
GM of the Year, Markets 1-25: Kathy Saunders, KDFW, Dallas-Fort Worth
Gaining a ratings point in Dallas-Fort Worth is a tall order, with a batch of intensely focused stations doing battle in every daypart. But Fox-owned KDFW, under Kathy Saunders, is inching ahead against stations owned by CBS, NBC and Tegna.
KDFWs Kathy Saunders keeps the Fox-owned station community minded.
Saunders said the hot news races bring out the best at Fox 4. This market is so, so competitive, and that's a good thing, she said. It keeps us paying attention and on our toes.
Fox 4 connects with viewers thanks in large part to the extraordinary connection its talent has with viewers. Saunders, KDFW's general manager since 1997, noted how comfortably residents approach anchors at community events. The station's involvement with events in Dallas-Fort Worth, including carnival Mayfest in the spring and the Plano Balloon Festival in September, stokes that relationship. Viewers are similarly comfortable watching the anchors on TV, whether it's on morning colossus Good Day, late news or the new sports program.
I think the viewer feels very comfortable with us, Saunders said. What they need to know, they know we'll be there to tell them.
More Local Heroes: Station Group of the Year | GM of the Year, Markets 26-50 | GM of the Year, Markets 51+ | News Director of the Year | Multiplatform Broadcaster of the Year
The station cranks out close to 60 hours of news a week. KDFW took the sign-on-to-sign-off crown in November, its 1.5 rating in viewers 25-54 topping the 0.9s put up by KXAS and WFAA. It also won 7-9 a.m. news, 5 and 6 p.m., and late news, too. (KDFW airs late news at 9 p.m.)
The station has had a couple big launches of late. Late in 2018, KDFW extended Good Day by another hour. The program now goes 4-10 a.m. The show is a mix of news, anchor banter, chef segments, musical guests and whatever else turns up. News is a big part of it, but there's an easier feel, Saunders said.
Fox 4s Mike Doocy at a Toys for Tots event.
Around the same time, Fox 4 premiered the sports show Free 4 All in the 10:30 p.m. slot Sunday through Friday. The program, hosted by Mike Doocy and Samantha Gannon, regularly beats competing late-night programs.
KDFW is also a key player in Fox Television Stations' program testing strategy. It aired The Wendy Williams Show, TMZ Live and 25 Words or Less in limited runs before they went national.
Saunders has managed KDFW through some frightful challenges. In October, as many as 10 tornadoes whipped through the market. It being a Sunday, chief meteorologist Dan Henry was not scheduled to work, but turned up anyway because that's the way things go at the station. We were ready to make sure viewers knew what was going on, Saunders said.
Station leadership prepares for most any disaster, including tornadoes. But no one anticipated what happened in September 2018, when a troubled man rammed his truck into station headquarters. Michael Fry repeatedly smashed his pickup into the KDFW building around 6 a.m. that Wednesday, then exited his vehicle and began ranting.
Fry was apprehended by police. The building sustained considerable damage, but KDFW stayed on the air throughout. Saunders got the staff together for a reassuring meeting. She was very calm, very professional, very caring, news director Robin Whitmeyer said. She didn't get riled up and didn't get emotional.
Saunders was struck by how the newsroom stayed focused on breaking this big, and a bit too local, story. They really wanted to keep doing the broadcast, and they did, she said.
Jack Abernethy, Fox Television Stations CEO, said a general manager has no one in the area to lean on when trouble strikes. Things happen and you have to lead, he said. Kathy was a calming influence.
Looking Ahead
Saunders is preparing for the future by keeping the station connected to the next generation of viewers. Fox 4 has a whopping 1.5 million Facebook followers, while WFAA has 930,000, KXAS has 852,000 and KTVT has 496,000. She has pushed for a high-energy, digital approach to content delivery. If it's important enough to have on the air, it had better be on digital also, said Saunders.
Abernethy noted KDFW's extremely successful weather app, called Fox 4 WAPP.
Outside of work, Saunders enjoys golf and decorating but said she's hardly a master of either. I can't seem to get my handicap down, she said, and described herself as a frustrated interior designer.
There's nothing frustrating about her work at KDFW. Abernethy said Fox's expertly run Dallas-Fort Worth operation makes his job easy. I don't have to worry about Kathy at all, he said. General managers like her make my job irrelevant.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
04/07/2025
By Lucy Spicer
Editor's note: We are deeply saddened by the passing of Robe...
04/07/2025
The Summer Reading Challenge has inspired children across the U.K. to embrace a ...
04/07/2025
Introducing CVP Auctions: Trusted Tech, At Auction-Only Prices
Brie Clayton July 4, 2025
0 Comments
A New Destination for Film and Broadcast Gear at U...
04/07/2025
Unveiling China's Ecological Wonders with URSA Mini Pro 12K
Brie Clayton July 4, 2025
0 Comments
Nature Documentaries Freeze Epic Momentsin Extrem...
04/07/2025
Create Any Planet in After Effects
Graham Quince July 4, 2025
0 Comments
The Advanced 3D renderer in After Effects makes it really easy to import 3D o...
04/07/2025
Custom Gradient Colorize for Resolve Fusion
Simon Ubsdell July 4, 2025
0 Comments
Digging into the theory of the gradient colorize process to build ou...
04/07/2025
Watching live sports on TV these days is a delicate balance for broadcasters how much information is too much?...
04/07/2025
WASHINGTON As Federal Communications Commission Chair Brendan Carr works to achieve his goal of a very busy, productive summer at the FCC, the agency has rele...
04/07/2025
Other World Computing Launches OWC Guardian USB-C Hardware-Encrypted Portable SS...
04/07/2025
CANAL Brings MotoGP to Vision Pro with Blackmagic URSA Cine Immersive
Brie Clayton July 3, 2025
0 Comments
Experience MotoGP like never before as CA...
04/07/2025
Friday 4 July 2025
Watch the trailer here https://youtu.be/Od5WpvWmDr8
Further...
04/07/2025
The Pitch comes to RT Radio 1 airwaves this Sunday at 7pm. The Pitch is a brand...
03/07/2025
For our Vario-Jib, as well as for a repertoire of weights, we now have carts that make transport easier...
03/07/2025
One of our latest innovations: Slider Drive Unit!
Our Vario Slider not only comes with improvements and new features, but also with its own drive unit!
Our i...
03/07/2025
The 360 EVO lives up to its name: 360-degree rotation not only on the pan axis, but also on the roll axis, enables filmmakers to take their creative visions eve...
03/07/2025
What a buzzing few days at BSCExpo in London!
We were thrilled to connect with so many talented professionals from the world of cinematography.
A huge thank ...
03/07/2025
ADOLESCENCE - Shot with Panther Tower"The whole rig had to be detachable mid-episode
Netflix limited drama series Adolescence has been gaining attentio...
03/07/2025
To achieve a true level of decisive overmatch, communication systems must be as ...
03/07/2025
The Broadcasters Foundation of America has named Ray Hopkins, president of U.S. distribution at Paramount Global, to its board of directors....
03/07/2025
SIOUX FALLS, S.D. In his first major policy speech, Federal Communications Commission chair Brendan Carr outlined his Build America Agenda for the agency'...
03/07/2025
As the industry is making a major push to transition to NextGen TV and develop new businesses that will fund the next generation of broadcasting, TV Tech's ...
03/07/2025
Despite enabling its subscribers to watch films and TV shows in the highest possible resolution, Netflix has revealed it is taking things old school with the in...
03/07/2025
WASHINGTON In response to news that Paramount Global has agreed to pay $16 million to settle a lawsuit by President Donald Trump, Democrats and other administra...
03/07/2025
WUPPERTAL, Germany Riedel Communications today launched RefSuite for professional sports workflows....
03/07/2025
WEITERSTADT, Germany LYNX Technik, a provider of modular signal processing solutions, has announced that founder and longtime CEO Winfried Deckelmann is steppin...
03/07/2025
WASHINGTON Representatives from six trade groups representing tech, pay TV, broadband, LPTV and other sectors recently met with Federal Communications Commissio...
03/07/2025
PLYMOUTH, Wis. Dan Whealy has acquired Heartland Video Systems and will be its new owner and president, the systems integrator said....
03/07/2025
Acclaimed filmmaker, educator, and industry veteran Jay Holben has released his most ambitious work to date: The Director's Guide to Everything a sweeping...
03/07/2025
For Los Angeles-based photographer Scout Pruski, documenting the annual Dyke Day LA is a way to honor and give back to the city's legacy queer community and...
03/07/2025
Modular, Travel-Ready Solution Matthews Studio Equipment launches the new Chimera V-Flat Panel Frame Kit, the lightweight and modular, ultra-durable alternativ...
03/07/2025
Dalet, a leading technology and service provider for media-rich organizations, today announced the release of Dalet Flex 2025.6 LTS (long-term support), introdu...
03/07/2025
Lightware's LARA Wizard makes it quicker and easier than ever to set up audio-visual (AV) room automation and control configurations, ensuring anyone, from ...
03/07/2025
Alfalite, the only European manufacturer of LED screens, has obtained both the NCAGE Code (NATO Commercial and Government Entity) and TAA (Trade Agreements Act)...
03/07/2025
nxtedition is implementing a new solution for WIN Network, based in its headquarters in Wollongong, New South Wales, Australia. The nxtedition integrated platfo...
03/07/2025
ORS Group and Insys Video Technologies today announce the launch of a new joint brand identity: Big Blue Marble. The move reflects the evolution of a long-stand...
03/07/2025
Evergent, a global leader in customer lifecycle management and monetization solutions for subscription-based businesses, today announced the successful results ...
03/07/2025
LYNX Technik, provider of modular signal processing solutions today announces an executive leadership transition, effective July 1, 2025. Markus Motzko has been...
03/07/2025
Chaos Releases V-Ray for Blender
Brie Clayton July 2, 2025
0 Comments
Production-Proven Renderer V-Ray Arrives Natively in Blender for the First Time;...
03/07/2025
Calvin University Adds Blackmagic Replay to Broadcasts and Streams
Brie Clayton July 2, 2025
0 Comments
Replay workflow joins 14 Blackmagic Design cam...
03/07/2025
Berklee's Gospel Performance Program Welcomes Jonathan Nelson as the Herb Al...
03/07/2025
Back to All News
Get Ready for Even More Action! Netflix Has Confirmed the Thir...
03/07/2025
Back to All News
Get ready for even more action! Netflix has confirmed the thir...
03/07/2025
In today's fragmented media landscape, advertisers expect more than just reach - they want seamless cross-platform campaigns that deliver measurable results...
03/07/2025
** MEDIA ALERT ** Shonen Jump Store Hosting Los Angeles Pop-up During Anime Exp...
03/07/2025
Thursday 3 July 2025
David Harewood and Matthew Broome in Mozart: Genius for Hi...
03/07/2025
The Sky WNT Fund supports Womens National Team players with a 30,000 bursaryThursday 3 July 2025
Sky Ireland has announced the four recipients of the 2025 Sky...
03/07/2025
The forecast this month is showing a 100% chance of epic gaming. Catch the scorching lineup of 20 titles coming to the cloud, which gamers can play whether indo...
02/07/2025
Hege Wik and Odin appear in FOLKTALES by Heidi Ewing and Rachel Grady, an official selection of the 2025 Sundance Film Festival. Courtesy of Sundance Institut...