Sony Pixel Power calrec Sony

Fox Sports Taps iRacing To Fill NASCAR Void; Real-World Drivers To Face Off in Virtual World

23/03/2020

Fox Sports Taps iRacing To Fill NASCAR Void; Real-World Drivers To Face Off in Virtual World Fox will broadcast the first live event on Sunday By Ken Kerschbaumer, Editorial Director

Friday, March 20, 2020 - 3:57 pm

Print This Story | Subscribe

Story Highlights

Fox Sports, NASCAR, and iRacing are giving NASCAR icon Dale Earnhardt Jr. a chance to race once again on FS1 (as well as the Fox Sports app). Earnhardt and a number of other legends will jump into virtual cars to race on a virtual version of the Homestead-Miami Speedway. And the competition will help feed the real hunger of sports fans longing for live competition on TV in the midst of the coronavirus pandemic.

iRacing competitions feature it all, including digital wrecks that can knock drivers out of the race.

For iRacing President Steve Myers, a company that has been around for 16 years has an opportunity to deploy its PC racing-simulation software to make a difference, beginning at 1:30 p.m. ET on Sunday.

We've been working really hard to be in this position, he says, so that we can step in and provide not only NASCAR fans but also drivers a sense of normalcy.

The deal came about after Fox Sports NASCAR analyst Jeff Gordon called Earnhardt, who has been a great friend to iRacing over the year, to try to connect Myers with Fox Sports CEO/Executive Producer Eric Shanks to discuss the possibility of getting iRacing onto big-time TV.

We sketched out an idea, and they loved it right away, says Myers. Dale has been a big advocate, and I can go on and on about how he has helped us. And now the entire industry has bought into this: we actually had to change the format to have two heats because we had too many drivers and we wanted only 35 cars on the track.

iRacing is well-versed in production of a broadcast-quality virtual show, having streamed Tuesday night racing for 11 years. In such competitions as the NASCAR Coca-Cola iRacing Series, 40 of the best simulation racers compete for $300,000 over 20 races, including $100,000 for the season points winner. The Tuesday-night race this year averaged 280,000 live views this week vs. 248,000 last year.

The iRacing headquarters facility in Chelmsford, MA, features a new $200,000 control room built in November and houses all the racing computers, a production switcher, and other gear.

We hired people from the broadcast world like producers and have others [serve as] camera [operators] and spotters, says Myers. We can connect and do everything remotely, but we host all of the stuff ourselves, create the website and software, and have our own servers and database.

On Sunday, all the drivers will compete from their homes, and all that is required is a typical videogame racing system that can be picked up at Best Buy (although some pros do have full racing cockpits with wraparound screens; others wear VR goggles). iRacing has laser-scanned all the racetracks to make sure all the bumps are accounted for (as well as light poles and other features).

The most unusual aspect of the race on Sunday is that it will feature real drivers competing in a simulation that can make use of some of their skills but not all of them.

Some are going to be doing this for the first time this week, Myers notes. Those guys will be fun to watch as they will realize there is a reason guys in the esports series get $100,000: it's a hard skill to master. And the first-timers will struggle at first because they have to get used to racing without all of their senses. But, if they treat it with the same patience they do racing in the real world, they will be fine.

Fox NASCAR broadcasters Jeff Gordon, Mike Joy, and Larry McReynolds will call the action from the iRacing virtual Homestead-Miami Speedway. Clint Bowyer, who expanded his role with Fox Sports earlier this year, will serve as in-car analyst, competing in an iRacing simulator in the Fox NASCAR Charlotte, NC, studio.

The race production is done at our headquarters, Myers explains, and then the signal is sent to Fox in the same way a signal leaves from a production truck at a regular event. Fox will add in the talent while we do all the cameras and graphics.

The race is expected to last around 90 minutes, depending on things like crashes and wrecks. Race control will determine how wrecks that occur at the back of the pack affect race stoppages.

Myers says that, regardless of whether or not iRacing is on TV, he and the team will be offering NASCAR racing every Sunday until real-world racing returns.

Says Brad Zager, executive producer/EVP/head of production and operations, Fox Sports, This is a unique opportunity to offer competitive and entertaining racing to our viewers as we all work through these challenging times together.

Adds Myers, We are establishing a trustworthy relationship with Fox Sports, and, if we do a good job, there are some opportunities down the road.

Of course, it wouldn't be a sports event this weekend without some extra precautions. It has taken the world about a week to understand the importance of following CDC guidelines.

Zager says the well-being of all involved is paramount: We are following CDC guidelines to maintain a safe work environment, as the well-being of all those involved is paramount. We value our relationships across the NASCAR community and appreciate all of the effort that it took in bringing this project to life.

Myers notes that the iRacing office is down to essential personnel only and that cleanliness guidelines are being followed. The only wrinkle in plans for the rest of the season would be if the government prevents essential personnel from getting to the office.

Besides Earnhardt and Bowyer, who is 2008 NASCAR Xfinity Series champion, the competitors will include NASCAR Hall of Fame driver Bobby Labonte, two-time and defending NASCAR Cup Series champion Kyle
LINK: https://www.sportsvideo.org/2020/03/20/fox-sports-taps-iracing-to-fill...
See more stories from svg

More from Sports Video Group

23/12/2025

How guilas Cibaeas Dominican Winter League Games Are Locally Produced for Global Audience

How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...

23/12/2025

CAMB.AI Enables European Athletics to Offer Multi-Language Support

CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...

23/12/2025

Analysis: As Sports Media Values Trend Negative, Scarcity and Quality Are King

Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large Monday, December 22, 2025 - 14:08 Print ...

23/12/2025

ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of Dunk the Halls'

ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...

23/12/2025

End the Year on a High Note and Donate to the Sports Broadcasting Fund Today!

End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director Tuesday, December 23, 2025 - 12:25 pm ...

22/12/2025

SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captivate and Resonate Platforms in Sports Production

SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...

22/12/2025

Hitting the Bullseye: Sky Sports Readies Itself for the Biggest PDC World Darts Championship to Hit Ally Pally Yet

Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...

22/12/2025

Unique Skillset: Bringing New Directors to the World of Darts at The Worlds with Sky Sports

Unique skillset: Bringing new directors to the world of darts at The Worlds with...

22/12/2025

Gravity Media Prepares for a Flight of Fancy With the PDC World Darts Championship 2025 for Sky Sports

Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...

22/12/2025

One Hundred and Eighty: Gravity Media on Hitting the Production Bullseye at the World Darts Championship 2025

One hundred and eighty: Gravity Media on hitting the production bullseye at the ...

22/12/2025

The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content Experiences

The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...

22/12/2025

ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Sports, Expanding Growth of Internal Production Team

ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...

22/12/2025

ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next Gen Stats' NFL Altcasts

ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...

19/12/2025

SVG Sit-Down: Diversified's Jared Timmins on AI for Broadcast Sports and Creating the Smart Venue'

SVG Sit-Down: Diversified's Jared Timmins on AI for Broadcast Sports and Cre...

19/12/2025

2025 SVG Summit Audio Recap: Say What?

2025 SVG Summit Audio Recap: Say What?The Audio Production and Distribution Workshop at the SVG Summit 20 took on issues including speech intelligibility, Next-...

19/12/2025

Gamified Fun: Channel 5 on its NFL Big Game Night Ambitions with Hungry Bear Media

Gamified fun: Channel 5 on its NFL Big Game Night ambitions with Hungry Bear Med...

19/12/2025

College Football Playoff Preview: For ESPN, Round 1 is a Fantastic Yet Familiar Saturday of Production

College Football Playoff Preview: For ESPN, Round 1 is a Fantastic Yet Familia...

19/12/2025

AWS's Jason Dvorkin on Developing Partnerships With the NBA and PGA Tour, Embracing the Use of Agentic AI

AWS's Jason Dvorkin on Developing Partnerships With the NBA and PGA Tour, Em...

19/12/2025

Netflix Kicks Off Packed Sports Week with Paul-Joshua Fight Before Shifting to NFL Christmas Doubleheader

Netflix Kicks Off Packed Sports Week with Paul-Joshua Fight Before Shifting to N...

19/12/2025

SVG New Sponsor Spotlight: Presidio's Nareev Shah on the Role of Its Captivate and Resonate Platforms in Sports Production

SVG New Sponsor Spotlight: Presidio's Nareev Shah on the Role of Its Captiva...

18/12/2025

SVG Campus Shot Callers: Kurt Sutton, Director of Broadcast Operations, Clemson University

SVG Campus Shot Callers: Kurt Sutton, Director of Broadcast Operations, Clemson ...

18/12/2025

Follow the Money Episode 2: Inside the Sports Media Biz with Sam McCleery and Steve Hellmuth

Follow the Money Episode 2: Inside the Sports Media Biz with Sam McCleery and St...

18/12/2025

SVG Sit-Down: Google Cloud's Anshul Kapoor on the Future of Generative Production' in Live Sports

SVG Sit-Down: Google Cloud's Anshul Kapoor on the Future of Generative Prod...

18/12/2025

The 2025 SVG Summit Draws Record Crowd for 20th-Annual Sports-Production Industry Homecoming in NYC

The 2025 SVG Summit Draws Record Crowd for 20th-Annual Sports-Production Industr...

17/12/2025

Sports Broadcasting Hall of Fame Inducts 10 Industry Icons During Unforgettable Night

Sports Broadcasting Hall of Fame Inducts 10 Industry Icons During Unforgettable ...

17/12/2025

ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCast

ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCastThe series, powered by Adrenaline TruPlay AI, launches Dec. 22 and runs through ...

17/12/2025

Inaugural Optum Golf Channel Games Debut Under the Lights' in Primetime on Golf Channel and USA Network

Inaugural Optum Golf Channel Games Debut Under the Lights' in Primetime on ...

15/12/2025

Harlem Globetrotters Celebrate 100th Anniversary With New Brand Campaign From The Famous Group

Harlem Globetrotters Celebrate 100th Anniversary With New Brand Campaign From Th...

12/12/2025

SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Show in NYC

SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Sho...

11/12/2025

ESPN's Aims for Spectacular With Heisman Trophy Show

ESPN's Aims for Spectacular With Heisman Trophy ShowEvent firsts include 1080p HDR production airing on both national broadcast and cableBy Dan Daley, Audio...

11/12/2025

SVG Students To Watch: Frankie Patton, University of Colorado

SVG Students To Watch: Frankie Patton, University of ColoradoThe 2025 grad is hitting the ground running as a PA on national broadcastsBy Brandon Costa, Directo...

11/12/2025

SVG Summit 2025 Technology Exhibits Preview, Part 3

SVG Summit 2025 Technology Exhibits Preview, Part 3By SVG Staff Thursday, December 11, 2025 - 7:24 am Print This Story | Subscribe Story Highlights The 2...

11/12/2025

SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Goes Inside the 2025 Fan Engagement Survey

SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Go...

11/12/2025

SVG Summit 2025 Preview: 5G, MXL, Spectrum Loss, and Outerspace on Tap for Tuesday Tech Talks'

SVG Summit 2025 Preview: 5G, MXL, Spectrum Loss, and Outerspace on Tap for Tues...

11/12/2025

2025 Sports Broadcasting Hall of Fame: David Levy, Turner Titan and Master of All Sports-Media Trades

2025 Sports Broadcasting Hall of Fame: David Levy, Turner Titan and Master of Al...

11/12/2025

SVG Launches Follow the Money' Podcast: Go Inside the Sports Media Biz with Sam McCleery and John Kosner

SVG Launches Follow the Money' Podcast: Go Inside the Sports Media Biz with...

11/12/2025

A Deep Dive Inside Game Creek Video's Bird and Magic Mobile Units, Home to Amazon's NBA on Prime Video'

A Deep Dive Inside Game Creek Video's Bird and Magic Mobile Units, Home to A...

11/12/2025

How Sound Effects for Monsters Funday Football' Emulated the Sonic Soul of Monsters, Inc.'

How Sound Effects for Monsters Funday Football' Emulated the Sonic Soul of ...

11/12/2025

SVG New Sponsor Spotlight: CSP Mobile Productions' Len Chase on Upgrading Truck Fleet to 1080p, HDR, and ST 2110

SVG New Sponsor Spotlight: CSP Mobile Productions' Len Chase on Upgrading Tr...

10/12/2025

Sound-Alike Commercials Are Part of Sports' Soundtrack

Sound-Alike Commercials Are Part of Sports' Soundtrack Johnny Cash for Coca-Cola is the latest in a long litany of sonic approximationsBy Dan Daley, Audio ...

10/12/2025

Immersive Sound Is Logical Next Step for Sports Venues

Immersive Sound Is Logical Next Step for Sports VenuesSound-systems suppliers are sanguine, but the market has its challengesBy Dan Daley, Audio Editor Wednes...

10/12/2025

The Romans Built Arenas for Immersive Sound 2,000 Years Ago

The Romans Built Arenas for Immersive Sound 2,000 Years AgoThe historic Arena of Nimes in France is still in use todayBy Dan Daley, Audio Editor Wednesday, De...

10/12/2025

SVG Summit 2025 Preview: Audio Workshop Hits on Immersive, Virtualized, and Next-Gen Streaming Workflows

SVG Summit 2025 Preview: Audio Workshop Hits on Immersive, Virtualized, and Next...

10/12/2025

SVG Summit 2025 Technology Exhibits Preview: Audio Spotlight

SVG Summit 2025 Technology Exhibits Preview: Audio SpotlightBy SVG Staff Wednesday, December 10, 2025 - 8:21 am Print This Story | Subscribe Story Highlig...

10/12/2025

SVG Europe Audio: Listening to the Sounds of Powder and Ice at Milano Cortina with a Behind the Scenes Tour of OBS and NBC's Audio Set Ups

SVG Europe Audio: Listening to the sounds of powder and ice at Milano Cortina wi...

10/12/2025

Advancements in Audio Technology: Capturing the Atmosphere of Live Sports

Advancements in audio technology: Capturing the atmosphere of live sports By David Davies Tuesday, November 25, 2025 - 09:27 Print This Story Although wor...

10/12/2025

Everything Smelled of Popcorn: The Art of Bringing the Complex Sound of Esports to Fans With Sound Supervisor Matt Gilbert

Everything smelled of popcorn: The art of bringing the complex sound of esports ...

09/12/2025

2025 Sports Broadcasting Hall of Fame: Pam Oliver, Sideline Icon Who Redefined the Role

2025 Sports Broadcasting Hall of Fame: Pam Oliver, Sideline Icon Who Redefined t...