Celebrities unite in most famous video call ever with ITV reminding the nation to reach out to one another this Mental Health Awareness Week
Tonight, ITV's landmark mental wellness campaign, Britain Get Talking, brings together some of the nation's most loved stars in a rare video call moment reinforcing the importance of staying connected and reaching out beyond your inner circle.
Coming together to raise awareness in this special call are: Ant and Dec, Phillip Schofield, Holly Willoughby, will.i.am, David Walliams, Gordon Ramsay, Harry Redknapp, Laura Whitmore, Iain Stirling, Jim Carter, Jason Watkins, Julie Etchingham, John Barnes, Lorraine Kelly, Maggie Alphonsi MBE, Anna Friel, Emma Willis, Charlene White, Tinie Tempah, Davina McCall and Sheila Hancock.
Ant said We are huge supporters of ITVs Britain Get Talking 2020 campaign which has been highlighting the importance of people connecting, even more so now than ever. It's incredible that as a result of the campaign more than 6 million people have got in touch with someone so far.
Dec added, So for this Mental Health Awareness Week, were stepping it up another notch and asking people to reach out beyond their immediate family and close friends. Who could you reach out to who might really appreciate it? Britain, let's keep talking.
Covid-19 is one of the most challenging times our nation has faced in recent history and its effect on our mental health is and will continue to be hugely significant. Through this epic video chat, ITV continues to spread the vital message of looking out for one another, encouraging everyone to keep talking in this new campaign.
The initiative, which launches at the start of Mental Health Awareness Week (and fitting in with this year's theme of kindness), sees a roster of over 20 famous faces joining forces in urging the public to not just talk to their nearest and dearest, but also reach out to people not expecting your call. The elderly uncle or aunty who's self-isolating, the quiet guy at work you see from time to time, the old friend you've somehow lost touch with or those who live alone. The poignant message invites viewers to remember them, reach out and let them know you care. We see the celebrities in an authentic way, from inside their homes with the natural interruptions and usual technical glitches, we have all found during lockdown on group video calls. The recognisable faces leave us with a powerful action to think about: Because the ones not expecting your call could be the ones who need it most. Show a friend you're thinking of them. Britain Get Talking.'
The film will debut on ITV and STV in the ad break for Harry's Heroes: Euro Having A Laugh just before 21:00pm and is supported by charities Mind and YoungMinds.
The new campaign comes as ITV research carried out by YouGov showed that 55% of us are more worried than usual about our families' mental health, and 57% of us are more conscious than usual of the need to look after our mental wellbeing.
But the lockdown has also had a positive effect. One third of people say they've got back in touch with old friends and family since lockdown began.
Since its return on 21st March, Britain Get Talking has seen over 6.1 million people take immediate action to text or call a friend or family. It has been found in independent research to be voted the most emotionally engaging ad in the wake of the COVID19 pandemic, and has been seen by over 70% of adults in the UK, with an outpouring of support from over 100 celebrity faces and featuring over 300 members of the public. Nearly half of those who've seen the campaign say it's made them feel better in general, and 37% of those who've seen it say it's made them feel more connected to family, friends and the nation at this difficult time.
During this important week of raising awareness for mental health, the channel's brand identity will also change to mark the event. Featuring multiple animated ads The Conversations, which play off the graphic style of a text conversation on your phone. These back and forth exchanges continue to encourage us to reach out beyond our immediate circle of close family and friends. ITV programming in Daytime and News will carry mental health content and a Britain Get Talking podcast will be launching. The campaign and initiative was created with Uncommon Creative Studio.
Clare Phillips, Director of Social Purpose at ITV, said The Britain Get Talking campaign has been playing an important role in encouraging all of us to stay in touch and talk with each other,especially as over half of Britons are more conscious of the need to look after our mental wellbeing at the moment. With kindness as the theme of Mental Health Awareness Week, we're upping the level - let's reach out to those who might not be expecting a call, as they might be the ones who need it the most.
Paul Farmer, Chief Executive at Mind, said: This is a Mental Health Awareness Week with a difference. Many of us are worried about coronavirus and how it will affect us and those we love and, for those of us with existing mental health problems, we may never have felt more isolated or alone. It's fantastic to see the Britain Get Talking campaign getting the message out there that we need to keep connecting and supporting each other through this, for the benefit of our mental wellbeing.
Emma Thomas, Chief Executive at YoungMinds, said These are challenging times for all of us and we know that it's a particularly important time to be aware of our mental health and doing what we can to look after ourselves and the people we love. That's why we're proud to be a part of Britain Get Talking, which is reaching a huge and diverse audience with the simple message that reaching out to others can make a positive
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Launched alongside new FreqSoft installer
Designed to bridge the gap between hardware and software, Freqport's FreqInOut FO1 unit provides a simple way ...
15/07/2026
Save up to 55% on software until 23 July 2026
Expressive E have just launched their Summer Offer sale, with discounts of up to 55% now applied across their ...
15/07/2026
Real-time stem-separation tool updated
zplane have recently released a new and improved version of their real-time stem-separation plug-in which they say ma...
15/07/2026
A new benchmark in bass enhancement
Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...
15/07/2026
DMC Production's AR 1 and AR 2 units reverse the conventional OB workflow, keeping all production-critical processing at the venue while operators work remo...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Wednesday 15 July 2026
Screeners and press pack now available: Gomorrah: The Or...
15/07/2026
Trinity's Treasures features Ruth Negga, Eleanor McEvoy, and David Norris, a...
15/07/2026
Join geographer Dr Susan Hegarty, Engineer Tim Joyce and Architect Orla Murphy a...
15/07/2026
Home to leading manufacturers, robotics pioneers, infrastructure builders and gaming, of course, Japan is one of the world's centers of AI - building across...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
14/07/2026
Agreement spans sponsorship sales, digital monetization, radio production, and new practice facility naming rights...
14/07/2026
Independent league adds 14 regional sports network affiliates, growing distribut...
14/07/2026
New strategy aims to unify competitions, content, fan engagement, and commercial...
14/07/2026
ESPN and Disney+ become exclusive home of PFL events in key international MMA market...
14/07/2026
Gill will oversee engineering, technology, and sports operations across the company's 64 local television stations...
14/07/2026
Submitted by North American Broadcasters Association (NABA)
As broadcasters con...
14/07/2026
Modernized mobile unit combines HOME Apps, mc 56 console, and IP infrastructure ...
14/07/2026
Every match of the 32-team tournament will air across ION and Scripps Sports platforms in English and Spanish...
14/07/2026
FloHockey to stream every game of the annual international tournament under four...
Celebrities unite in most famous video call ever with ITV reminding the nation to reach out to one another this Mental Health Awareness Week
