related to their activity - for example product, marketing, finance - empowering them to more quickly engage with at-risk subscribers and adopt innovative business strategies to boost revenue and retention.
Cleeng CEO and Founder Gilles Domartini said: AI is revolutionizing how we access information - gone are the days of wasting precious time searching for answers. AI makes it easy to see what is most effective for our business. At Cleeng we recognized the power of AI early on and invested in data infrastructure years ago. We now have a state of the art LLM model for subscriber retention analytics. By making it easy to surface the insights customers care about, ChurnIQ AIssistant is a game-changer for all professionals working in the media industry, saving time and boosting efficiency.
In addition to ChurnIQ AIssistant, Cleeng is announcing:
ChurnIQ Studio gives broadcasters the flexibility to build tailored reports centered on their most critical KPIs to drive informed decision-making. ChurnIQ Studio makes it easy to visualize any data point, add forecasts, targets, and comparisons with just a few clicks. For example, a custom dashboard can provide a holistic view of the subscribers' journeys in the Netherlands from sign up to their latest interaction and determine exact engagement patterns based on specific campaigns. This could reveal that users who receive personalized offers have a much higher renewal rate or that young adults in metropolitan areas are the demographic most likely to subscribe to premium annual plans. These insights are critical to optimize future campaigns.
Cleeng s new Integration Hub simplifies and centralizes the integration of Cleeng's platforms with third-party services. A highly scalable, secure, and flexible solution, its streamlined process includes an extensive library of pre-built connectors, detailed documentation and a certification program.
The Cleeng Subscriber Retention Management portfolio continues to deliver impressive results for customers. One of the most recent successes is for Newsmax's new paid OTT service. Newsmax turned to Cleeng for subscriber management and monetization, as well as managing complexities such as international taxation. Using Cleeng's SRM, Newsmax+ exceeded 150,000 subscribers in the first month and has achieved an impressive 85% retention rate with 52% of subscribers committing to an annual subscription.
Cleeng's technology advancements directly address the biggest challenges facing D2C broadcasters identified in new research, Driving Streaming Profitability conducted with analyst firm Omdia.
According to Dan Simmons, Research Director, Omdia, The subscription model is evolving as streaming services embrace hybrid monetization: 95% of streaming services will offer ad-supported tiers by the end of 2026. Streaming services are looking to AI to optimize pricing, offer management and churn prevention across these more complicated products and expedite cost saving through greater efficiencies across the organization. But only 13% of streaming services have managed to consolidate data across their organizations to support AI, and most rely on manual processes for this, limiting their success. Companies like Cleeng can step in and help these organizations realize the benefits of AI to optimize their streaming business.
On September 12th in Amsterdam, Cleeng is hosting Retention Zone Live where Gilles and Dan will join podcast host Carlo de Marchis, AKA a guy with a scarf, to discuss the results of this research report. To register, click here.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Bitmovin, a leading provider of video streaming infrastructure, and Akamai, the cybersecurity and cloud computing company that powers and protects business onli...
04/06/2026
American Underground (AU), the Startup Hub of the South and a community of mor...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
NVIDIA and Microsoft Reinvent Windows PCs for the Age of Personal AI
Brie Clayton June 3, 2026
0 Comments
RTX Spark - a 1-Petaflop Superchip, the Full...
04/06/2026
Inside the Peaky Blinders: The Immortal Man Grade
Brie Clayton June 3, 2026
0 Comments
Simone Grattarola discusses shaping the look in DaVinci Resolve...
04/06/2026
Cine Gear Expo Announces 2026 Awards of Excellence Recipients
Brie Clayton June 3, 2026
0 Comments
Ed Lachman ASC, Caleb Deschanel ASC, and M. David M...
04/06/2026
St. Vincents Live with Orchestra Tour to Feature Berklee Alum Ruby Plume Berklee alumni St. Vincent and Ruby Plume will appear on the same bill across seven d...
04/06/2026
BackStory follows four Irish young people as they travel back to their parents' homelands
Modern Irish identity is enriched by cultures and influences from...
04/06/2026
June's forecast with GeForce NOW: 100% chance of gaming.
GeForce NOW is lining up new adventures for the month, from big-name blockbusters to quirky indies...
03/06/2026
SES and Viva, Mexico's ultra low-cost airline, have launched multi-orbit satellite inflight connectivity on Viva's Airbus aircraft. A total of 60 A320s ...
03/06/2026
The College Football Playoff, ESPN, and TNT Sports have announced kick times and...
03/06/2026
RED Digital Cinema will exhibit at Cine Gear Expo 2026 (Booth 33, June 5-6, Universal Studios Lot), hosting three panels and hands-on product demonstrations.
P...
03/06/2026
Roku has announced the Soccer Zone, a dedicated hub for FIFA World Cup 2026 content available across the United States, Canada, Mexico, Brazil, Colombia, Argent...
03/06/2026
Liverpool FC and Wasabi Technologies have announced a multi-year extension of their partnership, with Wasabi continuing as the club's official cloud storage...
03/06/2026
Grass Valley has announced that Australian News Channel (ANC), operator of Sky News Australia, has deployed Grass Valley AMPP as part of the relocation of its n...
03/06/2026
The Riedel Group has announced the appointment of Gudrun Scharler as CEO of Riedel Networks. She succeeds Michael Martens, who has led Riedel Networks since 201...
03/06/2026
Clear-Com has announced the deployment of its intercom solutions at Itaka Arena ...
03/06/2026
Scott Coker has announced six senior executive appointments for his new global MMA promotion, which launched earlier this year with $60 million in financing. Ad...
03/06/2026
Telemundo, the exclusive Spanish-language home of the FIFA World Cup 2026, has announced its digital and social media programming for the tournament, running Ju...
03/06/2026
The Bundesliga has announced the launch of Captain, an AI assistant built into t...
03/06/2026
Anthony James Partners (AJP) is serving as technology consultant for a moderniza...
03/06/2026
Audio-Technica has announced the recipients of its annual sales rep firm awards for the 2025-26 fiscal year. The awards were presented by Jim Schanz, Executive ...
03/06/2026
iodyne will exhibit at Cine Gear Expo 2026 alongside RED Digital Cinema and Adob...
03/06/2026
The broadcaster will deploy 39 cameras for game coverage, six cameras for studio...
03/06/2026
The 2026 FIFA World Cup is providing a great opportunity for not only Fox Sports...
03/06/2026
Sony Electronics is introducing the SRG-AS10, a 4K 60p compatible PTZ Auto Framing camera that uses Sony's proprietary AI to automatically recognize and tra...
03/06/2026
Game Creek Video's Flagship A, B, C, and D unit will wind up its first year ...
03/06/2026
According to Caretta Research, the sports-rights market may be hitting the brake...
03/06/2026
Retrieval still courtesy of Tribeca.
By Jessica Herndon
This year, the Tribeca...
03/06/2026
Step sequencer-style panning tool revealed
Alongside their flagship self-titled sound-design platform, Sound Particles offer an array of creative effects an...
03/06/2026
Now features full H90 algorithm library
Eventide have announced the upcoming launch of the H9 Harmonizer Gen 2, a new and improved version of their hugely p...
03/06/2026
Significant discount available until 1 October 2026
Aim Audio have just announced a promotion that sees a significant discount applied to their Essence micr...
03/06/2026
Clarification: SBS's position on definitions of antisemitism
3 June, 2026
Media releases
Statement by Mandi Wicks, SBS Director of News and Current Aff...
03/06/2026
Rohde & Schwarz to supply CERTIUM advanced communications system to Memmingen Ai...
03/06/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
At IBC 2024 Hall 5.G57, Cleeng, the Subscriber Retention Management (SRM ) software pioneer, today unveiled new AI services that solve direct-to-consumer (D2C) broadcasters' biggest challenges according to new research conducted by Omdia: practical and efficient use of AI, reduce costs and increase retention. In an industry-first, Cleeng's new ChurnIQ AIssistant uses a Generative AI chatbot to proactively identify crucial subscriber insights to inform smarter business decisions. 
