News posted 11:07am on Thu Dec 3, 2015
Virgin Mobile has today launched an integrated campaign to announce a new partnership with Australian video on-demand service, Presto*. The partnership comes off the back of Virgin Mobile customer research which shows that while Australians are highly active witVirgin Mobile has today launched an integrated campaign to announce a new partnership with Australian video on-demand service, Presto*. The partnership comes off the back of Virgin Mobile customer research which shows that while Australians are highly active with video on-demand streaming, they are often hesitant to use their mobile phone to stream content for fear of using too much data.
As part of the partnership, Virgin Mobile is rewarding select current Postpaid customers with a bonus 2GB of data each consecutive month when they subscribe to and stream Presto Entertainment for up to 6 months. Customers can sign up at virginmobile.com.au/presto before 31 May 2016.
In what is considered the golden age of TV, Presto is host to some of the greatest shows of the decade, such as international hits The Walking Dead, Mad Men, True Blood, The Big Bang Theory and Entourage and hit local dramas including Wentworth and All Saints.
To showcase a bit of this Hollywood magic, Virgin Mobile has enlisted the help of US actor Kevin Dillon, to star, or rather audition', for a series of videos to promote the campaign. Kevin has been enlisted to promote the Virgin Mobile and Presto partnership, while showcasing the easy-to-access Hollywood magic' available to Presto users with Virgin Mobile through a number of video content pieces.
The content can be viewed at www.virginmobile.com.au/presto
The content, which launches today, includes one 90-sec and two 30-sec content pieces as well as two 15-sec product ads, and will be amplified through pre-rolls and native video through a paid digital buy as well as through cinema and social media channels.
Philippa Durant, Director of Brand and Communication, Virgin Mobile, commented: We're here to Make Mobile Better and, with our customers hungry for quality content on-the-go, a partnership with premium content provider, Presto, was a natural fit. We have listened to what our customers want and together with Presto, Virgin Mobile is showcasing just how we really facilitate how our customers want to use their handsets - we're offering a great experience all round.
Ms Durant recently joined Virgin Mobile, heading up Brand and Customer Marketing whilst Nicole Bardsley is on maternity leave. Her previous roles include those with Coca Cola, Lion Nathan, Diageo and Kellogg, building great teams, brands and results.
Shaun James, CEO of Presto TV further explained on the partnership with Virgin Mobile: Earlier this year we shared insights on the rise of commutertainment' whereby Presto usage on mobile devices peaks for Aussies in core commuter times. Considering Virgin Mobile has also recently identified that many Australians are conscious of how much data they are using when streaming through their mobile, this partnership, and the bonus offering, is an unquestionably perfect pairing as we're simultaneously addressing a consumer concern and meeting a consumer demand.
Fans will be thrilled to see Entourage star Kevin Dillon on their screens again in celebration of our partnership with Virgin Mobile, while all 8 seasons of Entourage are available to stream now on Presto. For more information on Virgin Mobile's partnership with Presto visit: www.virginmobile.com.au/presto
For further information or to arrange an interview with a Virgin Mobile spokesperson, please contact:
Matea Rojas | One Green Bean | Phone: 02 8020 1819 | Matea.Rojas@onegreenbean.com
Eva McKenzie | One Green Bean | Phone: 02 8020 1885 | Eva.McKenzie@onegreenbean.com
For further information about Presto, please contact:
David Sims | Presto | Phone: 02 9813 7577 | david.sims@presto.com.au
Michael Morcos | Presto | Phone: 0416 256 225 | Michael.morcos@presto.com.au
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
30/04/2024
Hotspring said the breakthrough had been achieved through the acceleration of machine learning technology
By Matthew Corrigan
Published: April 30, 2024
Ho...
30/04/2024
Speaking about the deal, Adel Al-Saleh, CEO of SES, said: it will bring value-added, efficient, and reliable offerings for both companies media customers
By Je...
30/04/2024
Paramount said the Office of the CEO is working with its board to develop a comp...
30/04/2024
LOUISVILLE, Ky. In another sign that broadcasters are finally using NextGen TV broadcasts to offer viewers new features instead of simply simulcasting existing ...
30/04/2024
OKLAHOMA CITY The Oklahoma Journalism Hall of Fame will induct Blaise Labbe, a group news director for Sinclair Broadcast Group, May 2 at the 54th Anniversary I...
30/04/2024
ATLANTA and ENGLEWOOD, Colo. Cox Media Group and Dish have ended a dispute over retransmission fees that lasted nearly a year and a half with a new multi-year ...
30/04/2024
Video transport solution provider LTN has announced that it is working with TelevisaUnivision to help the Spanish-language media giant migrate to IP-based video...
30/04/2024
ALAMEDA, Calif. Clear-Com has released details about how it played a pivotal role in the seamless coverage of the recent solar eclipse on April 8, 2024 by NBC K...
30/04/2024
CINCINNATI The E.W. Scripps Company is adding Seth Walters to its sales leadership team as head of CTV sales, effective April 29....
30/04/2024
The force was strong at the Durham Bulls Athletic Park on Saturday night, April 27, 2024, as the night netted the ballpark's first official sellout crowd of...
30/04/2024
Revry, a network celebrating queer culture. said its second annual NewFront presentation will be a cabaret-type spectacle showcasing the spirit of the LGBTQ+ co...
30/04/2024
Family Entertainment Television (FETV) said that the Western series The Life and Legend of Wyatt Earp will be joining the network's afternoon lineup startin...
30/04/2024
Bob Bakish, president and CEO of Paramount Global, will depart the company as Paramount explores a merger, according to numerous published reports. The reports ...
30/04/2024
Value accretive transaction underpinned by 2.4 billion (NPV) of readily executable synergies.
Creating a stronger multi-orbit operator with 60% of revenue in...
30/04/2024
Facebook
Twitter
LinkedIn
Order intake: 5.0 billion, up 47% ( 46% on an organic basis1 )
Sales: 4.4 billion, up 9.8% ( 7.9% on an organic basis)
All f...
29/04/2024
(L-R) Mark Gatiss and Polly Walker on set
Monday 29 April 2024 Further casting is now confirmed for Bookish (6x70), a brand-new drama created by Emmy Award-wi...
29/04/2024
A groundbreaking initiative offering training and mentoring to 30 women journali...
29/04/2024
Even though we've been doing this for over 40 years, a spark of excitement r...
29/04/2024
L3Harris is delivering manpack radios to U.S. Army CH-47 Chinooks as part of the Air-to-Ground Networking Radio program, providing seamless, resilient communica...
29/04/2024
He writes in Defense One: Despite the near-universal acknowledgement throughout the U.S. government and defense industrial base of the criticality of resilient ...
29/04/2024
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/04/2024
Codemill aims to revolutionize media workflow efficiency at this years NAB Show by introducing Just-In-Time (JIT) playback technology in Accurate.Video Validate...
29/04/2024
April 29, 2024
-- TF1 Chooses Broadpeak to Power Targeted Advertising for New...
29/04/2024
LOS ANGELES Allen Media Group (AMG) has partnered with LG Electronics to bring 223 Local Now FAST channels to LG's free streaming service, LG Channels, avai...
29/04/2024
OTTAWA Ross Video has announced the introduction of Raiden, a data-driven weather graphics software that combines data gathering, processing, and visualization ...
29/04/2024
Panalux, a leading rental provider of lighting and power solutions for the motion-picture industry and part of Panavision's end-to-end service offerings for...
29/04/2024
Cobalt Iron Inc., a leading provider of SaaS-based enterprise data protection, today announced that it has received a patent on its technology for dynamic autho...
29/04/2024
SDVI, the leading platform provider for cloud-native media supply chains, today announced that Rally Access Workstation, a fully managed solution for editing in...
29/04/2024
Premier Sports, a premium sports broadcaster, has selected QuickLink's Remote Commentary solution for introducing professional, high-quality remote commenta...
29/04/2024
Glookast has chosen Jigsaw24 Media as the only UK channel partner to represent their portfolio of ingest and workflow optimisation products. The agreement, sign...
29/04/2024
Clear-Com played a pivotal role in the seamless coverage of the recent solar eclipse on April 8, 2024. Leveraging its cutting-edge Eclipse HX Digital Matrix i...
29/04/2024
PlayBox Neo will promote its complete range of television channel management, graphic branding and playout solutions to EMEA region media content owners and bro...
29/04/2024
Lingo, RuPaul's word-twisting game show, returns for season two on CBS Friday, May 24. Two episodes air that night, and stream on Paramount Plus, too....
29/04/2024
ESPN and Amazon Prime Video are reportedly close to scoring television rights to the National Basketball Association, according to published reports....
29/04/2024
Judge Judy and Hot Bench, CBS Media Ventures' genre-leading court shows, have been renewed through the 2025-26 TV season in more than 95% of the country, Gr...
29/04/2024
Premier Sports, an Irish-based premium sports broadcaster, has selected QuickLink's Remote Commentary solution for introducing professional, high-quality re...
29/04/2024
The awards celebrate the craft of behind-the-scenes TV talent and the best programmes of 2023
By Matthew Corrigan
Published: April 29, 2024
The awards cel...
29/04/2024
The team at Milk had to create and deliver the VFX and environment work for the royal residences featured in the drama from scratch
By Jenny Priestley
Publis...
29/04/2024
CEO Bob Bakish is expected to leave the company as early as today, with a new leadership committee likely to run the company on an interim basis
By Jenny Pries...
29/04/2024
Albena Ivanova, director, media and entertainment and strategic products at CHAOS talks to TVBEurope about her route into the industry
By TVBEurope Staff
Pub...
29/04/2024
The acquisition gives Grand Technix the opportunity to expand its footprint in the audio visual and broadcast technology sectors
By Jenny Priestley
Published...
29/04/2024
29 04 2024 - Media release Screen Australia announces James J. Robinson's debut feature First Light
First Light
Principal Photography is underway on Firs...
29/04/2024
Capitol Broadcasting recently became the inaugural company honored with inductio...
29/04/2024
Tonight on House of Zwide: Zanele tells a surprised Zola that Faith fully suppor...
29/04/2024
Tonight on Scandal: A line is crossed and a mother starts to lose focusDon't miss Friday, 26 April's riveting episode of South African soapie Scandal! o...
29/04/2024
Tonight on Skeem Saam: Evelyn puts measures in place to protect her sonDon't miss Monday, 29 April's riveting episode of South African soapie Skeem Saam...
29/04/2024
April 29th, 2024 UNINTERRUPTED AND TRIBECA ENTERPRISES PARTNER FOR SECOND-ANNUA...
News posted 11:07am on Thu Dec 3, 2015
