The Saturday Night Sensation of Earth, Wind & Fire's September'

It was one of those mornings, begins Al McKay, remembering the creation of a song that, four decades on, ignites a disco inferno every weekend-especially in the UK, and notably at a very specific time. I came downstairs feeling really good, the musician continues. Went to my studio, set up a groove, and it just came piece by piece by piece. I brought it to Maurice, and he liked it right away. Then he said, Play it again.' And I kept playing it for him. The last time, he looked at me and he sang, Do you remember '

The time was late spring/early summer 1978. McKay was a songwriter, guitarist, and member of Earth, Wind & Fire. Maurice was Maurice White, the American band's leader. And the freshly composed tune was September -or, in the words of another of the cowriters, Allee Willis, the song that wouldn't die.

Forty years since the single's original release on November 18, 1978, September is, in 2018, a Saturday night sensation in the UK. Every weekend, streams of the soul-dance anthem enjoy, on average, a 17 percent uptick-and that's from the already-increased Friday night streaming figures.

The irrepressible Ms. Willis isn't wrong in her assessment. Spotify plays for September currently stand at over 384 million-a good way ahead of Earth, Wind & Fire's second-most-popular song on the platform, Boogie Wonderland. Despite being a bigger hit at the time, it only has 98 million plays. In the UK in 2017, September was the most popular single from the '70s, with 17.5 million streams. The blockbuster cartoon musical Trolls more than likely had something to do with that. Released at the end of 2016, the film was a smash hit, and so was its soundtrack. At one end was the lead single, Justin Timberlake's global wonder Can't Stop The Feeling, which was nominated for an Oscar in 2017. At the other, playing out over the closing credits, was September, as performed by Timberlake, voice star Anna Kendrick, and Earth, Wind & Fire.

Willis was a struggling 29-year-old songwriter in Los Angeles when she received the call to come work with Earth, Wind & Fire, initially on a new track for the band's first Best Of, which was September's initial purpose. She has firsthand experience of that weekend phenomenon, and offers a simple explanation.

It is a song that is impossible to be unhappy to, she tells us. For years, certainly since social media proliferated, every single week, on Sunday or Monday, I get a trillion videos of people [singing along] at weddings, bar mitzvahs, barbeques, graduation parties

It's just a feel-good song, a timeless groove-the record doesn't sound dated at all. And this year is the first time I've become aware that there are 21st night of September' parties all over the world, she notes, referring to the date mentioned in the lyric. A thousand that I know of, but I'm sure there's more.

And even more specifically: Spotify's data shows that in the UK on a Saturday night, the song is most streamed between the hours of 5 p.m. and 8 p.m., peaking at 6 p.m. Those timings mesh with the idea of people, young and old, letting their hair down at family gatherings. And if you're going out on a Saturday night, what better way to get the party started than a blast of September as you polish up your dancing shoes?

They also mesh with another aspect of the ongoing vitality of a four-decades old American disco tune: September has found a new lease of life at football (that is, soccer) grounds up and down the UK. Fans of various English and Scottish teams have incorporated the White/Willis/McKay co-write into their arsenal of terrace anthems, of which there is a deep, long and occasionally baffling tradition: the riff to The White Stripes' Seven Nation Army being chanted en masse is understandable; football-based lyrical reboots of The Beach Boys' version of Sloop John B, less so. Usually a team's fans change the words to salute this or that star player. And, with most Saturday football matches in the UK finishing at 4:45.p.m., a reprise of that afternoon's big singalong once home an hour so later makes sense - especially if your team won.

LINK:	https://newsroom.spotify.com/2018-11-23/the-saturday-night-sensation-o...
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