
Fox Corporation Reaches Agreement to Acquire Outkick Leading Multiplatform Brand Expands FOX's Digital Portfolio Investment Deepens FOX's Presence in Sports Wagering Market
Los Angeles, CA - May 5, 2021 - Fox Corporation (Nasdaq: FOXA, FOX) today announced an agreement via its subsidiary to acquire Outkick Media, LLC, a digital media platform founded and led by Clay Travis, and related assets. Outkick is an omnichannel leader in sports, opinion, politics, and pop culture content across its radio, podcasts, online and social outlets, as well as being one of the foremost sources of sports wagering information in the United States. Further, Outkick is in an exclusive marketing agreement with FOX's partner FanDuel and serves as a significant source of sports wagering referrals.
Fox Corporation Executive Chairman and Chief Executive Officer Lachlan Murdoch commented: As FOX further diversifies our growing digital portfolio and broadens our position in the sports wagering ecosystem, there could be no better acquisition than Outkick. Clay and his team have quickly made Outkick a content powerhouse with a very large, loyal and engaged audience. We expect the synergies presented across FOX's existing portfolio of assets will turbocharge this exciting business.
Travis added: Outkick has grown out of my passion for producing bold, well-informed, and entertaining content about sports, current events and, more recently, sports wagering. With the power of FOX behind us, we look forward to maintaining Outkick's unwavering commitment to that mission, as well as further accelerating the growth of our audience, and continued leadership in the sports wagering affiliate category.
Outkick's business spans multiple platforms and outlets. Clay Travis' sports radio show reaches more than 10 million monthly listeners and is the #1 daily sports radio show in the mornings in the U.S.; the Outkick podcast network, which just launched in September, already notches more than four million monthly episode downloads. Outkick also draws millions of users monthly to its website, video posts and social media channels.
In addition, Outkick creates highly compelling sports wagering content, and currently has a successful, exclusive marketing arrangement with FanDuel. The Outkick platform is one of FanDuel's attractive sources of wagering leads.
The Outkick users are highly-engaged with the brand, making them an appealing group for advertisers. Approximately two-thirds of users are between the ages of 18 and 54, with more than 70% reporting household income above $50,000 and nearly three-quarters being college-educated.
FOX plans to operate Outkick as an independent brand and leverage its content across its existing platforms. Clay Travis will remain integrally involved at Outkick and serve as its President.
Outkick Media is jointly owned by Clay Travis and Savage Ventures. Savage Ventures will continue having an operational role in the business going forward. Methuselah Advisors served as the exclusive financial advisor to Outkick for the transaction.
About Fox Corporation
Fox Corporation produces and distributes compelling news, sports and entertainment content through its iconic domestic brands including: FOX News Media, FOX Sports, FOX Entertainment and FOX Television Stations. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships and create more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit www.FoxCorporation.com.
Cautionary Note Regarding Forward Looking Statements
This news release contains forward-looking statements and information within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as may, will, should, likely, anticipates, expects, intends, plans, projects, believes, estimates, outlook and similar expressions are used to identify these forward-looking statements. These statements are based on management's current expectations and beliefs and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements in this news release due to changes in economic, business, competitive, technological, strategic and/or regulatory factors and other factors affecting the operation of the business of Fox Corporation. More detailed information about risk factors affecting Fox Corporation is contained in the documents Fox Corporation has filed with or furnished to the Securities and Exchange Commission, including its Annual Report on Form 10-K for the fiscal year ended June 30, 2020 and subsequent Quarterly Reports on Form 10-Q.
Statements in this press release speak only as of the date they were made, and the Company undertakes no duty to update or release any revisions to any forward-looking statement made in this press release or to report any events or circumstances after the date of this press release or to reflect the occurrence of unanticipated events or to conform such statements to actual results or changes in the Company's expectations, except as required by law.
Contact:
Megan Klein
megan.klein@fox.com
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
26/03/2026
Spotify's partnership with NAVER, Korea's leading digital platform, is built around one simple goal: making it easier for listeners in Korea to discover...
26/03/2026
Exclusive to ComposerCloud for first month
Sample library and virtual instrument gurus EastWest have announced the upcoming release of a new virtual drum i...
26/03/2026
Friday 27 March
Friday 27 March will mark Dynamic Range Day 2026, the annual day of online activity that was started in 2010 by mastering engineer Ian Sheph...
26/03/2026
Includes four separate instruments
Max Richter's SRM Sounds venture have just announced their fifth release, ASMR Choir. Captured at the main live room ...
26/03/2026
Thursday 26 March 2026
HBO Max included for Sky and NOW customers from 26 March...
26/03/2026
Thursday 26 March 2026
Sky Sets Iconic Costumes Dancing Together Like Never Before' in Brand CampaignTurn on cookies to view this content. Go to Privacy o...
26/03/2026
Wuppertal March 26, 2026
CS live Builds Future-Ready OB Van With Riedel MediorNet and hi Control SystemRiedel Communications today announced that Czech-based ...
26/03/2026
Enhancements to Harmonic's Sports Streaming Solution Introduce Server-Side Multiview, Contextual Metadata-Driven Advertising, Dynamic In-Stream Ads and Robu...
26/03/2026
Open the report
Our 2025 report brings together results from 79 business magazine titles across 22 market sectors, published by 49 media owners. Over the year,...
26/03/2026
RT Commercial today announced Fiat as sponsor of The Louise Duffy Show on RT Radio 1, Weekdays 3pm 4pm.
The Louise Duffy Show is the home of daytime music...
26/03/2026
Wayne, N.J., March 26, 2026 Phantom High-Speed announces the latest product li...
25/03/2026
Directed By, Spotify's documentary-style series that pulls back the curtain ...
25/03/2026
BTS is so back. This week, the global pop superstars took the stage at New York City's Pier 17 for their first U.S. performance in four years.
Part of Spot...
25/03/2026
How you listen can shape what you hear. That's the idea behind the new Spotify Listening Lounge, an acoustic space at our London headquarters purpose-built ...
25/03/2026
Tape effects taken to the extreme
The latest release from New York-based developer Iconic Instruments is said to accurately recreate the saturation and comp...
25/03/2026
Launched alongside new Vocal Phrases bundle
Sonuscore's latest release has been designed specifically for composers working on fantasy TV, film and game...
25/03/2026
Latest update now live
The latest version of Steinberg's post-production-focused DAW has just arrived, and comes packed with new dialogue editing, sound...
25/03/2026
Rohde & Schwarz joins FormFactor's MeasureOne partner program FormFactor and Rohde & Schwarz advance their partnership for on-wafer RF component character...
25/03/2026
FOX Delivers Fan Factor to Fear Factor: House of Fear Finale with Interactive Af...
25/03/2026
UK-based pro audio provider 22live has strengthened its wireless offering with a strategic investment in DPA Microphones' new N-Series Digital Wireless Syst...
24/03/2026
As the music industry gathers for Canada's Juno Awards, the local edition of...
24/03/2026
Behind every great song is a complex web of people, stories, and inspirations th...
24/03/2026
Few filmmakers have shaped popular cinema as profoundly as Steven Spielberg. So ...
24/03/2026
Latest Eurorack modules revealed
ALM/Busy Circuits have just introduced another two Eurorack modules, delivering a powerful new modulator that builds on the...
24/03/2026
Smallest, most affordable MPC to date
Akai Pro have just introduced their most accessible standalone sampler to date, making the iconic MPC experience avail...
24/03/2026
Create & manage presets on Windows & macOS
Electro-Harmonix have announced that their free Mac/Windows application now allows users of their Oceans Abyss re...
24/03/2026
Rohde & Schwarz amplifiers enable high-field immunity testing expansion at IB Le...
24/03/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
24/03/2026
Rick Bernier reflects on a career that has taken him to the very top of live broadcast audio. As a Senior Broadcast Audio A1 Engineer and Music Director, he has...
24/03/2026
Jock and Conor are back in Cork for series 5
A new series of hit-comedy The Young Offenders will drop on RT Player on Good Friday 3 April. The show, produced...
24/03/2026
RT 's new history podcast, What Were We Like, is out now. Hosted by historian Diarmaid Ferriter and archivist Catriona Crowe, the series focuses on modern I...
24/03/2026
Tuesday 24 March 2026
Netflix partners with Sky Business to bring boxing night ...
24/03/2026
The Death of Bunny Munro and Lockerbie: A Search for Truth receive four nominations eachTuesday 24 March 2026
Sky celebrates 28 nominations at the 2026 BAFTA T...
24/03/2026
Tubi Turns Passion into Performance at IAB Newfront Announces New Interactive Ad Formats Including Scene Sense, Interactive Pause Ads and Connected Conversion...
24/03/2026
Arqiva shortlisted for Education Initiative of the Year'
We're excited to announce that we've been named a Finalist at the British Data Awards 202...
24/03/2026
Use of ABC data continues to grow, with 87% of buyers say they use it, compared ...
24/03/2026
All three presenters, Maura, D ith and Sinead, celebrate as afternoon chat show filmed in Cork hits milestone.
Ireland's longest running afternoon show, t...
24/03/2026
March 24 2026, 04:00 (PDT) Dolby Named to Fast Company's Annual List of the...
23/03/2026
It's been 20 years since Miley Cyrus introduced the world to Hannah Montana,...
23/03/2026
Made entirely from real natural recordings
Aimed at sound designers and editors working in film, TV and game audio, the latest release from BOOM Library com...
23/03/2026
Transcribe sheets, tabs or MIDI from audio files
Klang.io have announced the launch of a new AI-powered software tool that's capable of detecting multip...
23/03/2026
Monday 23 March 2026
Hacks, the multi-Emmy -winning Sky Exclusive comedy, retur...
23/03/2026
RT is sad today to learn of the death of legendary RT Sport broadcaster Michael Lyster, who died this morning aged 71 years.
Kevin Bakhurst, Director-General...
23/03/2026
RT Documentary On One has scooped its first ever dedicated music award. At the 2026 Icelandic Music Awards, composer lfur Eldj rn won Release of the Year in t...
23/03/2026
Inside Sport, Liveline, Morning Ireland and 2FM DRIVE will all be in Prague to bring fans to the heart of the action
Every Moment, Every GenerationRT | FIFA W...