STATE Design Launches

STATE Design, a boutique design and animation studio, has opened its doors in Santa Monica, California. Founded by Creative Director Marcel Ziul and Executive Producer Joe Nash, the studio had already embarked on an animated graphics package for the NFL Networks 2014 NFL Draft coverage, and an animated Brazilian-market spot for Ecological Corredor to coincide with the 2014 FIFA World Cup.

(L - R): Joe Nash & Marcel Ziul

Marcel and I have worked together over the years, and it became clear over time that we both wanted a place where we could focus on what we do best: delivering great creative that's not about being bigger, but being better, explains Nash. Our business model is built around more direct involvement from the Creative Director and Executive Producer. We want to give people the same personal connection that we look for in our own work, which is why well only take on a limited amount of projects - each client receives the hands-on attention he/she deserves.

We chose the name STATE Design because we feel it is rich with meaning, adds Ziul. We always ask ourselves and our clients, What is your state? What does your brand's state look like and how do you want to make a statement?' Our name envelops all of these ideas. More importantly, we see ourselves as an extension of our clients -- a special forces unit that is highly trained and precise in communicating their ideas through design and animation.

To view STATE Design's recent reel: http://statedesign.tv/montage/

On Vimeo: http://vimeo.com/97831975

Joe Nash brings both network and agency experience to STATE Design. As a Producer at the NFL Network, he worked on scores of show graphics packages, and at Troika Design Group, he contributed to identity packages for ESPN, DirecTV and Canal+. Prior to that, he ascended the associate ranks to Producer at Versus/NBC Sports, coordinating and producing all on-air graphics for the network.

Marcel Ziul has worked as Creative Director/Art Director with top studios in Brazil and the U.S., including Conspiracao Films, Mixer Group, and Belief Design. As a freelancer, he has contributed his talents to Prologue Films, Stardust, Zoic Studios, Troika, Shilo, Apple, MAL/TBWA, and Bigstar, where he served as an Art Director/Lead Animator on the Silver PromaxBDA Award-honored Bio Channel rebrand. Ziul's award-winning work is highlighted by an Emmy nomination in the Outstanding Achievement in Main Title and Graphic Design category for the Dr. Phil daytime graphics package.

STATE Designs energetic rebrand and animation graphics package for the 2014 NFL Draft reflects the new style and direction of the network. The design goal was twofold: clearly communicate the cache of the NFLs marquee event and brand to viewers; and develop a unique way of including the draft venue, New York's Radio City Music Hall, through tone-setting animations and theatrical VFX.

To view the NFL Draft 2014 Rebrand: http://statedesign.tv/portfolio/nfl-draft/

On Vimeo: http://vimeo.com/97809921

For Goleada Ecologica, STATE Design created a whimsical animated piece to help their client Ecological Corredor inspire people to help fund an environmental campaign to plant 23,000 native trees in the Atlantic Forest - the equivalent of 14 football fields. The :30 spot is currently airing in Brazil during the World Cup.

To view the spot: http://statedesign.tv/portfolio/brazil-ecological/

On Vimeo: http://vimeo.com/97644380

With these initial projects under our belts, we plan to grow organically and let the work inspire and drive us, versus the need to fill our studio or keep our people busy, says Nash. Whether we're creating for broadcast, commercial, film or interactive, we focus on the best design and animation for the project. We don't believe in creative limitations.

To us, being small doesn't mean getting smaller projects, concludes Ziul. Its simply a smarter way to produce projects and assemble the right team. We want to build relationships and grow with each of our clients, one project at a time, through consistently creating great work.

Project: NFL Network / NFL 2014 Draft Rebrand

Airdate: May 2014

Client: NFL Network

Creative Director - Carlos Aguero

Art Director - Mario Vengochea

Producer - Jeff Wilkov

Design & Production Studio: STATE Design

Creative Director - Marcel Ziul

Executive Producer - Joe Nash

Senior Designer/Animators - Marcel Ziul, Marcos Vaz, Marcelo Petrella

Senior Animator - John Robson , Marcel Ziul

Animation - Brock Boyts

Design - Jon Lorenz, Fabian Garzon, Michal Misinski , Marcel Ziul

Rotoscope - Tamara Robson

Technology: C4D / After Effects / Live Action

Project: Goleada Ecologica Spot

Airdate: June 2014

Client: Ecological Corredor

Design & Production Studio: STATE Design

Creative Director - Marcel Ziul

Executive Producer - Joe Nash

Producer - Ta s Marcelo

Copywriter - Rodrigo Gamez

Art Director / Illustration - Audrey Lee

Designers - Audrey Lee, Marcel Ziul, Ariel Costa

Cel Animators - Jamal Otolorin, Dennis Moran, Connie Chan, Marcel Ziul, Ariel Costa

2D Animators - Marcel Ziul, Ariel Costa, Marcos Vaz

Technology: After Effects / Flash

Music / Sound Design - White Noise Lab

Sound Engineer / VO (Brazil) - Guilherme Negr o

VO (Portuguese) - Mariana de Sousa Santana

Sound Engineer / VO (USA) - Tono Studios

VO (English) - Cristi Zapata

About STATE Design:

STATE Design is a boutique design and animation studio founded on the premise that direct access to and communication with your creative and production teams will always yield the best results. We believe in strategically staying small to maintain a personal connection with our clients, but we also believe in dreaming big creatively.

http://www.statedesign.tv/

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LINK:	http://news.creativecow.net/story/876294...
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