This week, talented creators traveled to Los Angeles to join Spotify for Now Playing, where we unveiled a series of new offerings aimed at helping them better monetize their video podcasts on Spotify and grow their audiences. It was an exciting event that spotlighted our biggest update to podcasts on Spotify-including an exciting evolution of the name and brand of our accompanying platform to Spotify for Creators-all to better serve the multiformat needs of our community.
One creator in attendance was Rachel Lindsay. The attorney, internet personality, author, and Bachelorette star is also the cohost of the Ringer podcast Higher Learning. On the show, Rachel and her cohost Van Lathan dissect the biggest topics in Black culture, politics, and sports. At Now Playing, Rachel shared her experience and expertise in a panel titled Fandoms Are Culture: How Creators & Content Grow on Spotify.
For the Record caught up with Rachel to learn more about how her show comes together, as well as the creators and artists she's currently listening to on Spotify.
What inspired you to start your show? Sometimes other people recognize what is right for you before you can see it for yourself. I always wanted to be in the media but thought that only could be with television. I met Bill Simmons because I was doing some interviews with Juliet Litman on Bachelor Party. I ended up doing some other work with The Ringer, and eventually Bill asked me if I wanted to create a project that was purposeful and I could be proud of. He had an idea and introduced me to my cohost, Van Lathan. We immediately connected and had a brother-sister relationship. Originally we were supposed to start our podcast in March 2020, but COVID hit and changed everything regarding the production and launch of our podcast. We eventually launched in May 2020, which was a very pivotal and dark time for Black people in this country. We decided to change the direction of our podcast to be the pulse of the culture the rest is Higher Learning history.
How do you select the topics you cover? We have a topical show that is a reflection of what is happening in the culture. If something is happening in the world, we want people to know that you can find us covering it that week. We select topics by following the news, social media, reading articles, podcasts, and talking with friends. We don't want to miss breaking news or viral moments. We share stories, ideas, and topics in a group chat and narrow down what is the most effective rundown for our show.
How has working with Spotify helped strengthen your connection with your fans? Higher Learning was one of the first podcasts to have the video element. This allowed our viewers to feel as if they were sitting at the podcast table with us in an intimate way. Video brings the podcast to life in a different way. My favorite thing is to spot one of our listeners (aka Thought Warriors) in the wild. They will often tell me how they feel like they know us and relate to us, and it is because they can watch us on Spotify with video.
What advice do you have for emerging creators? There is so much content available out there that covers every genre, topic, etc. What makes the content different is the creator. I would encourage you to find something that you are passionate about and then apply your unique voice and perspective to it because that is what will differentiate you. Do not try to emulate your favorite creator. Learn from them and use them as a guide to build something special.
Are there any Spotify features or tools that are especially helpful for you? I cannot talk enough about Spotify video!
Who are some of your favorite creators to follow? Everyone on The Ringer and Ringer Reality TV, Danny Pellegrino, Kid Fury and Crissle, and Natasha Parker.
What are you currently listening to? Akeem Ali, Tyler, The Creator, Willie Jones, GloRilla, BigXthaPlug, Doechii, and Muni Long.
Rachel Lindsay, Van Lathan, and Mallory Rubin speak onstage during the Now Playing Event
Check out more coverage from Spotify's Now Playing event.
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This week, talented creators traveled to Los Angeles to join Spotify for Now Playing, where we unveiled a series of new offerings aimed at helping them better monetize their video podcasts on Spotify and grow their audiences. It was an exciting event that spotlighted our biggest update to podcasts on Spotify-including an exciting evolution of the name and brand of our accompanying platform to Spotify for Creators-all to better serve the multiformat needs of our community.
