STATE Design, a boutique design and animation studio, has opened its doors in Santa Monica, California. Founded by Creative Director Marcel Ziul and Executive Producer Joe Nash, the studio had already embarked on an animated graphics package for the NFL Networks 2014 NFL Draft coverage, and an animated Brazilian-market spot for Ecological Corredor to coincide with the 2014 FIFA World Cup.
(L - R): Joe Nash & Marcel Ziul
Marcel and I have worked together over the years, and it became clear over time that we both wanted a place where we could focus on what we do best: delivering great creative that's not about being bigger, but being better, explains Nash. Our business model is built around more direct involvement from the Creative Director and Executive Producer. We want to give people the same personal connection that we look for in our own work, which is why well only take on a limited amount of projects - each client receives the hands-on attention he/she deserves.
We chose the name STATE Design because we feel it is rich with meaning, adds Ziul. We always ask ourselves and our clients, What is your state? What does your brand's state look like and how do you want to make a statement?' Our name envelops all of these ideas. More importantly, we see ourselves as an extension of our clients -- a special forces unit that is highly trained and precise in communicating their ideas through design and animation.
To view STATE Design's recent reel: http://statedesign.tv/montage/
On Vimeo: http://vimeo.com/97831975
Joe Nash brings both network and agency experience to STATE Design. As a Producer at the NFL Network, he worked on scores of show graphics packages, and at Troika Design Group, he contributed to identity packages for ESPN, DirecTV and Canal+. Prior to that, he ascended the associate ranks to Producer at Versus/NBC Sports, coordinating and producing all on-air graphics for the network.
Marcel Ziul has worked as Creative Director/Art Director with top studios in Brazil and the U.S., including Conspiracao Films, Mixer Group, and Belief Design. As a freelancer, he has contributed his talents to Prologue Films, Stardust, Zoic Studios, Troika, Shilo, Apple, MAL/TBWA, and Bigstar, where he served as an Art Director/Lead Animator on the Silver PromaxBDA Award-honored Bio Channel rebrand. Ziul's award-winning work is highlighted by an Emmy nomination in the Outstanding Achievement in Main Title and Graphic Design category for the Dr. Phil daytime graphics package.
STATE Designs energetic rebrand and animation graphics package for the 2014 NFL Draft reflects the new style and direction of the network. The design goal was twofold: clearly communicate the cache of the NFLs marquee event and brand to viewers; and develop a unique way of including the draft venue, New York's Radio City Music Hall, through tone-setting animations and theatrical VFX.
To view the NFL Draft 2014 Rebrand: http://statedesign.tv/portfolio/nfl-draft/
On Vimeo: http://vimeo.com/97809921
For Goleada Ecologica, STATE Design created a whimsical animated piece to help their client Ecological Corredor inspire people to help fund an environmental campaign to plant 23,000 native trees in the Atlantic Forest - the equivalent of 14 football fields. The :30 spot is currently airing in Brazil during the World Cup.
To view the spot: http://statedesign.tv/portfolio/brazil-ecological/
On Vimeo: http://vimeo.com/97644380
With these initial projects under our belts, we plan to grow organically and let the work inspire and drive us, versus the need to fill our studio or keep our people busy, says Nash. Whether we're creating for broadcast, commercial, film or interactive, we focus on the best design and animation for the project. We don't believe in creative limitations.
To us, being small doesn't mean getting smaller projects, concludes Ziul. Its simply a smarter way to produce projects and assemble the right team. We want to build relationships and grow with each of our clients, one project at a time, through consistently creating great work.
Project: NFL Network / NFL 2014 Draft Rebrand
Airdate: May 2014
Client: NFL Network
Creative Director - Carlos Aguero
Art Director - Mario Vengochea
Producer - Jeff Wilkov
Design & Production Studio: STATE Design
Creative Director - Marcel Ziul
Executive Producer - Joe Nash
Senior Designer/Animators - Marcel Ziul, Marcos Vaz, Marcelo Petrella
Senior Animator - John Robson , Marcel Ziul
Animation - Brock Boyts
Design - Jon Lorenz, Fabian Garzon, Michal Misinski , Marcel Ziul
Rotoscope - Tamara Robson
Technology: C4D / After Effects / Live Action
Project: Goleada Ecologica Spot
Airdate: June 2014
Client: Ecological Corredor
Design & Production Studio: STATE Design
Creative Director - Marcel Ziul
Executive Producer - Joe Nash
Producer - Ta s Marcelo
Copywriter - Rodrigo Gamez
Art Director / Illustration - Audrey Lee
Designers - Audrey Lee, Marcel Ziul, Ariel Costa
Cel Animators - Jamal Otolorin, Dennis Moran, Connie Chan, Marcel Ziul, Ariel Costa
2D Animators - Marcel Ziul, Ariel Costa, Marcos Vaz
Technology: After Effects / Flash
Music / Sound Design - White Noise Lab
Sound Engineer / VO (Brazil) - Guilherme Negr o
VO (Portuguese) - Mariana de Sousa Santana
Sound Engineer / VO (USA) - Tono Studios
VO (English) - Cristi Zapata
About STATE Design:
STATE Design is a boutique design and animation studio founded on the premise that direct access to and communication with your creative and production teams will always yield the best results. We believe in strategically staying small to maintain a personal connection with our clients, but we also believe in dreaming big creatively.
http://www.statedesign.tv/
###
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
13/05/2026
New Adobe Premiere Color Grading Mode Accelerated on NVIDIA GPUs
Joel Pennington May 13, 2026
0 Comments
New NVIDIA RTX-accelerated features streamlin...
13/05/2026
Grass Valley announced that dB Broadcast has delivered new IP-based outside broadcast (OB) trucks for Cloudbass, featuring Grass Valley LDX 100 Series cameras a...
13/05/2026
Ikegami will exhibit the latest additions to its wide range of broadcast production cameras, control units, viewfinders and monitors on stand 5D3-1 at Broadcast...
13/05/2026
FISE, working with the founding members of the XR Sports Alliance (XRSA), Accedo, Qualcomm Technologies, Inc. and HBS, have collaborated to develop an immersive...
13/05/2026
Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Bu...
13/05/2026
Boston Conservatory at Berklee Honors Beth Morrison and Moses Pendleton at Comme...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...
13/05/2026
A definitive portrait of one of Ireland's most influential musicians
New TV documentary airs Monday 18 May on RT One and RT Player at 9.35pm
Watch the...
13/05/2026
Agentic AI is changing the way users get work done. Following the success of OpenClaw, the community is embracing new open source agentic frameworks. The latest...
13/05/2026
Reinforcement-learning agents - AI systems that learn by trial and error - can c...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
STATE Design, a boutique design and animation studio, has opened its doors in Santa Monica, California. Founded by Creative Director Marcel Ziul and Executive Producer Joe Nash, the studio had already embarked on an animated graphics package for the NFL Networks 2014 NFL Draft coverage, and an animated Brazilian-market spot for Ecological Corredor to coincide with the 2014 FIFA World Cup. 
