comScore Launches Mobile Metrix in Turkey for Reporting of Smartphone and Tablet Audiences

comScore Launches Mobile Metrix in Turkey for Reporting of Smartphone and Tablet AudiencesMobile Metrix Provides Browser and App Audience Measurement for Both Types of Mobile Devices

Istanbul, Turkey, April 3, 2014 - comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced the introduction of Mobile Metrix in Turkey for reporting of mobile browser and app audiences on smartphones and tablets. This service can help publishers demonstrate the size and value of their mobile audiences and help media planners and buyers better evaluate advertising opportunities on mobile devices. Mobile Metrix was the first service of its kind to market in the U.S. and it is now available in seven markets worldwide, including Spain, Mexico, Brazil, Malaysia and The Netherlands.

Understanding user behavior across smartphones and tablets has important implications for advertisers and publishers in Turkey, especially with so much consumer activity shifting to these devices. Mobile Metrix will provide the Turkish digital industry with better insights to help most effectively serve content across the different channels, Neslihan Sas Mesutoglu, Head of Digital Advertising, Turkuvaz Media Group, Istanbul, Turkey.

Mobile Metrix helps to answer the following questions:

What is the size and audience composition of mobile sites and apps?

How does mobile usage at various publishers break down between smartphones and tablets?

How do mobile audiences vary by operating system?

Which web sites / apps / content categories are growing fastest on mobile platforms?

How is your mobile web site or app performing vs. your competitors and vs. the market as a whole?

To learn more about comScore Mobile Metrix in Turkey, please contact us at turkey@comscore.com.

Top Web Sites Visited from Mobile Devices in Turkey

Local media group Hurriyet ranked first in February with 4.1 million unique visitors accessing from smartphones, with more than two-thirds of those visitors coming from Android phones. Milliyet Gazetecilik Ve Yayincilik secured the #2 position with 3.8 million unique users visiting from smartphones, followed by Nokta.com Medya with 3.3 million smartphone visitors. Nokta.com Medva ranked at the top of the list in terms of tablet audience with 1.2 million visitors, followed by Milleyet Gazetecilik Ve Yayincilik and Hurriyet, both with nearly 1.1 million visitors.

Top 20 Properties in Turkey Ranked by Mobile Web Visitors (000) on Smartphones

February 2014

Turkey (Age 18+ on iOS & Android Platforms for Mobile)

Source: comScore Mobile Metrix

Total Unique Visitors (000)

All Smartphones iPhone Android Phone All Tablets

Hurriyet Internet Group 4.130 1.302 2.828 1.050

Milliyet Gazetecilik Ve Yayincilik 3.868 1.170 2.697 1.076

Nokta.com Medya 3.317 962 2.354 1.273

Yeni Medya 2.983 853 2.131 876

Mynet A.S. 2.228 676 1.552 927

Ciner Medya Grubu 1.751 655 1.096 401

Sahibinden.com 1.750 528 1.222 751

Dailymotion 1.688 485 1.203 667

eBay 1.346 465 881 486

Dogan Gazetecilik 1.341 416 925 403

Stargazete.com 1.323 412 911 435

Dogan TV 1.303 413 890 478

Turkcell 1.145 412 733 191

Bugun.com.tr 1.099 335 764 348

Dogan Online 1.099 371 728 394

Sozcu.com.tr 1.090 491 599 272

AccuWeather Sites 1.086 40 1.046 85

Goal Sites 1.014 232 783 272

Turk Medya 963 312 651 224

Turkuvaz Yayin 877 317 560 384

LINK:	http://www.comscore.com/Insights/Press_Releases/2014/4/comScore_Launch...
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