Generative AI can free up creative possibilities
Andy Marken November 8, 2023
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This is a nice boy. This is a good boy. This is a mother's angel. And I want the world to know once and for all, and without any shame, that we love him. I'm going to teach you. I'm going to show you how to walk, how to speak, how to move, how to think. Together, you and I are going to make the greatest single contribution to science since the creation of fire. - Dr. Frederick Frankenstein, Young Frankenstein, 20th Century Fox, 1974
Okay this upheaval in the content creation/production/distribution industry has gone on long enough and what we need is some creative solution that will solve it rather than simply moving the chairs on the Titanic.
Everyone agrees there isn't pay equity for the work they do, and the other guy/gal is coasting through his/her daily work racking up big (obscene) returns when the project is finally retired to the library.
Entertainment today is just like every product.
Success or failure is based on supply/demand.
Last year the global film industry took in $77B while the cinema box office revenues were $26B and of course that doesn't include the industry's other income - pay TV (fading fast), DVDs (fading faster), airline sales, merchandise etc.
Yes, it was those nasty tech companies that came up with the idea to bypass everyone and economically/conveniently stream stuff to your home.
We know a lot of them and honestly they aren't the bad guys/gals. They are part of the solution to big problems.
Source giphy
Fading Memories - Going to movies is still popular with some folks but huge segments of the potential audience have found other viewing sources they can enjoy just as well if not better and getting them back into theater seats will be extremely difficult.
Movie houses attendance has been slipping since 2012 according to Bruce Nash, The Numbers, even though the number of theater screens has grown to more than 208,000.
Despite the insistence of tentpole producers like Tarantino, Cameron, Nolan and others as well as the pressure from A list actors like Pitt, Washington, Downey Jr., DiCaprio, Cruise, Hanks and many more around the globe that films need to be seen in theaters; only 33 percent of regular folks said they might go to a movie house.
Only eight percent said they regularly go while 41 percent rarely attend, and 18 percent simply don't see a movie in a theater.
Problem #1 In addition, people - everywhere - were getting tired of their increasingly expensive TV bundle ($100 $150/mo.) which may have 500+ channels but they only watched five-six.
They had to pay them an additional 20 +/- minutes of their viewing time to watch ads rather than the video stories you produced.
It was easier for folks to get a divorce than bail on their bundle contract.
Streamers just gave people what they wanted less expensive entertainment solution they could watch on their terms - when, where, screen.
Sorta Problem Yes, the d*** tech folks - Google/YouTube, Netflix, Amazon, Apple came up with the idea of sending content over the internet to viewers around the globe to enjoy on their screen for a modest fee.
People loved the idea.
According to Statista more than 3.5B people around the globe now watch content OTT.
By 2027 that number will increase to more than 4.2B.
Those kinds of numbers attracted studio bosses everywhere to jump into the streaming business and put that money into their coffers.
After all their stuff was better than the tech guys stuff even though studios were making the tech streamers stuff.
Source CNN
Fields of Dreams - The excitement of having a huge bundle of entertainment potential tied to a big monthly expense has faded with most folks who have discovered there's a less expensive way to watch the few shows/movies that really interest them while the rest of the time the bundle remains unused.
BAM! more than 200 streamers popped up around the globe all knowing they could easily grab millions of valuable subscribers willing to pay just a little more for their insanely great content.
Simple right?
Just turn on the service, charge folks a few bucks and they'll put their seats in their seats and watch endless hours of your great films/shows and everyone sees a big payday.
Problem #2
Source StephenFollows
Profit Odds - While studio executives and Hollywood promoters/reporters love to tout the exceptional profitability of movie tentpole productions, the truth is delivering profit is very hard to do in the entertainment industry. AI may help improve the odds for the projects that get green-lit and delivered we'll see.
Based on years of extensive and in-depth research by Stephen Follows, less than 50 percent of the films studios produce actually make a profit and if it's an indie project the odds are even worse.
Ok the industry isn't as shifty as Mel Brooks 1967 satirical black comedy The Producers because most projects are green-lit with the idea that they're going to make money.
Unless you're on Wall Street, the odds are against you turning a profit.
It's literally impossible to pin down how many films were produced around the globe last year because some were theatrical , some were straight to stream, some were local/regional, some are sitting in someone's library waiting
IMDb lists 14,301 titles and you could probably double/triple that number, say it with conviction and probably no one would challenge you.
November 3, 2023Maybe It's Time to Think About the Content-Consuming Public Ohhh you stopped wanting. Ahhh, not needing. - Gitano Sabatoni, Two
November 3, 2023Adobe Fast Tracks Artificial Intelligence to All Creative ApplicationsAdobe has jumpstarted a sweeping movement to artificial intelligence - now including
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Generative AI can free up creative possibilities 
