Sony Pixel Power calrec Sony

Austrian Audio Expands Availability Across North America

21/01/2021

Austrian Audio Expands Availability Across North America

data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c561c0e7-bpfull.jpg 2x class=lazyload avatar avatar-80 photo height=80 width=80 />

Brie Clayton January 20, 2021

0 Comments

Group One opens up new dealers for the microphone and headphone powerhouse.

In just their second year, Austrian Audio has seen enormous growth in their US retail business. Working closely with distribution company Group One Ltd, Austrian Audio professional studio microphones and headphones are now available through many major music stores and online retailers in the US market, such as Sweetwater, Guitar Center, Vintage King, B&H, Front End Audio, Washington Music, Zen Pro Audio, Kellards, MassMusik, Odyssey Pro Sound, Perfect Circuit, Pixel Pro Audio, Scitscat Music, Adorama, and Pro Audio Star.

data-src=https://gcs.creativecow.net/wp-content/uploads/2021/01/20200153/Austian_Audio_Martin_Seidl.png alt= class=lazyload wp-image-2401536/>When asked about their success, Martin Seidl, CEO of Austrian Audio, explains: First of all, we're very thankful for the way things are going. The biggest differentiator, of course, is the product quality. Once producers, engineers and musicians of name discovered the capabilities of our microphones and headphones, they started to talk about it and that created a real buzz.

Austrian Audio counts big names among their friends and endorsers:

Jim Ebdon , who uses the OC818 exclusively for drum overheads, praises the definition this large condenser mic offers. Engineers like Colin Norfield (Pink Floyd, David Glimour), Adrian Hall (The Black Eyed Peas, Alicia Keys, Robbie Williams, Shakira), and artists like Mike Scott (guitarist for Prince, Justin Timberlake, Rihanna, Maroon 5) and Elise Trouw are all enthusiastic Austrian Audio fans. The products are also favoured by content producers and musicians that reach millions of hobby and professional producers:

Glenn Fricker of Spectre Sounds Studios finds the Hi-X55 headphones better at detail work than even studio monitors. Joshua Carney, a.k.a Music Tech Help Guy, says the Austrian Audio OC18 is one of the best solid state condensers I've ever used, especially at that price point. Chris Selim at Mixdown Online finds the OC818 incredibly versatile , and Warren Huart thinks this mic might be the everything mic . For a full list of reviews and videos about Austrian Audio products, please click here.

Bryan Bradley, President of Group One, understands the value of these powerful endorsements and how they can be best utilized to support sell-through at the retail level: Austrian Audio has become an aspirational brand within a short period of time. The level of professionalism, the quality of the products, and the excellent marketing efforts have all helped create strong sell-through on the retail side of things. We couldn't be happier with the early success of the line.

Group One, with more than twenty five years of import and distribution experience, is the exclusive US distributor of leading professional audio and lighting brands from around the world such as Solid State Logic, Klang, DiGiCo, Calrec and more. After experiencing the quality of Austrian Audio products first-hand, we knew this brand is a great fit for our company and complements the high end audio products we already represent, said Bradley. We are excited to help this excellent manufacturer to expand in the US.
LINK: https://creativecow.net/austrian-audio-expands-availability-across-nor...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

06/02/2026

Appear Appoints Simon Frost as CMO to Accelerate Global Expansion and Customer Engagement

Appear, which specializes in live production technology, announces the appointme...

06/02/2026

CBS Sports to Air Inaugural Baller League USA Season

Baller League US announces CBS Sports and its 24/7 soccer streaming channel CBS Sports Golazo Network will air the league's programming in the United States...

06/02/2026

Gravity Media Powers Australian Open 2026 with Broadcast and Production Infrastructure

Gravity Media, which concentrates in production, content, media services, and fa...

06/02/2026

AIMS Announces Certification of First 48 IPMX Products

The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA), and the European Broad...

06/02/2026

1001 Selects Bitmovin Player to Elevate its Video Streaming Capabilities

Bitmovin, a provider of video streaming solutions, announces that 1001, an OTT service in Iraq, has chosen the Bitmovin Player to improve its video streaming pe...

06/02/2026

Combate Global Licenses Live English TV Rights To YouTube Creator Shane Fazen

Combate Global and content creator Shane Fazen announce a licensing agreement to distribute the Hispanic-focused franchise's first three live MMA events in ...

06/02/2026

Behind the Cisco Technology Connecting Super Bowl Fans

Cisco is powering the invisible backbone of Super Bowl LX at Levi's Stadium as the technology giant delivers secure, high-capacity connectivity for over 70,...

06/02/2026

A Decade of NFL Next Gen Stats Innovation

Over the past decade, the NFL and Amazon Web Services have changed how football analytics are analyzed and presented through Next Gen Stats. There's real-ti...

06/02/2026

SVG GameDay: Seattle Seahawks' Kenton Olson - Two Decades in the Pacific Northwest

In-venue and creative video staffers at the professional and collegiate level ha...

06/02/2026

SVG GameDay: New England Patriots' Ashok Moore - Capturing the Passion of the Fanbase

In-venue and creative video staffers at the professional and collegiate level ha...

06/02/2026

Ratings Roundup: FOX Sports Delivers Most Watched Westminster Dog Show Since '21; FS1 Earns Most-Watched CBB Game Ever

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

06/02/2026

NESN Goes Fast and Light' on Radio Row for Multiplatform Coverage of Patriots' Super Bowl Return

How the podcast-turned-studio-show Boston Has Entered The Chat became an anchor ...

06/02/2026

Inside Austrian Broadcaster ORF's Winter Games Production

ORF, the public service broadcaster for Austria, is in Italy for Milano Cortina 2026, ready to bring the country's most popular winter sports direct to view...

06/02/2026

ORF Chief Director Michael Kgler on Taking the Lead Position for the OBS Alpine Men's Downhill World Feed

Milano Cortina 2026 is now underway and Austrian public service broadcaster, ORF...

06/02/2026

Warner Bros. Discovery Unveils its Winter Olympic Studios in the Heart of Cortina and Livigno

Warner Bros. Discovery (WBD) has lifted the curtain on its studios in Italy that...

06/02/2026

The Winter Olympics are Finally Back at NRK and the Norwegian Broadcaster is Ready to Shred the Gnar

Milano Cortina marks the first time since London 2012 that NRK has had the full ...

06/02/2026

Managing Crews and Connectivity From Italy to Oslo for NRK's Onsite Productions from the Winter Olympics

Winter sports are wildly popular in Norway, with cross-country skiing and biathl...

06/02/2026

NRK's View From its Oslo HQ of the Action on the Slopes as it Brings XR and 1080p to the Games for the First Time

Norwegian broadcaster NRK has the free-to-air rights to the Olympics back for th...

06/02/2026

EA SPORTS Scales Madden Bowl Into Multi-Site, Multi-Stream Production for Super Bowl LX Week

The production of the mega-esports event also leverages facilities at EA headqua...

06/02/2026

Stay Tuned to SVG All Weekend for Behind-the-Scenes Reports From Super Bowl LX

Here's a preview of NBC's massive game and pregame production operation as Super Bowl Sunday approaches....

06/02/2026

Introducing About the Song, a New Way to Explore the Stories Behind the Music

Music fans know the feeling: A song stops you in your tracks, and you immediately want to know more. What inspired it, and what's the meaning behind it? We ...

06/02/2026

CALL FOR NOMINATION OF INDIVIDUALS TO SERVE AS ADVISORY PANEL MEMBERS FOR PRODUCTION & DEVELOPMENT

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

06/02/2026

Calrec Wins Best of Show at ISE 2026

Calrec Wins Best of Show at ISE 2026 for Orchestrating Distributed IP Production Calrec is delighted to announce that its IP Ecosystem Powered by True Control...

06/02/2026

Latest Nielsen data shows Winter Olympics poised to attract younger, higher-income audiences

Despite most never having strapped on skis or skates, Aussies are keen for some ...

06/02/2026

MNC Software Launches Tapestry Orchestration Platform at...

MNC Software, a global leader in network management and operational support systems tailored to the broadcast and media industry, today announced the launch of ...

06/02/2026

Hippotizer MX Series Drives 52TB of Video for Junior Euro...

The annual Junior Eurovision Song Contest arrived at Tbilisi's Gymnastic Hall in Olympic City, presenting an international stage for young talent with rich,...

06/02/2026

Sonnet Technologies at the 2026 NAB Show

NAB Show 2026 | April 19 22 | Booth # N2471 At this year s NAB Show, Sonnet will showcase new Thunderbolt 5 products, including desktop and rackmount PCIe card...

06/02/2026

AIMS Announces Certification of First 48 IPMX Products

The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA), and the European Broad...

06/02/2026

Dalet Flex LTS Delivers Smarter Search Faster Editing and...

Dalet, a leading technology and service provider for media-rich organizations, today announced a major update to Dalet Flex. Building on the workflow packages a...

06/02/2026

Bitfocus brings on JB and A to boost the US market

Getting closer to the business through highly respected technology partner Stand 4P880, ISE 2026, Fira de Barcelona, 3 6 February 2026 Bitfocus is acceleratin...

06/02/2026

1001 Selects Bitmovin Player to Elevate its Video Streami...

Bitmovin, a leading provider of video streaming solutions, has announced that 1001, a premier OTT service in Iraq, has chosen the Bitmovin Player to improve its...

06/02/2026

Chris Myers Joins Net Insight as SVP of Sales, Americas

Share Copy link Facebook X Linkedin Bluesky Email...

06/02/2026

Sen. Cruz Announces Hearing on Broadcast Media Ownership Rules

Share Copy link Facebook X Linkedin Bluesky Email...

06/02/2026

NAB Show Relocates TV and Radio HQ To LVCC Central Hall

Share Copy link Facebook X Linkedin Bluesky Email...

06/02/2026

Sony Solutions Widely Deployed for Super Bowl LX in San Francisco

Share Copy link Facebook X Linkedin Bluesky Email...

06/02/2026

Telemundo Puerto Rico Launches In Mainland U.S.

Share Copy link Facebook X Linkedin Bluesky Email...

06/02/2026

UKTV Highlights Saturday February 7th - Friday February 13th 2026

TV Highlights: Saturday February 7th - Friday February 13th What can I watch on TV in the UK this week? What can I watch on U&GOLD? What can I stream on U thi...

06/02/2026

Next on Netflix Thailand 2026: The Widest Variety of Thai Stories, All in One Place

Back to All News Next on Netflix Thailand 2026: The Widest Variety of Thai Stor...

06/02/2026

RT announce details of live Winter Olympics 2026 coverage

The Winter Olympics 2026 in Milano Cortina officially get underway this evening (Friday 6 February) with the Opening Ceremony live on RT Player and RT News ch...

06/02/2026

February 05, 2026

How invisible vaccine scaffolding boosts HIV immune response Scripps Research scientists designed a DNA scaffold that carries HIV vaccine proteins into the bo...

05/02/2026

Tech Focus: Wireless Audio, Part 2 - RF Mics Have a Key Role in Sports Broadcasting

Three examples of how wireless microphones are deployed to bring fans in deep an...

05/02/2026

Samsung's Galaxy S25 Ultra Camera To Capture the Opening Ceremony

Broadcast coverage will include 25 cameras distributed around the venues, including to some athletes; Galaxy AI Interpreter will also be deployed The Opening C...

05/02/2026

Kiswe to Power Mountain West Conference's New Direct-to-Consumer Streaming Platform

Kiswe has partnered with the Mountain West Conference to power the next iteratio...

05/02/2026

NBCUniversal, Roku Launch the NBC Winter Olympics Experience

NBCUniversal and Roku announce the launch of the 2026 NBC Winter Olympics Experience, a destination delivering NBCUniversal's comprehensive CTV coverage of ...

05/02/2026

Vizrt Transforms Corporate Communications with AI-Powered Augmented Reality in Zoom

Vizrt, which specializes in live production technology as well as transforming v...