Sony Pixel Power calrec Sony

Austrian Audio Expands Availability Across North America

21/01/2021

Austrian Audio Expands Availability Across North America

data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c561c0e7-bpfull.jpg 2x class=lazyload avatar avatar-80 photo height=80 width=80 />

Brie Clayton January 20, 2021

0 Comments

Group One opens up new dealers for the microphone and headphone powerhouse.

In just their second year, Austrian Audio has seen enormous growth in their US retail business. Working closely with distribution company Group One Ltd, Austrian Audio professional studio microphones and headphones are now available through many major music stores and online retailers in the US market, such as Sweetwater, Guitar Center, Vintage King, B&H, Front End Audio, Washington Music, Zen Pro Audio, Kellards, MassMusik, Odyssey Pro Sound, Perfect Circuit, Pixel Pro Audio, Scitscat Music, Adorama, and Pro Audio Star.

data-src=https://gcs.creativecow.net/wp-content/uploads/2021/01/20200153/Austian_Audio_Martin_Seidl.png alt= class=lazyload wp-image-2401536/>When asked about their success, Martin Seidl, CEO of Austrian Audio, explains: First of all, we're very thankful for the way things are going. The biggest differentiator, of course, is the product quality. Once producers, engineers and musicians of name discovered the capabilities of our microphones and headphones, they started to talk about it and that created a real buzz.

Austrian Audio counts big names among their friends and endorsers:

Jim Ebdon , who uses the OC818 exclusively for drum overheads, praises the definition this large condenser mic offers. Engineers like Colin Norfield (Pink Floyd, David Glimour), Adrian Hall (The Black Eyed Peas, Alicia Keys, Robbie Williams, Shakira), and artists like Mike Scott (guitarist for Prince, Justin Timberlake, Rihanna, Maroon 5) and Elise Trouw are all enthusiastic Austrian Audio fans. The products are also favoured by content producers and musicians that reach millions of hobby and professional producers:

Glenn Fricker of Spectre Sounds Studios finds the Hi-X55 headphones better at detail work than even studio monitors. Joshua Carney, a.k.a Music Tech Help Guy, says the Austrian Audio OC18 is one of the best solid state condensers I've ever used, especially at that price point. Chris Selim at Mixdown Online finds the OC818 incredibly versatile , and Warren Huart thinks this mic might be the everything mic . For a full list of reviews and videos about Austrian Audio products, please click here.

Bryan Bradley, President of Group One, understands the value of these powerful endorsements and how they can be best utilized to support sell-through at the retail level: Austrian Audio has become an aspirational brand within a short period of time. The level of professionalism, the quality of the products, and the excellent marketing efforts have all helped create strong sell-through on the retail side of things. We couldn't be happier with the early success of the line.

Group One, with more than twenty five years of import and distribution experience, is the exclusive US distributor of leading professional audio and lighting brands from around the world such as Solid State Logic, Klang, DiGiCo, Calrec and more. After experiencing the quality of Austrian Audio products first-hand, we knew this brand is a great fit for our company and complements the high end audio products we already represent, said Bradley. We are excited to help this excellent manufacturer to expand in the US.
LINK: https://creativecow.net/austrian-audio-expands-availability-across-nor...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

13/11/2026

E1 Series Brings Its Remote-First Broadcast Model to Miami for Season Finale

The UIM E1 Series wraps its third season this week with the Bombay Sapphire E1 Miami GP, Nov. 11-14, on Biscayne Bay at the Miami Seaplane Base on Watson Island...

13/11/2026

SVG GameDay, Ep. 39: Carolina Hurricanes Christine Williams & Jason Danby - Celebrating a Stanley Cup in Raleigh

In-venue and creative video staffers at the professional and collegiate level ha...

13/11/2026

Benson Boone to Headline Entertainment at Discover NHL Winter Classic

Singer-songwriter Benson Boone will headline entertainment for the Discover NHL Winter Classic between the Utah Mammoth and Colorado Avalanche at Rice-Eccles St...

13/11/2026

Blackmagic Design Announces Ambisonic Microphone for Immersive Spatial Audio

Blackmagic Design has announced the Blackmagic Ambisonic Microphone, a 7th order ambisonic microphone array that captures spatial audio for immersive video prod...

13/11/2026

The Studio B&H and Riedel to Power SMPTE MTS Solutions Hub

SMPTE has announced that The Studio B&H and Riedel Communications will provide the video infrastructure and communications technology for the Solutions Hub at t...

13/11/2026

HPA Sets 2027 Tech Retreat Theme Around a Changing Industry

The Hollywood Professional Association (HPA) has announced the theme and program focus for the 2027 HPA Tech Retreat, which takes place Feb. 14-18, 2027, in La ...

13/11/2026

Football Manager 27 Touch Joins Apple Arcade, with Plants vs. Zombies, Prince of Persia Added Dec. 3

Football Manager 27 Touch is available on Apple Arcade starting today. The game ...

13/11/2026

MotoGP and ESPN Announce Two-Year Media Rights Agreement for U.S. and Latin America

MotoGP has announced a two-year media rights agreement with ESPN covering the Un...

13/11/2026

Apple Sports Adds UFC Ahead of UFC 334

Apple Sports, the free iPhone app, has added the Ultimate Fighting Championship (UFC) to its lineup of supported sports, in time for Saturday's UFC 334. The...

13/11/2026

NBA Names Fanatics Studios Multiyear Creative and Event Production Partner for NBA All-Star

The NBA and Fanatics Studios, the joint venture between Fanatics and entertainme...

13/11/2026

From ManningCast to McAfee to Star Wars: ESPN, Disney Pull Back the Curtain on Super Bowl LXI Plans

ESPN held its annual EDGE Innovation Conference last night and offered up an ove...

13/11/2026

Battle in the Bronx: YES Network Presents 2026 Cortaca Jug at Yankee Stadium

Regional sports network gives Ithaca College, SUNY Cortland students a platform to thrive One of the biggest games in Division III college football will be pla...

13/11/2026

HLabs reveal the CL089

Studer-inspired 500-series PWM compressor unveiled The HLabs range already includes a couple of Studer-inspired offerings in the form of the PRE169 and EQ16...

13/11/2026

Freedom of Choice White Paper

Download Now! To view the white paper, please enter the following details: -- First Name* First Name Company* Country* Please select your countryA...

13/11/2026

Cruz Schedules Confirmation Vote for FCC Nominee Thumann-Severs

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

Yamaha Acquires Virtual Production Specialist Disguise

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

MyStation App Emulates TV Network' Marketplace

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

Blue Lucy integrates with Comcast Technology Solutions Vi...

Blue Lucy, the workflow orchestration and integration platform for broadcasters, rights owners and localisation companies, today announced an integration with c...

13/11/2026

Krotos announces Black Friday offers on Studio Pro and Studio Max

Krotos announces Black Friday offers on Studio Pro and Studio Max Brie Clayton November 12, 2026 0 Comments First-year annual plans start at US$195.99...

13/11/2026

Blackmagic Design Announces Blackmagic Ambisonic Microphone

Blackmagic Design Announces Blackmagic Ambisonic Microphone Brie Clayton November 12, 2026 0 Comments New 7th order ambisonic microphone with 108 MEMS...

13/11/2026

Meet the Berklee Student Setting Planetary Motion to Music

Meet the Berklee Student Setting Planetary Motion to Music With his compositional platform SoniKosmos, Javier Roqueni aims to make the universe the ultimate i...

13/11/2026

Hub: Despite AI, More Viewers Still Rely on Word of Mouth and Trailers to Find New TV Shows

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...

13/11/2026

Jack Smith Joins Madhive as Chief Product and Technology Officer

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

Operative Names Brian Beirne as Senior VP, Commercial Growth

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

Former FCC Chair Tom Wheeler to Advise AI Startup

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

IEEE Broadcast Technology Society Honors Dr. Yiyan Wu with the 2026 Jules Cohen Award

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...

13/11/2026

Vizrt Acquires Chyron

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

Samsung Ads to Offer 3 New Interactive Formats

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

HPA Retreat to Explore Changing Shape of Industry

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

The Studio B&H, Riedel to Equip SMPTE Media Tech Summit

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

Tegna Promotes 3 Sales Executives to President and GM

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

Amagi and Golden Times Media Technology to Bring Chinese...

Amagi, the media industry cloud company, today announced a partnership with Golden Times Media Technology (stock code 920021.BJ), a Beijing-based media and tech...

13/11/2026

CGI and Cedar Broadcast and Communications deploy advance...

CGI (TSX: GIB.A) (NYSE: GIB), one of the largest independent IT and business consulting services firms in the world, together with its Malaysian partner, Cedar ...

13/11/2026

The Studio BH and Riedel Communications Power the SMPTE...

SMPTE, the home for media professionals, technologists and engineers, today announced that The Studio B&H and Riedel Communications will provide the video infra...

13/11/2026

iWedia Brings Software-First DRAM Optimization to Android...

iWedia, a global leader in connected TV software solutions, will present its software-first approach to DRAM optimization at Android TV APAC Summit 2026 in Bang...

13/11/2026

Apple HomeView available today - UPDATE - Posted on 13 November 2026

Beginning today, November 13, Apple HomeView is available for purchase at Apple Store locations, on the Apple Store online, and in the Apple Store app in select...

13/11/2026

How AI Is Helping Care Teams Get Patients the Right Care, Sooner

From pediatric research to smart hospitals, AI is helping care teams spend less time on routine tasks and more time with patients. Health systems and startups...

12/11/2026

The Software-Defined Shift: A Discussion on the Technologies Reshaping Live Sports Production

Industry leaders examine how Dynamic Media Facility, Media eXchange Layer, and c...

12/11/2026

SVG Students to Watch: Addison Carnow, University of North Carolina

The junior Tar Heel is embracing the technical and creative challenges of live production while emerging as a leader and mentor in the control room...

12/11/2026

Gracenote Survey: 78% of Viewers 18-24 Want a Single Program Guide Across Streaming Services

Gracenote, Nielsen's content intelligence business, has released its fifth a...

12/11/2026

RTL Deutschland and NHL Expand Partnership, Bringing NHL Monday Night Hockey to Free-to-Air TV in Germany

RTL Deutschland will bring the NHL to free-to-air TV in Germany starting Nov. 30...

12/11/2026

Clear-Com Supports Global Student Broadcast On Air 2026 With Station-IC, Eclipse HX and FreeSpeak Cell

Clear-Com supported On Air 2026, a 24-hour student-led broadcast connecting 45 u...

12/11/2026

uniqFEED Opens Remote Operations Center in Madrid for LaLiga Virtual Advertising

uniqFEED has opened a Remote Operations Center (ROC) in Madrid, Spain. It is already operational, delivering virtual advertising for LaLiga matches. The ROC is ...

12/11/2026

Disney, ESPN and NBA Present Third Dunk the Halls Animated Christmas Day Game

Disney, ESPN and the NBA will present Dunk the Halls, the third real-time animated NBA game using Sony's Beyond Sports data visualization technology, on Chr...

12/11/2026

Van Wagner Launches RELAY Digital Platform for College Athletics Websites and Apps

Van Wagner has launched Van Wagner RELAY, a digital platform for official athlet...

12/11/2026

Vizrt Acquires Chyron in Major Consolidation of Broadcast Graphics Market

Deal brings together two of the industry's most established graphics brands and significantly expands Vizrt's footprint in U.S. sports and regional broa...

12/11/2026

Euro TV Upgrades OB Van with Lawo mc36 MkII and VSM

Euro TV Production GmbH of Austria has upgraded its outside broadcast vehicle with Lawo technology. The mc 36 Classic console in service since 2019 was replaced...

12/11/2026

Tagboard Launches Spark Resize Beta to Convert Graphics to New Aspect Ratios

Tagboard has launched Spark Resize, an AI-assisted tool now in beta that takes an existing graphic and produces a new version for a different aspect ratio or sc...