Sony's Ci Media Cloud Expands into Cloud-Native Asset Management

Sony's Ci Media Cloud Expands into Cloud-Native Asset Management posted: 12/08/2020

Launch of Ci Catalog Enables Seamless and Secure Enterprise Content Management Across the Entire Media Production Lifecycle

Sony Electronics' cloud-native professional media management and collaboration platform, Ci, is expanding its feature set to include enterprise asset management. The debut of Ci Catalog enables enterprises to build and securely manage centralized libraries of rich media and make them easily accessible to stakeholders across teams, departments, divisions or companies. With the addition of this new offering, Ci now provides secure content management from production through monetization - all in a single platform.

The new Ci Catalog offering seamlessly integrates with Workspace, Ci's solution for production and post production workflows with remote acquisition, media processing and collaboration. With the addition of Catalog, Ci provides content owners, studios, production companies, broadcasters, sports leagues, music labels and large corporations with a comprehensive system that supports content management. Using a single solution to manage content across the enterprise saves time and money, reduces security concerns, increases collaboration and offers transparency and visibility into an organization's most valuable content.

The release of Catalog is a direct response to feedback we've received from some of the world's largest and most recognizable media companies, said Theresa Alesso, pro division president, Sony Electronics. With no upfront costs and no installation required, the days of having to buy and implement several disparate and expensive systems to manage media are over. Ci's cloud native approach prioritizes accessibility, security, speed and collaboration. The platform's streamlined, centralized system, intuitive layout and ability to scale are exactly what today's leading organizations are asking for.

Ci provides accelerated file transfer, collaboration/review and approval, asset management, transcoding and archive with a single SaaS subscription. The platform enables rapid and secure access to assets from virtually anywhere. In addition, Ci's REST APIs enable integration with third-party systems and workflows. With no hardware to install, customers can begin leveraging Ci immediately. It also adopts a flexible pay-as-you-go structure that scales with enterprise needs and requires no capital expenses.

Ci Catalog is now available. For more information about the comprehensive Ci Media Cloud platform or to request a demonstration of the new Catalog features, please visit pro.sony and sonymcs.com.

About Sony Electronics Inc.

Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Corporation (Japan), one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information.

About Sony Corporation

Sony Corporation is a creative entertainment company with a solid foundation of technology. From game and network services to music, pictures, electronics, semiconductors and financial services - the Sony purpose is to fill the world with emotion through the power of creativity and technology.

For more information, visit: http://www.sony.net/

About Sony Professional Solutions

Sony Professional Solutions is part of Sony Corporation and exists to help professionals to truly live their vision, by unleashing the incredible power of images. With a winning combination of innovative technology and industry expertise, Sony partners with businesses across a wide variety of sectors including Media and Broadcast, Sports, Healthcare, Corporate, Education and Theatre to deliver industry leading and transformational customer solutions. Operating with over 40 years' experience and a trusted network of established technology partners, the wide Sony portfolio of knowledge, products and services propositions provides true value to businesses and informs, educates and inspires their customers.

For more information please visit http://pro.sony.eu

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